Department of Pediatrics

What Department of Pediatrics does

The Department of Pediatrics is an academic medical department within the University of Wisconsin School of Medicine and Public Health, headquartered in Madison, Wisconsin. It operates as the academic home for more than 230 faculty members organized across 16 pediatric subspecialty divisions, including Allergy/Immunology, Cardiology, Critical Care, Endocrinology, Gastroenterology, Hematology/Oncology, Infectious Diseases, Neonatology, Nephrology, Pulmonology, and General Pediatrics & Adolescent Medicine. The department's mission is executed through four integrated pillars: clinical care delivery, medical education, research, and child health advocacy.

Clinical services are delivered through UW Health Kids and American Family Children's Hospital, with regional reach extending to UnityPoint Health-Meriter and satellite clinical locations in Rockford. The department operates clinical care across inpatient, outpatient, and specialty settings, including a designated Center of Excellence in Pediatric Sedation. Its educational portfolio comprises medical student rotations, a categorical Pediatrics Residency Program with multiple specialized tracks (Global Health, Primary Care, Physician-Scientist Training, OMM), subspecialty fellowship programs, and a Physician-Scientist Training Pathway integrating extended research time with clinical training. The 2026 entering residency cohort includes 17 interns.

Research operations span over 45 active research groups conducting basic, clinical, and translational work across areas including respiratory viruses (with a flagship HMPV program led by Chair John V. Williams), pediatric cancer immunotherapy, social media and adolescent health (SMAHRT), neonatal genomics (Baby Badger Network), and pediatric critical care informatics (Wisc-PRISM). The department has maintained Top 20 national NIH funding ranking since 2015 and sustains active cooperative agreements with NIH/NIAID and CDC. Revenue is generated through professional clinical billing via UW Health, federal and private research grants, medical education funding, and philanthropic giving, though as a public university department it does not publish consolidated financial statements.

Name

Department of Pediatrics

Legal name

Department of Pediatrics – University of Wisconsin School of Medicine and Public Health

Website

https://pediatrics.wisc.edu

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

The Department of Pediatrics at the University of Wisconsin School of Medicine and Public Health is an academic medical department with 230+ faculty across 16 subspecialty divisions, delivering pediatric clinical care through UW Health Kids, training medical trainees, and conducting federally funded pediatric research.

Ownership category

akta.pro rank

Product category

Academic Pediatric Medicine

NAICS

General Medical and Surgical Hospitals (62211), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310), Specialty (except Psychiatric and Substance Abuse) Hospitals (62231)

SIC

Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pediatric Specialty Care Centers (e.g., cardiology, oncology, neurology) (HLAFAJAH)

akta.pro secondary industries

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL), Pediatrics & Adolescent Medicine Practices (HLAFAJAF), Children’s Hospitals (Acute Care) (HLAFAAAI)

Keywords

• Pediatric clinical care
• Medical education training
• Pediatric research programs
• Subspecialty pediatrics
• Child health advocacy

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Clinical Care Revenue: Revenue generated from patient care services provided through UW Health Kids and American Family Children's Hospital, including inpatient, outpatient, and specialty clinic services.
2. Research Grants and Funding: External funding from NIH, CDC, and other federal agencies supporting basic, clinical, and translational research. Current grants include NIH/NIAID R01 AI085062, CDC U01 IP001184, and numerous other active research awards.
3. Medical Education Programs: Revenue from medical student education, residency programs, fellowship programs, and professional development activities including CME opportunities.
4. Philanthropic Giving: Donations and gifts from alumni, supporters, and foundations supporting research, education, and clinical programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Department of Pediatrics delivers pediatric clinical care across 16 subspecialty divisions through UW Health Kids and American Family Children's Hospital, including primary care, specialty care, hospital medicine, and critical care. It also provides formal medical training for medical students, residents, fellows, and postgraduate researchers, and conducts basic, clinical, and translational pediatric research through more than 45 active research groups. Advocacy for children's health at community, legislative, and policy levels rounds out the department's academic mission.

Product overview

The Department of Pediatrics at the University of Wisconsin School of Medicine and Public Health is an academic medical department offering a comprehensive portfolio of pediatric healthcare services, education, and research. It serves as the academic home to over 230 faculty members across 16 subspecialty divisions. The department operates a unified service model combining clinical care delivery through UW Health, medical education and training programs (medical students, residency, fellowships), research programs spanning basic science to clinical research, and advocacy initiatives for children's health. Key programs include the SMAHRT research program on social media and adolescent health, the Baby Badger Network for neonatal genomic testing, and Wisc-PRISM for pediatric critical care informatics. The department also offers professional development, weekly Pediatric Grand Rounds, annual conferences, and research training opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Clinical Care Services Pediatric clinical care delivered across 16 subspecialty divisions — including Allergy/Immunology, Cardiology, Critical Care, Endocrinology, Gastroenterology, Genetics, Hematology/Oncology, Infectious Diseases, Neonatology, Nephrology, Pulmonology, and others — for children from infancy through adolescence through UW Health Kids and American Family Children's Hospital.
• Pediatrics Residency Program Categorical Pediatrics and Research track residency training with pathways including Global Health, Primary Care, Physician-Scientist Training, and OMM, attracting medical graduates nationwide through ERAS/NRMP.
• Pediatric Fellowship Programs Subspecialty fellowship training programs across various pediatric disciplines.
• Medical Student Education Pediatrics medical student education and clinical clerkship training provided to medical students at the University of Wisconsin School of Medicine and Public Health.
• Professional Development and Continuing Medical Education CME opportunities including weekly Pediatric Grand Rounds, annual conferences and lectures, regular workshops, Medical Education Week, and Clinical Care Week.
• Pediatric Research Programs (45+ Active Research Groups) Basic, clinical, and translational pediatric research conducted across 45+ active research groups covering respiratory viruses (including HMPV), childhood asthma, pediatric cancer immunotherapy, congenital infections (Zika), childhood blindness, and neurodevelopmental disorders.
• Social Media and Adolescent Health Research Team (SMAHRT) Multidisciplinary research group studying the relationship between social media and adolescent health, including technology use, digital health, and online safety.
• Baby Badger Network Genomic testing network partnering with Wisconsin NICUs to expand access to genetic testing for critically ill newborns.
• Wisc-PRISM (Pediatric Critical Care Research in Informatics, Statistics, and Modeling) Research group focused on predictive analytics, multimodal neuromonitoring, and rigorous statistical modeling in pediatric critical care.
• Advocacy Programs Community, legislative, professional, and media advocacy for children's health issues, including the Murray Katcher Child Health Advocacy Lectureship.

Quantifiable outcome

• Ranked Top 20 nationally in NIH funding for pediatrics departments
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Department of Family Medicine Office of Community HealthcoreStrategic or Co-development PartnerPartnership focused on community-based health initiatives and population health improvement. Collaborates on community health needs assessments and evidence-based solutions in children's physical and mental health.
• UW Health Population HealthcoreStrategic or Co-development PartnerCollaborative partnership ensuring pediatric voices are included in community-based needs assessments conducted every three years. Focuses on population health improvement strategies for children.
• American Academy of Pediatrics (AAP)coreStrategic or Co-development PartnerProfessional organization partnership with department members holding leadership positions. Collaborates on advocacy, policy development, and professional education initiatives at state and national levels.
• Wisconsin Chapter of the American Academy of PediatricscoreStrategic or Co-development PartnerState-level partnership for pediatric advocacy, professional development, and child health initiatives in Wisconsin. Members serve as advisors and participate in legislative advocacy.
• UnityPoint Health – MeritercoreStrategic or Co-development PartnerClinical partnership providing pediatric care services and training opportunities. Includes research collaboration and IRB coordination for clinical studies.
• Institute for Clinical and Translational Research (ICTR)coreStrategic or Co-development PartnerUniversity-wide institute partnership providing research training, funding, and services to support clinical and translational research across the department.
• CDC (Centers for Disease Control and Prevention)coreStrategic or Co-development PartnerFederal agency partnership supporting respiratory virus surveillance, vaccine effectiveness research, and outbreak investigation through multiple cooperative agreements.
• Safe Kids South Central WisconsinminorStrategic or Co-development PartnerCommunity safety partnership focused on child injury prevention, including gun safety initiatives and community education programs.
• Local schools and community organizationsminorStrategic or Co-development PartnerPartnership with local educational institutions and community groups to promote evidence-based, culturally centered solutions in children's physical and mental health.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cincinnati Children's Hospital Medical Center: University of Cincinnati-affiliated pediatric academic medical center consistently Top 3 in NIH funding for pediatrics. Large faculty, multiple subspecialty divisions, integrated clinical-research-education model directly comparable to UW Department of Pediatrics.
• Ann & Robert H. Lurie Children's Hospital of Chicago (Northwestern): Northwestern-affiliated pediatric academic medical center serving the Midwest. Comparable scope of pediatric specialty care, research, and residency/fellowship training programs to UW Department of Pediatrics.
• Seattle Children's Hospital (University of Washington): University of Washington-affiliated pediatric academic medical center in the Pacific Northwest. Provides comparable pediatric specialty care, research, and training programs; shares faculty ties to UW Pediatrics through Megan Moreno's prior UW faculty position.
• Boston Children's Hospital (Harvard Medical School): Harvard-affiliated pediatric academic medical center consistently #1 or Top 5 in NIH funding for pediatrics. Operates across all major pediatric subspecialties, integrates clinical care with research and residency/fellowship training - directly comparable mission and scope to UW Department of Pediatrics.
• Children's Healthcare of Atlanta (Emory University): Emory-affiliated pediatric academic medical center with a large faculty and research portfolio. Comparable comprehensive pediatric care and training programs; Emma Mohr's prior residency was at Emory, illustrating direct academic peer ties.
• Children's Hospital of Philadelphia (CHOP): Penn-affiliated pediatric academic medical center, Top 5 NIH-funded pediatrics department. Operates extensive pediatric subspecialty care, research enterprise, and training programs comparable in scope to UW Department of Pediatrics.
• Nationwide Children's Hospital (Ohio State): Ohio State-affiliated pediatric academic medical center, Top 10 NIH-funded pediatrics department. Operates full pediatric subspecialty care, large research enterprise, and training programs directly comparable to UW Department of Pediatrics.
• St. Louis Children's Hospital (Washington University): Washington University-affiliated pediatric academic medical center in the Midwest. Comparable comprehensive pediatric specialty care, research, and education model; geographic and academic peer within the same NIH funding tier as UW Department of Pediatrics.
• Children's Hospital Los Angeles (USC Keck): USC-affiliated pediatric academic medical center, Top 10 NIH-funded pediatrics department. Comprehensive pediatric subspecialty care, integrated research and education mission comparable to UW Department of Pediatrics.
• Texas Children's Hospital (Baylor College of Medicine): Baylor-affiliated pediatric academic medical center, Top 5 NIH-funded pediatrics department. Comprehensive pediatric clinical care, large research portfolio, and training programs closely parallel UW Department of Pediatrics' mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights6 records

Customer concentration

• Xx.com/WiscPediatrics
• LinkedInlinkedin.com/company/wiscpediatrics
• Instagraminstagram.com/wiscpedsres

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Department of Pediatrics