Soccer in the Streets

Youth Sports Development Programssoccerstreets.org

Soccer in the Streets is a 501(c)(3) nonprofit that provides free soccer-based youth development programming to 5,000+ underserved youth annually in metro Atlanta, operating six StationSoccer facilities at MARTA transit stations and partnering with three school districts to deliver accessible sport and life-skills programming.

Company typePrivate
Founded1989
HeadquartersAtlanta, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Soccer in the Streets does

Soccer in the Streets is a 501(c)(3) nonprofit founded in 1989 in Jonesboro, Georgia, and headquartered in Atlanta. The organization delivers sports-based youth development programming to approximately 5,000 underserved youth annually across metro Atlanta, combining soccer instruction with social-emotional development and life-skills curriculum at no cost to participants. Its flagship initiative, StationSoccer — launched in 2016 — operates soccer fields co-located with MARTA transit stations, eliminating transportation barriers for youth who lack vehicle access; this model has scaled to six metro Atlanta locations and been replicated in over 50 cities nationally. Programming is delivered through direct channels including school district partnerships (Atlanta Public Schools, DeKalb County, Fulton County) and StationSoccer facilities, while an adult league (rebranded as "Allside" in May 2026 with a companion mobile app built on OpenSports) generates fee revenue that cross-subsidizes youth programming.

The organization's revenue architecture is multi-stream and donation-led: foundation and corporate grants (Amazon, American Family Insurance, Arthur M. Blank Family Foundation, HUD, DeKalb County, Coca-Cola, Norfolk Southern, Jacobs), corporate sponsorships monetized through events (Footy Ball Gala at $275K, Black Tie Soccer Game, Nations Cup, Corporate Cup), recurring monthly individual giving via the "Goalkeepers" program, adult league participation fees, and international federation grants from the US Soccer Foundation, FIFA Foundation, UEFA Foundation, and Laureus Sport for Good. Annual fundraising events alone have generated $275,000+ in support. Underlying technology is light: a Squarespace website, third-party payment processing (PayPal, WePay, Authorize.net), a nonprofit platform API for leaderboard widgets, and the OpenSports-built Allside mobile app on iOS and Android. The organization employs 11-50 staff led by Executive Director Kaseem Ladipo, with a 14-member board drawn from Atlanta's corporate, civic, and soccer ecosystem.

Customer-facing delivery runs through three primary channels: StationSoccer at MARTA stations (free youth programming accessible via public transit), in-school programming via three metro Atlanta school districts, and the fee-based Allside adult league at six metro locations. The customer base comprises underserved youth (primary, free), adult community members (secondary, fee-paying), and corporate partners (Amazon, Coca-Cola, Norfolk Southern, American Family Insurance, Jacobs, Monday Night Garage) that engage through employee volunteer programs, tournaments, and sponsorships. Soccer in the Streets has accumulated nine external awards including the Beyond Sport Global Award for Innovation, an AIA Design Award, and a Robert Wood Johnson Foundation Sports Award, and holds registered trademark protection for the StationSoccer brand identity.

Soccer in the Streets firmographics

Firmographics

Name: Soccer in the Streets
Legal name: Soccer in the Streets, Inc.
Website: https://soccerstreets.org
Company type: Private
Founded year: 1989
Operating status: Operating
Headcount range: 11–50 employees
Short description: Soccer in the Streets is a 501(c)(3) nonprofit that provides free soccer-based youth development programming to 5,000+ underserved youth annually in metro Atlanta, operating six StationSoccer facilities at MARTA transit stations and partnering with three school districts to deliver accessible sport and life-skills programming.
Ownership category
akta.pro rank

Soccer in the Streets industry classification

Industry

Product category: Youth Sports Development Programs
NAICS: Sports and Recreation Instruction (61162), Child and Youth Services (62411), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)
SIC: Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)
akta.pro secondary industries: Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Amateur & Grassroots Tournament Organizers (MPAKADAH), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

Youth soccer development
Community sports programs
Sports-based youth development
Transit station soccer facilities
Adult recreational leagues

Where Soccer in the Streets is headquartered

Location

Headquarters

HQ city: Atlanta
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Soccer in the Streets business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

Donations and Grants: Foundation and corporate donations, government grants from entities such as DeKalb County, HUD, Arthur M. Blank Family Foundation, and UEFA/FIFA Foundations fund operations.
Corporate Sponsorships: Corporate sponsors (American Family Insurance, Amazon, Jacobs, Coca-Cola, Norfolk Southern, Monday Night Garage) provide financial support through events and ongoing partnerships.
Adult League Revenue: Adult league participation fees directly fund youth programming, creating a sustainable revenue loop.
Monthly Giving (Goalkeeper Program): Recurring monthly donations from individual supporters provide predictable revenue stream.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Youth Programming (Free)
Unit Pricing	Pay-as-you-go	Adult Leagues (Fee-based)

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Soccer in the Streets product offering

Product offering

Core offering

Soccer in the Streets delivers free, community-based soccer programming to 5,000+ underserved youth annually across metro Atlanta via its StationSoccer network of soccer fields co-located at MARTA transit stations and partner schools. The organization supplements this with fee-based adult soccer leagues under the Allside brand and associated mobile app, whose participation revenue cross-subsidizes the youth mission. Corporate sponsorships, foundation grants, and monthly recurring donations from individual supporters fund the free youth programming.

Differentiator

Problem solved

Functional benefit

Brands

StationSoccer: A Soccer in the Streets initiative that builds soccer fields at transit stations to provide access to the sport in urban communities.
Allside

Products and services

Youth Soccer Programs Free community-based soccer programs for underserved youth that combine soccer instruction with social-emotional development and life skills training, delivered in metro Atlanta neighborhoods and partner schools.
StationSoccer Proprietary network of soccer facilities built at MARTA transit stations across metro Atlanta to provide free, transit-accessible soccer programming for youth in communities that otherwise lack nearby fields; six facilities currently operating.
Allside Adult Soccer Leagues Fee-based adult recreational soccer leagues played at the six StationSoccer facilities; participation fees are explicitly cross-subsidized to fund the organization's free youth programming.
Allside Mobile App Mobile application (iOS and Android) built with OpenSports that allows adult-league players to find and schedule games, pay dues, track standings, and stay connected with their team.
Soccer in Schools School-based soccer programming delivered in partnership with Atlanta Public Schools, DeKalb County School District, and Fulton County School District for students during and after school hours.
Goalkeeper Monthly Giving Program Monthly recurring-donation program for individual supporters whose contributions provide predictable funding for the organization's free youth programming.

Quantifiable outcome

5,000+ youth served annually through free programming
+3 more outcomes

Companies that use Soccer in the Streets

Customer profile

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Soccer in the Streets technology and API

Technology

Technology focussed No

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Soccer in the Streets partnerships and signals

Strategic signal

Partnerships

20 partnerships are on record, tiered core and supporting.

MARTA (Metropolitan Atlanta Rapid Transit Authority)coreStrategic or Co-development PartnerStrategic partnership providing land and access for StationSoccer facilities at transit stations throughout metro Atlanta. This partnership is fundamental to the organization's unique distribution model, enabling youth to access soccer via public transit.
Atlanta United FC / Atlanta United FoundationcoreStrategic or Co-development PartnerProfessional soccer team partnership providing visibility, resources, and connections for Soccer in the Streets programs and youth participants.
City of AtlantacoreOthersCity government partnership supporting StationSoccer locations and programs within Atlanta city limits.
Fulton CountycoreOthersCounty government partnership supporting programs in Fulton County school districts and communities.
Children's Healthcare of AtlantasupportingStrategic or Co-development PartnerHealthcare partner supporting youth health and wellness aspects of programming.
HKS ArchitectssupportingStrategic or Co-development PartnerArchitecture firm that designed StationSoccer facilities, receiving AIA design awards for the work.
Musco LightingsupportingOthersLighting equipment partner providing facilities for StationSoccer locations.
FieldturfsupportingOthersSynthetic turf provider for StationSoccer playing surfaces.
Transformation AlliancesupportingStrategic or Co-development PartnerStrategic partner supporting urban transformation and community development initiatives.
US Soccer FederationcoreStrategic or Co-development PartnerNational soccer governing body partnership supporting programs and legitimacy.
Common GoalsupportingStrategic or Co-development PartnerGlobal network of football organizations committed to using the sport for social impact.
Atlanta Public SchoolscoreStrategic or Co-development PartnerSchool district partnership delivering soccer programming during and after school hours.
DeKalb County School DistrictcoreStrategic or Co-development PartnerSchool district partnership delivering soccer programming to students in DeKalb County.
Fulton County School DistrictcoreStrategic or Co-development PartnerSchool district partnership delivering soccer programming to students in Fulton County.
The Works / Allside (All The Soccer Things)supportingGTM or Marketing PartnerMarketing collaboration for 'All The Soccer Things' initiative promoting soccer access.
Atlanta Influences EverythingsupportingGTM or Marketing PartnerMarketing partner for community outreach and awareness campaigns.
Atlanta City Design StudiosupportingStrategic or Co-development PartnerCity design studio partnership for urban planning and StationSoccer facility design.
All StripessupportingStrategic or Co-development PartnerProgram providing pathways to organized soccer for youth participants in Soccer in the Streets programs.
DeKalb United Sports CommissionsupportingStrategic or Co-development PartnerSports commission partnership supporting athletic programming in DeKalb County.
SendasupportingOthersEquipment partner supporting soccer programming with gear and supplies.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Soccer in the Streets competitors and assessment

Company assessment

Direct peers

Street Soccer USA: Nonprofit using soccer as a vehicle for social impact among homeless and underserved populations across US cities. Comparable in target population, soccer-as-social-inclusion approach, and multi-city nonprofit structure.
America SCORES: National nonprofit that combines soccer with poetry, service-learning, and youth development for underserved elementary and middle school students. Directly comparable operating model: free after-school programming, school-district partnerships, low-income urban focus, and soccer as the engagement vehicle for broader youth outcomes.
DC SCORES: Washington, DC-based affiliate of the America SCORES network combining soccer with poetry and service-learning for low-income youth. Operates the same school-based soccer-plus-development model targeting underserved urban children.

Broad incumbents

Right to Play: Global nonprofit using sport (including soccer) to educate and empower children facing adversity. Larger scale and international scope than Soccer in the Streets but with the same sport-for-development thesis and similar FIFA/UNICEF-style foundation funder base.
Up2Us Sports: National nonprofit focused on training and deploying sports-based youth development coaches across the US. Operates in the same sport-based youth development space, with an emphasis on coaching workforce development rather than direct facility-based programming.
American Youth Soccer Organization (AYSO): National youth soccer organization running volunteer-led leagues for children. Overlaps in youth soccer programming but AYSO serves fee-paying member families rather than low-income youth, and operates as a membership league rather than a youth-development nonprofit.
Boys & Girls Clubs of America: Largest US youth-development nonprofit, offering sports alongside education, arts, and mentoring through local clubs. Soccer in the Streets' first program launched inside a Boys & Girls Club (Harland), and the two share a youth-development nonprofit structure with corporate and foundation funding.

Emerging players

Playworks: Nonprofit providing safe and inclusive play and recess programs in low-income elementary schools. Similar school-district channel, underserved-youth focus, and nonprofit funding model, though focused on play and recess generally rather than a single sport like soccer.

Regional players

YMCA of Metropolitan Atlanta: Regional nonprofit operating youth sports, aquatics, and after-school programs in metro Atlanta. Same geographic market, overlapping youth programming, and similar school/community-channel GTM, though the Y offers a much broader portfolio beyond soccer.

Others

Laureus Sport for Good: Global foundation funding sport-for-development programs including Soccer in the Streets itself. Not a competitor but a peer funder with comparable mission and similar portfolio of sport-based youth development grantees worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Soccer in the Streets financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Soccer in the Streets leadership team

Management profile

Number of profiles

Profiles30 records

Soccer in the Streets funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Soccer in the Streets M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soccer in the Streets

What does Soccer in the Streets do?

Is Soccer in the Streets a public or private company?

Soccer in the Streets is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Soccer in the Streets founded?

Soccer in the Streets was founded in 1989. It employs 11 to 50 people.

Where is Soccer in the Streets based?

Soccer in the Streets is headquartered in Atlanta, United States, in the North America region.

How does Soccer in the Streets make money?

Four revenue lines are on record. Donations and Grants are the primary driver. The others are corporate Sponsorships, adult League Revenue and monthly Giving (Goalkeeper Program).

Who are Soccer in the Streets's main competitors?

Direct peers on record are Street Soccer USA, America SCORES and DC SCORES. Broad incumbents are Right to Play, Up2Us Sports, American Youth Soccer Organization (AYSO) and Boys & Girls Clubs of America. Playworks is listed as an emerging player. YMCA of Metropolitan Atlanta is listed as a regional player. Laureus Sport for Good is listed as an others.

Does Soccer in the Streets have an API?

Yes. Soccer in the Streets makes an API available to nonprofit clients. The API allows nonprofits to automatically retrieve information from the platform for use/display elsewhere. Nonprofits can use the API to retrieve names and photos of top fundraisers for campaigns, display team goals and amounts raised on leaderboards on their own websites, retrieve names, contact info, and event locations, and access other information such as tickets sold and number of attendees. Users who fundraise can have their name, picture, amount raised, and goal retrieved by nonprofits through the API. If a user creates a team fundraising page, the team name, goal, and amount raised can also be retrieved. This is a nonprofit-facing platform API (not a public developer API), used for embedding platform data on nonprofit partner websites via widgets.

What industry is Soccer in the Streets in?

Soccer in the Streets's product category is Youth Sports Development Programs. Its primary akta.pro industry code is BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits, with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 61162 and its SIC code is 7997.