My Local Broker
My Local Broker is an Australian boutique mortgage broker aggregator, founded in 2015, that connects consumers with a national network of 150+ local mortgage brokers offering access to 60+ lenders. It supports brokers via its Chief CRM platform powered by Salestrekker.
- Company typePrivate
- Founded2015
- HeadquartersSouth Melbourne, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What My Local Broker does
My Local Broker is an Australian boutique mortgage broker aggregator that operates a two-sided platform connecting consumers with a network of 150+ independent mortgage brokers across Australia. Founded in 2015 and headquartered in Richmond, Victoria, the company is co-owned by Australian entrepreneur Gerry Ryan (founder of Jayco) and industry veteran Scott McTeare (formerly of eChoice), who serves as Director and CEO. It operates under Australian Credit Licence 481374 and serves end customers across first home purchase, refinancing, investment property, commercial finance, asset and vehicle finance, and personal loan use cases via access to a panel of 60+ lenders including major banks (ANZ, CBA, NAB, Westpac, Macquarie, ING) and non-bank lenders (Firstmac, Pepper Money, Resimac).
The company's core technology stack centres on Chief CRM, a broker-facing platform powered by Salestrekker that provides end-to-end loan processing, client management, compliance tracking, deal lodging, commission monitoring, and AI-enabled workflow automation. Consumer-facing tools include borrowing power, repayment, stamp duty, and refinance calculators, supplemented by content marketing and active social media presence across Facebook, Instagram, and LinkedIn. My Local Broker reports 22,000+ satisfied customers served cumulatively.
Revenue is generated through two streams: (1) commissions received from lenders when loans are settled (the primary revenue stream, enabling free customer-facing service), and (2) subscription/service fees paid by broker partners for access to the CRM, lender panel, compliance support, training, and marketing resources, with brokers choosing between split or flat-fee commission structures. The go-to-market combines consumer marketing to drive leads into the broker network with a dedicated 'Become a Broker' recruitment funnel that expands the supply side.
My Local Broker firmographics
Firmographics- Name
- My Local Broker
- Legal name
- My Local Broker Pty Ltd
- Website
- https://mylocalbroker.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- My Local Broker is an Australian boutique mortgage broker aggregator, founded in 2015, that connects consumers with a national network of 150+ local mortgage brokers offering access to 60+ lenders. It supports brokers via its Chief CRM platform powered by Salestrekker.
- Ownership category
- akta.pro rank
My Local Broker industry classification
Industry- Product category
- Mortgage Brokerage & Aggregation
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Wholesale Mortgage Broker Networks / Master Brokers (FSALABAC)
- akta.pro secondary industries
- Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA), Commercial & Multifamily Mortgage Brokers (FSALABAB)
Keywords
Where My Local Broker is headquartered
LocationHeadquarters
- HQ city
- South Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
My Local Broker business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Commission from Lenders: My Local Broker receives commission payments from lenders when loans are settled. This is the primary revenue stream and allows the company to offer free services to end customers.
- Broker Subscription/Service Fees: Brokers in the network pay fees for access to the aggregator's services including CRM software, lender panel, training, compliance support, and marketing resources. Commission structures include choice of split or flat fee models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free customer service |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
My Local Broker product offering
Product offeringCore offering
My Local Broker is a boutique mortgage broker aggregator that connects Australian consumers with 150+ local mortgage brokers who source home loans, refinancing, investment loans, commercial finance, personal loans, and asset & vehicle finance from a panel of 60+ lenders. The aggregator supports its broker network with the Chief CRM platform (powered by Salestrekker), compliance assistance, training, and commission management, earning revenue from lender commissions and broker service fees.
Product overview
My Local Broker is a boutique mortgage broker aggregator that operates two interconnected offerings: (1) A broker network connecting customers with local mortgage brokers who offer home loans, refinancing, investment loans, commercial finance, personal loans, and asset/vehicle finance across 60+ lenders; and (2) Chief CRM, a broker-facing platform powered by Salestrekker providing end-to-end loan processing, compliance management, commission tracking, and AI-powered workflow automation. The company also provides consumer-facing financial calculators (borrowing power, repayment, stamp duty, refinance) as tools to support the lending process.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 22,000+ satisfied customers served
- +2 more outcomes
Companies that use My Local Broker
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles2 records
My Local Broker technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
My Local Broker partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- 60+ Lenders PanelcoreMy Local Broker has relationships with 60+ lenders including major banks (ANZ, Commonwealth Bank, NAB, Westpac, St. George, Macquarie, ING), non-bank lenders (Firstmac, Pepper Money, Resimac), credit unions, and specialist lenders. Lenders pay commissions to the broker network for settled loans.
- SalestrekkercoreChief CRM is powered by Salestrekker, providing an end-to-end loan processing platform with AI tools and integrations for broker operations.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
My Local Broker competitors and assessment
Company assessmentDirect peers
- AFG (Australian Finance Group): AFG is Australia's largest mortgage aggregator with thousands of brokers on a multi-lender panel, plus its own securitisation program. Directly comparable to My Local Broker in the aggregator model, lender-panel structure, and broker-support services, though significantly larger in scale.
- Choice Aggregation Services: Choice is a long-established Australian mortgage aggregator offering brokers access to multiple lenders, compliance, training, and software tools. It competes head-on with My Local Broker for brokers and lender panel position.
- PLAN Australia (PLAN Group): PLAN is an Australian broker aggregation group providing multi-lender access, compliance, and technology tools to a national broker network. Directly comparable aggregator model and customer/member base to My Local Broker.
- Vow Financial: Vow Financial is a mortgage and finance aggregation business offering brokers access to multiple lenders, training, and technology support. Operates in the same Australian aggregator category as My Local Broker.
- FAST Aggregations: FAST is a boutique Australian mortgage aggregator providing brokers with lender panel access, support, and compliance services. Closely comparable to My Local Broker in scale and aggregator proposition.
- Connective Australia: Connective is one of Australia's largest mortgage aggregators, providing brokers with a multi-lender panel, CRM tools, compliance, and aggregation support. Directly comparable to My Local Broker on the core aggregator business model and service offering.
Broad incumbents
- Mortgage Choice: Mortgage Choice is an established, large-scale Australian mortgage broking franchise (acquired by MyState Bank) operating hundreds of franchisee brokers under a national brand. Broader and more franchise-heavy than My Local Broker, but competes for the same consumer mortgage referrals and broker network share.
- eChoice: eChoice is an Australian mortgage aggregation/white-label platform where CEO Scott McTeare previously held a leadership role. It operates in the same aggregator and broker-services space as My Local Broker and is highly relevant given the leadership crossover.
- Aussie Home Loans: Aussie is a major Australian retail mortgage broker brand owned by Commonwealth Bank, with both in-branch brokers and a mobile broker network. Competes with My Local Broker for consumer mortgage customers and broker talent, though at much larger scale and with bank-backing.
Emerging players
- Athena Home Loans: Athena is an Australian digital-only mortgage lender that competes for direct consumer mortgage business, partly disintermediating brokers. Relevant to My Local Broker as both a competitor in the consumer mortgage channel and as a potential partner on the panel.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
My Local Broker social profiles
Digital presenceMy Local Broker financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Local Broker leadership team
Management profileNumber of profiles
My Local Broker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Local Broker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Local Broker
What does My Local Broker do?
My Local Broker is a boutique mortgage broker aggregator that connects Australian consumers with 150+ local mortgage brokers who source home loans, refinancing, investment loans, commercial finance, personal loans, and asset & vehicle finance from a panel of 60+ lenders. The aggregator supports its broker network with the Chief CRM platform (powered by Salestrekker), compliance assistance, training, and commission management, earning revenue from lender commissions and broker service fees.
Is My Local Broker a public or private company?
My Local Broker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was My Local Broker founded?
My Local Broker was founded in 2015. It employs 11 to 50 people.
Where is My Local Broker based?
My Local Broker is headquartered in South Melbourne, Australia, in the Oceania region.
How does My Local Broker make money?
Two revenue lines are on record. Commission from Lenders are the primary driver. The others are broker Subscription/Service Fees.
Who are My Local Broker's main competitors?
Direct peers on record are AFG (Australian Finance Group), Choice Aggregation Services, PLAN Australia (PLAN Group), Vow Financial, FAST Aggregations and Connective Australia. Broad incumbents are Mortgage Choice, eChoice and Aussie Home Loans. Athena Home Loans is listed as an emerging player.
Does My Local Broker have an API?
No public API is recorded for My Local Broker.
What industry is My Local Broker in?
My Local Broker's product category is Mortgage Brokerage & Aggregation. Its primary akta.pro industry code is FSALABAC, Wholesale Mortgage Broker Networks / Master Brokers, with a secondary code of FSALABAA, Retail Residential Mortgage Brokers (Purchase & Refinance). Its NAICS code is 522310 and its SIC code is 6163.