Check This Out
Check This Out is a Bozeman, Montana-based SaaS platform that provides SMS/MMS marketing and referral-program software for restaurants and small businesses, monetizing via transaction fees on activated discounts plus a registration fee.
- Company typePrivate
- Founded2020
- HeadquartersBozeman, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Check This Out does
Check This Out is a Bozeman, Montana-based software company, incorporated in Delaware as Check This Out LLC, that operates a word-of-mouth and SMS/MMS marketing platform for restaurants and small businesses. Founded in 2020 during the COVID-19 pandemic to help restaurants fill seats via text-based referral programs, the platform enables merchants to launch referral campaigns in which guests send discount coupons to friends via SMS, with full tracking from invitation through redemption. Core product modules include a Word of Mouth Marketing Software, SMS/MMS campaign tools, a Referral Marketing Engine, an Analytics Dashboard, a QR code self-opt-in feature, an embeddable website widget, and a contact management/import system. The platform integrates with Tock for reservation-based contact import, Stripe for billing, and supports native deployment on Wix, WordPress, and Squarespace.
The company operates on a usage-based revenue model with a $299 one-time registration fee plus a $0.30 transaction fee per $1 of coupon value activated, supplemented by monthly billing for referral-program usage ($1 per new-customer referral, $0.50 per repeat-customer referral). Go-to-market combines a self-serve product-led motion (direct signup at checkthisout.io) with a demo-driven sales motion for mid-market and enterprise accounts such as restaurant groups, hotels, breweries, and event venues. The customer base spans primarily independent SMB restaurants, with growing adoption among hospitality, beverage, and live-entertainment operators across the United States. The company is privately held with no disclosed institutional funding or parent entity.
Check This Out firmographics
Firmographics- Name
- Check This Out
- Legal name
- Check This Out LLC
- Website
- https://checkthisout.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Check This Out is a Bozeman, Montana-based SaaS platform that provides SMS/MMS marketing and referral-program software for restaurants and small businesses, monetizing via transaction fees on activated discounts plus a registration fee.
- Ownership category
- akta.pro rank
Check This Out industry classification
Industry- Product category
- Restaurant Marketing Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industry
- Social Affiliate & Referral Commerce Platforms (CRAFANAI)
Keywords
Where Check This Out is headquartered
LocationHeadquarters
- HQ city
- Bozeman
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Check This Out business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fee - Coupon Activation: Check This Out charges $0.30 per $1 of coupon value when a discount is activated by a referred customer. This is the primary revenue stream, aligned with usage/success.
- Registration Fee: One-time registration fee of $299 for new merchant accounts to access the platform.
- Referral Program Fees: Billed monthly based on new customer and repeat customer referrals generated through the platform, with differentiated pricing per referral type.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Platform Access |
| Transaction based/ take rate | Monthly | Referral-Based Billing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Check This Out product offering
Product offeringCore offering
Check This Out provides a word-of-mouth marketing software platform that combines an SMS/MMS marketing platform with a referral marketing engine, enabling restaurants and small businesses to send text message campaigns and incentivize guests to send discount coupons to friends via text. The platform tracks the entire referral journey from invitation through redemption, with TCPA-compliant opt-in, QR code generation, embeddable website widgets, and an analytics dashboard measuring open rates, conversions, and ROI.
Product overview
Check This Out is a word-of-mouth marketing software platform designed primarily for restaurants and small businesses. The core offering consists of the Word of Mouth Marketing Software, which integrates an SMS/MMS Marketing Platform for sending promotional campaigns, a Referral Marketing Engine for tracking guest referrals, and an Analytics Dashboard for measuring campaign performance. Additional modules include a QR Code Generator & Self-Opt-In Feature for customer onboarding, a Website Widget for collecting phone numbers through restaurant websites, and a Contact Management & Import System for managing customer lists. The platform operates on a pay-per-use model where businesses only pay when discounts are activated.
Differentiator
Problem solved
Functional benefit
Products and services
- Word of Mouth Marketing Software The primary platform that enables restaurants to leverage word-of-mouth and referral marketing through text messaging, allowing guests to send discount coupons to friends and earn credit when referrals are redeemed. Designed for restaurants and small businesses.
- SMS/MMS Marketing Platform Text message marketing platform enabling businesses to send promotional campaigns including coupons, photos, videos, and discounts to opted-in guests via SMS and MMS channels, with reported 98% open rates.
- Referral Marketing Engine Referral tracking and management system that enables businesses to reward loyal guests who refer friends, tracking the entire referral journey from invitation to coupon redemption and providing ROI attribution.
Quantifiable outcome
- 98% text message open rate vs. 21% email open rate
- +6 more outcomes
Companies that use Check This Out
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Check This Out technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Check This Out partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Check This Out competitors and assessment
Company assessmentDirect peers
- FiveStars: FiveStars is a customer loyalty and marketing automation platform serving local businesses including restaurants. Its combination of digital loyalty, SMS marketing, and SMB focus aligns directly with Check This Out's offering.
- Yotpo: Yotpo provides SMS marketing, reviews, and loyalty tools primarily for retail and consumer brands, with growing restaurant exposure. Its SMS-driven retention marketing stack directly overlaps Check This Out's SMS and referral features.
- Belly: Belly is a digital loyalty platform focused on small and mid-market restaurants and retailers. Its loyalty-and-rewards mechanic and SMB restaurant positioning make it a close comparable to Check This Out's referral engine.
- Thanx: Thanx is a digital loyalty and guest engagement platform purpose-built for restaurants, combining loyalty, ordering, and marketing campaigns. It directly competes with Check This Out for restaurant marketing spend and shares a restaurant-vertical go-to-market.
- Punchh: Punchh (now part of PAR Technology) operates a restaurant loyalty and CRM platform used by enterprise restaurant brands. It competes with Check This Out on digital loyalty, guest engagement, and referral marketing within the same restaurant customer base.
Broad incumbents
- Klaviyo: Klaviyo is a leading email and SMS marketing automation platform for ecommerce and direct-to-consumer brands. While it serves a different primary vertical, its SMS marketing capabilities compete for the same marketing-tech budget across SMB segments.
- Mailchimp: Mailchimp (Intuit) is a broad marketing automation platform with email, SMS, and basic loyalty capabilities. It serves as the default SMB marketing tool that restaurants may already have in place when considering Check This Out.
- Toast: Toast is a leading restaurant point-of-sale and operations platform that increasingly bundles guest engagement, loyalty, and marketing tools. As the dominant restaurant-tech stack it is both a potential partner and a strategic incumbent Check This Out must compete against.
- Square Loyalty (Block): Square (Block) bundles loyalty, marketing, and payments into its SMB commerce platform. While broader than Check This Out, it competes head-to-head for the same SMB restaurant marketing budget and can undercut on price via bundling.
Others
- Twilio: Twilio is the underlying messaging API provider powering many SMS marketing products including Check This Out. It is an ecosystem participant rather than direct competitor, but enables competing restaurant SMS platforms and offers its own Engage product for marketers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Check This Out social profiles
Digital presenceCheck This Out financial estimates
Financial estimateRevenue estimate
Valuation estimate
Check This Out leadership team
Management profileNumber of profiles
Check This Out funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Check This Out M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Check This Out
What does Check This Out do?
Check This Out provides a word-of-mouth marketing software platform that combines an SMS/MMS marketing platform with a referral marketing engine, enabling restaurants and small businesses to send text message campaigns and incentivize guests to send discount coupons to friends via text. The platform tracks the entire referral journey from invitation through redemption, with TCPA-compliant opt-in, QR code generation, embeddable website widgets, and an analytics dashboard measuring open rates, conversions, and ROI.
Is Check This Out a public or private company?
Check This Out is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Check This Out founded?
Check This Out was founded in 2020. It employs 1 to 10 people.
Where is Check This Out based?
Check This Out is headquartered in Bozeman, United States, in the North America region.
How does Check This Out make money?
Three revenue lines are on record. Transaction Fee - Coupon Activation is the primary driver. The others are registration Fee and referral Program Fees.
Who are Check This Out's main competitors?
Direct peers on record are FiveStars, Yotpo, Belly, Thanx and Punchh. Broad incumbents are Klaviyo, Mailchimp, Toast and Square Loyalty (Block). Twilio is listed as an others.
Does Check This Out have an API?
No public API is recorded for Check This Out.
What industry is Check This Out in?
Check This Out's product category is Restaurant Marketing Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of CRAFANAI, Social Affiliate & Referral Commerce Platforms. Its NAICS code is 5418 and its SIC code is 7372.