KFG Properties

What KFG Properties does

KFG Properties, Inc. is a privately held, family-run boutique real estate brokerage headquartered at 909 Lehua Avenue in Pearl City, Hawaii, serving residential and commercial clients across Oahu. Founded in 1975 by Buddy Gendrano as Buddy Gendrano Realty, Inc. and rebranded to KFG Properties in 2003 after the founders' children Kevin and Frances joined the business, the firm offers four integrated service lines: residential property management, commercial property management, residential and commercial sales brokerage, and investment property advisory including 1031 tax-deferred exchange facilitation. The company's operating model combines hands-on local brokerage with a third-party SaaS platform, AppFolio Property Manager, which provides online vacancy marketing across hundreds of listing sites, built-in resident screening with background and credit checks, electronic rent collection (e-check, credit card, and cash via 7-Eleven and ACE Cash Express), an owner portal with 24/7 statements and maintenance invoices, and an electronic work-order system with vendor communication.

KFG monetizes through three primary streams: recurring property management fees on managed residential and commercial units, transaction commissions on real estate sales, and professional-service fees for investment advisory and 1031 exchanges. Reported rental pricing spans roughly $1,250 to $3,600 per month for residential units (1BR-2BR, 400-750 sqft) and approximately $3,300 per month gross for a ~750 SF commercial retail space in the Kalihi corridor. The firm runs a sales-led, relationship-driven go-to-market anchored by the Gendrano family brand, supported by a company website, Facebook presence, and AppFolio-distributed listings; the team of approximately 11-50 employees also includes licensed agents with designations such as RA, GRI, and ABR.

Ownership remains entirely within the Gendrano family with no institutional investors, parent company, or external funding disclosed, and the firm has no subsidiaries, no patent portfolio, no public M&A activity, and no AI/ML initiatives of its own. Customer concentration is structurally low, as revenue derives from hundreds of individual residential owners, tenants, and a small commercial book, all concentrated geographically on the island of Oahu.

Name

KFG Properties

Legal name

KFG Properties, Inc.

Website

https://kfgpropertiesinc.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

KFG Properties is a privately held, family-run boutique real estate brokerage in Pearl City, Hawaii, founded in 1975, offering residential and commercial sales, property management, investment advisory, and 1031 exchange services to owners and tenants across Oahu via the AppFolio platform.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Property Management

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Property management services
• Residential real estate brokerage
• Commercial real estate sales
• 1031 exchange advisory
• Rental property leasing

Headquarters

HQ city

Pearl City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property Management Services: Ongoing property management fees for residential and commercial properties including tenant screening, rent collection, maintenance coordination, and financial reporting. Property owners pay for professional management services.
2. Residential & Commercial Sales: Transaction-based commissions from buying and selling residential and commercial real estate properties on Oahu.
3. Investment Property & 1031 Exchanges: Advisory and transaction services for investment property acquisition and 1031 tax-deferred exchange transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

KFG Properties is a full-service, family-run real estate brokerage that provides residential and commercial property management, real estate sales, investment property advisory, and 1031 tax-deferred exchange services on Oahu, Hawaii. Property owners engage the firm to handle tenant screening, rent collection, maintenance coordination, financial reporting, and marketing of vacancies. The brokerage also represents buyers and sellers in residential and commercial real estate transactions and advises real estate investors on acquisition and exchange strategies.

Product overview

KFG Properties operates as a boutique, family-run real estate brokerage offering a unified suite of services centered on property management and real estate sales. The portfolio includes residential and commercial property management, residential and commercial sales, investment property advisory, and 1031 exchange facilitation. The company leverages AppFolio Property Manager as its technology platform, providing property owners with an Owner Portal for 24/7 financial reporting and maintenance oversight, while tenants access a Tenant Portal for rent payment and maintenance requests. The platform supports multiple payment methods including e-check, credit card, and cash payments through 7-Eleven and ACE Cash Express partnerships. Additional services include built-in resident screening, vacancy marketing across multiple listing sites, and electronic work-order management.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Management

Quantifiable outcome

• Thousands of closed transactions and hundreds of managed properties over nearly 40 years

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• AppFoliocoreTechnology or IntegrationKFG Properties uses AppFolio Property Manager as their core property management software platform. This includes online marketing of vacancies, tenant screening, rent collection, owner statements, maintenance work orders, and financial management. The partnership enables 24/7 online access for both owners and tenants.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Buildium: Property management software platform competing in the same SaaS category as AppFolio, KFG's core operating technology. Relevant as an adjacent enabler/alternative platform for property management workflows.
• AppFolio: Property management software provider whose platform KFG uses as core infrastructure. Closely tied to KFG's operational model as the technology vendor powering owner/tenant portals, screening, and payments.
• Honolulu Board of Realtors member firms (e.g., BHGRE, eXp Hawaii): Other Oahu-licensed brokerages operating under national brands or independent structures. Comparable to KFG in serving the same Oahu real estate market, though with varied business models and scale.

Emerging players

• Redfin Hawaii: Tech-enabled residential brokerage with operations in Honolulu. Overlaps with KFG on residential sales but differentiates via digital-first model and lower commission structure, posing competitive pressure on traditional brokerages.

Direct peers

• Locations LLC: Long-standing Hawaii-based residential real estate brokerage and property management firm operating across Oahu. Directly comparable to KFG in geographic focus, full-service brokerage/management model, and local market positioning.
• Hawaii Life Real Estate Brokers: Hawaii-focused real estate brokerage with strong presence across Oahu and other islands. Comparable to KFG as a Hawaii-centric broker offering residential sales and investment property services.
• Engel & Völkers Honolulu: Boutique-style international real estate brokerage operating in Honolulu. Similar to KFG in offering a relationship-driven, boutique brokerage experience for residential and investment buyers in the Hawaii market.

Broad incumbents

• Compass Hawaii: National technology-forward brokerage that has expanded aggressively in Hawaii. Competes with KFG for agents and listings in Honolulu/Oahu, with a more tech-driven platform and larger agent network.
• Coldwell Banker Hawaii: Major national brokerage brand with established operations throughout Hawaii including Oahu. Overlaps with KFG's residential sales and property management offerings, but operates at significantly larger scale with broader geographic and product reach.
• Sotheby's International Realty - Hawaii Brokerage: Global luxury brokerage brand with a strong Hawaii presence, particularly in high-end Honolulu and resort markets. Competes with KFG for premium residential and investment listings, but at a much higher price point and brand scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KFGProperties

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KFG Properties