Hurford Parker Insurance Brokers

What Hurford Parker Insurance Brokers does

Hurford Parker Insurance Brokers Ltd is a privately held, family-owned insurance brokerage founded in 1994 in Hastings, Hawke's Bay, New Zealand, by Jeff Parker and the late Jim Hurford. The firm operates as an intermediary between clients and insurance carriers, providing expert advice and placing coverage across business and personal lines. It serves a distributed client base spanning SMB, mid-market, enterprise, and individual consumers in Hawke's Bay and nationwide, with no disclosed enterprise anchor customers and a horizontal segmentation strategy across commercial, rural, professional indemnity, personal lines, and life/health insurance.

The product surface is broad and organized into two primary service lines. Business insurance covers Business Asset, Liability, Professional Indemnity, Business Interruption, Corporate Travel, Rural, Business Debt Protection, Key Person Protection, Co-Shareholder Protection, and Business Overhead Protection. Personal insurance spans House, Contents, Motor Vehicle, Travel, Boat, Personal Life, Income Protection, Disability, and Medical/Health Insurance. Underlying technology is standard for the brokerage industry: a content-managed website with online quote request and appointment booking forms, email newsletters, social media presence on LinkedIn and Facebook, and a third-party digital claims submission tool (FormsByAir). The firm is a foundation member of NZbrokers, providing network-level scale, and partners with multiple life/health carriers including AIA, NIB, Partners Life, and Southern Cross.

Revenue is generated primarily through commissions from insurance carriers on placed business, supplemented by interest income from the in-house Advantage premium funding business, which allows clients to spread premiums over monthly installments. The go-to-market is sales-led and relationship-driven, relying on in-person consultations at the Hastings office, phone-based inside sales, online self-service quote and claims tools, and community sponsorships. Pricing is not publicly disclosed and is quote-based; AIA Vitality membership is offered at NZD 11.50 per month per person after a free first year. The firm operates as a private limited company with no external equity, no subsidiaries, and no disclosed funding rounds.

Name

Hurford Parker Insurance Brokers

Legal name

Hurford Parker Insurance Brokers Ltd

Website

https://hurfordparker.co.nz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Hurford Parker Insurance Brokers is a privately held, family-owned New Zealand insurance brokerage founded in 1994, placing business, personal, rural, and life/health coverage for SMBs, mid-market firms, and individuals across Hawke's Bay and nationwide, earning commission from carriers plus interest from its Advantage premium funding business.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage services
• Commercial insurance broking
• Personal insurance advisory
• Rural farm insurance
• Life health insurance

Headquarters

HQ city

Hastings

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Broking Commission: As an insurance broker, Hurford Parker earns commissions from insurance providers for placing business. They act as intermediary between clients and insurers, providing expert advice and ongoing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hurford Parker Insurance Brokers is a New Zealand insurance intermediary that places business and personal insurance coverage on behalf of clients with multiple insurance providers. The firm provides expert, personalised advice and ongoing claims support across business insurance (fire and general, life, liability, rural, professional indemnity, business interruption) and personal insurance (house, contents, motor, travel, boat, life, income protection, disability, medical and health), earning commissions from insurers for placements.

Product overview

Hurford Parker Insurance Brokers operates as an insurance intermediary, providing expert personalised insurance broking services to connect clients with appropriate insurance coverage. The company offers two primary service lines: Business Insurance (including Fire and General Insurance, Life Insurance) and Personal Insurance (including Personal Fire and General Insurance, Personal Life Insurance). Business insurance encompasses Business Asset Insurance, Business Liability Insurance, Professional Indemnity Insurance, Business Interruption Insurance, Business Continuity Planning, Corporate Travel Insurance, Rural Insurance, Business Debt Protection, Key Person Protection, Co-Shareholder Protection, and Business Overhead Protection. Personal insurance includes House Insurance, Contents Insurance, Motor Vehicle Insurance, Travel Insurance, Boat Insurance, Personal Life Insurance, Income Protection Insurance, Disability Insurance, and Medical and Health Insurance. The company also offers online claims management through third-party platforms and provides access to property valuation tools. They work with multiple insurance providers including AIA, NIB, Partners Life, and Southern Cross for health coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Fire and General Insurance Commercial insurance coverage for New Zealand businesses including Business Asset Insurance (protecting physical assets such as property, equipment, and inventory against damage, theft, or loss), Business Liability Insurance (third-party bodily injury, property damage, and negligence claims), Professional Indemnity Insurance (claims arising from negligent advice, errors, or omissions), Business Interruption Insurance (lost income and operating expenses when operations halt due to covered events), Business Continuity Planning (advisory service to maintain operations during major loss events), Corporate Travel Insurance (trip cancellations, medical emergencies, lost baggage, and travel delays), and Rural Insurance (farm assets, livestock, crops, and unique rural risks).
• Business Life Insurance Life and disability-related insurance solutions for New Zealand businesses including Business Debt Protection (covers debt obligations in the event of death or disability of key personnel or business owners), Key Person Protection (protects against financial loss from death or disability of a key employee or owner), Co-Shareholder Protection (protects partners and shareholders in the event of death or serious illness of a co-owner), and Business Overhead Protection (pays business operating expenses if the owner or key person becomes disabled and unable to work).
• Personal Fire and General Insurance Personal insurance coverage for New Zealand individuals and families including House Insurance (owner-occupier and investment property coverage against damage, fire, natural disasters), Contents Insurance (protection of personal belongings against theft, damage, or loss), Motor Vehicle Insurance (cars and vehicles against accidents, theft, damage, and third-party liability), Travel Insurance (trip cancellations, medical emergencies, lost baggage, and travel delays), and Boat Insurance (watercraft and marine vessels against damage, theft, and liability).
• Personal Life and Health Insurance Life and health insurance coverage for New Zealand individuals and families including Personal Life Insurance (lump sum or regular payments to beneficiaries on death), Income Protection Insurance (monthly income if unable to work due to accident or illness), Disability Insurance (financial protection on total and permanent disability, typically lump sum for debt repayment and care costs), and Medical and Health Insurance (private health cover, surgery, hospitalisation, cancer treatment, and diagnostics via providers AIA, NIB, Partners Life, and Southern Cross).
• Online Claims Management Digital claims submission service providing clients with online self-serve forms to lodge General Claims and Motor Claims via the FormsByAir platform, complementing the firm's in-person and phone claims support.
• Advantage Premium Funding Premium funding offering that allows clients to spread insurance premiums over 10 monthly payments. Interest repayments may be tax deductible, with benefits including improved cash flow management and an off-balance-sheet line of credit.
• AIA Vitality Membership Health and wellness programme offered through partnership with AIA New Zealand, providing clients with 10-20% premium discounts on qualifying AIA insurance and rewards for healthy lifestyle activities. Membership costs $11.50 per month per person after the first free year.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• NZbrokers (formerly Brokernet New Zealand Ltd)coreChannel Partner/ Reseller/ Distributor · 1 January 1994Foundation member of NZbrokers Management Limited - a group of independent New Zealand brokers providing local service with national strength. Members benefit from collaborative buying power, exclusive client benefits, and access to technical risk and insurance advice solutions throughout New Zealand and overseas.
• AIA New Zealand LtdcoreTechnology or IntegrationPartnership with AIA Vitality - a science-backed health and wellness programme. Hurford Parker offers AIA Vitality to clients, providing premium discounts (10-20% on qualifying AIA insurance premiums) and rewards for healthy lifestyle activities.
• AIA, NIB, Partners Life, Southern CrosscoreOthersHurford Parker accesses and utilises multiple insurance providers including AIA, NIB, Partners Life and Southern Cross for medical and health insurance coverage options.
• Hawke's Bay Wine AwardsminorOthersCommunity sponsorship of Hawke's Bay Wine Awards as part of local community support initiative.
• Cranford HospiceminorOthersCommunity sponsorship of Cranford Hospice as part of giving back to the Hawke's Bay region.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Willis Towers Watson (New Zealand): Global advisory and broking firm with New Zealand operations covering risk, insurance and reinsurance brokerage. Overlaps with Hurford Parker in commercial and corporate insurance placement and broader risk management advisory.
• Aon New Zealand: Global insurance and reinsurance broker with a New Zealand office serving commercial and personal clients. Competes with Hurford Parker particularly in the commercial, professional indemnity and corporate travel segments while operating at vastly larger scale.
• Marsh Limited (New Zealand): Global insurance broker and risk advisor with a New Zealand presence serving commercial and corporate clients. A broader incumbent than Hurford Parker with global scale, but overlaps in commercial broking, risk advisory and business insurance placement in the same market.

Direct peers

• Rothbury Insurance Brokers: New Zealand-domiciled independent insurance broker offering commercial, personal and rural insurance. Comparable to Hurford Parker as a privately held, locally owned multi-line broker serving NZ businesses and families via carrier relationships.
• Ando Insurance Group: New Zealand-owned insurance group providing personal and commercial insurance through intermediary and direct channels. Comparable multi-line offering and NZ-only footprint to Hurford Parker.
• Forsyth Barr Insurance: NZ-owned advisory business providing insurance broking alongside investment and wealth services. Comparable in acting as a trusted NZ intermediary for personal insurance, life and business risk, often serving overlapping Hawke's Bay / regional client profiles.
• Crombie Lockwood: One of New Zealand's largest independent insurance brokers with nationwide coverage across commercial, personal and rural lines. Directly comparable to Hurford Parker in business model (independent broker placing with multiple carriers) and product breadth (business, personal, life & health).
• ICIB BrokerWeb Risk Services: New Zealand broker network placing commercial, rural and personal insurance with multiple insurers. Closely analogous to Hurford Parker in being a NZ independent intermediary serving SMEs, rural and personal clients rather than underwriting risk itself.
• Lumley Insurance / Lumley General (NZ): NZ-based general insurance intermediary providing commercial and personal lines through broker and agency channels. Comparable independent intermediary model in the same local market as Hurford Parker.

Others

• NZbrokers Management Limited: Network of independent New Zealand brokers (of which Hurford Parker is a foundation member) providing shared buying power, exclusive client benefits and technical resources. Relevant as the channel partner that extends Hurford Parker's effective scale and product access rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hurfordparker
• LinkedInlinkedin.com/company/hurford-parker

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hurford Parker Insurance Brokers