Budget Rent a Car de Colombia

What Budget Rent a Car de Colombia does

Pamay 5 SAS operates the Budget Rent a Car brand in Colombia under a master license from Budget Rent a Car System, Inc., granted in 2013. The company runs a vehicle rental business headquartered in Bogotá at Av calle 26 #96J-66 Edificio Optimus - Local 04, with pickup and return locations at El Dorado International Airport (Bogotá) and Medellín. It serves individual leisure and business travelers, corporate clients, and long-term renters through a fleet spanning nine vehicle categories from economy manual to premium SUV and pickup trucks, including a hybrid SUV option.

The technology backbone is a third-party web-based reservation and fleet management platform provided by Rent Centric, Inc., which supports 24/7 online booking, vehicle browsing, and reservation workflows at budget.com.co. The company holds National Tourism Registry certification (#57075) required to operate as a tourism services provider in Colombia. Booking channels include the website self-service platform, phone reservations at (601) 745 4811, and a dedicated corporate sales program; no mobile app is offered and no disclosed API exists.

The business model combines transactional short-term rental fees (sample $50/day for economy manual) with recurring revenue from the long-term Renting de Vehículos subscription program (all-inclusive maintenance, insurance, and taxes) and corporate fleet agreements, supplemented by insurance/liability waiver add-ons (Exoneraciones y Seguros). Distribution is omnichannel-direct with no third-party travel agency or OTA integration evidenced. Customer segments are split between individual travelers (primary), corporate/business clients (primary), and long-term renters (secondary), with a horizontal segmentation approach.

Name

Budget Rent a Car de Colombia

Legal name

Pamay 5 SAS

Website

https://budget.com.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Budget Rent a Car de Colombia, operated by Pamay 5 SAS since 2013, is the licensed Budget brand operator offering short-term rentals, long-term subscriptions, and corporate fleet services to individuals and businesses across Bogotá and Medellín.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Long-Term / Monthly Car Rental (THADAAAE), Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Corporate & Government Contract Car Rental (THADAAAJ)

Keywords

• Vehicle rental services
• Car rental fleet
• Corporate fleet leasing
• Long-term vehicle renting
• Airport car rental

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Rental: Core revenue from short-term vehicle rentals to individuals and businesses. Customers pay daily or weekly rates based on vehicle category, with options for limited or unlimited mileage. Additional charges apply for extra drivers, insurance waivers, and fuel policies.
2. Long-term Vehicle Renting: Long-term rental program offering vehicles with all-inclusive packages covering maintenance, insurance, taxes, and other costs. Provides competitive rates for extended rental periods.
3. Corporate Fleet Services: Dedicated corporate rental program providing mobility solutions for businesses with customized agreements and fleet management services.
4. Insurance and Exoneration Products: Liability waivers and insurance products that reduce customer financial responsibility in case of damage or loss during rental period.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Budget Rent a Car de Colombia (Pamay 5 SAS) rents passenger vehicles to individual travelers and businesses on a short-term daily or weekly basis across multiple vehicle categories ranging from Economy Manual and Compact to Standard, Intermediate SUV, Full Size SUV, Premium SUV, Standard SUV Hybrid, and Pickup Truck. It supplements the core rental with a Corporate Program (Programa Corporativo) for business mobility, an all-inclusive long-term Renting de Vehiculos service, and liability waiver and insurance add-ons (Exoneraciones y Seguros), with bookings made 24/7 online or by phone and vehicle pickup/return at Bogotá and Medellín airports.

Product overview

Budget Rent a Car de Colombia operates as a vehicle rental company offering a diverse fleet of vehicles organized into vehicle categories and service offerings. The core product is short-term vehicle rental with categories ranging from economy to premium SUVs and pickup trucks. Additional services include a Corporate Program for business clients, Long-term Vehicle Renting (Renting de Vehículos) with all-inclusive pricing, and Exoneraciones y Seguros (Liability Waivers and Insurance) as add-on coverage options. The company is the Colombia licensee of Budget Rent a Car, operated by Pamay 5 SAS since 2013.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Rental Service Short-term vehicle rental service covering multiple vehicle categories (Economy Manual, Economy Automatic, Compact Manual, Standard Automatic, Intermediate SUV Manual, Full Size SUV, Premium SUV, Standard SUV Hybrid, Pickup Truck) on a daily or weekly basis, with limited or unlimited mileage options and pickup/return at Bogotá (BOG) and Medellín (MDE) airport locations. Targeted at individual travelers and businesses needing temporary vehicle access.
• Programa Corporativo (Corporate Program) Dedicated corporate rental program offering mobility solutions for businesses, including business travel, employee transportation, and company activities, with signed corporate agreements and negotiated rates.
• Renting de Vehiculos (Long-term Vehicle Renting) Long-term vehicle rental program offering all-inclusive packages that cover maintenance, insurance, taxes, and other costs, providing competitive rates for extended rental periods and a worry-free alternative to vehicle ownership.
• Exoneraciones y Seguros (Liability Waivers and Insurance) Liability waivers and insurance add-ons that reduce customer financial responsibility in the event of damage or loss during the rental period, available at multiple coverage levels.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Budget Rent a Car System, Inc.coreOEM/ Whitelabel/ Licensing Partner · 1 January 2013Pamay 5 SAS holds the master license to operate the Budget Rent a Car brand in Colombia. This licensing agreement grants rights to use the Budget brand, business model, systems, and global network affiliation spanning 105 countries and 2,000+ customer service points.
• Rent Centric, InccoreTechnology or IntegrationReservation system provider powering the online booking and rental management platform. Provides the technological infrastructure for vehicle reservations, fleet management, and customer booking workflows.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Localiza Rent a Car: Latin American car rental leader with Colombian operations covering short-term, long-term, and subscription rentals. Closest comparable in fleet diversity and corporate/long-term product mix.
• Hertz Colombia: Operates the global Hertz brand in Colombia with airport-based short-term and long-term rental offerings. Direct competitor to Budget Colombia given overlapping brand model, customer base, and rental product structure.
• Europcar Colombia: International rental brand with Colombian franchise operations offering similar short-term and corporate rental products. Comparable brand-driven market position.
• Avis Colombia: Runs the Avis brand in Colombia with similar airport-counter presence and corporate/long-term rental offerings. Closely comparable franchise-license model serving the same B2C and B2B segments.

Broad incumbents

• Alamo Rent a Car: Enterprise Holdings value brand serving leisure and independent travelers across Latin America. Comparable on economy-segment positioning and airport-channel distribution.
• Sixt Rent a Car: European-headquartered rental major expanding across Latin America with premium positioning. Comparable on premium SUV offerings and digital booking experience.
• National Car Rental: Enterprise Holdings brand active in Latin America with business-traveler focus. Comparable on corporate accounts and premium vehicle categories.
• Enterprise Colombia: Global rental incumbent with Colombian presence and a strong corporate and replacement-rental focus. Overlaps with Budget's corporate program but operates a broader global portfolio.

Regional players

• Mex Rent a Car: Mexican-origin rental brand with selective Latin American presence. Comparable on franchise-driven model and airport-counter distribution, though limited overlap in Colombia.

Others

• Rentcars.com: LatAm-wide rental aggregator distributing inventory from multiple operators including Colombian suppliers. Adjacent to Budget Colombia as a demand channel rather than a direct fleet competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BudgetColombia
• LinkedInlinkedin.com/company/budget-rent-a-car-de-colombia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Budget Rent a Car de Colombia