Psicología y Mente

What Psicología y Mente does

Psicología y Mente is a Spain-origin, Singapore-domiciled online mental health platform operating the largest Spanish-language directory of psychologists and mental health professionals. Founded in 2014, the platform connects individuals seeking therapy with licensed psychologists across 25+ countries including Spain, Mexico, Colombia, Argentina, Peru, Chile, the United States, and other markets, and serves two primary customer segments: individuals seeking mental health support (consumer side) and licensed psychologists seeking online visibility and patient acquisition (supply side).

The platform is built on a content-led, product-led growth model. Core technology includes a searchable directory with city- and specialty-based rankings, online appointment scheduling integrated with Google Calendar, video consultation capabilities, and payment processing via Stripe. Beyond the directory, the platform offers 100% online multimedia courses on psychology topics, a podcast, daily editorial articles authored by verified professionals, and curated professional rankings. Revenue is generated through four streams: professional directory subscriptions from psychologists seeking visibility, online course sales, advertising (including Google AdSense/DoubleClick), and Amazon affiliate commissions from book sales. The company employs between 11 and 50 people and is led by CEO Isern Palaus.

The business is privately held with no disclosed external funding rounds; the corporate entity PSICOLOGIA Y MENTE PTE. LTD. is domiciled in Singapore. Distribution is digital-first, leveraging SEO-optimized city pages, organic social media, a podcast, and content marketing to attract both patients and psychologists. While the platform does not itself deliver regulated clinical care, it functions as a marketing and patient-acquisition layer between independent practitioners and consumers of mental health services, with end-consumer session pricing observed at €45–€80 depending on the professional.

Name

Psicología y Mente

Legal name

PSICOLOGIA Y MENTE PTE. LTD.

Website

https://psicologiaymente.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Psicología y Mente operates the largest Spanish-language online directory connecting individuals with mental health professionals across 25+ countries, complemented by online psychology courses, editorial articles, a podcast, and integrated appointment booking.

Ownership category

akta.pro rank

Product category

Mental Health Services Marketplace

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Mental Health Therapist Marketplaces (HLALALAJ)

akta.pro secondary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

Keywords

• Mental health directory
• Psychologist search platform
• Online therapy booking
• Mental health content
• Psychology online courses

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Directory Subscription: Psychologists pay to join the professional network and appear in directory listings, gaining visibility and patient bookings
2. Online Courses: 100% online multimedia courses on psychology and mental health topics
3. Advertising: Advertising space sold on the platform, including Google AdSense/DoubleClick for display ads
4. Book Sales: Affiliate sales of psychology books through Amazon links

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Psicología y Mente operates a Spanish-language online marketplace that connects patients seeking mental health support with a directory of 15,000+ verified psychologists and therapists across 25+ countries. The platform also sells online multimedia courses on psychology and mental health topics, publishes daily editorial articles authored by professionals, and offers online appointment booking with calendar integration.

Product overview

Psicología y Mente operates as a mental health platform combining multiple services: a core directory of verified psychologists and mental health professionals available in 25+ countries, a multimedia online course offering, a podcast, curated city-specific professional rankings, and daily editorial articles authored by psychology professionals. The platform connects patients with therapists and provides educational content, with an integrated online appointment booking system.

Differentiator

Problem solved

Functional benefit

Products and services

• Directorio de Profesionales (Psychologist Directory) Searchable online directory of 15,000+ verified psychologists, therapists, and mental health professionals across 25+ countries, enabling users to find and book professionals by city and specialty.
• Cursos Online (Online Courses) 100% online multimedia courses covering psychology, mental health, neuroscience, and personal development topics, available for subscription to individuals seeking self-guided learning.
• Rankings de Profesionales (Professional Rankings) Curated rankings of top psychologists and mental health centers by city and specialty, such as best psychologists in specific cities or top psychology clinics, providing discovery and visibility for featured professionals.
• Citas Online (Online Appointment Booking) Online appointment scheduling service that allows mental health professionals to manage their calendars and patients to book therapy sessions, with Google Calendar integration for schedule coordination.
• Professional Directory Membership Recurring subscription membership offered to licensed psychologists and mental health professionals to join the platform's professional network, appear in directory listings, gain online visibility, and acquire patients through city and specialty rankings.

Quantifiable outcome

• 15,000+ professionals available through the platform
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Google CalendarcoreTechnology or IntegrationCalendar integration for appointment scheduling between professionals and patients. Personal data including name, date, and time of appointments may be shared for agenda management purposes.
• StripecoreTechnology or IntegrationPayment processor for handling transactions. Stripe processes payments and handles payment data in compliance with PCI-DSS standards.
• AmazonminorChannel Partner/ Reseller/ DistributorAffiliate partner for book sales. The platform features book recommendations linked to Amazon with affiliate tags, earning commissions on sales.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Practo: Practo is a digital healthcare platform that helps patients find doctors and book appointments, primarily in India and Southeast Asia. Comparable in directory-plus-booking model and serves as a useful benchmark for marketplace dynamics in emerging markets, though geographically non-overlapping.

Direct peers

• Headway: Headway operates a mental health provider network that connects therapists with patients and handles insurance billing. Comparable in marketplace function, though it focuses on US insurance-covered therapy rather than Psicología y Mente's cash-pay and Spanish-speaking model.
• Doctoralia (DocPlanner): Doctoralia is a global marketplace for booking appointments with healthcare professionals, including psychologists, with strong presence in Spain and Latin America. It is the most direct competitor to Psicología y Mente, operating a similar directory-plus-booking model targeting the same Spanish-speaking markets.
• Zocdoc: Zocdoc is an online medical care appointment booking platform that includes mental health providers. It shares Psicología y Mente's directory-plus-scheduling model and the strategy of using searchable provider profiles to drive patient acquisition.
• Alma: Alma is a mental health professional network that helps therapists accept insurance and grow their practice. Comparable in serving the professional side of the mental health marketplace, though focused on US insurance workflows rather than Spanish-language discovery.
• TherapyRoute: TherapyRoute is a global online directory of therapists and mental health professionals searchable by location and specialty. Comparable in international directory scope and focus on connecting patients with practitioners, though less developed in Spanish-speaking markets.
• GoodTherapy: GoodTherapy is an online directory of therapists and counselors paired with a mental health content library. It mirrors Psicología y Mente's hybrid model of directory plus educational content to drive organic traffic.
• Psychology Today (Find a Therapist): Psychology Today operates one of the largest therapist directories in the world, combined with a content library. Comparable to Psicología y Mente in combining professional directory listings with editorial content, though it focuses on English-language markets.

Broad incumbents

• BetterHelp: BetterHelp is the largest online therapy platform, providing direct access to licensed therapists via subscription. It is a broader incumbent in online mental health delivery, overlapping with Psicología y Mente in patient acquisition for therapy services but operating a vertically integrated telehealth model.
• Talkspace: Talkspace is a publicly traded online therapy platform connecting users with licensed therapists. It competes for the same end patients seeking therapy but owns the clinical relationship, whereas Psicología y Mente operates as a directory that leaves clinical delivery to listed professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/psicologiaymente

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Psicología y Mente