Autohaus Gotthard Koenig

What Autohaus Gotthard Koenig does

Autohaus Gotthard König GmbH is a privately held, family-owned German automotive retail group founded in 1966 by Gotthard König and headquartered in Berlin-Schöneberg (Kolonnenstraße 31, 10829 Berlin). The company operates 82 dealership locations concentrated in eastern Germany—Berlin, Brandenburg, Saxony-Anhalt, Thuringia, and Mecklenburg-Vorpommern—and employs between 1,001 and 5,000 people. Its core business is multi-brand new and used vehicle sales across a 15-brand portfolio led by Renault, followed by Opel, Fiat, Dacia, Jeep, Suzuki, BYD, Kia, Mazda, Citroën, Abarth, Fiat Professional, Volkswagen, and Maxus, with the website listing 14 distinct marques in total.

The commercial platform combines physical showrooms with a digital layer for vehicle browsing, configuration, leasing and financing calculators, and online workshop appointment booking. König Leasing GmbH, a wholly-owned captive subsidiary at the same Berlin address, delivers operating and financial leasing for both private and business customers at monthly rates ranging from €66 (commercial Renault Kangoo diesel) to €888 (premium Renault Megane E-Tech/Rafale Plug-in Hybrid), with promotional 0.99% financing for select Renault models and environmental incentives up to €6,000 on EVs. Adjacent revenue comes from workshop maintenance and repair, trade-in (Inzahlungnahme), used-car warranty, leasing return protection, accident assistance (Unfallhilfe), spare parts, and an online shop. Rollerhaus König is a separate sub-brand extending the model into scooters and motorcycles.

The go-to-market is direct-to-consumer via owned retail locations, complemented by B2B sales of commercial vehicles and fleet leasing. Marketing spans a corporate website, dedicated news/events portal, social channels (Instagram, LinkedIn, Facebook, YouTube, TikTok, WhatsApp Channel), email newsletter, and Eisbären Berlin sports sponsorship. König was recognized in the Focus Money Deutschlandtest as "Company of the Year 2026" for customer satisfaction and advertises a 4.8/5-star customer rating. Revenue is not publicly disclosed; the entity is a German GmbH with no parent company, no external institutional investment, and no M&A or funding activity recorded in the available data.

Name

Autohaus Gotthard Koenig

Legal name

Autohaus Gotthard König GmbH

Website

https://renault-koenig.de

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Autohaus Gotthard König is a family-owned German multi-brand automobile dealership group operating 82 locations across eastern Germany, selling new and used vehicles across ~15 brands, providing leasing, financing, and workshop services to private and business customers.

Ownership category

akta.pro rank

Product category

Automobile Dealership

NAICS

Automobile Dealers (4411), Used Car Dealers (441120), Other Motor Vehicle Dealers (4412), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

akta.pro secondary industries

Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Auto & Vehicle Loan Brokerage (FSAEAEAK), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Automobile dealership
• Vehicle leasing
• Automotive retail
• Car workshop services
• Used vehicle sales

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices26 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new and used vehicles across multiple brands including Renault, Opel, Fiat, Dacia, Jeep, Suzuki, BYD, Kia, Mazda, Citroën, Abarth, Volkswagen, and Maxus. Both cash purchase and financing options available.
2. Vehicle Leasing: Operating and financial leasing through König Leasing GmbH for both private and business customers. Monthly leasing rates ranging from €66 to €888 depending on vehicle model and configuration. Leasing offers include various incentives such as free winter tires, preparation costs, and environmental bonuses.
3. Vehicle Financing: Financing solutions including 0.99% promotional financing rates for select Renault models. Monthly financing rates from €149 for vehicles like the Renault Captur.
4. Workshop Services: Maintenance, repair services, and warranty/extended service contracts. Services include accident assistance (Unfallhilfe) and spare parts sales.
5. Online Shop: E-commerce platform for automotive products and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Autohaus Gotthard König is a multi-brand automobile dealership group operating 82 locations across Germany, selling new and used vehicles across 15 brands (Renault, Opel, Fiat, Dacia, Jeep, Suzuki, BYD, Kia, Mazda, Citroën, Abarth, Volkswagen, Maxus, etc.). The company provides integrated vehicle leasing through its König Leasing GmbH subsidiary, financing, trade-in services, and full workshop/maintenance services for both private and business customers in eastern Germany.

Product overview

Autohaus Gotthard Koenig operates as a multi-brand automobile dealership with 82 locations across Germany, offering a comprehensive automotive retail platform. The core offering consists of new and used vehicle sales across 14+ brands (Renault, Opel, Fiat, Dacia, Jeep, Suzuki, BYD, Kia, Mazda, Citroën, Abarth, Fiat Professional, Volkswagen, Maxus), vehicle leasing through König Leasing GmbH, and specialized business fleet solutions. These core sales channels are supported by complementary services including workshop/maintenance operations, vehicle financing, trade-in programs, used car warranties, and leasing return management. The company also sells motorcycles and scooters through Rollerhaus König. The business model combines physical dealership presence with digital commerce capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• König Leasing: Vehicle leasing services offered through König Leasing GmbH, Kolonnenstraße 31, 10829 Berlin.
• Rollerhaus König

Products and services

• New Vehicle Sales (Neuwagen)

Quantifiable outcome

• Up to €6,000 environmental incentive for electric vehicles
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• König Leasing GmbHcoreChannel Partner/ Reseller/ DistributorSubsidiary company handling all vehicle leasing operations. Located at Kolonnenstraße 31, 10829 Berlin. Provides leasing services for both private and business customers with various promotional offers.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Weller Gruppe: Large German automotive retail group with multi-brand sales, service, and fleet offerings. Comparable scale and operating model, with a stronger Toyota/Lexus tilt.
• Rosier Gruppe: German multi-brand dealer network with Renault and other OEM representation, integrated leasing and workshop services. Closely comparable in franchise mix and customer segments.
• Hahn Gruppe: German family-run automotive retail group operating dealerships, workshops, and leasing across multiple regions. Comparable ownership profile and integrated multi-brand GTM.
• AVAG Holding: German automotive dealer holding company aggregating multiple regional dealership brands across southern and central Germany. Comparable in multi-brand sales, service, and leasing offerings.
• Tiemeyer Gruppe: German multi-brand automotive retail group with sales, leasing, and service network concentrated in western and central Germany. Comparable in integrated retail model and OEM mix.
• Senger Group: German family-owned multi-brand dealership group operating dozens of locations across multiple German states, with sales, leasing, financing, and workshop services. Closely comparable in ownership structure, GTM motion, and service breadth.
• Beresa GmbH: German multi-brand dealer group with Renault, Dacia, and other OEM representation alongside leasing and workshop operations. Closely comparable in brand portfolio and integrated service model.
• Glinicke Gruppe: Large German multi-brand dealership group with regional clusters, integrated leasing, and a comparable mix of mass-market and premium OEMs. Operates a similar dealership-plus-workshop model and competes for the same EV transition tailwind.

Broad incumbents

• Emil Frey Group: One of Europe's largest multi-brand automotive retail groups with significant German operations, representing many of the same OEMs (Renault, Opel, Peugeot, Kia, etc.) and offering integrated sales, leasing, and service. Directly comparable in business model and geographic scope, though materially larger in scale.
• Renault Deutschland (manufacturer direct): The German arm of Renault, König's anchor OEM and principal supplier. Highly relevant as a counterparty and channel partner, and as the OEM driving the agency-model shift that may compress König's new-vehicle margins.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/AutohausK%C3%B6nigDE
• Facebookfacebook.com/autohauskoenigdeutschland
• LinkedInlinkedin.com/company/autohauskoenig
• Instagraminstagram.com/autohauskoenig_de
• TikToktiktok.com/@autohaus_koenig
• Xx.com/renaultkoenig

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Gotthard Koenig