What DoSomething Strategic does

DoSomething Strategic (DSS) is a privately-held social impact consultancy and wholly-owned earned-income arm of the nonprofit DoSomething.org, founded in 2013 (formerly operating as TMI Strategy before rebranding in 2023) and headquartered at 1202 Lexington Avenue, New York. The firm sells project-based consulting services to three customer segments — for-profit brands, nonprofit organizations, and foundations — helping them engage Gen Z and millennials around purpose-driven social impact. Core deliverables include custom research and analysis, brand purpose audits, social impact program development, strategic messaging, campaign strategy with digital and IRL activation, civic and community engagement programs, employee engagement programs, workshops, and youth council design.

DSS monetizes a proprietary 30-year behavioral dataset on millions of young people aggregated from DoSomething.org's 5M+ member community, supplemented by primary survey research (e.g., the 'What Gen Z Wants' report series). Its technology footprint is negligible — the firm operates as a human-delivered services business, not a software platform. Business model is professional-services, project-based, quote-based pricing with no public rates; all profits flow to DoSomething.org's mission. GTM is sales-led with a strong community-led overlay (direct access to DoSomething.org's activist network for client mobilization), supported by content marketing, an insights blog, a quarterly Megaphone newsletter, earned media (Forbes, Vogue Business, AdWeek, YouGov), and case-study-driven inbound.

The client roster spans Fortune-500 enterprises (Nike, Microsoft, Spotify, PwC, Hinge, College Board, ESPN, PVH, Foot Locker, Google, J&J, Peloton) and major nonprofits/foundations (Feeding America, Habitat for Humanity, American Red Cross, Plan International, Bezos Family Foundation), with documented engagement outcomes including 385K+ campaign engagements (Nike), 11x SMS-vs-email engagement scaled to 3M participants (College Board), and a 12-point lift in brand perception (PINK/Victoria's Secret). DSS has 1-10 employees per firmographics, no external funding, and no disclosed revenue.

Name

DoSomething Strategic

Legal name

DoSomething Strategic

Website

https://dosomethingstrategic.work

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

DoSomething Strategic is a New York-based social impact consultancy and wholly-owned arm of nonprofit DoSomething.org, helping Fortune-500 brands, nonprofits, and foundations engage Gen Z through research, campaign strategy, and purpose-driven platform development.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Consulting Services: DoSomething Strategic generates revenue through consulting engagements with brands, organizations, and foundations seeking to engage young people around purpose-driven social impact. All profits generated support DoSomething.org's mission to create the most socially active generation in history.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

DoSomething Strategic is a social impact consultancy that helps for-profit brands, non-profit organizations, and foundations authentically engage Gen Z and millennials around purpose-driven initiatives. The firm delivers project-based engagements including custom research and analysis, brand purpose audits, social impact program development, strategic messaging, campaign strategy, digital and in-person activation, civic and community engagement programs, employee engagement programs, and workshops. 100% of profits support DoSomething.org's mission.

Product overview

DoSomething Strategic operates as a social impact consultancy rather than a software product company. The firm offers a unified portfolio of consulting services centered on helping brands and organizations engage young people (primarily Gen Z) around purpose-driven social impact. Core offerings include Research & Analysis, Strategy Development, Brand Purpose Audit & Purpose Platform Development, Social Impact Program Development, Strategic Messaging & Communications, Campaign Strategy & Development, and Employee/Civic/Community Engagement Program Development—all delivered through project-based engagements and retainer services. The consultancy also publishes proprietary research reports including the 'What Gen Z Wants' series exploring youth expectations of brand social impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Impact Consultancy Services Project-based consulting engagements helping for-profit companies, non-profits, and foundations engage Gen Z and millennials around purpose-driven social impact initiatives.
• Research & Analysis

Quantifiable outcome

• Nike #60SecondPowerUp campaign generated over 385,000 engagements and 173.9M media impressions in 3 weeks
• +7 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• American Red CrosscoreStrategic or Co-development PartnerDSS developed its 'What Gen Z Wants: The Future of Volunteerism' report in partnership with the American Red Cross. The report surveyed 1,300+ young people ages 13-25 to understand what they want to see evolve in the volunteer landscape.
• Foundation for Social ConnectioncoreStrategic or Co-development PartnerDSS partnered with the Foundation for Social Connection to help Hinge develop the One More Hour social impact platform designed to foster IRL connection amongst Gen Z and address the loneliness epidemic.
• Carol Cone On PurposesupportingStrategic or Co-development PartnerDSS partnered with Carol Cone On Purpose to convene a cohort of nearly 20 DoSomething members for design sessions to co-create building blocks for the National Women's History Museum's She Is Not a Footnote campaign.
• Jewish Service AlliancesupportingGTM or Marketing PartnerDSS supports Repair the World's work with their Jewish Service Alliance coalition of over 60 organizations, helping expand capacity to reach and activate young adults in service nationally.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• YPulse: Research and insights platform focused exclusively on Gen Z and Millennial behavior. Comparable to DSS's research arm but operates as a subscription data product rather than a consulting engagement model.

Broad incumbents

• Barkley: Independent creative and brand agency with strong cause-marketing and Gen Z work. Overlaps with DSS on purpose-driven brand strategy and youth engagement, but operates at significantly larger scale.
• Porter Novelli: Established purpose and social impact communications agency within the Omnicom group. Competes with DSS on purpose strategy and CSR campaign work, but offers a much broader communications portfolio and global scale.
• Edelman: Global communications firm with a dedicated purpose, trust, and Gen Z practice (including the Edelman Trust Barometer). Competes for the same enterprise purpose budgets but offers much broader PR and brand capabilities than DSS.
• McKinsey & Company (Gen Z practice): Global management consultancy with a dedicated Gen Z research and consumer practice. Competes indirectly with DSS on enterprise strategy work but at vastly larger scale and breadth than DSS's specialist offering.
• Kantar (Gen Z and Purpose insights): Global research and insights firm with extensive Gen Z, sustainability, and brand purpose capabilities. Competes with DSS on the research and insights side of youth engagement, but at a significantly larger scale and with a more diversified portfolio.

Direct peers

• sparks & honey: Cultural insights consultancy specializing in Gen Z, millennials, and Gen Alpha. Closely comparable to DSS in combining proprietary youth research with brand strategy and cultural forecasting for major enterprises.
• The Radical: Purpose-driven creative and strategy agency focused on Gen Z and millennials. Closely comparable to DSS in helping brands build social impact platforms and youth-oriented campaigns with measurable outcomes.
• Zeno Group: Global integrated communications agency with a dedicated purpose and social impact practice. Comparable to DSS in serving enterprise brands on purpose-driven campaigns and storytelling that resonates with younger audiences.
• Carol Cone On Purpose: Purpose marketing consultancy and an existing DSS partner. Directly comparable in helping brands build CSR, cause marketing, and social impact platforms, and a frequent co-pilot on purpose campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DS_Strategic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DoSomething Strategic