The Storage Group
The Storage Group is a family-owned self-storage operator in Fruitport, Michigan, that has rented drive-up, temperature-controlled, and RV/boat storage units to residential and small business customers in Western Michigan since 1995.
- Company typePrivate
- Founded1995
- HeadquartersKent City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Storage Group does
The Storage Group is a privately held, family-owned self-storage operator headquartered at 42 S 3rd Ave, Fruitport, Michigan, in continuous operation since 1995. The company operates a single physical facility serving the Western Michigan corridor, including Muskegon, Fruitport, Spring Lake, Cloverville, and West Olive. Its service catalog comprises traditional self-storage units ranging from 5'x5' to 25'x100', drive-up access units, temperature-controlled indoor units, and outdoor parking for RVs, boats, and mobile storage. Customers fall into three segments: residential households needing storage for moves, renovations, decluttering, and seasonal items; small local businesses using the facility as low-cost alternative warehousing; and vehicle owners needing secure RV or boat parking.
The company's technology layer centers on a self-serve online rental flow branded 'Rapid Rent Online' that enables unit selection and rental completion in under ten minutes, paired with a web-based customer portal that supports online bill pay and account management. Operational technology is provided almost entirely by third-party vendors: Storable for management software, PTI Security Systems and SpiderDoor for security and door infrastructure, Late2Lien for lien management, Storageauctions.com for delinquent-unit auctions, SMS Resources for tenant texting, and StoragePug for website design. The company has no proprietary AI/ML capability, no public or partner-facing API, no mobile application, and no patents or trademarks disclosed — the technology stack is a standard industry-vendor deployment rather than a defensible platform.
Revenue is generated exclusively through recurring monthly subscriptions on rented units, with pricing set per-unit based on size and type and not publicly disclosed (quote-based). Go-to-market is product-led growth via the website's self-serve rental flow, supplemented by on-site management staff available six days per week, and content marketing through a storage-tips blog and SEO-optimized FAQ page. The Storage Group competes against other regional and REIT-affiliated self-storage operators in the Muskegon-area market, operates with no disclosed institutional ownership, no venture or private equity backing, no acquisitions, no subsidiaries, and no expansion beyond its single original location.
The Storage Group firmographics
Firmographics- Name
- The Storage Group
- Legal name
- The Storage Group
- Website
- https://superstoragegroup.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Storage Group is a family-owned self-storage operator in Fruitport, Michigan, that has rented drive-up, temperature-controlled, and RV/boat storage units to residential and small business customers in Western Michigan since 1995.
- Ownership category
- akta.pro rank
The Storage Group industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Vehicle & RV/Boat Self-Storage (HSAKAGAC), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD)
Keywords
Where The Storage Group is headquartered
LocationHeadquarters
- HQ city
- Kent City
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Storage Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Storage Unit Rental: Monthly rental of storage units including drive-up and temperature-controlled options in various sizes from 5'x5' to 25'x100'. Revenue generated from recurring monthly rental fees with flexible billing.
- RV and Boat Storage: Vehicle storage for RVs, boats, and mobile storage
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Variable pricing based on unit size and type |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Storage Group product offering
Product offeringCore offering
The Storage Group rents self-storage units at a single facility in Fruitport, Michigan, serving the Western Michigan area. The offering includes drive-up access units and temperature-controlled indoor units in sizes ranging from 5'x5' to 25'x100', as well as outdoor parking spaces for RVs and boats. Customers can complete rentals online in under 10 minutes and manage their accounts through an online bill pay portal.
Product overview
The Storage Group is a self-storage service provider offering traditional self-storage units with drive-up access and temperature-controlled indoor options across multiple sizes (5'x5' to 25'x100'). The product portfolio includes RV and boat parking for vehicle storage, complemented by an online customer portal for account management and digital bill pay. This is a single-service business without a platform-plus-modules architecture — customers rent physical storage units and access their accounts through a basic online portal.
Differentiator
Problem solved
Functional benefit
Companies that use The Storage Group
Customer profileSegments3 records
Ideal customer profiles3 records
The Storage Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Storage Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Inside Self Storage (ISS)minorCorporate affiliate listed on the website. Industry organization for self storage businesses.
- Self Storage Michigan (SSAM)minorCorporate affiliate and state-specific self storage association membership.
- Trachte Building SystemsminorCorporate affiliate - manufacturer of pre-engineered and custom metal buildings for self storage facilities.
- FineView MarketingminorCorporate affiliate providing marketing services for self storage.
Scale indicators2 records
Recent moves5 records
Expansion highlights1 record
The Storage Group competitors and assessment
Company assessmentDirect peers
- StorageMart: Privately held multi-state self-storage operator with hundreds of facilities. Closest peer in scale and operating model — family-influenced origins, similar unit mix, online rental, and climate-controlled offerings.
- Simply Self Storage: Privately held self-storage operator with a portfolio of facilities across multiple states. Comparable product mix, online rental platform, climate-controlled and drive-up unit offerings.
- Devon Self Storage: Privately held self-storage operator with facilities in multiple U.S. markets. Similar family/private ownership profile, comparable climate-controlled and drive-up unit offerings, and online rental capabilities.
- Metro Storage LLC: Privately held self-storage operator with facilities across multiple U.S. states. Comparable product (drive-up, climate-controlled, vehicle), similar family/private operating style, and similar self-serve digital rental experience.
Broad incumbents
- CubeSmart: Public self-storage REIT with hundreds of locations nationwide. Direct product overlap including drive-up, climate-controlled, and vehicle storage; comparable digital-first rental experience.
- National Storage Affiliates: Public self-storage REIT aggregating regional operators under a participating brand model. Relevant acquirer profile for independent family-owned operators and source of competitive pressure in secondary markets.
- Public Storage: Largest publicly traded self-storage REIT in the U.S. with thousands of facilities nationwide. Same core product (drive-up and climate-controlled units), national brand, and online rental flow — direct category overlap but vastly larger scale.
- U-Haul International: Major U-Haul operator offering self-storage units alongside moving trucks and trailers. Provides overlapping self-storage service with strong brand recognition and national footprint, posing competitive pressure in shared local markets.
- Extra Space Storage: Major U.S. self-storage REIT operating thousands of facilities across the country. Comparable offering (climate-controlled, drive-up, vehicle storage) with sophisticated digital rental platform and active acquisition strategy.
Others
- Storable: Leading technology provider for the self-storage industry (management software, websites, marketing). Listed corporate affiliate of The Storage Group; comparable not as a competitor but as a key ecosystem/operating partner whose capabilities shape industry economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
The Storage Group social profiles
Digital presenceThe Storage Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Storage Group leadership team
Management profileNumber of profiles
The Storage Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Storage Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Storage Group
What does The Storage Group do?
The Storage Group rents self-storage units at a single facility in Fruitport, Michigan, serving the Western Michigan area. The offering includes drive-up access units and temperature-controlled indoor units in sizes ranging from 5'x5' to 25'x100', as well as outdoor parking spaces for RVs and boats. Customers can complete rentals online in under 10 minutes and manage their accounts through an online bill pay portal.
Is The Storage Group a public or private company?
The Storage Group is a private company. It is classified as family owned and is currently operating.
When was The Storage Group founded?
The Storage Group was founded in 1995. It employs 11 to 50 people.
Where is The Storage Group based?
The Storage Group is headquartered in Kent City, United States, in the North America region.
How does The Storage Group make money?
Two revenue lines are on record. Storage Unit Rental is the primary driver. The others are RV and Boat Storage.
Who are The Storage Group's main competitors?
Direct peers on record are StorageMart, Simply Self Storage, Devon Self Storage and Metro Storage LLC. Broad incumbents are CubeSmart, National Storage Affiliates, Public Storage, U-Haul International and Extra Space Storage. Storable is listed as an others.
Does The Storage Group have an API?
No public API is recorded for The Storage Group.
What industry is The Storage Group in?
The Storage Group's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAC, Vehicle & RV/Boat Self-Storage. Its NAICS code is 531130 and its SIC code is 4220.