MadFun
MadFun is a UK-based, online specialist retailer of trampolines and outdoor play equipment, serving UK families direct-to-consumer since 2004 via a Shopify storefront and proprietary JumpPRO® brand.
- Company typePrivate
- Founded2004
- HeadquartersLingfield, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What MadFun does
MadFun (Madfun Ltd) is a UK-based online specialist retailer of outdoor play equipment, headquartered in Lingfield and operating since 2004. Its core offer is trampolines — a catalog of 108 SKUs spanning the proprietary JumpPRO® brand and third-party labels including Salta, Springfree, and Akrobat — alongside accessories such as ladders, covers, and anchor kits, with adjacent outdoor play products such as Jazzminton introduced in 2024. The company also lists upcoming brands (BERG, ACON, Plum), suggesting ongoing assortment expansion into broader outdoor toys.
The business operates as a direct-to-consumer e-commerce retailer with no disclosed physical retail footprint. The storefront is built on Shopify, with checkout integrated to Klarna and PayPal for installment and traditional payments, and TaskRabbit for outsourced trampoline assembly. Pricing spans £46.99 to £10,650, with the Skip&Pay subscription-like offering for replacement parts (jump mats, pads, springs) providing recurring revenue potential. Customer support is positioned around safety, lifetime aftercare, spare parts, and educational content — typical for a specialist retailer of large, safety-sensitive goods.
MadFun reports having served over 36,000 customers over its 22+ year history and maintains a Trustpilot-validated review profile. It is privately held with a headcount of 1–10 employees. Distribution is UK-only, with explicit shipping restrictions to certain postcodes including the Scottish Highlands and Northern Ireland, and the business uses BBC Children in Need as its named charity partner. The model is essentially a niche specialist retailer monetizing search-driven demand for premium trampolines and outdoor play gear, with limited public disclosure on revenue, growth rates, or unit economics.
MadFun firmographics
Firmographics- Name
- MadFun
- Legal name
- Madfun Ltd
- Website
- https://madfun.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MadFun is a UK-based, online specialist retailer of trampolines and outdoor play equipment, serving UK families direct-to-consumer since 2004 via a Shopify storefront and proprietary JumpPRO® brand.
- Ownership category
- akta.pro rank
Where MadFun is headquartered
LocationHeadquarters
- HQ city
- Lingfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MadFun business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Product Sales: MadFun generates revenue through one-time product sales of outdoor play equipment including trampolines, swimming pools, scooters, bikes, climbing frames, and sports equipment. No subscription or recurring revenue model is employed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level trampolines and accessories |
| One time/ perpetual license | Pay-as-you-go | Mid-range trampolines and pools |
| One time/ perpetual license | Pay-as-you-go | Premium/large equipment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
MadFun product offering
Product offeringCore offering
MadFun is a UK-based online retailer selling outdoor play and recreational equipment directly to families through its own Shopify storefront. The core product lines are garden trampolines (spanning 108 products across brands like JumpPRO, Salta, Springfree, and Akrobat) and above-ground swimming pools (Intex, Bestway), complemented by kids' scooters, balance bikes, basketball hoops, football goals, and premium custom-built climbing frames. Orders are dispatched same-day before 3pm with free UK delivery, optional interest-free Klarna payments, 90-day returns, and access to professional assembly via a TaskRabbit partnership.
Product overview
MadFun operates as an e-commerce retailer offering a curated portfolio of outdoor play and recreational equipment for families. The core product line centers on garden trampolines (with major sub-brands JumpPRO, Salta, Springfree, Akrobat) and above-ground swimming pools (Intex, Bestway), complemented by active mobility products (BOLDCUBE kids' scooters, stunt scooters, trikes & balance bikes), sports equipment (basketball hoops, football goals), and luxury custom-built climbing frames (Discovery Timber Play). Add-on modules include trampoline games/accessories, scooter safety gear, and pool maintenance products. The company also provides a trampoline assembly service via TaskRabbit partnership. The portfolio spans multiple price tiers from entry-level to premium (climbing frames up to £10,650), with a focus on UK families seeking outdoor play solutions since 2004.
Differentiator
Problem solved
Functional benefit
Products and services
- Garden Trampolines Primary product category featuring trampolines in various shapes (round, rectangular, oval), sizes (small to 23ft extra large), and configurations (on legs, in-ground). Brands include JumpPRO, Salta, Springfree, Akrobat, Acon, and Plum with ranges such as Comfort Edition, Cosmos, First Class, Orbit, Premium Edition, Primus, Royal Baseground, Xcel, Xcite, Xplore, and Xtra. Sold to UK families seeking backyard play equipment.
- Above Ground Swimming Pools Above-ground swimming pools available in rectangular, round, and oval shapes ranging from medium (10ft+) to giant (30ft+). Brands include Intex and Bestway. Sold to UK families for home garden use.
- Kids' 2-Wheel & 3-Wheel Scooters Children's scooters in 2-wheel and 3-wheel configurations, including Teeny (smaller) and Big (larger) models in various colors and themes for children aged 2-14 years. Primary brand is BOLDCUBE Scooters. Sold to UK families.
- Stunt Scooters High-performance scooters designed for skateparks and tricks, with reinforced frames and lightweight components for durability during hops, grinds, and landings. Available in Deluxe and standard variants with multiple color options. Sold to UK families with older children.
- Trikes & Balance Bikes First ride-on toys including trikes and balance bikes for toddlers to develop coordination and confidence. Products include the Trybike 2-in-1 Convertible Balance Bike & Trike and BOLDCUBE x Little Tikes Kids Balance Bike. Sold to UK parents of toddlers.
- Luxury Climbing Frames & Play Systems Custom-built, premium garden climbing frames and play systems designed to grow with families. High-end, durable wooden structures made by Discovery Timber Play, including Discovery Play Adventurer, Base Explorer Duo, Pioneer, Explorer, and Base Explorer models. Sold to UK families with larger gardens willing to invest in premium equipment (£5,040 to £10,650 price range).
- Basketball Hoops & Backboards Indoor and outdoor basketball equipment including freestanding and wall-mounted hoops. Products include Salta Dribble, Centre, Guard, and Forward models ranging from £89.97 to £499.97. Sold to UK families for home sports use.
- Football Goals & Training Equipment Football goals and training equipment including Salta Legend football goals in various sizes (180cm x 120cm to 300cm x 200cm) and Motion Rebounders. Sold to UK families for home football practice.
- Jazzminton Outdoor sport game product introduced as a new addition to the outdoor sports and games category in 2024. Sold to UK families for backyard active play.
- Trampoline Assembly Service Professional assembly service for trampolines provided through the TaskRabbit partnership, offering delivery and setup support to UK customers purchasing larger equipment items.
Quantifiable outcome
- 36,000+ UK families served since 2004
- +2 more outcomes
Companies that use MadFun
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
MadFun technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
MadFun partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, primary, major and minor.
- TaskRabbitcoreTaskRabbit partnership provides professional assembly services for trampolines and larger equipment purchases. This addresses customer pain point of difficult assembly for bulky outdoor equipment.
- KlarnacorePayment partnership allowing customers to spread costs with interest-free payments and Pay Later options. Increases affordability and purchase conversion.
- PayPalcorePayment processing partner offering secure checkout options including PayPal and PayPal Pay Later for customer convenience.
- JumpPROprimaryPremium trampoline brand exclusive partner; MadFun sells full JumpPRO range including Xcel, Xcite, Xplore, and Xtra product lines
- SaltaprimaryMajor trampoline brand offering Comfort Edition, First Class, Premium, Cosmos, and Royal Baseground ranges
- SpringfreemajorPremium trampoline brand focused on innovative springless design
- AkrobatmajorEuropean trampoline manufacturer offering quality outdoor trampolines
- IntexprimaryLeading above-ground swimming pool brand; MadFun is an authorized retailer for Intex pools
- BestwayprimaryLeading above-ground swimming pool brand; MadFun is an authorized retailer for Bestway pools
- Little TikesmajorWell-known children's toy brand offering balance bikes and scooters
- BOLDCUBE ScootersmajorScooter brand offering kids' 2-wheel and 3-wheel scooters
- TrybikemajorDutch balance bike and trike brand; 2-in-1 convertible balance bike & trike
- Discovery Timber PlaymajorCustom-built wooden climbing frames and play systems for gardens
- BERGminorDutch trampoline and toy brand (coming soon to MadFun)
- ACONminorTrampoline brand available at MadFun
- Plum PlayminorPlay equipment brand available at MadFun
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
MadFun competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Customer concentration
MadFun social profiles
Digital presenceMadFun financial estimates
Financial estimateRevenue estimate
Valuation estimate
MadFun leadership team
Management profileNumber of profiles
MadFun funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MadFun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MadFun
What does MadFun do?
MadFun is a UK-based online retailer selling outdoor play and recreational equipment directly to families through its own Shopify storefront. The core product lines are garden trampolines (spanning 108 products across brands like JumpPRO, Salta, Springfree, and Akrobat) and above-ground swimming pools (Intex, Bestway), complemented by kids' scooters, balance bikes, basketball hoops, football goals, and premium custom-built climbing frames. Orders are dispatched same-day before 3pm with free UK delivery, optional interest-free Klarna payments, 90-day returns, and access to professional assembly via a TaskRabbit partnership.
Is MadFun a public or private company?
MadFun is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MadFun founded?
MadFun was founded in 2004. It employs 1 to 10 people.
Where is MadFun based?
MadFun is headquartered in Lingfield, United Kingdom, in the Europe region.
How does MadFun make money?
One revenue line is on record: product Sales.
Does MadFun have an API?
No public API is recorded for MadFun.