Aprende Psicología

What Aprende Psicología does

Aprende Psicología SpA is a Santiago, Chile-based private online education company that delivers self-paced, video-based training courses in psychological assessment and personnel selection to Spanish-speaking psychology professionals, graduate students, and HR practitioners. The catalog centers on a narrow set of psychometric instruments—Rorschach (Exner System), Zulliger, Lüscher Color Test, DISC, Wonderlic, IC, and 16PF5—sold as individual courses or bundles (CLP 47,000-99,000, roughly $50-$105 USD) with indefinite lifetime access, downloadable supplementary manuals, and a PDF certificate gated by an 80% pass on a final exam. A newer synchronous specialist course on traditional and competency-based personnel selection extends the product into live cohort-based HR training.

The platform is built on commodity infrastructure: WordPress with LearnDash as the LMS, WooCommerce for checkout, and Hostgator dedicated hosting, with payment processing routed through PayU, PayPal, and Flow. Distribution is direct-to-consumer via the aprendepsicologia.com storefront, supported by a top-of-funnel content strategy spanning a YouTube channel, Instagram (@aprendepsicologiaoficial), LinkedIn company page, and a psychology podcast. There is no mobile app, no public API, no disclosed AI/ML capabilities, no external funding, and headcount is reported in the 1-10 range. The business model is one-time perpetual licensing per course, augmented by a single synchronous live offering, with revenue concentrated entirely in the Spanish-speaking psychology and HR-training micro-niche in Latin America.

Name

Aprende Psicología

Legal name

Aprende Psicología SpA

Website

https://aprendepsicologia.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Aprende Psicología SpA is a Santiago-based online education platform selling self-paced video courses and certifications in psychological assessment instruments (Rorschach, Zulliger, Lüscher, DISC, 16PF5) to Spanish-speaking psychologists, graduate students, and HR professionals across Latin America.

Ownership category

akta.pro rank

Product category

Online Professional Education (Psychology)

NAICS

Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.) (EDAGADAD)

Keywords

• Online psychology courses
• Psychological assessment training
• Personnel selection certification
• Psychometric test education
• Professional development psychology

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Online Course Sales: One-time purchase model for individual psychology courses. Students pay upfront for lifetime access to course materials, videos, supplementary manuals, and certification upon completion. Courses range from single topic courses to bundled packages combining multiple psychological assessment tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Aprende Psicología sells 100% online, self-paced video courses that train licensed psychologists and advanced students in psychological assessment instruments (Rorschach/Exner, Zulliger/Exner, Lüscher, DISC, Wonderlic, 16PF5) and personnel selection methodologies. Each course is a one-time purchase granting lifetime access to videos, downloadable manuals, and a downloadable PDF certificate upon passing the final exam at 80% or higher.

Product overview

Aprende Psicología is a Chilean online education platform offering psychology courses 100% online from Chile. The product portfolio centers on psychological assessment tools for personnel selection and organizational psychology. Core offerings include specialized courses on the Rorschach Test (Exner System), Zulliger Test (Exner System), and Lüscher Color Test, along with comprehensive psychological testing courses covering instruments like Test Disc, Wonderlic, IC, and 16PF5. The platform also offers a synchronous specialist course on traditional and competency-based personnel selection. Courses are self-paced with video content and include certification upon completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Curso Test de Zulliger (Sistema Exner) Self-paced online course teaching the Zulliger Test under the Exner Comprehensive System, covering theoretical and practical content for application, coding, calculations, and interpretation according to Exner guidelines. Targeted at licensed psychologists and advanced students seeking certified training in projective testing.
• Curso Test de Rorschach Sistema Exner Self-paced online course teaching the Rorschach Test under the Exner Comprehensive System, covering application, coding, calculations, and interpretation of the 10 inkblot plates. Targeted at licensed psychologists and advanced students.
• Curso Test de los Colores de Lüscher Self-paced online course covering the Lüscher Color Test for application, tabulation, and interpretation in personnel evaluation and selection contexts. Includes practical videos of the test's application. Targeted at psychologists using the Lüscher in HR selection or clinical settings.
• Curso Test de Zulliger + Lüscher Intermediate-advanced combined course integrating both the Zulliger Test and Lüscher Color Test, oriented toward the workplace/labor context. Combines the content of the two individual courses into a single purchase.
• Curso Test Psicológicos Aplicados a la Selección de Personal + Zulliger + Lüscher Comprehensive online course covering psychological tests applied to personnel selection (Test Disc, Wonderlic, IC, 16PF5) plus the Zulliger and Lüscher tests. Designed for psychologists working in HR selection, consulting, or in-house HR roles.
• Curso Test Psicológicos Aplicados a la Selección de Personal Online course covering psychological tests applied to personnel selection, including introduction to evaluation and selection, consulting, and interview techniques, with application and interpretation of Test Disc, Wonderlic, IC, and 16PF5. Targeted at psychologists working in HR/selection roles.
• Curso Especialista en Selección de Personal Tradicional y por Competencias ONLINE SINCRÓNICO Synchronous online specialist course covering traditional and competency-based personnel selection processes, including the theoretical and methodological aspects of personnel selection. Targeted at psychologists and HR professionals working in companies, consulting firms, or as independent HR practitioners.
• DEMO Test de Rorschach Sistema Exner Demo course for the Rorschach Test (Exner System) providing 12 hours of content across 58 videos plus a 504-page manual, offered as a free or low-friction entry point to introduce prospective students to the full Rorschach course.

Quantifiable outcome

• Instant certificate download upon completion with 80% correct exam answers
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered operational and core.

• PayUoperationalOthersPayment gateway processor enabling online credit card and debit card transactions for course purchases. Activation time for courses is 1-6 hours for card payments.
• PayPaloperationalOthersPayment gateway processor enabling secure online transactions for course purchases. Activation time for courses is 1-6 hours for PayPal payments.
• FlowoperationalOthersPayment gateway processor for online transactions. Activation time for courses is 1-6 hours for Flow payments.
• HostgatoroperationalTechnology or IntegrationWeb hosting provider for the Aprende Psicología website and e-commerce platform. Website is hosted on a dedicated server.
• WordPress and LearnDashcoreTechnology or IntegrationCore technology platform providing the learning management system (LMS) and course delivery infrastructure. LearnDash enables course content delivery, progress tracking, assessments, and certification.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Udemy: Global online course marketplace hosting thousands of psychology and HR-selection courses, including content on psychometric tests; comparable in technology, self-paced video delivery, and one-time pricing model, though not specialized.
• Domestika: Spanish-language creator-led course marketplace with video-based self-paced courses and bundled pricing—comparable in delivery model and pricing structure, though its catalog spans creative and professional disciplines rather than psychology assessment.
• Crehana: Large Spanish-language online learning marketplace selling creator-led video courses across disciplines; comparable as a course-selling platform and self-paced LMS ecosystem, though broader than Aprende Psicología's narrow psychology niche.
• Instituto Europeo de Psicología Aplicada (INEP): Established Spanish-language psychology training institution offering online programs in psychometrics, HR selection, and clinical psychology—overlapping with Aprende Psicología's content focus on assessment instruments, but operating across a wider psychology curriculum.

Others

• TEA Ediciones: Spanish-language publisher of psychological tests (16PF, MMPI, among others) and provider of certification training for practitioners—an ecosystem partner or substitute for Aprende Psicología's assessment-certification courses.
• Houghton Mifflin Harcourt / Riverside Insights (16PF publisher): Publisher of major psychometric instruments including the 16PF5 referenced in Aprende Psicología's courses—adjacent ecosystem participant whose certification requirements and content overlap with the platform's curriculum.
• LinkedIn Learning: Subscription-based professional development video platform owned by Microsoft with courses on HR, management, and personnel selection—comparable in B2B professional upskilling delivery model, though broader in scope than Aprende Psicología's psychology focus.

Direct peers

• PsicoSmart: Spanish-language online psychology training and clinical tools platform serving psychologists and HR professionals in Latin America, with adjacent workforce psychometric and selection offerings comparable to Aprende Psicología's assessment-focused courses.
• Mioterapia: Latin American online platform offering psychology training and continuing education courses in Spanish—directly overlapping Aprende Psicología's audience of practicing psychologists and psychology students seeking certification and skill development.

Emerging players

• Psicología y Mente: Spanish-language psychology publication and learning resource with supplementary training content for students and practitioners—overlaps Aprende Psicología's psychology professional audience as an adjacent content and education resource.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsFWgNhpiZvzpYCJ7AXxx-w?view_as=subscriber
• LinkedInlinkedin.com/company/aprende-psicolog%C3%ADa-spa
• Instagraminstagram.com/aprendepsicologiaoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aprende Psicología