Balloon World

What Balloon World does

Balloon World is a US-based wholesale and retail distributor of foil and latex balloons, operating exclusively through its direct-to-consumer e-commerce storefront at balloonworld.us. Founded in 1998 and headquartered in Andover, the company sells balloons, decorator foils, accessories, and professional equipment sourced from major manufacturers including Qualatex, Anagram, Betallic/Sempertex, Tuftex, BelBal, DecoChamp, Hi-Float, and Berwick Offray. The product catalog spans latex balloons in sizes from 5" to 36" across multiple color and finish lines, foil balloons in shapes, numbers, and letters, bubble and Orbz balloons, licensed character balloons from Disney, Marvel, DC, and other franchises, and professional decorator products such as Starbursts, AirLoonz, and MagicArch structures.

The company serves a horizontal mix of customers including individual consumers planning parties, professional balloon decorators and artists, grocers and florists that resell balloon arrangements, and entertainers using balloons in performances. Pricing is unit-based with individual items ranging from under $1 to $15+ and bulk pricing available, supplemented by a clearance section offering discounts up to 70-75%. The business operates with 1-10 employees, ships domestically within the United States only, and reports no external funding, no parent company, and no M&A activity. Customer support is delivered via toll-free phone during business hours and a Facebook page (facebook.com/balloonworldks).

Revenue mechanics are purely transactional one-time sales with no subscription or contract component. Marketing is conducted primarily through organic search discoverability of the extensive categorized product catalog and organic social on Facebook. The business is privately held, founder/owner-operated, and shows no public-market signals, institutional investment, or structural changes in the available record.

Name

Balloon World

Legal name

Balloon World

Website

https://balloonworld.us

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Balloon World is a US-based wholesale and retail e-commerce distributor of latex and foil balloons, serving individual consumers, professional decorators, grocers, florists, and entertainers through its balloonworld.us storefront.

Ownership category

akta.pro rank

Product category

Wholesale Party Supplies Distribution

NAICS

Toy and Hobby Goods and Supplies Merchant Wholesalers (423920), Hobby, Toy, and Game Retailers (459120)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Party Games, Novelty & Impulse Toy Distribution (CRAOAMAI)

akta.pro secondary industry

Balloon Decor & Installations (HSACAOAC)

Keywords

• Wholesale balloon distribution
• Latex and foil balloons
• Party supplies retail
• Balloon accessories and equipment
• Licensed character balloons

Headquarters

HQ city

Andover

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Balloon and accessory sales: Balloon World generates revenue through the direct sale of balloons (latex and foil) and balloon accessories/equipment to customers through their e-commerce platform. Products are sold at various price points ranging from budget items to premium licensed character balloons.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Balloon World distributes and resells latex balloons, foil balloons, bubble/Orbz balloons, decorator foils, ribbons, balloon accessories, and professional inflation equipment through its e-commerce storefront balloonworld.us. The company sources products from major manufacturers (Qualatex, Anagram, Betallic, Sempertex, Tuftex, BelBal) and resells them to individual consumers and professional resellers nationwide.

Product overview

Balloon World is a wholesale/retail distributor of balloons and party supplies operating as an e-commerce platform. The product portfolio centers on latex balloons (from Sempertex, Tuftex, Anagram, BelBal, Qualatex), foil balloons, and decorator foil products (Starbursts, Orbz, AirLoonz, MagicArch), complemented by balloon accessories (weights, Hi-Float, ribbons, ties), equipment (inflators, adhesives, tools), and licensed character balloons (Disney, Marvel, DC, Pokemon, Paw Patrol). The company serves decorators, balloon artists, grocers, florists, and entertainers with over 25 years of industry experience, offering products across occasions (birthday, wedding, graduation, holidays) and themes (sports, animals, fantasy).

Differentiator

Problem solved

Functional benefit

Products and services

• Latex Balloons Rubber latex balloons in sizes from 5" to 36" across Standard, Jewel Tone, Fashion, Metallic, Pearl, Neon, Chrome/Reflex, Pastel Matte, and SuperAgate finishes, sourced from Sempertex, Tuftex, Anagram, BelBal, and Qualatex for party, event, and professional decoration use.
• Foil Balloons Metallic foil balloons in shapes, numbers, letters, stars, hearts, rounds, and decorative forms from Anagram, Betallic, and Qualatex, used for parties, celebrations, and professional balloon decor.
• Bubble & Orbz Balloons Clear plastic bubble balloons and spherical Orbz balloons from Anagram, Takara, and Qualatex, used for decorative displays in events and balloon installations.
• Balloon Accessories Supporting products for balloon setup including weights, Hi-Float helium extender, transport bags, tying clips and discs, cups and sticks, balloon drops and nets, tulle, cello, mylar, and crinkle cut paper shred, and gift boxes.
• Balloon Equipment Professional balloon inflation and decoration tools including adhesives and tabs, inflators and regulators, monofilament and dacron line, and magnets and MagMovers for professional decorators and entertainers.
• Licensed Character Balloons Foil and latex balloons featuring licensed characters from Disney (Frozen, Princesses, Mickey & Minnie, Cars), Marvel (Avengers, Spider-Man, Iron Man), DC (Batman, Superman, Justice League), and other franchises (Pokemon, Paw Patrol, Sesame Street, Star Wars, Super Mario Bros).
• Ribbons Curling ribbons in 3/16" and 3/8" widths, crimped and specialty styles from manufacturers such as Berwick Offray for balloon finishing and gift packaging.
• Decorator Foils Large-scale decorative foil balloons including Starbursts (19" to 60"), Air-Fill Mini Shapes, MagicArch structures, Orbz and UltraShapes, Globe Spheres, AirLoonz, Stars, Round Foils, Heart Foils, Tapers, Squares, Starpoints, Crescent Moons, Palm Fronds, Kurly Air Fills, AirWalkers, and Foil Fringe Curtains, targeted at professional balloon decorators.
• Number & Letter Balloons Foil number and letter balloons in sizes 14" to 34" and finishes (Gold, Silver, Rose Gold, Black, Blue, Magenta, and others) from Anagram, Betallic, and Qualatex, used for age displays, anniversaries, and event signage.
• Theme & Occasion Balloons Balloons organized by themes (Animals, Beach/Tropical, Dinosaurs, Fantasy, Fiesta, Sports) and occasions (Birthday, Anniversary, Baby, Wedding, Graduation, Christmas, Halloween, Valentine's Day, Spanish occasions), serving party planners and individual celebrants.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• QualatexcoreOthersMajor balloon manufacturer whose products are sold through Balloon World. Products include printed latex balloons, Cloudbuster balloons, and various specialty balloons.
• AnagramcoreOthersMajor balloon manufacturer specializing in foil balloons and licensed character balloons. Balloon World stocks Anagram latex and foil products.
• Betallic / SempertexcoreOthersCombined manufacturer entity providing Betallic foil balloons and Sempertex latex balloons. Products include Megaloon numbers and letters.
• TUFTEXminorOthersLatex balloon manufacturer known for color variety including standard, fashion, metallic, and specialty color lines.
• DecoChampminorOthersManufacturer of balloon decoration products including Starburst balloon kits.
• Hi-FloatminorOthersBalloon treatment product manufacturer that extends helium float time for latex balloons.
• BelBalminorOthersLatex balloon manufacturer whose products are available through Balloon World.
• Berwick OffrayminorOthersRibbon and accessory manufacturer whose products complement balloon sales.

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Party City: Largest specialty retailer of party supplies in North America, offering balloons, decorations, and costumes across physical stores and e-commerce. While much broader than Balloon World, it directly competes for the same consumer and small business party supply spend.
• Oriental Trading: Large-scale direct retailer of party supplies, novelties, toys, and craft products. Comparable in serving the party/novelty consumer segment with broader product breadth; competes for balloon and party decoration spend.
• Dollar Tree: Mass-market discount retailer selling balloons, party supplies, and decorations across thousands of physical locations. Competes for price-sensitive consumer and small business party supply purchases.
• Amazon (Party Supplies): Largest e-commerce platform with extensive party supplies and balloon assortment from multiple sellers. Significant competitive pressure for online balloon buyers and decorator customers seeking convenience and fast shipping.

Direct peers

• Balloon Planet: Online distributor of balloons and party supplies to consumers and professional decorators. Operates a similar e-commerce model with comparable product categories (latex, foil, licensed character balloons) and supplier relationships.
• Burton + Burton: Wholesale distributor of balloons, ribbons, and gift packaging to professional decorators, florists, and event planners. Highly comparable given the shared focus on wholesale balloon distribution to B2B event/decorator customers.
• Windy City Novelties: Wholesale distributor of balloons, party supplies, and novelty items serving decorators, retailers, and event planners. Comparable business model and customer base within the wholesale party/novelty distribution segment.
• Bargain Balloons: Online wholesale and retail balloon distributor offering a wide selection of latex and foil balloons from major manufacturers. Directly competes with Balloon World in the same balloon distribution niche, serving decorators and consumers through e-commerce.

Others

• Pioneer Balloon Company (Qualatex): Largest balloon manufacturer in North America and Balloon World's primary supplier. Relevant as a key upstream partner and also operates direct sales channels that partially overlap with Balloon World's distribution.
• Anagram International: Major foil balloon manufacturer and Balloon World supplier. Comparable as a key upstream partner that also distributes balloon products directly to retailers and decorators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/balloonworldks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balloon World