What Morton Grove Park District does

The Morton Grove Park District is a unit of local government established under Illinois state law in 1951, providing parks and recreation services to residents of Morton Grove, Illinois. The district operates 14 parks across the village and runs six major facilities, including Club Fitness (a 5,000-square-foot fitness center plus 800-square-foot H.I.T. Zone), Harrer Pool (a 50-meter outdoor aquatic facility), Oriole Aquatic Center (a 25-meter pool), Prairie View Community Center, the MG Historical Museum & Education Center anchored by the 1888 Haupt-Yehl House, and various rental facilities. Program offerings span youth and adult sports leagues, before- and after-school childcare (B.A.S.E., B-4), summer camps, swim lessons, dance, martial arts, birthday party packages, and 25+ weekly group exercise classes.

The district runs on a hybrid revenue model: property tax levy provides the core funding base, supplemented by recreation program fees, Club Fitness memberships and personal training, pool memberships and daily passes, facility and field rentals, sponsorship income from local businesses, and childcare fees (with payment plans and subsidy acceptance). Customer segments are organized by age (children/youth, adults 18-59, seniors 60+) and use case (families, working families, non-residents), with a resident/non-resident pricing differential of roughly 20-25%. Distribution is omnichannel: online registration through the WebTrac platform (web2.myvscloud.com), in-person guest services at Prairie View Community Center, seasonal digital activity guides, Constant Contact email, and a network of program partners including AYSO, MGBSA, Illinois Shotokan Karate Club, Hot Shots Sports, and Connelly's Academy who deliver programming on district facilities. The organization holds PDRMA Distinguished Accredited Agency status and celebrates its 75th anniversary in 2026.

Name

Morton Grove Park District

Legal name

Morton Grove Park District

Website

https://mortongroveparks.com

Company type

Public

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Morton Grove Park District is a municipal recreation agency in Illinois, operating 14 parks, two outdoor pools, a fitness center, and community facilities, funded by property taxes and program fees to serve village residents of all ages.

Ownership category

akta.pro rank

Product category

Public Recreation Services

NAICS

Nature Parks and Other Similar Institutions (71219), Administration of Conservation Programs (92412)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Parks, Recreation & Protected Areas Administration (BPAIAMAH)

akta.pro secondary industries

Parks, Recreation & Cultural Services (BPAIACAI), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

Keywords

• Public park district
• Recreation services
• Community programming
• Aquatic facilities
• Leisure activities

Headquarters

HQ city

Morton Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Property Tax Revenue: Governmental entity funded primarily through property taxes from residents. Transparency portal and financial reports available on website.
2. Recreation Program Fees: Fees for programs including sports leagues, fitness classes, dance, martial arts, camps, and childcare. Resident and non-resident pricing tiers.
3. Facility Memberships: Club Fitness gym memberships with monthly EFT plans, daily passes, and short-term options. Includes access to fitness center, group classes, sauna, racquetball courts, and indoor track.
4. Pool Memberships and Daily Passes: Seasonal pool memberships and daily admission fees for Harrer Pool and Oriole Aquatic Center, including lap swim and adult swim programs.
5. Facility Rentals: Rental revenue from community rooms, gymnasium, fieldhouse, pavilion, athletic fields, and pool party rentals. Park district prohibits alcohol and fees at rentals.
6. Sponsorships and Advertising: Partnership program with local businesses including sponsors like Pro Auto, State Farm, First American Bank, Raising Cane's, and others. Advertising media kit available.
7. Childcare and Camp Fees: Before/after school programs (B.A.S.E., B-4), school day off care, winter/spring camps with payment plan options. Accepts childcare subsidy payments.
8. Financial Assistance Program: Financial assistance available for eligible Morton Grove residents for various programs and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Morton Grove Park District is a unit of local government that operates public parks, recreational facilities, aquatic amenities, and community programming for residents of Morton Grove, Illinois, and surrounding areas. It provides youth and adult sports leagues, fitness and aquatics programs, facility and pavilion rentals, special events, and nature/environmental education. Services are funded through property taxes and program fees.

Product overview

The Morton Grove Park District is a municipal recreation agency offering a comprehensive portfolio of parks, facilities, programs, and services for community members of all ages. The organization operates 14 parks across Morton Grove, Illinois, providing recreational spaces with amenities including playgrounds, sports fields, walking paths, and picnic areas. Core facilities include Club Fitness (a 5,000 sq ft fitness center), Harrer Pool and Oriole Aquatic Center (outdoor aquatic facilities), and Prairie View Community Center (multi-purpose gathering space). The District offers structured programs including youth and adult sports leagues, before/after school childcare, summer camps, birthday party packages, and facility rentals. Additional offerings include the MG Historical Museum & Education Center and a lightning prediction safety system. The portfolio is not a unified software platform but rather a collection of standalone recreational facilities and programs unified under the park district administration.

Differentiator

Problem solved

Functional benefit

Brands

• Club Fitness: Fitness center facility located inside Prairie View Community Center featuring strength and cardiovascular equipment, group exercise classes, sauna, and personal training services.
• Harrer Pool
• Oriole Aquatic Center
• Prairie View Community Center
• MG Historical Museum & Education Center

Products and services

• Youth and Adult Sports Leagues

Quantifiable outcome

• Over 25 group exercise classes weekly included with Club Fitness membership
• +2 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered minor and core.

• Pro AutominorGTM or Marketing PartnerLocal automotive service business listed as a prime sponsor of the Morton Grove Park District. Provides financial support for community programs and events.
• State Farm (Agent Mae Kim)minorGTM or Marketing PartnerInsurance provider listed as a sponsor supporting park district programs and community initiatives.
• First American Bank (FAB)minorGTM or Marketing PartnerRegional bank listed as sponsor supporting park district initiatives and community programs.
• Raising Cane'sminorGTM or Marketing PartnerFast food restaurant chain listed as sponsor for community events and programs.
• Lavitt Animal HospitalminorGTM or Marketing PartnerLocal veterinary clinic sponsor supporting pet-related community events and programs.
• AYSO Region 794 (American Youth Soccer Organization)coreStrategic or Co-development PartnerSoccer league for boys and girls grades K-12 with fall and spring seasons. Games played at Frank Hren Park. Joint programming provides youth soccer opportunities through park district facilities.
• MGBSA (Morton Grove Baseball Softball Association)coreStrategic or Co-development PartnerNon-profit baseball and softball organization for children ages 4-14 with spring and fall programs. Runs leagues at park district fields.
• Illinois Shotokan Karate ClubcoreChannel Partner/ Reseller/ DistributorChicagoland's premier karate school operating at National Park Fieldhouse. Taught by John DiPasquale, four-time National Champion. Programs include pre-karate, youth/adult karate, and family classes year-round.
• Hot Shots SportscoreChannel Partner/ Reseller/ DistributorSports programming provider offering basketball, baseball, soccer, flag football, and adult-tot classes at park district facilities. Founded 1994, operates in NYC, Denver, and Chicago. Provides youth sports development and birthday party programs.
• Connelly's Academy Tae Kwon DominorChannel Partner/ Reseller/ DistributorKorean martial arts instruction at National Park taught by Grandmaster Connelly with fun, safe, age-appropriate classes.
• M-NASR (Northwest Special Recreation Association)coreStrategic or Co-development PartnerSpecial recreation association providing adapted programs and services for individuals with disabilities. Cooperates with park district to serve diverse community members.
• Morton Grove Historical SocietycoreStrategic or Co-development PartnerCooperative partnership maintaining and operating MG Historical Museum & Education Center. Saved Haupt-Yehl House from demolition and moved it to Harrer Park. Joint exhibits, programs, and traveling history trunks for schools and community groups.
• GrootminorGTM or Marketing PartnerWaste management and recycling company listed as community sponsor.
• ProCare Family DentalminorGTM or Marketing PartnerLocal dental practice sponsor for community health initiatives.
• Oak Street HealthminorGTM or Marketing PartnerHealthcare provider for seniors sponsor supporting senior-focused programs.
• Orthodontic ExpertsminorGTM or Marketing PartnerOrthodontic practice sponsor for community programs.
• Tinting ChicagominorGTM or Marketing PartnerWindow tinting service sponsor for community events.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wilmette Park District: Affluent North Shore Chicago suburb park district providing pools (Wilmette Family Aquatic Center), ice arena, fitness, and recreation services. Comparable tax-funded model with similar facility mix.
• Niles Park District: Adjacent Illinois municipal park district serving Niles, IL with comparable parks, pools (Niles Family Fitness Center, Golf Mill Park), recreation programs, and tax-funded operating model. Most directly comparable peer due to geographic proximity and similar demographic profile.
• Glenview Park District: Adjacent Chicagoland park district offering parks, pools (Glenview Naval Air Station Pool, Flick Park Pool), fitness centers, ice arena, and similar community programming funded by property taxes. Highly comparable in service mix and resident pricing model.
• Des Plaines Park District: Mid-sized Chicagoland park district with comparable aquatic facilities, fitness programming, and youth sports leagues funded through property taxes. Similar scale and program portfolio to Morton Grove.
• Park Ridge Park District: Suburban Chicago park district with similar mix of parks, pools, fitness center (Park Ridge Fitness Center), youth sports, and cultural programming. Comparable size, demographics, and operating model.
• Skokie Park District: Nearby Illinois park district operating Devonshire Aquatic Center, Skokie Sports Park, and a comparable portfolio of recreation facilities and youth/adult programs under the same Illinois park-district legal framework.

Regional players

• Maine-Niles Association of Special Recreation (M-NASR): Special recreation association serving multiple park districts (including Morton Grove) with adapted programs for individuals with disabilities. Listed as a partner; functions as both peer and ecosystem participant in the cooperative special-recreation model.

Others

• PDRMA (Park District Risk Management Agency): Risk management pool and accreditation body serving Illinois park districts. Source of Morton Grove's Distinguished Accredited Agency award and a key industry infrastructure provider rather than direct competitor.
• Illinois Association of Park Districts (IAPD): State-level industry association representing Illinois park districts. Provides advocacy, training, and best-practice sharing for entities like Morton Grove; functions as peer-network infrastructure rather than direct competitive peer.

Broad incumbents

• Life Time Fitness: National premium fitness operator with nearby Chicagoland locations offering pools, group fitness, and family programming. Represents the private-sector competitive benchmark for fitness amenities at higher price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MortonGrovePark
• Facebookfacebook.com/MGParkDistrict
• LinkedInlinkedin.com/company/morton-grove-park-district

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morton Grove Park District