Aviatur

Name

Aviatur

Legal name

Aviatur S.A.S.

Website

https://aviatur.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (56152)

akta.pro primary industry

IATA-Accredited Passenger Sales Agents (PSA) (THAKALAC)

akta.pro secondary industry

Enterprise OBTs (Complex Policy, Multi-Entity, Global) (THACABAC)

Keywords

• Travel agency services
• Flight and hotel booking
• Corporate travel management
• Tour packages and cruises
• Travel assistance insurance

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices22 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Airline ticket commissions and transaction fees: Aviatur earns commissions and transaction fees from the sale of airline tickets sourced through GDS systems. A differential administrative fee is charged for online sales per Resolution 3596/4561 of Colombia's civil aviation authority. Ticket prices include the airline fare plus taxes, fees, and this administrative charge, which is non-refundable even when changes are permitted.
2. Hotel booking commissions: Commissions earned on hotel reservations made through the platform. Hotels are booked via integration with Booking.com's global inventory as well as direct hotel partnerships. Payment can be made online or at destination.
3. Tour packages, cruises, car rentals, and experiences: Revenue from packaging and selling multi-service travel products including tour packages, cruise bookings, car rentals, theme park tickets, travel assistance plans, and on-destination experiences, with pricing that fluctuates based on supplier availability and exchange rates.
4. Gift card (Bono Regalo) sales: Aviatur sells gift cards (Bono Regalo Aviatur S.A.S.) in denominations ranging from $50,000 COP to $1,000,000 COP. Gift cards are valid for 1 year from issuance and redeemable only for products and services at Aviatur's public offices. This provides a pre-payment revenue stream.
5. Administrative and financial management fees: A 3% administrative and financial management fee applies on cruise service cancellations and is non-refundable. Additional administrative charges apply for cash/currency transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

Aviatur is a Colombian full-service travel agency selling flights, hotels, flight+hotel packages, tour packages, cruises, car rentals, theme park tickets, and travel assistance/insurance through its online platform, 24/7 call center, WhatsApp advisory, nationwide network of 120+ physical offices, and a dedicated corporate travel management portal (Sistema Bolívar Viajes Corporativos). The company also offers gift cards (Tarjeta Regalo), interest-free installment payments (Plan Separe), student travel programs, and visa/documentation assistance for various international destinations.

Product overview

Aviatur is a Colombian travel agency operating as a full-service online and offline travel platform under Grupo Aviatur. Its primary consumer-facing offering is aviatur.com, a unified booking platform enabling users to search and purchase flights, hotels, flight+hotel bundles, pre-packaged and customizable tour packages, cruises, car rentals, theme park tickets, and travel assistance products — all bookable online or through its 24/7 call center and nationwide office network. The platform is complemented by Sistema Bolívar Viajes Corporativos, a corporate travel management tool offering policy controls and real-time reporting for business clients. Additional specialized offerings include student travel (Aviatur Campus), gift cards (Tarjeta Regalo), installment payment plans (Plan Separe), and visa/documentation services. The portfolio spans the entire travel lifecycle from inspiration and booking through assistance and support.

Differentiator

Problem solved

Functional benefit

Brands

• Sistema Bolívar Viajes Corporativos: Corporate travel management system integrating Aviatur's technology with client operational processes for efficient travel booking and management.

Products and services

• Aviatur Online Travel Platform (aviatur.com) Full-service online travel agency platform enabling users to search, compare, and book flights, hotels, flight+hotel packages, cruises, car rentals, theme parks, and travel assistance, with round-trip, one-way, and multi-destination search options and account/social login (Google, Facebook).
• Vuelos (Flights) Airfare booking service covering domestic and international routes with access to 30+ airlines, advanced search filters (stops, cabin class, baggage preference), and negotiated fares for individual and corporate travelers.
• Hoteles (Hotels) Hotel reservation service covering properties in Colombia and across 120,000+ global destinations through the Booking.com integration, with both online prepayment and pay-at-destination options.
• Vuelo + Hotel (Flight + Hotel Packages) Pre-bundled flight and hotel packages allowing travelers to reserve multi-service trips in a single transaction.
• Paquetes (Tour Packages) Pre-packaged and customizable tour packages including circuit trips (e.g., Turkey, Egypt, Mexico), destination experiences, and tailor-made travel itineraries to domestic and international destinations.
• Cruceros (Cruises) Cruise booking service covering multiple cruise lines with itinerary management, passenger documentation guidance, and ancillary services including shore excursions.
• Autos (Car Rentals) Car rental reservation service with vehicle class booking, insurance options, and cross-border transit guidance through partner rental companies.
• Parques (Theme Parks) Theme park ticket and experience booking service for destination attractions (including Hotel Las Islas in Barú and others).
• Asistencia / Seguros de Viaje (Travel Assistance and Insurance) Travel assistance and insurance products covering medical emergencies, trip cancellation, baggage loss, and legal assistance, available as add-on coverage to travel bookings.
• Tarjeta Regalo (Gift Cards) Gift card product (Bono Regalo Aviatur S.A.S.) denominated between $50,000 and $1,000,000 COP, redeemable for any travel service at Aviatur's customer-facing offices within a 1-year validity period.
• Plan Separe (Installment Payment Plan) Interest-free installment payment plan allowing customers to pay for travel bookings over time, with full payment required one month before departure.
• Aviatur Student (Student Travel) Student travel program offering discounted airfares for students staying abroad between 3 and 12 months, with special student pricing, documentation assistance (student visa, passport copies, institutional acceptance letter), and academic-calendar-aligned booking flexibility.
• Visa and Documentation Services Visa application and travel documentation assistance service covering U.S., Japan, China, South Africa, India, Vietnam, Cambodia, Malaysia, New Zealand visas, and U.S. student visas, handled by Aviatur's Documentation Department in Bogotá.
• Sistema Bolívar Viajes Corporativos (Corporate Travel Management System) Corporate travel management platform integrating Aviatur's technology with client operational processes, enabling real-time reservation management, policy enforcement, automated approvals, and corporate rate access, backed by the Grupo Aviatur support infrastructure.

Quantifiable outcome

• 24/7 call center support available for customers before, during, and after travel
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core.

• Booking.comcoreChannel Partner/ Reseller/ DistributorAviatur integrates Booking.com's hotel inventory into its platform, providing access to hundreds of thousands of hotels across over 120,000 global destinations. This partnership enables Aviatur to offer hotel bookings in countries including Colombia (19,856+ properties), Spain (161,453+), USA (188,436+), Italy (273,171+), France (169,300+), and many others. Both pay-at-destination and online payment options are available through this integration.
• International Air Transport Association (IATA)coreStrategic or Co-development PartnerIATA accreditation enables Aviatur to issue airline tickets globally through GDS systems and access industry training, standards, and best practices. IATA's logo is displayed on the website footer, signifying Aviatur's official status as an accredited agent capable of processing international airline bookings.
• Place to Pay (EGM Ingeniería Sin Fronteras S.A.S.)coreTechnology or IntegrationPlace to Pay is the electronic payment gateway used by Aviatur for processing online transactions. It supports PSE (debit from Colombian savings and checking accounts), and credit cards from VISA, Mastercard, American Express, and Diners franchises. The platform complies with PCI DSS standards and uses SSL encryption.
• Grupo Aviatur (Parent company)coreOthersAviatur is part of Grupo Aviatur, a diversified travel and tourism group that includes subsidiaries such as Aviatur Campus (student travel), Avia Legal (legal services), Avia Marketing (marketing services), Avia Carga (cargo and logistics), Avia Soluciones Hoteleras (hotel solutions), Hotel Las Islas (owned hotel property), and Octopus (agency management platform).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Booking.com: Booking.com is the world's leading accommodation OTA and one of Aviatur's explicit content partners (integrated into Aviatur's hotel booking flow). It is also a direct competitor for end-consumer hotel bookings in Colombia and globally, with vastly larger marketing budgets and proprietary inventory.
• Expedia Group: Expedia Group operates global consumer OTA brands (Expedia, Hotels.com, Vrbo, Travelocity) plus the B2B Expedia Partner Solutions platform, competing with Aviatur across flights, hotels and packages. Its Trivion/Ctrip-style scale and Expedia TAAP network also let third-party agents resell global inventory—a partial alternative for Colombian agencies.
• Lastminute.com Group: Lastminute.com is a European-headquartered OTA with packages, flights and dynamic holiday offerings, with growing presence in Latin America. It represents an additional competitive OTA peer to Aviatur's leisure and packaged-travel business.
• American Express Global Business Travel (Amex GBT): Amex GBT is one of the world's largest corporate travel management companies, serving multinational clients with enterprise OBTs, consulting, and meetings & events. It competes with Aviatur's Sistema Bolívar Viajes Corporativos for large Colombian corporate accounts with cross-border travel needs.

Others

• Sabre Corporation: Sabre is a competing global GDS provider used by many travel agencies for airline distribution. It is an enabling infrastructure peer (similar role to Amadeus) and also operates corporate travel and agency software (Sabre Travel Solutions) that targets similar B2B customers as Aviatur's corporate platform.
• Amadeus IT Group: Amadeus is one of Aviatur's GDS technology providers underpinning its airline ticket issuance. While not a direct competitor to consumers, Amadeus is the upstream infrastructure without which IATA-accredited agencies like Aviatur cannot operate, making it an enabling/ecosystem peer.
• Hotelbeds: Hotelbeds is a leading B2B bedbank providing wholesale hotel inventory to travel agencies, OTAs and tour operators globally. Comparable to Aviatur's content/distribution model at the wholesale layer and a potential upstream competitor/supplement for hotel sourcing.

Regional players

• CVC Corp Brasil: CVC is the largest physical and online travel agency in Brazil, with thousands of stores and a strong packaged-tour proposition. While primarily Brazil-focused, CVC represents a relevant regional benchmark for Aviatur's high-street travel agency model in Latin America and competes in adjacent markets.

Direct peers

• Viajes Falabella (now Viajes Falabella / Travel & Co.): Viajes Falabella is a Latin American travel agency operating across multiple countries including Colombia, offering flights, hotels and packages with both online and physical retail channels. Similar omnichannel model to Aviatur and a regional competitor in the Andean travel agency segment.
• Despegar: Despegar is the leading Latin American online travel agency, publicly listed (NYSE: DESP), headquartered in Argentina but operating across the region including Colombia. It offers flights, hotels, packages, and cars via a digital-first model—directly competitive with Aviatur's core OTA business in the Colombian market and broader Andean region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Aviatur
• Facebookfacebook.com/aviaturcolombia
• LinkedInlinkedin.com/company/aviatur
• Instagraminstagram.com/aviatur

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aviatur