Name

Coachella Valley Repertory

Legal name

Coachella Valley Repertory

Website

https://cvrep.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Coachella Valley Repertory is a 501(c)(3) nonprofit professional theatre in Cathedral City, California, producing four main stage productions per season alongside ORIGINS new works, Conservatory classes, youth outreach, and an annual gala, serving Coachella Valley patrons, students, and donors.

Ownership category

akta.pro rank

Headquarters

HQ city

Rancho Mirage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Single tickets and season subscriptions to main stage productions, preview performances, and Summer Cabaret Series performances. Ticket sales cover approximately 40% of operational costs according to the organization.
2. Individual Donations: One-time, monthly, and annual giving programs. Donors receive recognition through Donor Wall and Curtain Time program listings. Donations are tax-deductible as CVRep is a 501(c)(3) nonprofit.
3. Sponsorship: Corporate and individual production and season sponsorships. Season sponsors receive curtain speech recognition, logo placement, and premium seating. Production sponsors get full page ads and marquee recognition.
4. Gala Events: Annual CVRep Encore! Gala featuring cocktail hour, plated dinner, live auction, and entertainment. Gala tickets sold at $500 (FMV: $250). Table sponsorships range from $5,000-$12,000.
5. Legacy/Planned Giving: Enduring Legacy Circle bequests, beneficiary designations, stock gifts, and IRA charitable distributions for long-term donor engagement.
6. Class Registrations: Conservatory classes including audition workshops, improv intensives, and sketch comedy writing. Tuition fees range from $225-$275 per course.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

CVRep produces and presents four professional main stage theatrical productions per season, plus a Summer Cabaret Series and ORIGINS new works staged readings. The organization sells tickets and season subscriptions through its own box office and Salesforce-based online ticketing platform, while supplementing earned revenue with charitable donations, sponsorships, and gala fundraising as a 501(c)(3) nonprofit.

Product overview

Coachella Valley Repertory is a 501(c)(3) nonprofit professional theater company offering live theatrical productions and performing arts education. The core product is the main stage season featuring 4 major productions annually (plays and musicals), supported by season subscriptions and single-ticket sales. The company operates several complementary programs: ORIGINS New Works Program for playwright development, Conservatory Classes for adult education, Youth Outreach Program providing free productions for high school students, and Summer Cabaret Series featuring Broadway performers. Additional offerings include the annual CVRep Encore! Gala, CVRap podcast, and donation/sponsorship programs. The company holds Small Professional Theatre (SPT) status with Actors' Equity Association and is located in Cathedral City, CA.

Differentiator

Problem solved

Functional benefit

Brands

• ORIGINS: New Works Development Program at CVRep, providing a platform for writers, directors, and composers to develop new theatrical works through staged readings.
• CVRap
• Conservatory

Products and services

• Main Stage Productions

Quantifiable outcome

• 14,000+ students served through youth outreach productions over ten years
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Eight4NineminorGTM or Marketing PartnerProvides catering for Opening Night pre-show receptions at CVRep. Featured as a Season Sponsor and partner in hospitality provisions for special events.
• Desert Island Country ClubminorGTM or Marketing PartnerVenue host for CVRep Encore! Gala 2026. Located in Rancho Mirage, hosting the annual fundraising gala event.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Capital Repertory Theatre: A LORT professional theatre in Albany, NY, producing a multi-show season including new works and musicals with AEA actors. Comparable on mission, AEA contract structure, donor-funded operating model and education/outreach programming.
• North Coast Repertory Theatre: A professional regional theatre in Solana Beach, CA, operating under AEA contracts with a multi-show season and education programming. Directly comparable on California footprint, single-venue subscription model and donor-supported structure.
• TheatreSquared: A professional regional theatre in Fayetteville, Arkansas, operating an AEA-contracted season with a dedicated new-works development programme (Native American New Play Festival). Mirrors CVRep's SPT-style professional status, new-works pipeline and education/outreach mandate.
• Palm Beach Dramaworks: A professional regional theatre in West Palm Beach, FL, producing a four-play main-stage season under AEA contracts. Closely comparable on single-venue, season-subscription-driven, donor-supported business model and affluent seasonal-market donor base.
• South Coast Repertory: A Tony Award-winning Actors' Equity LORT professional theatre in Costa Mesa, CA. Closely comparable in mission, SPT-equivalent professional status, California location, season subscription model, conservatory/education programming, and new-works development (named as a previous affiliation of CVRep's Director of Conservatory).
• Penobscot Theatre Company: A small professional AEA regional theatre in Bangor, ME, producing a multi-show season in a single venue with education programming. Comparable on SPT-equivalent scale, single-venue subscription/donation model and regional non-metro market positioning.
• Laguna Playhouse: A historic professional regional theatre in Laguna Beach, CA, producing a season of plays and musicals with AEA contracts. Comparable on California location, mixed subscription/ticket/donation revenue model, and education outreach programming.
• Arizona Theatre Company: A professional AEA regional theatre producing a multi-show season in Arizona venues. Comparable on SPT/LORT-equivalent contract structure, subscription/donation revenue mix, education programming and geographic focus on a non-metro Southwest market.
• TheatreWorks Silicon Valley: A professional AEA theatre in the San Francisco Bay Area producing a main-stage season of plays and musicals plus new works. Comparable on California base, professional union contracts, donor-supported model and new-works development pipeline.

Broad incumbents

• Geffen Playhouse: A larger AEA professional theatre in Los Angeles with a broader programming slate and larger venue footprint. Comparable on unionised professional theatre mission and California donor base, but operates at materially greater scale than CVRep.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cvrep
• Facebookfacebook.com/CVRep
• Instagraminstagram.com/coachellavalleyrepertory
• LinkedInlinkedin.com/company/coachella-valley-repertory

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coachella Valley Repertory