crossbase mediasolution
crossbase mediasolution is a privately held German software company that sells an all-in-one PIM platform — combining product data, media, translation, e-commerce, print publishing, and AI — to industrial enterprise customers in the DACH region and France through direct sales.
- Company typePrivate
- Founded2006
- HeadquartersBöblingen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What crossbase mediasolution does
crossbase mediasolution GmbH is a privately held German software company headquartered in Böblingen that develops and sells an all-in-one Product Information Management (PIM) platform for industrial customers across the DACH region and France. The platform is built on a single-database "Single Source of Truth" architecture that natively combines PIM, Media Asset Management (MAM/DAM), Translation Management, E-Commerce data export via REST API, Print Publishing automation, and a Sales Information Service, with optional AI features layered through integrations with OpenAI/ChatGPT, DeepL, Google Gemini, Leonardo, ArtSmart AI and Photoroom. The system is offered in three deployment editions — On-Premise, Private Cloud, and SaaS — all with identical functionality, and connects to 30+ enterprise systems including SAP, Oracle, Microsoft, Salesforce, Infor, Adobe, Shopify, Shopware, and the ECLASS/ETIM/BMEcat product data standards.
The company operates a direct enterprise field-sales model with three legal entities in Germany (Böblingen, founded 2006), Austria (Wolfurt, founded 2000) and France (Entzheim, founded 2018), serving customers in mechanical engineering, electrical engineering, building materials and elements, medical technology, and consumer goods. Named enterprise customers include asecos, CREATON, i.safe MOBILE, Kemper, LEUCO, Weyland Steiner, MiniTec, FLEX-Elektrowerkzeuge, ZIMMER GROUP, Schmersal, Schöck, HOPPE, Coltene, KARL STORZ, KTM, TRIXIE, Lamello, and others — over 100 cumulative PIM projects cited. Revenue is generated from software licenses and subscriptions across the three editions plus implementation and support services delivered directly by crossbase staff.
Management is founder-led (Thomas Kern, CEO; Albrecht Bosler, CTO; Jochen Muffler, COO; Jean-René Thies, MD France; Herby Tessadri, Sales Manager), and the company is privately held with no disclosed venture capital or private equity backing. Certifications include ISO 27001 (2026), CrefoZert creditworthiness (consecutive years), TOP 100 Innovator (2024-2025), Top Service 2024 (DIQP), and Kununu Top Company (five consecutive years). Revenue is not publicly disclosed; equity across the German and Austrian entities totals approximately 3.1 million EUR as of December 31, 2024, indicating a small, conservatively capitalized business.
crossbase mediasolution firmographics
Firmographics- Name
- crossbase mediasolution
- Legal name
- crossbase mediasolution GmbH
- Website
- https://crossbase.de
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- crossbase mediasolution is a privately held German software company that sells an all-in-one PIM platform — combining product data, media, translation, e-commerce, print publishing, and AI — to industrial enterprise customers in the DACH region and France through direct sales.
- Ownership category
- akta.pro rank
crossbase mediasolution industry classification
Industry- Product category
- Product Information Management (PIM) Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
- akta.pro secondary industries
- Media Asset Management (MAM) Platforms (MPAHAGAA), Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN), Distribution Feeds & Syndication (Partner Delivery, APIs, Feeds) (MPAHALAJ)
Keywords
Where crossbase mediasolution is headquartered
LocationHeadquarters
- HQ city
- Böblingen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
crossbase mediasolution business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licenses and Subscriptions: crossbase offers its PIM software solution with different deployment options including On-Premise, Private Cloud, and SaaS editions. The company provides guaranteed response and resolution times as part of the service commitment.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels13 records
crossbase mediasolution product offering
Product offeringCore offering
crossbase mediasolution provides an all-in-one Product Information Management (PIM) software platform that consolidates product data, media assets, translations, e-commerce content, print publishing, and sales information services into a single integrated system. The platform also incorporates AI capabilities to automate and enrich product content workflows for industrial manufacturers and retailers, primarily across the DACH region.
Product overview
crossbase offers an All-in-One PIM (Product Information Management) software solution for the industry with a platform-plus-modules architecture. The core offering is the crossbase PIM system, which serves as a Single Source of Truth for product data with a single database. Supporting modules include: PIM and MAM/Product Database for centralized product information management, MAM (Media Asset Management) for organizing images, drawings, documents and videos with automatic conversion, Translation Management for optimizing translation processes, E-Commerce/Data Export via API server for flexible data provisioning to shops and portals, Print Publishing for full automation of catalogs, price lists and data sheets, and Sales Information Service for internal product information delivery. The solution is available as On-Premise, Private Cloud, or SaaS editions with identical functions across all deployment options. AI capabilities include text and image generation, translation, and automatic image processing.
Differentiator
Problem solved
Functional benefit
Products and services
- crossbase All-in-One PIM Platform
Quantifiable outcome
- Minimal support requirements in ongoing operations with reliable cost planning
- +2 more outcomes
Companies that use crossbase mediasolution
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles1 record
crossbase mediasolution technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration43 records
AI capability5 records
Feature10 records
crossbase mediasolution partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Adobe Systems Inc.coreTechnology partnership for Adobe Creative Cloud integration. crossbase supports Adobe InDesign, Photoshop, Illustrator and Acrobat for design and document workflows.
- Microsoft CorporationcoreTechnology partnership for Windows operating systems and Microsoft Office applications. crossbase operates on Windows systems and supports Word, PowerPoint and Excel through connectors.
- ShopifycoreE-commerce platform integration via REST API server, enabling product information provision to Shopify-powered online stores.
- ShopwarecoreE-commerce platform integration for Shopware online stores.
- DeepL GmbHcoreAI translation integration with direct connection to DeepL automatic translation service.
- ChatGPT (OpenAI)coreAI text generation integration with direct connection to automatic text generation.
- RWS Holdings plc (Trados)coreTranslation management system integration via COTI interface to Trados.
- SAPcoreERP system integration for data exchange with SAP systems.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
crossbase mediasolution competitors and assessment
Company assessmentEmerging players
- Ergonode: Modern headless PIM platform with composable architecture. An emerging alternative to crossbase, particularly for buyers prioritizing API-first and headless commerce integrations.
- Pimcore: Open-source PIM/MDM platform with a strong European and DACH community. Competes with crossbase for cost-sensitive industrial buyers and developers preferring open-source PIM foundations.
Direct peers
- Stibo Systems: Danish enterprise PIM/MDM incumbent serving global manufacturers and retailers. Closely comparable in target customer (large industrial enterprises with complex product data) and in offering PIM as a system of record.
- Contentserv: Swiss PIM/MDM vendor with comparable all-in-one product data, translation, and print publishing capabilities for industrial and branded manufacturers. Direct overlap with crossbase in DACH and across European industrials.
- inriver: Swedish PIM platform focused on product information management for manufacturers and brands, with strong integrations into e-commerce and channel ecosystems. Comparable mid-market enterprise positioning and PIM-centric architecture.
- Akeneo: French-headquartered PIM platform widely regarded as a category leader. Competes head-to-head with crossbase for mid-market and enterprise industrial manufacturers needing multi-channel product data management and translation workflows.
Regional players
- Productsup: Berlin-based Product Experience Management (PXM) platform serving primarily European brands and retailers. Overlaps with crossbase's product data syndication and channel-feed capabilities but focuses more on marketing/retail feeds than industrial PIM.
Broad incumbents
- Salsify: US-based PIM/PXM category leader with significantly greater scale, multi-tenant SaaS platform, and broad brand/manufacturer customer base. Less specialized in industrial verticals than crossbase but a leading alternative for buyers evaluating PIM at scale.
- Informatica: Large enterprise data management vendor with a PIM/MDM offering. Competes at the high end of the market against crossbase for global enterprises needing PIM as part of a broader data governance stack.
- Syndigo: Global PIM/PXM/Product Experience platform formed via Syndigo's combination with Riversand. Competes with crossbase on syndicated product content and supplier data exchange, particularly for retail and consumer goods manufacturers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
crossbase mediasolution social profiles
Digital presencecrossbase mediasolution compliance and trust
Trust signalCompliance3 records
crossbase mediasolution financial estimates
Financial estimateRevenue estimate
Valuation estimate
crossbase mediasolution leadership team
Management profileNumber of profiles
Profiles5 records
crossbase mediasolution subsidiaries and ownership
Company hierarchySubsidiaries4 records
crossbase mediasolution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
crossbase mediasolution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about crossbase mediasolution
What does crossbase mediasolution do?
crossbase mediasolution provides an all-in-one Product Information Management (PIM) software platform that consolidates product data, media assets, translations, e-commerce content, print publishing, and sales information services into a single integrated system. The platform also incorporates AI capabilities to automate and enrich product content workflows for industrial manufacturers and retailers, primarily across the DACH region.
Is crossbase mediasolution a public or private company?
crossbase mediasolution is a private company. It is classified as unknown and is currently operating.
When was crossbase mediasolution founded?
crossbase mediasolution was founded in 2006. It employs 11 to 50 people.
Where is crossbase mediasolution based?
crossbase mediasolution is headquartered in Böblingen, Germany, in the Europe region.
How does crossbase mediasolution make money?
One revenue line is on record: software Licenses and Subscriptions.
Who are crossbase mediasolution's main competitors?
Emerging players on record are Ergonode and Pimcore. Direct peers are Stibo Systems, Contentserv, inriver and Akeneo. Productsup is listed as a regional player. Broad incumbents are Salsify, Informatica and Syndigo.
Does crossbase mediasolution have an API?
Yes. crossbase provides a REST API server that enables product information delivery to websites, e-commerce platforms, and other systems. The API allows for flexible data provisioning and transmission of high-quality PIM data to external systems. Customer testimonials reference using the crossbase API to deliver product information to websites, with the online catalog always staying current with minimal effort.
What industry is crossbase mediasolution in?
crossbase mediasolution's product category is Product Information Management (PIM) Software. Its primary akta.pro industry code is CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services, with a secondary code of MPAHAGAA, Media Asset Management (MAM) Platforms. Its NAICS code is 513210 and its SIC code is 7370.