Anston
Anston Architectural Products is a Melbourne-based Australian manufacturer of hand-crafted precast concrete products — including paving, furniture, bollards, cladding, pool coping, and bespoke items — serving residential, commercial, and public space projects across all Australian states and territories.
- Company typePrivate
- Founded-
- HeadquartersBoronia, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Anston does
Anston Architectural Products (legal entity SVC Products Pty Ltd) is a Melbourne-based Australian manufacturer of hand-crafted precast architectural concrete products serving residential, commercial, and public space markets. The company produces a unified product portfolio including paving (standard, reinforced pedestal, and circular), pool coping, cladding, steps, bollards and spheres, planters, furniture, signage, and memorial products, all manufactured at its Dandenong South facility using locally sourced Australian natural sands and stone. The product range spans 37 standard colours across Mineral and Granite ranges, five surface finishes (off-mould, shot-blasted, honed, polished, buffed) achieving up to P5 slip resistance, plus bespoke custom manufacturing with a 30% deposit on orders. Notably, its steel-reinforced pedestal pavers are described as unique in the Australian market, and its concrete bollards and spheres have been specified for heavy vehicle mitigation at sites including Princes Bridge Melbourne, Shrine of Remembrance, and City of Stirling's Scarborough Esplanade.
Anston sells primarily through a B2B enterprise field-sales motion targeting architects, landscape designers, contractors, and end users via phone (1300 788 694), email, and website enquiry forms. Pricing is quote-based with one-time purchase economics; commercial projects are priced individually per specification. The company delivers Australia-wide to projects in every state and territory from its single Melbourne manufacturing base. Marketing relies on content (blog, project gallery, downloadable resources), organic social (Facebook, Instagram, LinkedIn), Google reviews, and industry events including the Melbourne International Flower & Garden Show. In 2025 the company underwent a brand consolidation merging SVC Urban into the Anston brand, broadening its stated reach beyond residential into Commercial and Public Space categories under the slogan 'Beauty in Concrete'. Anston is a member of the SVC Group conglomerate.
Anston firmographics
Firmographics- Name
- Anston
- Legal name
- SVC Products Pty Ltd
- Website
- https://anston.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anston Architectural Products is a Melbourne-based Australian manufacturer of hand-crafted precast concrete products — including paving, furniture, bollards, cladding, pool coping, and bespoke items — serving residential, commercial, and public space projects across all Australian states and territories.
- Ownership category
- akta.pro rank
Anston industry classification
Industry- Product category
- Architectural Concrete Manufacturing
- NAICS
- Other Concrete Product Manufacturing (327390)
- SIC
- Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Concrete Pavers, Hardscape & Retaining Wall Systems (IMADAAAE)
- akta.pro secondary industry
- Retaining Walls & Hardscape Structures (HSAPALAH)
Keywords
Where Anston is headquartered
LocationHeadquarters
- HQ city
- Boronia
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Anston business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Architectural Concrete Products Sales: One-time purchase of precast concrete products including paving, furniture, bollards, planters, pool coping, cladding, steps, and custom products. Products are sold directly to customers for landscape and construction projects. Custom products require 30% payment upon order confirmation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Catalogue Products |
| One time/ perpetual license | Multi-year contract | Custom/Bespoke Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Anston product offering
Product offeringCore offering
Anston is a Melbourne-based manufacturer of architectural precast concrete products for residential, commercial, and public space applications. The company hand-crafts landscape and urban elements including paving, pool coping, furniture, bollards, planters, cladding, steps, signage, and memorial products using Australian natural sands and stone. Anston also offers fully bespoke custom concrete manufacturing for project-specific requirements.
Product overview
Anston is a manufacturer of luxury architectural concrete products offering a unified portfolio of precast concrete landscape elements. The product suite includes furniture (seats, stools, bench seats), paving (standard, pedestal, circular), pool coping, cladding, steps, bollards, planters, signage, and memorial products. All products are hand-crafted in Melbourne using Australian natural sands and stone. The company also offers fully custom/bespoke product manufacturing. The product range serves residential (home, garden, pools), commercial (retail, hospitality, education), and public space (streetscapes, civic, parks) applications. Products are available in 12-37 colors across the Mineral and Granite ranges with multiple surface finishes including off-mould, shot-blasted, honed, polished, and buffed.
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture Architectural concrete outdoor furniture including seats, stools, and bench seats designed for residential, commercial, and public spaces, made from reinforced precast concrete with various finishes.
- Paving Premium concrete pavers including standard paving, pedestal pavers with steel reinforcing for raised installations, and circular paving, suitable for outdoor flooring in various applications.
- Pool Coping Concrete pool coping tiles designed for pool edges, featuring shot-blasted finish achieving P5 slip resistance rating, available in various colours from the Mineral and Granite ranges.
- Cladding Architectural concrete wall cladding for exterior applications, providing decorative concrete finishes for building facades.
- Steps Concrete step products including stair treads and risers, large format steppers and landings, and circular steppers for landscape and architectural applications.
- Bollards Concrete bollards including spheres and posts for heavy vehicle mitigation, pedestrian protection, and traffic control in public spaces, using high-strength precast concrete for security infrastructure.
- Planters Concrete planters for landscape design, available in various sizes and styles, used for aesthetic purposes as well as heavy vehicle mitigation applications.
- Signage Concrete signage products for wayfinding and identification in outdoor spaces.
- Memorial Products Concrete memorial products for commemorative applications in public spaces and memorials.
- Custom Products Bespoke precast concrete products made to customer-specific specifications including shape, form, and finish, with a 30% deposit required upon confirmation of custom orders.
Quantifiable outcome
- Reinforced pedestal pavers maintain structural integrity under high impact loads
- +2 more outcomes
Companies that use Anston
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Anston technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Anston partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- SVC GroupflagshipAnston is a member of the SVC Group. SVC Urban's landscape and urban products were consolidated under the Anston brand as part of a brand rejuvenation. The combined entity draws from SVC Urban's expertise operating in Melbourne's architectural space since the '60s.
- DraffincoreDraffin supplies timber elements that are combined with Anston concrete furniture modules in projects such as Bair Street Furniture Upgrade in Leongatha. Timber seat tops are affixed to Anston concrete bench bases.
- Spark FurniturecoreSpark supplies steel elements combined with Anston concrete modules for custom furniture solutions in commercial and public space projects.
- Pasco Construction Solutions (Buzon)corePasco distributes Buzon adjustable pedestal systems used in conjunction with Anston's reinforced pedestal pavers. Anston recommends Buzon pedestals for pedestal paving installations as a quality, reliable support system.
- Coolabah LandscapesminorCoolabah Landscapes constructed the Outdoor Design Junction show garden at Melbourne Pool & Spa Expo 2018 featuring Anston products.
- The Great Outdawes LandscapingminorConstruction partner for Crafers West Residence project in Adelaide Hills. Installed Anston Indi coloured paving and steps.
- Anthony Scott (Landscape Designer/TV Presenter)minorPartnered with Anston to produce video guide demonstrating best methodology for laying pavers. Anthony Scott presents 'The Home Team' on Channel Ten.
- MapeiminorMaterials partner in Anston's video guide to laying pavers, providing installation product expertise.
- Teraseal AustraliaminorMaterials partner in Anston's video guide to laying pavers, providing sealing product expertise.
- Prestige SurfacesminorRecommended professional contractor for paver sealing services. Provides sealing at approximately $20 per square metre.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Anston competitors and assessment
Company assessmentBroad incumbents
- Brickworks Limited: One of Australia's largest building-products groups with masonry, brick, and pre-cast concrete offerings serving residential and commercial construction. Broad incumbent competing for the same landscape and architectural product wallet as Anston, but with vastly greater scale.
- Holcim Australia: Australian arm of global building-materials major with concrete, aggregates, and precast operations. Competes in the same architectural and infrastructure concrete category but with international scale, national logistics, and broader product breadth.
- Boral Limited: Australia's largest integrated building materials and construction solutions provider with concrete, quarries, and asphalt operations. Broad incumbent that competes with Anston on larger commercial and infrastructure tenders, particularly in paving and structural concrete.
- Adbri Limited: Major Australian cement, concrete, and lime producer supplying concrete products across construction and infrastructure. Broad incumbent with significant scale advantages in raw materials and distribution; competes for large commercial and government hardscape contracts.
Direct peers
- Charcon (Aggregate Industries): UK manufacturer of precast concrete paving, kerbs, and street furniture under the Charcon brand. Comparable product suite and specification-led go-to-market targeting local authorities, developers, and landscape professionals.
- Wausau Tile: US manufacturer of architectural concrete and metal site furnishings for public space and commercial projects. Direct peer across furniture, bollards, planters, and pavers, serving landscape architects and government clients with custom and catalogue offerings.
- Hanover Architectural Products: US manufacturer of architectural precast concrete site furnishings including benches, bollards, planters, and tables. Direct peer on product categories and target customers (landscape architects, municipalities, commercial developers), with comparable premium finish and customisation capability.
- Marshalls plc: UK-listed manufacturer of landscape and architectural concrete products including paving, kerbs, and street furniture. Closest international like-for-like peer to Anston in terms of product suite (pavers, bollards, furniture), customer segments (commercial, public, residential), and premium positioning.
- National Masonry: Australian manufacturer of architectural concrete masonry and landscape products including blockwork, retaining walls, and pavers. Most directly comparable Australian peer to Anston across product categories (paving, walls, landscape elements) and customer base (landscape architects, builders, councils).
Others
- SVC Urban: Former sister brand under SVC Group that was consolidated into Anston in 2025. Included as an ecosystem/peer reference given overlapping heritage, products, and customer base; effectively now part of the same entity rather than a true external competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Anston social profiles
Digital presenceAnston financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anston leadership team
Management profileNumber of profiles
Anston funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anston M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anston
What does Anston do?
Anston is a Melbourne-based manufacturer of architectural precast concrete products for residential, commercial, and public space applications. The company hand-crafts landscape and urban elements including paving, pool coping, furniture, bollards, planters, cladding, steps, signage, and memorial products using Australian natural sands and stone. Anston also offers fully bespoke custom concrete manufacturing for project-specific requirements.
Is Anston a public or private company?
Anston is a private company. It is classified as corporate owned and is currently operating.
When was Anston founded?
Anston was founded in -1. It employs 11 to 50 people.
Where is Anston based?
Anston is headquartered in Boronia, Australia, in the Oceania region.
How does Anston make money?
One revenue line is on record: architectural Concrete Products Sales.
Who are Anston's main competitors?
Broad incumbents on record are Brickworks Limited, Holcim Australia, Boral Limited and Adbri Limited. Direct peers are Charcon (Aggregate Industries), Wausau Tile, Hanover Architectural Products, Marshalls plc and National Masonry. SVC Urban is listed as an others.
Does Anston have an API?
No public API is recorded for Anston.
What industry is Anston in?
Anston's product category is Architectural Concrete Manufacturing. Its primary akta.pro industry code is IMADAAAE, Concrete Pavers, Hardscape & Retaining Wall Systems, with a secondary code of HSAPALAH, Retaining Walls & Hardscape Structures. Its NAICS code is 327390 and its SIC code is 3272.