Cranford Hospice
Cranford Hospice is a Hawke's Bay charitable trust founded in 1982 that provides free specialist palliative care to patients with life-limiting conditions, funded roughly half by the local District Health Board and half through community fundraising and retail.
- Company typePrivate
- Founded1982
- HeadquartersHastings, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Cranford Hospice does
Cranford Hospice is a Hawke's Bay-based charitable trust and specialist palliative care provider founded in 1982, operating as the fourth-established hospice in New Zealand. The organisation became independent from Presbyterian Support East Coast in July 2017 and is headquartered in Hastings. It delivers free hospice and palliative care services to patients with life-limiting conditions across the Hawke's Bay region, supported by a clinical workforce of approximately 75 paid staff, a referral infrastructure built on the PalCare platform, and a volunteer base of around 400 individuals.
The organisation's revenue model is a hybrid of statutory funding and community philanthropy. Approximately 50% of the ~$9 million NZD annual operating cost is met by the Hawke's Bay District Health Board, with the remaining balance raised through community donations, four charity retail stores, events including the Glow Orange Night Walk, and corporate partnerships such as those with Twigg Jewellery and the Hawke's Bay Wine Auction. All clinical services are provided free of charge to patients and families.
Cranford Hospice is currently executing a $14.5 million capital campaign for a new purpose-built hospice facility, with construction commencing in Q1 2027 and completion targeted before Christmas 2028. The project follows a site pivot away from the originally planned Chesterhope location following Cyclone Gabrielle damage. The organisation also runs education and training programmes, including a symposium and academy initiative, positioning itself as a regional centre for palliative care workforce development.
Cranford Hospice firmographics
Firmographics- Name
- Cranford Hospice
- Legal name
- The Cranford Hospice Trust
- Website
- https://cranfordhospice.org.nz
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cranford Hospice is a Hawke's Bay charitable trust founded in 1982 that provides free specialist palliative care to patients with life-limiting conditions, funded roughly half by the local District Health Board and half through community fundraising and retail.
- Ownership category
- akta.pro rank
Cranford Hospice industry classification
Industry- Product category
- Hospice and Palliative Care
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Health Services (8000)
- akta.pro primary industry
- Home Hospice (Routine Home Care) (HLADAHAA)
- akta.pro secondary industries
- Hospice Care in Nursing Facilities (SNF/NH Hospice) (HLADAHAD), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Community-Based Palliative Care (Home-Based Non-Hospice) (HLADAHAH), Palliative Care, Hospice & Serious Illness Support (BPAGACAK)
Keywords
Where Cranford Hospice is headquartered
LocationHeadquarters
- HQ city
- Hastings
- HQ country
- New Zealand
- HQ region
- Oceania
Offices7 records
Markets served
Cranford Hospice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Government Funding: Hawke's Bay District Health Board provides approximately 50% of operational funding, with recent 2.66% uplift announced plus $80,000 for rural service delivery.
- Community Fundraising: Annual fundraising target of approximately $4 million through events, direct donations, corporate partnerships, and community appeals including Street Appeal, Go Orange campaign, Holly Trail, and Glow Orange Night Walk.
- Retail Store Operations: Four charity retail stores selling second-hand goods, generating revenue to support hospice operations.
- Farming for Cranford: Livestock donation programme where farmers donate stock, plus cattle grazing programme with 30 farmers grazing approximately 100 cattle, raising around $50,000 annually.
- Legacies and Bequests: Gifts in Wills programme allowing supporters to leave legacies to support future hospice care.
- Jewellery Sales: Sale of sterling silver kowhai pendants and earrings in collaboration with Twigg Jewellery, with prices ranging from $45 to $120.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One-time | Advance Care Planning Level 1A Workshop |
| One time/ perpetual license | One-time | Fundamentals of Palliative Care - Clinical Workshop |
| One time/ perpetual license | One-time | Fundamentals of Palliative Care - Combined Workshop |
| One time/ perpetual license | One-time | HNZ Palliative Care for Caregivers |
| Freemium | Monthly | HNZ Palliative Care Lecture Series |
| One time/ perpetual license | One-time | How to Respond to Grieving People |
| One time/ perpetual license | One-time | Serious Illness Conversation Guide |
| One time/ perpetual license | One-time | Syringe Driver Initial Training |
| One time/ perpetual license | One-time | Syringe Driver Refresher Training |
| Unit Pricing | One-time | Kowhai Earrings |
| Unit Pricing | One-time | Kowhai Pendant Necklace and Chain |
| Unit Pricing | One-time | Kowhai Pendant 3D Necklace and Chain |
| Unit Pricing | One-time | Delivery |
| Donation/ grant-funded | Pay-as-you-go | Online Donations |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Cranford Hospice product offering
Product offeringCore offering
Cranford Hospice provides specialist palliative care services to people with life-limiting conditions across Hawke's Bay, New Zealand. Care is delivered through home visits, an 8-bed inpatient unit, outpatient appointments, and aged residential care partnerships, complemented by bereavement support, family support services (occupational therapy, social work, counselling, music therapy), and education programmes for healthcare professionals. All clinical services are provided at no cost to patients, families and whānau, with operations funded approximately 50% by the Hawke's Bay District Health Board and the remainder through community fundraising, retail stores, donations and legacies.
Product overview
Cranford Hospice is a specialist palliative care provider serving Hawke's Bay, New Zealand. The organisation operates as a single integrated hospice with multiple service components including specialist inpatient and community-based palliative care, bereavement support, family support services (occupational therapy, social work, counselling, music therapy), and training/education programmes for health professionals. Supporting the care mission, the organisation runs four retail charity stores, sells commemorative jewellery, and conducts annual fundraising campaigns (Go Orange, Holly Trail, Farming for Cranford). Currently, a major capital campaign is underway to build a new purpose-built facility at 238 Havelock Road, Hastings.
Differentiator
Problem solved
Functional benefit
Products and services
- Specialist Palliative Care Services
- Bereavement Support Programme
- Family Support Services
- Training and Education Programmes
- Kōwhai Jewellery
- Cranford Hospice Stores
- Farming for Cranford
Quantifiable outcome
- 696 patients cared for in 2024; 1101 patients in 2023
- +2 more outcomes
Companies that use Cranford Hospice
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Cranford Hospice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cranford Hospice partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Twigg JewelleryminorCollaboration to create exclusive sterling silver kowhai pendants and earrings sold to raise funds for hospice care. Products designed specifically for Cranford Hospice with prices from $45-$120.
- Hawke's Bay Wine Auction Trustcore31-year partnership where Hawke's Bay wine industry auctions support hospice fundraising. Raised $301,200 in 2023 with total of $4,571,306 over 31 years.
- 30 Hawke's Bay farmers (Grazing Programme)minorNetwork of farmers across Hawke's Bay grazing approximately 100 cattle owned by Cranford Hospice free of charge. Programme started 2011, raises around $50,000 annually managed by volunteer Peter Catley.
- Wild Wings TrustminorCranford Hospice took over the charity store location at 241 Gloucester Street, Taradale, previously operated by Wild Wings Trust supporting wildlife heritage.
- PalCarecoreElectronic referral system used by health professionals to refer patients to Cranford Hospice. Referrals processed Monday to Friday with follow-up within 1-2 working days.
Scale indicators14 records
Recent moves8 records
Expansion highlights5 records
Cranford Hospice competitors and assessment
Company assessmentDirect peers
- North Haven Hospice: Northland hospice offering specialist palliative care, family support, and education. Directly comparable in service offering, regional focus, and DHB-plus-community funding model.
- Hospice Waikato: Community hospice serving the Waikato region with home-based palliative care, inpatient unit, education, and family support. Directly comparable service portfolio and operating model to Cranford.
- Te Omanga Hospice: Hutt Valley hospice providing specialist palliative care, family support, and education services. Comparable scale, service mix, and community-led fundraising model in a single NZ region.
- Mary Potter Hospice: Wellington-region hospice offering specialist palliative care, bereavement support, and education. Same multi-site (home + inpatient) service model and mix of government plus community funding.
- Mercy Hospice Auckland: Another NZ hospice providing specialist palliative care, bereavement support, and education services in the Auckland region. Same integrated hospice model, similar funding mix (DHB plus community fundraising), and comparable community-led GTM motion.
- Hospice South Canterbury: South Canterbury hospice providing home-based palliative care, inpatient services, and family support. Comparable single-region operating model with government and community funding.
- Arohanui Hospice: Palmerston North-based hospice with specialist palliative care, inpatient unit, and education programmes. Comparable to Cranford in scale, scope, and HK/DHB funding dependency.
- Hospice Taranaki: Regional hospice providing home-based palliative care, inpatient services, and bereavement support. Same integrated hospice model with community fundraising, education, and retail store revenue streams.
- Waipuna Hospice: Bay of Plenty hospice offering home-based and inpatient palliative care, bereavement and family support. Direct peer along service model, funding structure, and community fundraising approach.
Others
- Hospice New Zealand: National body representing NZ hospices and setting sector standards. Not a direct operational peer but the umbrella organization that shapes policy, education, and DHB funding frameworks within which Cranford operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cranford Hospice social profiles
Digital presenceCranford Hospice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cranford Hospice leadership team
Management profileNumber of profiles
Profiles16 records
Cranford Hospice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cranford Hospice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cranford Hospice
What does Cranford Hospice do?
Cranford Hospice provides specialist palliative care services to people with life-limiting conditions across Hawke's Bay, New Zealand. Care is delivered through home visits, an 8-bed inpatient unit, outpatient appointments, and aged residential care partnerships, complemented by bereavement support, family support services (occupational therapy, social work, counselling, music therapy), and education programmes for healthcare professionals. All clinical services are provided at no cost to patients, families and whānau, with operations funded approximately 50% by the Hawke's Bay District Health Board and the remainder through community fundraising, retail stores, donations and legacies.
Is Cranford Hospice a public or private company?
Cranford Hospice is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cranford Hospice founded?
Cranford Hospice was founded in 1982. It employs 51 to 100 people.
Where is Cranford Hospice based?
Cranford Hospice is headquartered in Hastings, New Zealand, in the Oceania region.
How does Cranford Hospice make money?
Six revenue lines are on record. Government Funding is the primary driver. The others are community Fundraising, retail Store Operations, farming for Cranford, legacies and Bequests and jewellery Sales.
Who are Cranford Hospice's main competitors?
Direct peers on record are North Haven Hospice, Hospice Waikato, Te Omanga Hospice, Mary Potter Hospice, Mercy Hospice Auckland, Hospice South Canterbury, Arohanui Hospice, Hospice Taranaki and Waipuna Hospice. Hospice New Zealand is listed as an others.
Does Cranford Hospice have an API?
No public API is recorded for Cranford Hospice.
What industry is Cranford Hospice in?
Cranford Hospice's product category is Hospice and Palliative Care. Its primary akta.pro industry code is HLADAHAA, Home Hospice (Routine Home Care), with a secondary code of HLADAHAD, Hospice Care in Nursing Facilities (SNF/NH Hospice). Its NAICS code is 62161 and its SIC code is 8082.