Aviatrix Australia

What Aviatrix Australia does

Aviatrix Australia is a privately-held, family-owned community advocacy organization founded in March 2018 by Michelle Arnold on International Women's Day inside the Arnold family's Hangar 85 at Townsville Airport, North Queensland. The organization educates, encourages, and promotes aviation for women across Australia, addressing the underrepresentation of women in aviation (7% of pilots globally at founding, growing to ~9% per a member testimonial). Its target audience is two-fold: women already working in aviation (pilots, flight instructors, engineers, ground crew, ATC, cabin crew) and women considering aviation careers. The core offering is not a technology product but a community platform comprising the Aviatrix Airwaves podcast (Spotify/Apple/YouTube), the Takeover Tuesday Instagram feature, monthly coffee catch-ups (Brisbane and Townsville), an annual open day at the hangar, careers expos, and emerging event formats such as Pilates & Planes. There is no proprietary technology platform; digital presence is limited to a WordPress-style website, social media handles, and a Shopify-style merchandise storefront at shop.aviatrix.com.au.

The business model is multi-stream and modest in scale. Direct revenue derives from merchandise sales (apparel and accessories), podcast and event sponsorship packages, and event co-hosting/collaboration fees. The organization does not charge for community membership or training referrals; instead, it operates an affiliate referral arrangement channelling prospective students into sister brands Townsville Helicopters and Townsville Flight Training (both co-located in Hangar 85 and family-owned) and National Aviation Academy. Sister brands capture the primary economic value of flight training, while Aviatrix captures brand, community, and top-of-funnel marketing value. Key partnerships include TAFE Queensland, CQUniversity, Airservices Australia, and Elevate(her) Aviation (where a member serves as 2025/26 ambassador). Day-to-day operations are led by Business Manager Georgie Arnold (Captain G), who also hosts the podcast; the organization employs 11-50 staff and has no disclosed external funding, institutional investors, or acquisitions.

Name

Aviatrix Australia

Legal name

Aviatrix Australia

Website

https://aviatrix.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Townsville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Merchandise Sales: Aviatrix Australia sells branded merchandise through shop.aviatrix.com.au including apparel and accessories.
2. Podcast Sponsorships: The Aviatrix Airwaves podcast offers sponsorship packages for businesses and brands wanting to reach the aviation community and support women in the industry.
3. Event Sponsorships & Collaborations: Co-host and sponsorship opportunities for events, as well as business collaborations for product promotion to their audience.
4. Flight Training Referral: Referral arrangements with sister brands Townsville Helicopters and Townsville Flight Training for pilot training. Aviatrix provides student enquiry forms and receives course guides for distribution.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Aviatrix Australia is a community advocacy organization that educates, encourages, and promotes women in aviation across Australia. It runs community engagement programs (Aviatrix Airwaves podcast, Takeover Tuesday Instagram features, blog content, in-person events), sells branded merchandise through an online store, and refers aspiring female pilots to sister flight training brands (Townsville Helicopters, Townsville Flight Training, National Aviation Academy).

Product overview

Aviatrix Australia is a community advocacy organization for women in aviation, not a traditional tech product company. The organization operates a unified community platform centered around its core mission to increase female representation in the aviation industry (currently only 7% of pilots globally). The main offerings include: the Aviatrix Airwaves podcast featuring interviews with female aviators; Takeover Tuesday community feature showcasing professionals on Instagram; regular events such as Pilates & Planes, coffee catch-ups, and careers expos; a merchandise store; and flight training support services connecting aspiring pilots with sister brands Townsville Helicopters and National Aviation Academy. The organization also publishes a blog highlighting stories of women in various aviation roles.

Differentiator

Problem solved

Functional benefit

Brands

• Aviatrix Airwaves: Podcast hosted by Captain Georgie Arnold, featuring stories from aviators across Australia, available on Spotify, Apple, and YouTube.

Products and services

• Aviatrix Airwaves Podcast Weekly podcast hosted by Captain Georgie Arnold featuring stories from female aviators across Australia; distributed on Spotify, Apple, and YouTube and offered with sponsorship packages for brands wanting to reach the aviation community.

Quantifiable outcome

• Women in aviation increased from 7% to 9% globally

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Townsville HelicopterscoreStrategic or Co-development PartnerFamily-owned helicopter training operation located in Hangar 85 where Aviatrix was born. Provides helicopter pilot training including CPL(H), PPL(H), licence conversions, and ratings such as longline, GTE, mustering, and flight reviews. Key referral partner for flight training services.
• Townsville Flight TrainingcoreStrategic or Co-development PartnerFixed wing pilot training provider operating from the same hangar facility. CASA authorised pilot training facility offering CPL(A), PPL(A), RPL, multi-engine class rating, instrument rating, and other endorsements.
• ZephAir AustraliaminorStrategic or Co-development PartnerOperating from the same family-owned hangar at Townsville Airport alongside Townsville Helicopters and Townsville Flight Training.
• National Aviation AcademycoreChannel Partner/ Reseller/ DistributorSister brand offering flight training options alongside Townsville Helicopters. Provides pilot training course guides and information support for those unable to relocate to North Queensland.
• TAFE QueenslandminorOthersTraining partner offering vocational education pathways that may complement aviation career training.
• CQUniversity (CQU)minorOthersUniversity partner potentially offering aviation-related education pathways and student support options.
• Elevate(her) AviationminorStrategic or Co-development PartnerOrganization empowering women in aviation where Aviatrix member Kayla serves as an ambassador for 2025/26.
• Airservices AustraliaminorOthersReferral source for Air Traffic Control careers and Aviation Rescue Fire Fighting careers information, directing interested individuals to official jobseekers pages.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Elevate(her) Aviation: Australian organization empowering women in aviation through advocacy, ambassador programs, and events—an Aviatrix member serves as Elevate(her) Aviation ambassador for 2025/26. Nearest direct competitor and collaboration partner in the Australian women-in-aviation advocacy niche.
• The Ninety-Nines, Inc. International organization of women pilots founded in 1929 by Amelia Earhart, with chapters worldwide delivering networking, mentorship, scholarships, and education. Direct functional peer to Aviatrix on the pilot-advocacy dimension, though with a longer history, a pilot-only mandate, and a broader global chapter structure.
• Australian Women Pilots' Association: Australian national association of female pilots offering networking, mentorship, and flying events across the country. The closest head-to-head direct peer within Australia, overlapping in mission and audience but historically more pilot-focused rather than spanning all aviation roles.
• Women in Aviation International (WAI): Largest US-headquartered nonprofit dedicated to encouraging and advancing women in all aviation career fields, with scholarships, mentoring, networking events, and an annual conference. Closest global functional analogue to Aviatrix Australia, differing mainly in geographic focus and the scale of its annual conference and corporate sponsorship program.

Others

• TAFE Queensland: Largest vocational education and training provider in Queensland and a listed Aviatrix Australia training partner. Adjacent rather than competitive—delivers aviation pathways at scale via a public institution versus Aviatrix's community-advocacy model.
• CQUniversity (CQU): Australian university offering aviation-related education pathways and listed as an Aviatrix Australia university partner. Comparable in enabling aviation career education, but as a broad tertiary institution rather than a focused women-in-aviation advocacy body.

Broad incumbents

• Royal Aeronautical Society (RAeS): Established international professional body serving the aerospace community with conferences, education, publications, and diversity initiatives. Adjacent peer in serving aviation professionals via education and networking, but as a broad industry-wide institution rather than a focused women-only community.

Emerging players

• Organization of Black Aerospace Professionals (OBAP): US-based nonprofit advancing minority participation in aerospace and aviation through scholarships, mentorship, and career exposure programs including the Aviation Career Education (ACE) academies. Similar advocacy-and-pipeline-of-talent operating model for an underrepresented group in aviation, though US-focused and broader in demographic scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/aviatrix-australia
• Instagraminstagram.com/aviatrix_australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aviatrix Australia