Maely Midia OOH

What Maely Midia OOH does

Maely Mídia OOH is a privately held Out-of-Home (OOH) advertising media company headquartered in Vitória, Espírito Santo, Brazil, founded in 1968 by Maely Coelho. The company operates a diversified OOH portfolio organized into five categories: Grandes Formatos (large-format outdoor including LED panels, frontlights, highway panels, and the state's largest 141m² digital panel announced for June 2026), Mobiliário Urbano (urban furniture including 20+ digital bus shelters, digital clocks, and digital newsstands), Mídia em Ambientes de Consumo (pharmacy and shopping mall screens), Mobilidade São Paulo (C2R Maely SP bus interior advertising), and Mídia em Edifí­cios (residential and commercial building media).

The company runs both traditional static and digital (DOOH) formats with remote content management, real-time rotation across advertisers, and an experimental sensor-driven interactive outdoor project (Ruído Zerooh, 2026 Saniss Awards Bronze). Its technology stack includes LED panels with adaptive brightness, digital bus shelters with 24/7 programmable content, and programmatic OOH capabilities via its Nirooh partnership.

Maely generates revenue primarily through advertising media sales across its OOH inventory to brands, advertising agencies, and government entities, supplemented by full-service creative campaign production (printing, cutting, application for static formats). Pricing is quote-based, customized by format, location, campaign duration, and unit count, with multi-year contracts. Distribution is entirely direct — the company maintains no resellers or intermediaries, engaging agencies and brand clients through a dedicated commercial team supported by WhatsApp contact channels. The company operates primarily in Espírito Santo with expansion operations in São Paulo and institutional engagement in Brasília, serving customers including Banestes, MedSênior, Extrabom Supermercados, Unimed, Vale, and Caixa Econômica Federal.

Name

Maely Midia OOH

Legal name

Maely Mídia OOH

Website

https://maely.com.br

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Maely Mídia OOH is a private, Vitória-based Out-of-Home advertising company founded in 1968 that operates traditional and digital OOH formats — including LED panels, digital bus shelters, urban furniture, and São Paulo bus mobility media — across Espírito Santo, selling media space to brands, agencies, and government entities via direct sales.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

akta.pro secondary industries

Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC), Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

Keywords

• Out-of-home advertising
• Digital OOH media
• Billboard advertising
• Urban advertising formats
• Mobility advertising

Headquarters

HQ city

Victoria

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. OOH Advertising Media Sales: Maely generates revenue by selling advertising space across its portfolio of OOH formats including outdoor panels, LED panels, bus shelters, digital clocks, newsstands, and building media. Clients include brands, agencies, and government entities.
2. Creative Campaign Production: The company provides full-service advertising production including printing, cutting, and application for static formats, as well as content adaptation for digital panels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Maely Mídia OOH sells advertising space across a diversified portfolio of Out-of-Home (OOH) media formats in Brazil, primarily in Espírito Santo and São Paulo. The portfolio spans traditional static formats (outdoor billboards, frontlights, panels) and digital formats (LED panels, digital bus shelters, digital clocks, digital newsstands, building media, and in-bus screens), supported by creative production services and programmatic capabilities via a Nirooh partnership.

Product overview

Maely OOH is a comprehensive Out of Home (OOH) advertising media company operating primarily in Espírito Santo, Brazil, with additional presence in São Paulo. The company offers a diversified portfolio of traditional and digital advertising formats organized into five main product categories: (1) Grandes Formatos (Large Formats) including Empena, Empena LED, Frontlights, LED Vertical, Outdoor, Painéis de LED, Painéis Rodoviários, and Social Comunidade Outdoor; (2) Mobiliário Urbano (Urban Furniture) featuring Abrigos, Abrigos Digitais, Bancas (MUB), Bancas Digitais, Bancas Traseiras, and Relógios Digitais; (3) Mídia em Ambientes de Consumo (Consumer Environment Media) with Farmácias and Shoppings; (4) Mobilidade São Paulo offering B-Air Digital and B-Air Estático; and (5) Mídia em Edifícios (Building Media) including Comercial and Residenciais. The company positions itself as a complete OOH solution provider combining traditional static formats with modern digital (DOOH) technologies for integrated advertising campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Empena Large-scale vertical billboard format displayed on building sides in strategic high-traffic urban areas, for high-impact campaigns, product launches, and brand reinforcement.
• Empena LED Digital LED-based building billboard with high-resolution display for dynamic content, real-time updates, videos, and animations, located in one of the most trafficked points in Espírito Santo.
• Frontlights Traditional illuminated outdoor panel format providing constant 24-hour visibility both day and night, installed in high-traffic strategic locations.
• LED Vertical Modern dynamic digital billboard using cutting-edge technology for real-time content display, videos, animations, and messages with maximum flexibility and agility.
• Outdoor Accessible 2x1m PVC adhesive panel format installed on residential neighborhood walls in areas with high circulation of classes C, D, and E, combining reach with social impact for local communities.
• Painéis de LED High-impact digital LED panels installed in strategic locations across Espírito Santo municipalities, offering programmed content rotation, 24-hour visibility, and flexibility for dynamic, promotional, or institutional campaigns.
• Painéis Rodoviários Highway billboard format installed along major traffic roads capturing driver and passenger attention with low environmental distraction, operating 24 hours daily.
• Social Comunidade Outdoor Community-focused 2x1m PVC adhesive panel format installed on neighborhood and community walls, offering direct communication with local audiences while supporting community development.
• Abrigos Bus shelter advertising panels installed at strategic high-traffic points on major avenues in Vitória, offering close and frequent contact with diverse audiences including pedestrians, transit users, and drivers.
• Abrigos Digitais Modern digital bus shelter platforms with dynamic display featuring 20 active faces covering key regions of Vitória, operating 24/7 with programmable content and remote update capabilities.
• Bancas (MUB) Urban newspaper stand advertising structures on sides of newsstands in neighborhoods and high-traffic streets, offering segmented coverage by municipality for targeted campaigns.
• Bancas Digitais

Quantifiable outcome

• 91% of Brazilian population has seen OOH media
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• Central de OutdoorcoreStrategic or Co-development PartnerMaely is a member of Central de Outdoor, the largest national network of OOH companies. This partnership reinforces commitment to quality, standardization, and reach for high-impact campaigns.
• ABOOH (Associação Brasileira de Out of Home)coreStrategic or Co-development PartnerMaely is associated with ABOOH, the Brazilian OOH association that represents and strengthens the OOH media sector. Membership aligns with industry best practices and sustainable development.
• NiroohcoreTechnology or IntegrationPartnership with Nirooh provides programmatic OOH solutions, combining technology and data for smarter, more dynamic, and targeted campaigns, expanding reach and efficiency in physical activations.
• C2R Maely SPcoreStrategic or Co-development PartnerC2R Maely SP operates mobility advertising in São Paulo city, providing static and digital bus interior advertising (B-Air formats).
• Sinapro-EScoreGTM or Marketing PartnerSponsor of Sinapro-ES (Sindicato das Agências de Propaganda do Espírito Santo), supporting the development of the advertising market through industry events and initiatives.
• Festival ColibricoreGTM or Marketing PartnerSponsor of the 39th Festival Colibri, the main advertising award in Espírito Santo, supporting creativity and excellence in local communication.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Clear Channel Outdoor: Global OOH incumbent with extensive international DOOH portfolio. Comparable as a global benchmark for OOH media monetization and programmatic DOOH adoption, though Brazil assets now sit with Eletromidia.
• Eletromidia: Brazil's largest DOOH operator with national inventory across street furniture, transit, and digital formats, plus Clear Channel Brazil assets. Directly comparable as an OOH media owner competing for the same advertiser budgets, but at vastly larger scale and broader geographic coverage.
• JCDecaux Brazil: Global OOH leader with significant Brazilian presence in street furniture and transit (bus shelters, airports, urban panels). Comparable on product category (urban furniture OOH) but operates as a multinational incumbent rather than a regional specialist.

Direct peers

• Otima: Brazilian DOOH specialist focused on premium digital panels in high-traffic urban locations. Directly comparable as a DOOH-focused competitor serving brand and agency clients with similar inventory types.
• AdMobil: Brazilian transit OOH specialist focused on bus and mobility advertising formats. Directly comparable to Maely's B-Air São Paulo operation, with deeper specialization in transit-based inventory.
• FrontLine Mídia: Brazilian OOH company operating static and digital outdoor panels across regional markets. Directly comparable as a regional OOH media owner targeting agencies and brands with similar format mix.
• Alvo Mídia Exterior: Brazilian OOH operator with billboards, panels, and digital inventory across multiple cities. Comparable as a peer regional OOH company competing for brand and agency clients.
• New Visual: Brazilian OOH operator with street furniture, billboards, and digital formats across multiple states. Comparable as a diversified OOH media owner competing for the same regional and national advertiser budgets.
• Panmedia: Brazilian OOH company offering traditional and digital out-of-home formats to agencies and brands. Directly comparable portfolio of large-format, urban furniture, and digital inventory.

Emerging players

• Multiplan Mídia: Shopping mall media operator with presence across Multiplan's portfolio of Brazilian malls. Comparable as a competitor in the Mídia em Ambientes de Consumo (consumer environment media) segment of Maely's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maelyooh
• Facebookfacebook.com/maelymooh
• LinkedInlinkedin.com/company/maelymidiaooh

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maely Midia OOH