Maquipan
Maquipan is a Chilean B2B distributor of professional bakery, pastry, and food-service equipment, serving small and mid-sized bakeries, pastry shops, ice cream makers, and pasta producers across more than 22 Chilean cities under its parent Aibō.
- Company typePrivate
- Founded-
- HeadquartersLampa, Chile
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Maquipan does
Maquipan (legally Comercializadora Maquipan Chile Spa.) is a Chilean specialty distributor of professional bakery, pastry, and adjacent food-service equipment, operating as a subsidiary of the Aibō group. Its catalog spans spiral mixers, convection and deck ovens, blast chillers, fermentation chambers, dough sheeters, slicers, ice cream machines, pasta machines, dishwashers, fryers, and consumables/spare parts, sourced from a multi-vendor portfolio of international manufacturers that includes Unique, Zucchelli, Unox, Logiudice, Sinmag, Irinox, Starmix, Kolb, Colip, Rondo, Vitella, and La Monferrina. The company's commercial scope is domestic Chile, with headquarters in Lampa (Santiago metropolitan area) and a technical service network spanning more than 22 Chilean cities.
The business model is B2B equipment distribution with a services wrap. Revenue is generated through one-off equipment sales at price points ranging from roughly $443,000 CLP (~$500 USD) for small accessories to over $50 million CLP (~$55,000 USD) for industrial ovens, supplemented by recurring technical service, spare parts, training, consulting, and a customer financing program that lowers the upfront capital barrier for smaller buyers. The customer base is fragmented across small and mid-sized bakeries, pastry shops, ice cream parlors, pasta producers, and other artisanal food operators, with extended reach into higher-volume Chilean food-service accounts.
Go-to-market combines a digital storefront (e-commerce site with quote-based ordering, WhatsApp, and active social channels on LinkedIn, Facebook, and Instagram) with on-site technical service and promotional events such as branded 'Feria Outlet' sales. The Maquipan brand sits inside the broader Aibō ecosystem alongside sibling brands Artebianca, Aibo Parts, and Aibō Market, which allows cross-leverage of parts supply, refurbished equipment, and adjacent foodservice categories.
Maquipan firmographics
Firmographics- Name
- Maquipan
- Legal name
- Comercializadora Maquipan Chile Spa.
- Website
- https://maquipan.cl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Maquipan is a Chilean B2B distributor of professional bakery, pastry, and food-service equipment, serving small and mid-sized bakeries, pastry shops, ice cream makers, and pasta producers across more than 22 Chilean cities under its parent Aibō.
- Ownership category
- akta.pro rank
Maquipan industry classification
Industry- Product category
- Commercial Bakery Equipment Distribution
- NAICS
- Bakeries and Tortilla Manufacturing (3118)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Bakery & Desserts Distribution (CRAOABAE)
- akta.pro secondary industry
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
Keywords
Where Maquipan is headquartered
LocationHeadquarters
- HQ city
- Lampa
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Maquipan business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Sale of professional bakery and pastry equipment including ovens, mixers, refrigeration units, slicers, and specialized machinery. Products range from entry-level to industrial scale.
- Replacement Parts and Accessories: Sale of replacement parts for all equipment brands carried, including components like gears, belts, heating elements, temperature controls, and specialized accessories like baking trays and carts.
- Technical Services: Technical support, installation, and maintenance services for equipment including warranty repairs and ongoing technical assistance.
- Financing: Direct credit and payment alternatives for equipment purchases, enabling customers to acquire equipment through financing plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level equipment for small bakeries |
| One time/ perpetual license | Pay-as-you-go | Mid-range professional equipment |
| One time/ perpetual license | Pay-as-you-go | Industrial-scale refrigeration and fermentation |
| Transaction based/ take rate | Monthly | Financing options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Maquipan product offering
Product offeringCore offering
Maquipan distributes professional bakery and pastry equipment from multiple international brands to bakeries, pastry shops, and small food production businesses across Chile. Beyond equipment sales, it provides bundled technical service, installation, maintenance, training, consulting, and direct financing to support customer equipment acquisition and ongoing operations.
Product overview
Maquipan is a Chilean distributor of professional bakery and pastry equipment operating as Comercializadora Maquipan Chile Spa. Their product portfolio is organized around equipment categories including amasadoras (spiral mixers), hornos (ovens), frío (refrigeration equipment including blast chillers, freezers, and fermentation chambers), sobadoras (dough sheeters), laminadoras (pastry sheeters), rebanadoras (bread slicers), dosificadoras (food depositors), máquinas de helados (ice cream machines), lavavajillas (dishwashers), freidoras (fryers), máquinas de pastas (pasta machines), and sistemas de osmosis (water filtration). They also offer accessories and spare parts. Beyond equipment sales, Maquipan provides complementary services including financing, technical service, training, and consulting. The company represents multiple international brands including Unique, Logiudice, Sinmag, Irinox, Colip, Starmix, Flamic, La Monferrina, Nemox, Izo, Modular, Pallas, and others, selling primarily to bakeries, pastry shops, and food production businesses in Chile.
Differentiator
Problem solved
Functional benefit
Products and services
- Amasadoras (Spiral Mixers) Spiral mixers for dough preparation from brands including Unique, Logiudice, and Sinmag, with capacities ranging from 3kg to 250kg of flour. Available in single-phase and three-phase configurations with various speed options. For bakeries and pastry shops.
- Hornos (Ovens) Professional bakery ovens including convection ovens and specialty equipment for high-technology baking production, for bakeries and food production facilities.
- Frío (Refrigeration Equipment) Refrigeration equipment including blast chillers, freezers, refrigeration cabinets, display cases, prep tables, fermentation chambers, and visicoolers from brands such as Unique, Sinmag, Colip, Irinox, and Hudson. For bakeries, pastry shops, and food production businesses.
- Sobadora de Masas (Dough Sheeters) Dough sheeters including manual and pedestal models from Maquipan, Sinmag, and Flamic brands for rolling and laminating dough. For bakeries and pastry shops.
- Laminadoras (Pastry Sheeters) Pastry sheeters including pedestal and tabletop models from Sinmag, Flamic, and other brands for delicate pastry and pizza dough lamination. For pastry shops and pizzerias.
- Rebanadoras (Bread Slicers) Bread slicers including models for soft bread, sandwich bread, and artisan loaves from Unique and Jac brands. For bakeries.
- Dosificadoras (Food Depositors) Food depositors and dispensers including cookie depositors, versatile pedestal dispensers, and Babydrop Maxx systems for depositing batter, fillings, and pastes. For bakeries and pastry shops.
- Máquina de Helados (Ice Cream Machines) Automatic ice cream machines including batch freezers and display cases from Nemox and Hudson brands. For ice cream shops, pastry shops, and gelaterias.
- Lavavajillas (Commercial Dishwashers) Under-counter commercial dishwashers from Modular brand for commercial kitchen use. For bakeries, pastry shops, and food production businesses.
- Freidoras (Berliners Fryers) Berliner fryers for fried dough products from Izo brand. For bakeries producing fried dough items.
- Máquina de Pastas (Pasta Machines) Pasta machines and accessories from La Monferrina for producing various types of pasta including gnocchi and ravioli. For pasta shops and restaurants.
- Sistema de Osmosis Inversa (Reverse Osmosis Systems) Water purification systems from Pallas brand for removing sediments, impurities, and chemical contaminants. For bakeries, food production, and commercial kitchens.
- Accesorios (Professional Kitchen Accessories) Professional kitchen accessories including trays, carts, racks, gnocchi makers, ravioli accessories, detergent, and baking supplies from various brands. For bakeries, pastry shops, and food production businesses.
- Repuestos (Spare Parts) Replacement parts and components including gears, belts, temperature controls, heating elements, sensors, switches, and other repair components for bakery equipment across all distributed brands. For existing equipment customers.
- Financiamiento (Equipment Financing) Direct credit and alternative payment solutions for equipment purchases, including installment plans via Mercado Pago (3, 6, 9, or 12 installments) and Transbank (3 installments). For bakery and pastry shop customers acquiring equipment.
- Servicio Técnico (Technical Service) Professional technical service for equipment installation, maintenance, warranty repair, and ongoing technical assistance, with coverage across major Chilean cities. For bakeries and pastry shops that have purchased equipment.
- Capacitación (Training Programs) Professional training programs and knowledge transfer for bakery and pastry operations, including hands-on demonstrations in real lab conditions with expert bakers. For bakery and pastry shop owners and operators.
- Asesoría (Consulting Services) Comprehensive consulting services for bakery and pastry business optimization, including equipment selection advisory and production planning. For bakery and pastry shop owners planning new operations or expansion.
Companies that use Maquipan
Customer profileSegments3 records
Ideal customer profiles3 records
Maquipan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Maquipan partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor, core, flagship and major.
- ArtebiancaminorPartner brand offering additional bakery equipment products through Maquipan's distribution network in Chile.
- Aibo PartscoreParts and components partner providing replacement parts for equipment sold through Maquipan's platform. Related company operating as parts division.
- Aibo (Aibō Market)coreParent company and ecosystem partner providing technology platform and infrastructure for Maquipan's e-commerce operations. Related company operating Aibō Market platform.
- UniqueflagshipFlagship brand distributed exclusively in Chile through Maquipan. Comprehensive range of bakery equipment including ovens, mixers, slicers, and refrigeration units.
- ZucchelliflagshipItalian manufacturer of bakery equipment distributed exclusively in Chile through Maquipan.
- UnoxflagshipPremium Italian oven manufacturer distributed through Maquipan in Chile.
- LogiudiceflagshipItalian spiral mixer manufacturer with 100% Made in Italy certification, distributed through Maquipan in Chile.
- SinmagmajorAsian manufacturer of bakery equipment including mixers, slicers, and fermentation chambers distributed through Maquipan.
- IrinoxflagshipItalian manufacturer of blast chillers and multi-purpose refrigeration units distributed through Maquipan in Chile.
- StarmixmajorItalian manufacturer of planetary mixers and food processing equipment distributed through Maquipan.
- KolbmajorFrench manufacturer of compact ovens and baking equipment distributed through Maquipan.
- ColipmajorItalian manufacturer of fermentation chambers and bakery equipment distributed through Maquipan.
- RondomajorSwiss manufacturer of dough sheeters and bakery equipment distributed through Maquipan.
- VitellaminorEquipment brand distributed through Maquipan.
- La MonferrinamajorItalian manufacturer of pasta machines and equipment distributed through Maquipan in Chile.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Maquipan competitors and assessment
Company assessmentDirect peers
- Polin Group: Italian manufacturer of industrial bakery equipment including ovens, mixers, and automation lines. Comparable category competitor to the Italian brands Maquipan distributes (Zucchelli, Logiudice, Colip).
- Salva: Spanish industrial bakery equipment manufacturer (ovens, proofers, automation). Comparable as a premium European bakery equipment OEM in the same procurement set as Maquipan's distributed brands.
- Kaak Group: Dutch total solutions provider for industrial bakeries. Comparable as a high-end bakery equipment manufacturer whose products overlap with Maquipan's industrial-tier offerings.
- Miwe: German manufacturer of bakery ovens, proofers, and refrigeration. Comparable as a premium European bakery equipment OEM that Maquipan-style distributors carry in their catalogs.
- Glimek: Swedish bakery equipment manufacturer with mixers, dividers, and ovens. Comparable mid-tier European bakery equipment OEM distributed through similar regional channels.
- Sveba Dahlen: Swedish manufacturer of professional bakery equipment (ovens, mixers, proofers). Comparable as a bakery-focused equipment brand distributed through regional partners like Maquipan.
- Ali Group: Italian-based global designer, manufacturer, and marketer of commercial foodservice equipment with a deep bakery/patisserie portfolio. Highly comparable to Maquipan as a multi-brand integrated foodservice equipment distribution platform.
Emerging players
- Hoshizaki Corporation: Japanese commercial refrigeration and ice machine manufacturer. Comparable to the refrigeration side of Maquipan's catalog (blast chillers, visicoolers, display cases from Irinox and Hudson).
Broad incumbents
- Middleby Corporation: Large US-listed foodservice equipment conglomerate with leading bakery and refrigeration brands. Overlaps with Maquipan's portfolio categories (ovens, refrigeration, baking) and similar multi-brand distribution strategy.
- ITW Food Equipment: Diversified commercial foodservice equipment group (Hobart, Vulcan, Traulsen, etc.). Comparable as a broad incumbent with adjacent refrigeration and cooking equipment categories that overlap with Maquipan's portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Maquipan social profiles
Digital presenceMaquipan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maquipan leadership team
Management profileNumber of profiles
Maquipan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maquipan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maquipan
What does Maquipan do?
Maquipan distributes professional bakery and pastry equipment from multiple international brands to bakeries, pastry shops, and small food production businesses across Chile. Beyond equipment sales, it provides bundled technical service, installation, maintenance, training, consulting, and direct financing to support customer equipment acquisition and ongoing operations.
Is Maquipan a public or private company?
Maquipan is a private company. It is classified as corporate owned and is currently operating.
When was Maquipan founded?
Maquipan was founded in -1. It employs 51 to 100 people.
Where is Maquipan based?
Maquipan is headquartered in Lampa, Chile, in the Latin America region.
How does Maquipan make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are replacement Parts and Accessories, technical Services and financing.
Who are Maquipan's main competitors?
Direct peers on record are Polin Group, Salva, Kaak Group, Miwe, Glimek, Sveba Dahlen and Ali Group. Hoshizaki Corporation is listed as an emerging player. Broad incumbents are Middleby Corporation and ITW Food Equipment.
Does Maquipan have an API?
No public API is recorded for Maquipan.
What industry is Maquipan in?
Maquipan's product category is Commercial Bakery Equipment Distribution. Its primary akta.pro industry code is CRAOABAE, Bakery & Desserts Distribution, with a secondary code of THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply). Its NAICS code is 3118 and its SIC code is 5040.