MaxInMotion

What MaxInMotion does

MaxInMotion Foundation is a 501(c)(3) non-profit organization founded in 2011 in Phoenix, Arizona, by Jonah Shacknai in memory of his son Max Shacknai. The foundation's stated mission is to remove economic barriers preventing financially disadvantaged youth, and youth with physical disabilities, from participating in organized sports. Core programmatic offerings consist of scholarships covering registration fees, tournament costs, and equipment for soccer, basketball, hockey, and adaptive sports (wheelchair basketball, power soccer, and wheelchair tennis); add-on modules include a College Preparation Program, a Coach Training Program, and a Player of the Month recognition award.

Operationally, MaxInMotion runs on a volunteer-only model with no paid staff or fundraising costs, deploying 99.9% of donations directly into youth athlete programming. Programs are delivered exclusively through partnerships with established youth sports and adaptive sports organizations rather than direct-to-consumer — principal partners include Arizona Soccer Association, Ability360, Coyotes Charities, Phoenix Suns Charities, Arizona Diamondbacks Foundation, Boys & Girls Clubs of Metro Phoenix, SpoFit, and 16 independent youth soccer leagues in Southern California. Geographic footprint covers Arizona and Southern California (San Fernando Valley, Inland Empire, Orange County, Central Los Angeles), with cumulative impact reported at over 10,000 scholarships in the first nine years and 25,000+ players reached in Southern California.

Revenue mechanics are entirely donation-based: the foundation accepts one-time and recurring contributions ranging from $5 to $50,000 through its website and via partnership-driven co-marketing with sports franchise charities. There is no disclosed 990 filing or fundraising total in the source data, and no commercial product, software, or proprietary technology underlying operations.

Name

MaxInMotion

Legal name

MaxInMotion Foundation

Website

https://maxinmotion.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

MaxInMotion is a 501(c)(3) non-profit foundation providing youth sports scholarships to financially disadvantaged and physically challenged children in Arizona and Southern California through partnerships with sports franchise charities, soccer associations, and adaptive sports organizations.

Ownership category

akta.pro rank

Product category

Youth Sports Nonprofit Foundation

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Youth sports scholarships
• Adaptive sports programs
• Nonprofit foundation
• Athletic scholarships
• Youth athlete support

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: MaxInMotion is a 501(c)(3) organization (Tax I.D. #45-3760957) that relies entirely on charitable donations from individuals and organizations. The foundation invests 99.9% of donations received directly in young athletes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MaxInMotion is a 501(c)(3) nonprofit foundation that provides sports scholarships to financially and physically challenged youth in Arizona and Southern California. Scholarships cover participation in soccer, basketball, hockey, tennis, and adaptive sports (wheelchair basketball, power soccer, wheelchair tennis), with 99.9% of donations deployed directly to programming through volunteer-led operations. The foundation supports additional programs including college preparation, coach training, and the Player of the Month award.

Product overview

MaxInMotion is a not-for-profit foundation providing a portfolio of youth sports scholarship programs. The core offerings include direct financial assistance for participation in soccer, basketball, hockey, and adaptive sports (wheelchair basketball, power soccer, wheelchair tennis) for financially and physically challenged youth in Arizona and southern California. Supporting programs include college preparation services, coach training, and player recognition awards. The organization operates with volunteer staff and deploys 99.9% of donated funds directly into programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Sports Scholarships Financial assistance to underwrite the costs of participation in youth sports programs for financially challenged boys and girls who would not otherwise be able to participate, including special needs populations.
• Adaptive Sports Programs Programs developed to include special needs populations in youth sports activities, including wheelchair basketball, power soccer, and wheelchair tennis clinics and leagues.
• Soccer Scholarships Sports scholarships for competitive and recreational soccer programs serving youth in Arizona and southern California.
• Basketball Scholarships Financial support for youth basketball programs, including partnerships with Phoenix Suns Charities to provide scholarships for Valley children.
• Hockey Scholarships Grants for youth hockey participation including learn-to-skate programs and recreational and competitive hockey leagues.
• College Preparation Program Academic counseling and college exposure services for MaxInMotion athletes, including campus visits to UCLA, UCI, and CSUF, and assistance with college admissions preparation.
• Coach Training Program Training and certification programs for youth coaches, including coaching courses and skill development clinics.
• MaxInMotion Player of the Month Award Monthly recognition program for players nominated by coaches for accomplishments on and off the field, with $250 awards for Player of the Month and $500 for Player of the Year.
• Max Shacknai Memorial Programs Scholarship and sports programs established in memory of Max Shacknai to provide athletic opportunities to financially challenged youth and those with special needs.

Quantifiable outcome

• Over 10,000 young athletes provided financial support over nine years
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• SpoFit (Virginia G. Piper Sports & Fitness Center)coreStrategic or Co-development Partner · 26 March 2013MaxInMotion sponsors SpoFit Youth Adaptive Sports Clinics introducing children to wheelchair basketball, power soccer, and wheelchair tennis. Virginia G. Piper Sports & Fitness Center opened in 2011 and is one of only two centers designed for sports and fitness activities for people with disabilities in the U.S.
• Phoenix Suns CharitiescoreStrategic or Co-development Partner · 7 February 2013Annual scholarship program where MaxInMotion grants $50,000 to Phoenix Suns Charities to provide financial aid to 1,500 young Valley athletes for basketball programs. Each scholarship recipient receives a free ticket to a Suns or Mercury home game.
• Coyotes CharitiescoreStrategic or Co-development Partner · 27 August 2012Partnership with Phoenix Coyotes' non-profit arm to support youth hockey in Arizona. Expansion into youth hockey advances MaxInMotion's mission of helping financially disadvantaged youth participate in organized sports.
• Arizona Soccer AssociationcoreStrategic or Co-development Partner · 7 June 2012Long-standing partnership providing youth soccer scholarships to financially challenged players in Arizona. Over eight consecutive years, MaxInMotion donated over $800,000 to ASA players. The partnership includes the MaxInMotion Player of the Month program recognizing players for accomplishments on and off the field.
• Ability360coreStrategic or Co-development PartnerMaxInMotion collaborates with Ability360, one of the nation's leading adaptive sports facilities, to sponsor wheelchair sports leagues for Arizona youth with special physical needs. Programs include wheelchair basketball, power soccer, and wheelchair tennis clinics and leagues.
• Phoenix Rising FCminorStrategic or Co-development PartnerFormerly Scottsdale Soccer, Phoenix Rising FC is a key partner supporting youth soccer programs. MaxInMotion was inspired by Max Shacknai who was a recreational player in this program.
• Southern California Youth Soccer OrganizationcoreStrategic or Co-development PartnerPartnership to support youth soccer in Southern California regions including San Fernando Valley, Inland Empire, Orange County and Central Los Angeles, reaching 25,000 registered young athletes.
• Arizona Diamondbacks FoundationminorStrategic or Co-development PartnerPartnership with Arizona Diamondbacks to support youth sports programs in Arizona, combining skills and experience in supporting youth athletics.
• Boys & Girls Clubs of Metro PhoenixminorStrategic or Co-development PartnerPartnership to provide basketball scholarships enabling children from the Boys & Girls Clubs to participate in league sports. MaxInMotion enabled 255 kids to play league sports at the Club.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Challenged Athletes Foundation: Nonprofit providing grants and adaptive sports opportunities to individuals with physical challenges. Directly comparable to MaxInMotion's adaptive sports program (wheelchair basketball, power soccer, wheelchair tennis) but operates at a national scale with a paid-staff model.
• Move United: National nonprofit ensuring people with disabilities can participate in sports. Comparable to MaxInMotion's adaptive sports programming as a national umbrella organization with a wider disability sports portfolio across many disciplines.
• Soccer in the Streets: Nonprofit using soccer to transform the lives of underserved youth in the U.S. Directly comparable to MaxInMotion's soccer scholarship program and Southern California Latino youth outreach model; smaller scale, single-region focus.
• Positive Coaching Alliance: Nonprofit developing 'Better Athletes, Better People' through youth and high school sports. Comparable in youth sports development mission and coach training (MaxInMotion trains 300 youth coaches annually), with a broader national footprint.

Others

• CureSearch for Children's Cancer: Family-founded charitable foundation with a focused mission. Comparable as a family-founded 501(c)(3) with a single named cause, similar small paid-staff structure, and reliance on partner organizations to deliver on-the-ground programs.

Broad incumbents

• Right To Play: International nonprofit using sport and play to educate and empower children facing adversity. Comparable in mission (sport-based youth development) and funding model (donor and partner driven), though Right To Play is operating globally with paid staff.
• US Soccer Foundation: National foundation supporting soccer-based programs that serve underserved populations. Comparable as a soccer-focused grantmaking foundation; operates at a national scale with corporate partnerships, program grants, and field-building initiatives.
• Laureus Sport for Good Foundation: Global foundation that uses sport to address social challenges facing youth. Comparable cause-area and grantmaking model; operates at a much larger international scale with corporate sponsorships from major sports brands.
• Special Olympics: Global nonprofit providing year-round sports training and competition for children and adults with intellectual disabilities. Comparable in adaptive/inclusive sports programming for special needs populations; MaxInMotion's adaptive program is a niche subset of this broader mission.
• Boys & Girls Clubs of America: National youth development nonprofit providing sports, education, and other programming for low-income youth. Comparable as a multi-state youth development organization that runs sports leagues; MaxInMotion already partners with the Metro Phoenix chapter.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MaxinMotionOrg
• Facebookfacebook.com/Maxinmotion-363030700918266
• Instagraminstagram.com/maxinmotionorg
• LinkedInlinkedin.com/company/maxinmotion

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaxInMotion