Peak Insurance
Peak Insurance is a family-owned independent insurance agency founded in 1938, headquartered in Selma, Alabama, with offices in Birmingham and Auburn. Nineteen professional agents place personal, commercial, life, and specialty insurance through 35+ carriers for Alabama consumers and small businesses.
- Company typePrivate
- Founded1938
- HeadquartersSelma, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Peak Insurance does
Peak Insurance is a privately held, family-owned independent insurance agency founded in 1938 and headquartered in Selma, Alabama, with additional offices in Birmingham and Auburn. The firm employs 19 professional agents and operates across three Alabama locations, serving individual consumers, small to mid-sized businesses, and life insurance buyers in the Southeast United States. Owen Peak serves as President and Jere Peak (CIC) is a principal; the agency has no external investors or parent company. As a Trusted Choice Independent Insurance Agency and SecureRisk member, Peak Insurance represents more than 35 carriers across personal, commercial, life, and specialty lines.
The agency's product portfolio spans personal insurance (homeowner's, auto, umbrella, boats, ATVs, motorcycles, motor homes, renter's, flood, scheduled property, wedding, vacant dwellings), commercial insurance (property, general liability, workers' compensation, business auto, commercial umbrella, boiler and machinery, inland marine/cargo, directors and officers, builder's risk, professional liability), and life insurance (permanent, term, disability income, long-term care, mortgage protection, plus business products such as Key Man, Buy-Sell, and International Travel). Bonds are offered as a specialty line. Pricing is quote-based and varies by individual risk factors; revenue is not publicly disclosed.
Peak Insurance operates on a commission-based revenue model, earning carrier commissions on policies placed and renewed. Distribution is sales-led and relationship-driven, conducted through in-person service at offices, phone-based sales and service, and a self-serve web quote request form that triggers agent follow-up. Marketing emphasizes community involvement (charities, civic events), Trusted Choice designation, and 86 years of continuous local operation. Service is supported by a third-party CSR24 customer portal; no proprietary technology platform or AI/ML capabilities are documented.
Peak Insurance firmographics
Firmographics- Name
- Peak Insurance
- Legal name
- Peak Insurance
- Website
- https://peakinsurance.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peak Insurance is a family-owned independent insurance agency founded in 1938, headquartered in Selma, Alabama, with offices in Birmingham and Auburn. Nineteen professional agents place personal, commercial, life, and specialty insurance through 35+ carriers for Alabama consumers and small businesses.
- Ownership category
- akta.pro rank
Peak Insurance industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Personal Umbrella Insurance (FSAJANAA)
- akta.pro secondary industries
- Level Term Life Insurance (FSAIAAAA), Universal Life (UL) Insurance (FSAIABAB), Umbrella Insurance (FSAJAMAK)
Keywords
Where Peak Insurance is headquartered
LocationHeadquarters
- HQ city
- Selma
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Peak Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Insurance Commissions: Peak Insurance operates as an independent insurance agency earning commissions from insurance carriers for policies placed. They represent 35+ carriers and earn commission revenue on each policy sold or renewed. Revenue is driven by the volume and premium amounts of insurance policies written across personal, commercial, and life insurance lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Personal Insurance Coverage |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Peak Insurance product offering
Product offeringCore offering
Peak Insurance is an independent insurance agency that sells and services personal insurance (homeowner's, automobile, umbrella, boats, motorcycles, flood), commercial insurance (property, general liability, workers' compensation, business auto, umbrella, professional liability), life insurance (term, permanent, disability, long-term care), and surety bonds. The agency represents 35+ insurance carriers and tailors coverage packages by comparing options across carriers to match individual customer needs and budgets.
Product overview
Peak Insurance is an independent insurance agency offering a comprehensive portfolio of insurance products across three main categories: Personal Insurance (including Homeowner's, Automobile, Umbrella, and specialty coverages), Commercial Insurance (including Property, Liability, Workers' Compensation, and specialty coverages), and Life Insurance (both personal and business products). The agency also offers Bonds. As an independent agency representing 35+ insurance carriers, Peak Insurance tailors coverage packages to meet individual customer needs by comparing coverage and price across multiple carriers.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance Personal insurance coverage for individuals and families, including Homeowner's, Scheduled Property, Personal Automobile, Excess/Umbrella Liability, Boat, ATV/Motorcycle, Motor Home, Renter's, Vacant Dwelling, Wedding, and Flood coverage. Designed to protect residences, personal property, additional living expenses, vehicles, recreational equipment, and personal liability exposures.
- Commercial Insurance Commercial insurance for small and mid-sized businesses across Alabama, including Commercial Property, Commercial General Liability, Workers' Compensation, Business Automobile, Commercial Umbrella, Boiler & Machinery, Inland Marine/Cargo, Directors & Officers Liability, Builder's Risk, and Professional Liability coverage. Addresses property, liability, workers comp compliance, auto, and specialized commercial risks.
- Life Insurance Life and supplemental insurance products including Permanent (Whole) Life, Term Life, Disability Income, Long Term Care, and Mortgage Protection for individuals, plus Key Man, Buy-Sell, and International Travel Life Insurance for businesses. Designed to provide income protection for families, business continuity, key employee coverage, and debt payoff.
- Bonds Surety and specialty bonds offered as part of insurance coverage services for individuals and businesses.
Companies that use Peak Insurance
Customer profileSegments3 records
Ideal customer profiles3 records
Peak Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peak Insurance partnerships and signals
Strategic signalPartnerships
37 partnerships are on record, tiered core and minor.
- Trusted ChoicecorePeak Insurance is a Trusted Choice independent insurance agency, part of a network that provides access to resources, training, and brand recognition for independent agents. This partnership enables the agency to offer competitive insurance products while maintaining independence.
- ACE InsuranceminorInsurance carrier represented by Peak Insurance. Provides insurance products that Peak Insurance sells to end customers.
- Alabama Retail CompminorWorkers compensation insurance carrier represented by Peak Insurance serving Alabama retail businesses.
- Berkley Southeast Insurance GroupminorInsurance carrier represented by Peak Insurance for commercial coverage.
- Centauri InsuranceminorInsurance carrier represented by Peak Insurance.
- Columbia Insurance GroupminorInsurance carrier represented by Peak Insurance.
- EncompassminorInsurance carrier represented by Peak Insurance for personal and commercial lines.
- Great American Insurance GroupminorInsurance carrier represented by Peak Insurance.
- MarkelminorInsurance carrier represented by Peak Insurance.
- Penn National InsuranceminorInsurance carrier represented by Peak Insurance.
- Safeco InsuranceminorInsurance carrier represented by Peak Insurance for personal auto and home coverage.
- State AutominorInsurance carrier represented by Peak Insurance.
- The Sheffield GroupminorInsurance carrier represented by Peak Insurance.
- AlaCOMPminorWorkers compensation insurance carrier represented by Peak Insurance.
- Alabama Self-Insured Workers CompminorWorkers compensation program represented by Peak Insurance for Alabama employers.
- Berkshire Hathaway Homestate CompaniesminorInsurance carrier represented by Peak Insurance.
- ChubbminorInsurance carrier represented by Peak Insurance for personal and commercial coverage.
- DonegalminorInsurance carrier represented by Peak Insurance.
- FCCIminorInsurance carrier represented by Peak Insurance.
- GuideOne InsuranceminorInsurance carrier represented by Peak Insurance.
- National General InsuranceminorInsurance carrier represented by Peak Insurance.
- Philadelphia Insurance CompaniesminorInsurance carrier represented by Peak Insurance.
- SecureRiskminorInsurance association and carrier network of which Peak Insurance is a member.
- The HartfordminorInsurance carrier represented by Peak Insurance.
- TravelersminorInsurance carrier represented by Peak Insurance.
- Alabama Home BuildersminorInsurance carrier represented by Peak Insurance for Alabama home builders.
- Auto-Owners InsuranceminorInsurance carrier represented by Peak Insurance.
- CNAminorInsurance carrier represented by Peak Insurance for commercial lines.
- Cincinnati InsuranceminorInsurance carrier represented by Peak Insurance.
- EMCminorInsurance carrier represented by Peak Insurance.
- Foremost Insurance GroupminorInsurance carrier represented by Peak Insurance for specialty lines.
- Haulers Insurance CompanyminorInsurance carrier represented by Peak Insurance.
- Nationwide InsuranceminorInsurance carrier represented by Peak Insurance.
- Progressive InsuranceminorInsurance carrier represented by Peak Insurance.
- Sentry InsuranceminorInsurance carrier represented by Peak Insurance.
- The National Security GroupminorInsurance carrier represented by Peak Insurance.
- ZurichminorInsurance carrier represented by Peak Insurance.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Peak Insurance competitors and assessment
Company assessmentDirect peers
- Goosehead Insurance: Independent personal lines agency using a franchise/agent model to sell home, auto, and other coverages across multiple carriers. Directly comparable independent brokerage model with multi-carrier representation.
- Insurance Office of America: Independent insurance brokerage providing commercial, personal, and employee benefits insurance. Comparable to Peak in independent multi-carrier agency model and cross-line product breadth.
- Higginbotham: Large independent insurance agency offering commercial, personal, and life insurance across multiple states, representing numerous carriers. Directly comparable to Peak as an independent brokerage model, though at significantly larger scale.
- Brightway Insurance: Franchise-model independent insurance agency offering personal and commercial lines across multiple carriers. Comparable multi-carrier independent model targeting homeowners and small businesses.
Broad incumbents
- State Farm: Largest U.S. personal lines insurer with a captive agent model. Competes with Peak for home and auto customers, but offers only its own products through exclusive agents rather than multi-carrier representation.
- Progressive: Top U.S. auto insurer with strong direct-to-consumer digital channel. Represents both a carrier partner for Peak and a competitive threat via direct online quoting that bypasses agents.
- Allstate: Major national personal lines carrier with captive agents. Overlaps with Peak in home and auto but lacks the independent multi-carrier brokerage structure.
Regional players
- Freeway Insurance: Multi-state personal lines insurance agency chain with stores concentrated in the western and southern U.S. Comparable agency-retail model for personal auto and home coverage, though operating at larger scale.
- Woodlands Financial Group: Regional independent insurance agency operating across the Southeast U.S. with personal, commercial, and life lines. Comparable as a multi-office independent agency in a similar geographic footprint, though at larger scale.
- Hibbett & Hulsey Insurance: Independent insurance agency headquartered in Alabama offering personal, commercial, and life insurance. Directly comparable as an Alabama-based independent agency with multi-carrier representation and similar product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Peak Insurance social profiles
Digital presencePeak Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peak Insurance leadership team
Management profileNumber of profiles
Profiles7 records
Peak Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peak Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peak Insurance
What does Peak Insurance do?
Peak Insurance is an independent insurance agency that sells and services personal insurance (homeowner's, automobile, umbrella, boats, motorcycles, flood), commercial insurance (property, general liability, workers' compensation, business auto, umbrella, professional liability), life insurance (term, permanent, disability, long-term care), and surety bonds. The agency represents 35+ insurance carriers and tailors coverage packages by comparing options across carriers to match individual customer needs and budgets.
Is Peak Insurance a public or private company?
Peak Insurance is a private company. It is classified as family owned and is currently operating.
When was Peak Insurance founded?
Peak Insurance was founded in 1938. It employs 11 to 50 people.
Where is Peak Insurance based?
Peak Insurance is headquartered in Selma, United States, in the North America region.
How does Peak Insurance make money?
One revenue line is on record: insurance Commissions.
Who are Peak Insurance's main competitors?
Direct peers on record are Goosehead Insurance, Insurance Office of America, Higginbotham and Brightway Insurance. Broad incumbents are State Farm, Progressive and Allstate. Regional players are Freeway Insurance, Woodlands Financial Group and Hibbett & Hulsey Insurance.
Does Peak Insurance have an API?
No public API is recorded for Peak Insurance.
What industry is Peak Insurance in?
Peak Insurance's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAJANAA, Personal Umbrella Insurance, with a secondary code of FSAIAAAA, Level Term Life Insurance. Its NAICS code is 5242 and its SIC code is 6411.