Butter and Salt tech marketing

What Butter and Salt tech marketing does

Butter and Salt tech marketing GmbH is a privately held, founder-owned B2B marketing agency headquartered in Berlin that exclusively serves industrial and technology clients across the DACH region and France. Founded in 2015 by Florian Schildein (CEO) and Jennifer Schildein (Prokuristin/Inhaberin), the firm offers integrated digital marketing services spanning website development, technical and semantic SEO, AI-optimized information architecture, LinkedIn and Google Ads campaigns, content and email marketing, trade-show digital integration, brand building, market analysis, and creative production — the latter delivered in-house via graphic design, video, photography, animation, and web design. The agency's GTM is sales-led and field-driven: regional consultants cover East & Switzerland, Nord-West Germany, and France, with consultation requests handled via Calendly and a free B2B strategy paper deployed as a lead magnet.

The technology stack is standard rather than proprietary: the company website is built on WordPress with the Elementor page builder and hosted on STRATO, and no software product, platform, API, or AI model is disclosed. The AI positioning is service-side rather than capability-side, framed as 'AI-compatible websites' and AI-optimized content architecture for client discoverability, with no proprietary models, training pipelines, or research output referenced. Disclosed reference customers are concentrated in technical industrial verticals — EUTECT GmbH (selective soldering), EMIL OTTO (electronics consumables), Tresky GmbH (precision assembly), PKN GmbH (IT services), and VALLEY IT GROUP (DACH IT) — with deal sizes and revenue mix undisclosed.

The business model is professional-services project and retainer revenue with no public pricing, no subscription tiers, and no disclosed financial metrics. Headcount is 1-10 employees, no institutional funding has been raised, and the company operates without disclosed partnerships, certifications, or awards, consistent with a bootstrapped boutique agency model.

Name

Butter and Salt tech marketing

Legal name

BUTTER AND SALT tech marketing GmbH

Website

https://butter-and-salt.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Butter and Salt tech marketing is a Berlin-based, founder-owned B2B marketing agency that provides integrated digital marketing, SEO, AI-optimized content, and trade-show services exclusively to industrial and technology clients across the DACH region and France.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic B2B Marketing Consulting Services: Full-service B2B marketing agency providing strategic consulting for digital communication and lead generation. Services include website development, SEO, LinkedIn/Google Ads campaigns, brand building, market analysis, and trade show support. Revenue is generated through project-based fees and retainer arrangements.
2. Creative Production Services (In-house): In-house production of marketing materials including graphic design, video and image production, layouts for social media and websites, corporate design, photo/video/animation, web design, and print materials. Revenue generated through creative production project fees.
3. Marketing Budgeting and Planning Services: Marketing budget planning and management services, including defining expenditure budgets and ongoing monitoring. Can be fully outsourced to Butter and Salt.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Butter and Salt is a B2B marketing agency that exclusively serves industrial and technology companies. It delivers integrated digital marketing strategies spanning website development, SEO, AI optimization, LinkedIn and Google Ads campaigns, brand building, market analysis, in-house creative production, trade show preparation, and marketing budgeting. Services are sold as consulting and agency engagements rather than as packaged software.

Product overview

Butter and Salt is a B2B marketing services agency (not a software product company). They provide strategic B2B marketing services including digital communication and lead generation, brand building, market analysis, creation and online marketing, communication and customer outreach, and trade show support. Their service offerings are delivered as consulting and agency services rather than as a packaged software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Digitale Kommunikation & Leadgenerierung für B2B-Unternehmen (Digital Communication & Lead Generation for B2B Companies)
• Digitale Kommunikation & Leadgenerierung rund um den Messeauftritt (Trade Show Digital Communication & Lead Generation)
• Kommunikation und Kundenansprache (Communication and Customer Outreach)
• Kreation und Online-Marketing (Creative Production and Online Marketing)
• Markenaufbau und Marketingplanung (Brand Building and Marketing Planning)
• Marktanalyse und Zieldefinition (Market Analysis and Target Definition)
• Marketingbudgetierung und -planung (Marketing Budgeting and Planning)

Quantifiable outcome

• Over 70 websites created since founding by 2023
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Vogel Communications Group: German B2B media and communications company focused on industrial verticals. Adjacent ecosystem participant — provides media and event channels that complement, rather than compete with, a specialist B2B marketing agency like Butter and Salt.

Direct peers

• element c: B2B marketing and communications agency based in Munich serving technology and industrial companies. Comparable scope in strategy, content, and digital campaigns for the DACH technical buyer.
• Factory Communications: German B2B communications agency for technology and industrial clients. Comparable positioning around integrated messaging, content, and digital campaigns for engineering-heavy buyers.
• addOn AG: German B2B digital agency offering web, content, and marketing automation for technology companies. Comparable in vertical focus and integrated digital service model to Butter and Salt.
• TWT Digital: German B2B digital agency focused on technology and industrial clients. Competes directly with Butter and Salt on integrated digital strategies, websites, SEO, and campaign execution for Mittelstand tech firms.
• cyperfection: German digital agency specializing in B2B marketing for technically complex products. Direct competitor to Butter and Salt in the industrial/technical DACH segment, with overlapping services in SEO, content, and lead generation.
• Schwartz Public Relations: Munich-based PR and communications firm with a strong technology and B2B focus. Comparable in targeting German technical companies, though more weighted toward earned media and PR than Butter and Salt's digital/creative mix.
• LOUIS Internet: German digital agency delivering web, SEO, and online marketing for B2B clients. Similar full-service profile and DACH industrial/tech client overlap.

Broad incumbents

• Jung von Matt: Major German creative agency with a broad B2B and B2C portfolio. Competes in the upper end of the market but lacks Butter and Salt's vertical specialization on Mittelstand industrial/tech firms.
• Serviceplan Group: Large integrated communications group in Germany with B2B capabilities. Relevant incumbent comparison; deeper resources but less specialized in technical B2B verticals than Butter and Salt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/butter-and-salt
• Xx.com/BaS_Agentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butter and Salt tech marketing