What Avonline Satellite Solutions does

Avonline Satellite Solutions Ltd, trading as Avonline Broadband, is a Bristol-headquartered satellite internet service provider serving residential and business customers in rural and remote parts of the UK and parts of Europe where wired broadband is unavailable, uneconomic, or sub-2Mbps. It holds authorised distribution rights to two wholesale Ka-band satellite networks: Avanti Communications' Hylas 1 and Hylas 2, and Eutelsat's Ka-satellite Tooway service. The product portfolio spans home packages (AV Superfast up to 30Mbps, Tooway Home up to 22Mbps/6Mbps, Avanti Home up to 15Mbps with a 9Mbps speed guarantee), business packages with static IPs, QoS and managed traffic (Avanti Business and Tooway Business tiers up to £314.99/month), and value-added services including VoIP (£11.99/month), HD TV via the same dish, wireless routers, cloud backup/disaster recovery, and short-term event installations.

Revenue is generated through monthly recurring subscriptions for bandwidth and data allowances (5GB-200GB tiers), hardware purchase or rental (routers from £6/month or £283+ outright), one-off professional installation at £149+VAT, and ancillary services such as VoIP and data boosters. The company sells primarily through a UK-based phone call centre (01869 222 895), a self-service website, in-house accredited installers, and a government-subsidy channel via registered participation in the BDUK Better Broadband Scheme (up to £350 subsidy in England/Scotland/NI) and Access Broadband Cymru (up to £800 in Wales). The business reports 15,000+ connected customers across the UK, Ireland, Spain, France, Finland, Sweden, Norway, and Denmark, and operates under parent Satellite Solutions Worldwide Ltd alongside Avonline Plc, which provides 35+ years of institutional technology-services heritage.

Name

Avonline Satellite Solutions

Legal name

Avonline Satellite Solutions Ltd

Website

https://avonlinebroadband.com

Company type

Private

Founded year

1982

Operating status

Operating

Short description

Avonline Satellite Solutions Ltd (Avonline Broadband) is a Bristol-based authorised distributor of Avanti and Eutelsat/Tooway Ka-band satellite broadband, serving rural residential and business customers across the UK, Ireland, Spain, France and the Nordics with subscription packages, professional installation, and government subsidy-funded acquisitions.

Ownership category

akta.pro rank

Product category

Satellite Broadband Services

NAICS

Satellite Telecommunications (51741)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Satellite Broadband Internet Access (Consumer/SMB) (HDAIAJAA)

akta.pro secondary industries

Satellite Broadband Terminals & Gateways (VSAT/LEO CPE) (HDAFAIAM), Rural & Universal Service Fixed Broadband Providers (HDAIABAJ)

Keywords

• Satellite broadband services
• Rural internet solutions
• Business satellite broadband
• VoIP telephone services
• Broadband installation services

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Satellite Broadband Subscription: Monthly recurring subscription fees for satellite broadband services with various data allowances ranging from 5GB to 200GB. Packages differentiated by speed (15Mbps, 22Mbps, 30Mbps) and data caps.
2. Equipment Sales and Rental: Customers can purchase equipment outright or rent on monthly basis. Hardware purchase includes 12-month warranty; rental includes ongoing maintenance and support.
3. Professional Installation Services: Professional installation services provided by accredited installers for £149+VAT on UK mainland.
4. VoIP Telephone Services: Optional VoIP service allowing customers to replace BT landline, with monthly charge plus call rates.
5. Additional Services and Extras: Optional extras including wireless routers, network extenders, uncapped overnight data, and multiple fixed IP addresses for business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Avonline Satellite Solutions distributes and sells satellite broadband subscriptions to UK and European residential and business customers, leveraging capacity from Avanti Communications (Hylas 1, Hylas 2) and Eutelsat (KaSat/Tooway) Ka-band satellites. Its offering includes tiered home and business packages with speeds up to 30Mbps and data allowances from 5GB to 200GB, supported by professional installation, a UK-based call centre, and value-added services such as VoIP, HD TV, wireless routers, cloud backup, and temporary event installations.

Product overview

Avonline Satellite Solutions provides satellite broadband services across the UK and Europe, offering a portfolio of products through two main satellite operators: Avanti (Ka-band Hylas satellites) and Eutelsat/Tooway (KaSat). The core product lineup includes three main consumer packages: AV Superfast 30Mbps (up to 30Mbps download), Tooway Home (up to 22Mbps download/6Mbps upload), and Avanti Home (up to 15Mbps download with speed guarantee). Business solutions include dedicated Tooway Business and Avanti Business packages with static IP addresses, higher SLAs, and bandwidth management. Value-added services include VoIP telephone, HD TV via Freesat/Sky through the same dish, wireless routers, cloud backup, disaster recovery, and temporary event installations. Government subsidy programs (Better Broadband Scheme up to £350, Access Broadband Cymru up to £800) provide subsidized installations for eligible premises with speeds below 2Mbps. Data management includes Fair Access Policies, monthly allowances from 5GB to 150GB, and data booster tokens.

Differentiator

Problem solved

Functional benefit

Products and services

• Avanti Home Satellite Broadband Home satellite broadband service delivered via the Avanti Hylas Ka-band satellite network, offering up to 15Mbps download speeds and data packages from 5GB to 150GB. Includes Avonline's 9Mbps average speed guarantee across all Avanti customers and is targeted at UK residential users in areas without adequate wired broadband.
• Tooway Home Satellite Broadband Home satellite broadband service delivered via the Eutelsat KaSat/Tooway network, offering up to 22Mbps download and 6Mbps upload speeds with a range of data allowances, including an uncapped overnight data option. Targeted at UK and European residential users seeking higher upload speeds.
• AV Superfast 30Mbps Satellite Broadband Superfast satellite broadband delivering up to 30Mbps download and 2Mbps upload speeds across the UK and Ireland, described as the UK's fastest satellite service. Targeted at residential and small business users wanting higher headline download speeds.
• Tooway Business Satellite Broadband Business-grade satellite broadband on the Eutelsat KaSat/Tooway network with up to 22Mbps download and 6Mbps upload speeds. Includes QoS bandwidth management, managed traffic between 07:00 and 19:00, uncapped overnight data option, and multiple fixed IP addresses. Tiered at Business 25 (£54.99/month), Business 40 (£79.99/month), Business 100 (£159.99/month), and Business 200 (£314.99/month), excluding VAT, with a £99.99 one-off account setup charge. Targeted at SMEs in locations without adequate wired broadband.
• Avanti Business Satellite Broadband Business satellite broadband on the Avanti Hylas Ka-band network with up to 15Mbps download and 2Mbps upload speeds. Includes static IP addresses, the 9Mbps speed promise, and tiered data packages from 5GB to 150GB at monthly prices ranging from £19.99 (AV Superfast) to £149.99 (150GB), excluding VAT, plus a £50 one-off setup charge. Targeted at small and medium businesses needing business-grade connectivity in underserved locations.
• VoIP Telephone Service Voice over Internet Protocol telephone service that allows customers to transfer their existing BT phone number, cancel BT line rental, and make calls at reduced rates over the satellite broadband connection. Monthly charge of £11.99 plus call charges. Targeted at residential and business users looking to eliminate separate phone line rental.
• Cloud Backup and Disaster Recovery Business continuity solution combining satellite broadband (up to 6Mbps return path) with unmetered overnight data allowances to enable cloud-based backup and disaster recovery for businesses without adequate fixed-line connectivity.
• Temporary / Events Satellite Installations Rental satellite broadband installations available from a single day upwards with field engineer support, designed for events, exhibitions, construction sites, product launches, sporting events, and festivals where fixed-line connectivity does not exist. Targeted at event organisers and site managers.
• Satellite Broadband Equipment (purchase and rental) Satellite broadband hardware kits including dish, modem, and optional wireless router, available as outright purchase (with 12-month warranty) or monthly rental (including ongoing maintenance and support). Hardware purchase also enables optional accessories such as Professional AC routers (£99.99) and wireless network extenders (£59.99). Targeted at residential and business subscribers of Avonline's broadband service.

Quantifiable outcome

• Up to 30Mbps download speeds available in areas with no other broadband options
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, parent, minor and regional.

• Avanti CommunicationscoreTechnology or IntegrationLondon-based satellite operator with two Ka-band satellites (Hylas 1 and Hylas 2) operational and a third under construction. Avonline uses Avanti's newest satellite Hylas 2 in the UK & Ireland and Hylas 1 in Spain. Avanti is wholly engaged in satellite broadband services provision.
• Eutelsat (Tooway)coreTechnology or IntegrationFrench-based Eutelsat is one of the world's leading satellite operators with a fleet of 34 satellites. Their KaSat, launched in December 2010, was the most powerful broadband satellite in the world. Eutelsat provides the Tooway service with widest European coverage including Europe, Nordics and parts of Northern Africa.
• Satellite Solutions Worldwide Group PLCparentStrategic or Co-development PartnerParent company of Avonline Satellite Solutions Ltd (ASSL). The website is operated by Avonline Broadband on behalf of Satellite Solutions Worldwide Group PLC.
• GetMeDigitalminorGTM or Marketing PartnerOfficial RDI Sponsor - marketing partnership related to Rural Digital Inclusion initiatives.
• Broadband Delivery UK (BDUK)coreChannel Partner/ Reseller/ DistributorPart of the Department for Culture, Media and Sport, BDUK's pledge is to transform broadband nationwide. Avonline is a Registered Retail Service Provider to the Better Broadband Subsidy Scheme, offering subsidised installation for eligible homes and businesses with speeds under 2Mbps.
• Access Broadband CymruregionalChannel Partner/ Reseller/ DistributorWelsh government scheme providing up to £800 support for people looking to double their broadband speeds. Avonline offers packages from £24.95/month under this scheme.
• Avonline PlcparentStrategic or Co-development PartnerParent company of Avonline Broadband. Avonline Plc has been providing technology services for over 35 years.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eutelsat: Global satellite operator behind Tooway/Ka-Sat and the parent of Bigblu (which acquired Avonline's group); comparable as both an upstream capacity supplier to Avonline and as the operator of directly competing retail Tooway distribution in continental Europe.
• SES: Global satellite operator offering O3b mPOWER and other connectivity services for enterprise, maritime, aviation and government; comparable to Avonline as a satellite broadband operator serving enterprise/remote-site use cases across Europe.
• Vodafone UK: Major UK fixed and mobile broadband provider using Openreach fibre plus its own mobile/satellite hybrid; comparable broad incumbent competing with Avonline for residential and SMB broadband customers across the UK.
• Avanti Communications: UK-headquartered Ka-band satellite operator (Hylas 1/2) and one of Avonline's two core upstream suppliers; comparable because Avanti itself sells wholesale and managed capacity to other UK ISPs and resellers competing with Avonline for the same end customers.
• BT Group: UK's largest fixed-line and broadband provider, expanding fibre into rural areas through BDUK-funded programmes; competes directly with Avonline for residential and SMB broadband subscribers wherever fibre/broadband footprint reaches Avonline's customer geographies.

Direct peers

• Starlink (SpaceX): SpaceX's LEO satellite broadband service launched in the UK, offering 100+ Mbps speeds targeting the same rural/underserved residential and SMB market that Avonline serves, making it the most direct competitive threat on product, price tier and target customer.
• Eutelsat OneWeb: LEO satellite broadband constellation aiming to provide global low-latency connectivity, increasingly partnering with distributors across Europe to reach enterprise and government customers in the same use cases as Avonline.

Regional players

• Community Fibre: London-focused fibre altnet delivering gigabit broadband to homes and small businesses; an alternative fibre broadband provider addressing urban residential/SMB segments of the same UK broadband market where Avonline also sells its business packages.
• B4RN (Broadband for the Rural North): Community-built full-fibre network serving rural northern England; an emerging, regionally focused rural fibre alternative that competes with Avonline for the underserved rural subscriber base in overlapping UK geographies.

Emerging players

• Gigaclear: UK-focused rural fibre-to-the-premises altnet extending gigabit broadband into underserved countryside; competes with Avonline for the exact same rural residential/SMB broadband demand as fibre footprint expands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AvonlineUK
• Facebookfacebook.com/AvonlineBroadband
• LinkedInlinkedin.com/company/avonline-plc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avonline Satellite Solutions