What Pro Auto Body Inc does

Pro Auto Body Inc, doing business as Pro Collision Center, is a family-owned collision repair center founded in March 1993 by David and Janelle Rutt and headquartered in Orange, Virginia. The company's core offering is full-service collision repair, including frame and panel work, scratch repair, structural restoration, auto glass replacement, paintless dent removal, and automotive refinishing performed in state-of-the-art computer-controlled downdraft paint booths using PPG Aquabase waterborne paint technology. All body and paint repairs carry a lifetime warranty, and technicians are ICAR certified, with the shop holding I-CAR Gold Class Shop designation.

The business is a direct repair facility for eight major insurance carriers — USAA, Nationwide, Esurance, The Hartford, The Hanover Group, Metlife, National General, and CEI — which channel policyholder referrals into the shop and form the primary demand source alongside individual walk-in customers. Pricing is quote-based with free estimates, and revenue is transactional per repair job with no disclosed contract or subscription structure. Following a 2009 roof collapse and 2010 rebuild, the company expanded beyond collision repair into adjacent satellite businesses under the Pro Auto Body umbrella: Pro Towing (24-hour towing), Pro Wash (car wash), a used car dealership, and a satellite DMV location, creating a bundled accident-services offering for the Orange, Virginia market.

Name

Pro Auto Body Inc

Legal name

Pro Collision Center Inc

Website

https://proautobodyinc.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Auto Body Inc (dba Pro Collision Center) is a family-owned collision repair center in Orange, Virginia, serving individual vehicle owners and acting as a direct repair facility for eight major insurance carriers, offering body work, refinishing, and towing since 1993.

Ownership category

akta.pro rank

Product category

Automotive Collision Repair

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121), Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industries

Body Shop Mechanical & Suspension Repair (Post-Collision) (TLAKAEAH), Bumper, Panel & Plastic Repair (Composite/Trim) (TLAKAEAG)

Keywords

• Collision repair services
• Automotive refinishing
• Auto body repair
• Paintless dent removal
• Vehicle glass replacement

Headquarters

HQ city

Mansfield, Ohio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Collision Repair Services: Primary revenue stream from collision repair including body work, paint, frame repair, and scratch repair. Services billed per job with estimates provided for parts and labor costs.
2. Auto Glass Replacement: Full windshield replacement service for cracked or broken glass.
3. Towing Services: 24-hour towing service for vehicles involved in accidents, complementary to core collision repair business.
4. Used Car Dealership: Sale of used vehicles through affiliated Pro Auto Body used car dealership.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Pro Auto Body Inc (operating as Pro Collision Center) is a family-owned collision repair center providing full-service automotive body repair, automotive refinishing using PPG Aquabase waterborne paint technology in computer-controlled downdraft paint booths, paintless dent removal, and auto glass replacement. The business operates as a direct repair facility for major insurance carriers, handling insurance claim coordination alongside the mechanical and cosmetic repair work, and is augmented by 24-hour towing, free estimates, and a lifetime warranty on all body and paint repairs.

Product overview

Pro Collision Center is a family-owned collision repair center providing a comprehensive suite of automotive repair and related services. The core offering centers on collision repair — including frame repair, panel replacement, automotive refinishing using PPG Aquabase technology in computer-controlled downdraft paint booths, auto glass replacement, and paintless dent removal — backed by a lifetime warranty on all repairs. The business is augmented by complementary add-on services including 24-hour towing, free estimates, and insurance claims management as a direct repair facility for major insurers. The company has also expanded beyond collision repair into several related satellite businesses: Pro Towing, Pro Wash (car wash), a used car dealership, and a satellite DMV location, all operating under the Pro Auto Body parent brand. The portfolio is best characterized as a single unified service model with multiple co-located or closely related service lines rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Pro Towing: 24-hour towing service for accident and breakdown situations
• Pro Wash
• Pro Auto Body

Products and services

• Collision Repair Full-service collision repair including frame repair, panel replacement, scratch repair, and structural restoration to original factory specifications. The process spans towing, estimation, insurance approval, disassembly, parts ordering, body work, painting, reassembly, detailing, and delivery for individual vehicle owners.
• Automotive Refinishing Vehicle paint refinishing service using PPG Aquabase waterborne paint technology in state-of-the-art computer-controlled downdraft paint booths with fully filtered ceilings and floors, designed to accurately match factory color and finish.
• Paintless Dent Removal (PDR) Specialized dent repair using dedicated tools and training to return car panels to original shape without using dent filler or refinishing, suitable for small dents and dings.
• Auto Glass Replacement Full windshield and auto glass replacement service that removes cracked or broken glass and installs new glass on the customer's vehicle.
• Insurance Claims Management Direct repair facility service for most major insurance companies, handling claims coordination, estimate submission, and insurance approvals on the customer's behalf, including USAA, Nationwide, Esurance, The Hartford, The Hanover Group, Metlife, National General, and CEI.
• 24-Hour Towing Round-the-clock vehicle towing service using rollback carriers to transport vehicles from accident scenes or other locations to the repair facility.
• Pro Towing (Sub-brand) Vehicle towing business operating under the Pro Auto Body umbrella, supporting the collision repair process with 24-hour towing capability.
• Pro Wash (Sub-brand) Vehicle wash business located within walking distance of the collision center, providing convenience services to customers during the repair process.
• Used Car Dealership Used car sales operation under the Pro Auto Body brand, offering replacement vehicle options for customers whose vehicles are undergoing repair.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• USAA InsurancecoreChannel Partner/ Reseller/ DistributorDirect repair facility partner. Pro Collision Center handles collision repairs for USAA policyholders as an approved repair shop.
• Nationwide InsurancecoreChannel Partner/ Reseller/ DistributorDirect repair facility partner for Nationwide Insurance policyholders.
• EsurancecoreChannel Partner/ Reseller/ DistributorDirect repair facility partner for Esurance auto insurance claims.
• The Hartford InsurancecoreChannel Partner/ Reseller/ DistributorDirect repair facility partner for The Hartford auto insurance policyholders.
• The Hanover GroupcoreChannel Partner/ Reseller/ DistributorDirect repair facility partner for The Hanover Group insurance customers.
• MetlifecoreChannel Partner/ Reseller/ DistributorDirect repair facility partner for Metlife auto insurance claims processing.
• National GeneralcoreChannel Partner/ Reseller/ DistributorDirect repair facility partner for National General Insurance policyholders.
• CEI (Collision Excellence Network)coreChannel Partner/ Reseller/ DistributorClaims assistance network partner for collision repair referral services.
• PPG IndustriescoreTechnology or IntegrationUses PPG Aquabase technology for automotive refinishing. State-of-the-art downdraft paint booths utilizing PPG paint products for accurate color matching and environmentally progressive waterborne paint application.

Scale indicators3 records

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• Service King Collision: National collision repair MSO with hundreds of US locations. Comparable collision repair services, insurance partnerships, and lifetime warranty positioning; serves as a representative of the consolidated MSO model.
• Caliber Collision: Largest US multi-shop collision repair operator with over 1,800 locations. Directly comparable collision repair services, DRP relationships with major insurers, and lifetime warranty offering match Pro's core model, but at national scale versus Pro's single shop.
• Boyd Group Services (Gerber Collision): Public Canadian parent of Gerber Collision & Glass, one of the largest North American collision repair consolidators. Comparable full-service collision repair, glass replacement, and DRP relationships; relevant for scale benchmarking.
• ABRA Auto Body Repair: Multi-region US collision repair chain owned by the Boyd Group. Comparable collision repair and refinishing services with similar DRP-led demand model; relevant as a regional MSO peer.
• Crash Champions: Fast-growing US collision repair MSO with several hundred locations. Comparable collision repair, refinishing, and DRP-led business model; relevant as a potential acquirer or competitive threat if it expands into Central Virginia.

Direct peers

• Maaco: Franchised auto body and paint franchise network with 500+ US locations. Directly comparable paint and collision repair services aimed at the same SMB/consumer customer base, with similar DRP and insurance relationships.
• CARSTAR Auto Body Repair Experts: Franchised North American collision repair network of independent owners. Closely comparable customer model (private vehicle owners, DRP relationships, insurance-driven lead flow); represents the franchise alternative to operating as an independent shop.

Emerging players

• Safelite AutoGlass: Largest US auto glass replacement specialist. Comparable auto glass replacement service line that Pro also offers via its shop, but operates as a specialized national player rather than a full-service collision center.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pro-auto-body-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Auto Body Inc