Peraqua Professional Water Products

What Peraqua Professional Water Products does

Peraqua Professional Water Products GmbH is an Austrian B2B systems-engineering and distribution company founded in 1971 and headquartered in Sankt Valentin, operating as a subsidiary of the Praher Group. The company manufactures, integrates, and distributes a broad portfolio of pool and water-treatment technology, organized across white goods (Ocean and Smart ABS plus V4A stainless-steel lines), filtration systems (polyester, PPGF, and filter media), pump systems (Ocean variable-speed pumps with IE4 inverter motors and Modbus RTU), pool heating (Smart heat pumps, solar absorbers, heat exchangers), water treatment (salt electrolysis, UV, and measure-and-control dosing), automation and valves (automatic ball, butterfly, and diaphragm valves, backwash valves, and pool controls), PVC piping with FlexFit fittings and hoses, pool construction (Ocean Brick EPS system and liners), natural-pool products, and commercial-grade equipment. The flagship iQ platform includes pre-assembled iQ BASE Plug & Play technology sets for pools up to 60 m³ and the iQnnect and iQmfort smart-pool automation components.

The company monetizes through hardware sales across two channels: a direct e-commerce storefront at shop.peraqua.com (with pickup option) and a B2B partner network of dealers, resellers, and registered iQ Partners who receive commercial services, marketing support, Service Plus benefits, and extended warranties. Customers span six primary segments: private residential pool owners, commercial and public-pool operators, hotel and hospitality venues, natural and bio-pool owners, industrial water-system integrators, and B2B systems-engineering and distribution partners. Sales support includes Peraqua Academy training workshops and a CAD parts database (peraqua.cadclick.com) that allows direct insertion of Peraqua products into CAD designs, with regional proximity provided through offices in Austria, Germany, and the Czech Republic and broader reach via Praher Group's network across 70+ countries.

Name

Peraqua Professional Water Products

Legal name

PERAQUA Professional Water Products GmbH

Website

https://peraqua.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Peraqua Professional Water Products is an Austrian B2B manufacturer and distributor founded in 1971 that supplies pumps, filters, valves, heating, automation, and pool-construction systems to residential, commercial, hospitality, natural-pool, and industrial water-treatment customers across more than 70 countries via the Praher Group network.

Ownership category

akta.pro rank

Product category

Pool Equipment Manufacturing

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Pumps & Pumping Equipment (3561), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Water Testing & Chemical Balancing (HSAIALAB)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Specialty & Metering Pumps (IMAHANAC)

Keywords

• Pool equipment manufacturing
• Water treatment systems
• Pool filtration technology
• Valve automation systems
• Swimming pool components

Headquarters

HQ city

Sankt Valentin

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pool Equipment and Components Sales: Sale of pool technology products including white goods, filters, pumps, valves, control systems, heating solutions, dosing systems, and accessories. Products sold through e-commerce storefront and B2B partner network.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Peraqua manufactures and distributes pool technology equipment, including filter pumps, white goods, filtration systems, heating solutions, dosing systems, and automatic valves for swimming pools and industrial water applications. The company supplies pre-assembled iQ BASE pool technology sets with plug-and-play installation, along with a comprehensive spare parts catalog, and offers professional services such as the Peraqua Academy training program and CAD parts database integration for B2B partners.

Product overview

Peraqua Professional Water Products is a B2B systems engineering and distribution company specializing in pool and valve technology, offering a comprehensive product portfolio organized across multiple categories. The core offerings include the iQ BASE pre-assembled pool technology sets (featuring Plug & Play installation for pools up to 60 m³) and the broader iQ Series smart pool automation platform (iQnnect and iQmfort) for intelligent interconnected pool management. The product range spans white goods (Ocean® ABS and Smart ABS lines, plus V4A stainless steel variants), filtration systems (Polyester filters, PPGF filters, filter media), pump systems (Ocean® pumps with IE4 motors and inverter technology like the Inver iQ300), pool heating (Smart Heat Pumps, Solar Absorbers, Heat Exchangers), water treatment (Salt Electrolysis, UV Systems, Measure/Control Systems), automation and valves (Pool Controls, Automatic Ball/Butterfly/Diaphragm Valves, Backwash Valves), PVC piping systems (FlexFit® Fittings and Hoses), pool construction (Ocean Brick Pool Systems, Swimming Pool Liners), and Natural Pool Products. Commercial-grade equipment and comprehensive spare parts are also available. The company also provides services including Peraqua Academy training and a CAD parts database. As part of the Praher Group, products are manufactured in Austria with over 50 years of experience.

Differentiator

Problem solved

Functional benefit

Brands

• iQ Series: Smart pool and pool automation solutions combining intelligent, interconnected pool technology with maximum user-friendliness, safety, cleanliness, and sustainability.
• Ocean
• Smart

Products and services

• iQ BASE Pool Technology Sets Pre-assembled pool technology sets with filter, filter pump, pool control unit, and salt or chlorine system mounted on a BASE platform, featuring plug-and-play installation for pool sizes up to 60 m³, designed for B2B installers and pool construction professionals.
• iQ Series Smart Pool & Pool Automation Intelligent interconnected pool technology platform combining smart pool and automation solutions with user-friendliness, safety, cleanliness, and sustainability, targeted at B2B system integrators and installers building modern automated pools.
• Ocean ABS White Goods ABS plastic white goods including skimmers, drains, and jets for private and commercial pools, sold to dealers, installers, and pool builders.
• Smart ABS White Goods ABS plastic white goods with smart functionality for pool applications, distributed to B2B partners serving modern pool construction projects.
• Ocean & Smart V4A Stainless Steel White Goods Stainless steel (V4A) white goods including skimmers, drains, and jets designed for enhanced durability in pool applications, supplied to dealers for premium and commercial pool installations.
• Polyester Filter (Bregenz Pro Series) Polyester filter systems for private pool filtration including 6-way valves and transparent lids, supplied to B2B pool builders for residential pool installations.
• PPGF Filter Polypropylene glass fiber filtration systems for pool water treatment, distributed to dealers and installers for both residential and commercial pool projects.
• Ocean Brick Pool Systems Pool construction system using expanded polystyrene (EPS) bricks with tongue and groove design for quick installation, sold to pool builders and construction contractors.
• Ocean Pool Pump Inver iQ300 Variable speed self-priming filter pump with IE4 permanent magnet motor and inverter technology, offering up to 82% energy savings, Modbus RTU communication, suitable for salt electrolysis, IP55 rated, supplied to B2B partners for energy-efficient pool installations.
• Smart Full Inverter Heat Pump iQ Inver Silence Smart full inverter heat pump with silence technology for pool heating applications, sold to dealers and installers for residential and commercial pool heating installations.
• Solar Absorber Solar heating systems for pool temperature maintenance, distributed to B2B installers serving eco-conscious pool owners and commercial facilities.
• Heat Exchanger & Electric Heating Heat exchanger and electric heating solutions for pool water temperature control, supplied to B2B partners for pool construction and renovation projects.
• Salt Electrolysis Systems Salt electrolysis systems for automated chlorine generation and pool water disinfection, distributed to B2B installers for residential and commercial pools.
• Measure and Control Systems Electronic monitoring and control systems for pool water quality parameters, supplied to B2B system integrators and pool automation professionals.
• UV Systems Ultraviolet water treatment systems for pool water purification, sold to B2B partners for residential and commercial pool water sanitation.
• Automatic Ball Valves Automated ball valves for pool water flow control and system automation, distributed to B2B installers and industrial water systems engineering customers.
• Automatic Butterfly Valves Automated butterfly valves for industrial water distribution and pool system applications, supplied to B2B partners for fluid control engineering projects.
• Automatic Diaphragm Valves Automated diaphragm valves for precise flow control in water treatment applications, distributed to B2B systems engineering customers.
• Backwash Valves (Manual & Automatic) Manual and automatic backwash valves for pool filter maintenance, sold to dealers and installers servicing residential and commercial pool filtration systems.
• PVC Products & Solvent Cements PVC pipe system components including valves, pipes, fittings, solvents, and FlexFit connectors, supplied to B2B pool construction and plumbing professionals.
• Swimming Pool Liners Pool liner products for waterproofing and aesthetic finishing of swimming pools, distributed to B2B pool builders and construction professionals.
• Natural Pool Products Complete product range for natural pool construction including white goods, pool liners, cleaning accessories, pumps, and EPDM liner accessories, targeted at B2B builders of chemical-free bio-pools.
• Commercial Pool Equipment Heavy-duty commercial-grade pool equipment including polyester filters, filter material, backwash valves, filter pumps, pool heating, stainless steel flush showers, and commercial swimming pool liners for public pools and commercial aquatic facilities.
• Pool Control Systems Pool control systems including Niveau- and Temperature Controls and Solar Controls, supplied to B2B installers and pool automation integrators.
• Loxone AQUASTAR Air Pool automation control system with air integration capabilities, sold and supported by Peraqua as a top seller for B2B smart home and pool automation projects.
• Peraqua Academy Training and workshop services covering intelligent control systems, pool automation, smart home integration, and liner welding for B2B professional partners and installers.
• CAD Parts Database 3D parts database allowing direct insertion of Peraqua products into CAD designs for pool planning and engineering, available to B2B architects, planners, and pool builders.
• Spare Parts Catalog Comprehensive spare parts catalog covering all major product categories including white goods, filters, pumps, valves, controls, heating, and dosing systems, supplied to B2B service partners and dealers.

Quantifiable outcome

• Up to 82% energy savings with Ocean Inver iQ300 pump IE4 permanent magnet motor technology
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• Praher GroupcoreStrategic or Co-development PartnerParent company of Peraqua. Peraqua operates as part of the Praher Group and focuses on distribution, integration, and further development of Praher Plastics technologies. Benefits include international network spanning over 70 countries.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hayward Holdings: Established pool equipment manufacturer covering pumps, filters, heaters, automation, and sanitization. Comparable to Peraqua's residential and commercial pool product portfolio, with strong brand recognition in North America and Europe.
• Fluidra: Global pool and wellness equipment company offering pumps, filters, heaters, automation, and chemical dosing. Comparable as a full-portfolio pool technology provider serving residential and commercial pools worldwide, but at much larger scale than Peraqua's specialist offering.
• Zodiac Pool Systems (Fluidra brand): Pool equipment brand under Fluidra offering pumps, filters, heaters, automation, and cleaners. Comparable to Peraqua's full residential pool product line, with global distribution and a strong smart-pool automation roadmap.
• Pentair: Large US-listed pool and water solutions company with pool pumps, filters, heaters, automation, and salt chlorination systems. Directly comparable product overlap with Peraqua's pool equipment, pumps, and automation, with global commercial reach.

Emerging players

• BSV (Bürkert-related pool valve brands): Specialist manufacturers of pool valves and water control components. Comparable to Peraqua's automatic ball, butterfly, and diaphragm valve lines, with overlap on industrial water distribution applications.

Direct peers

• Speck Pumpen: German-based manufacturer of swimming pool pumps and filters, including high-efficiency and variable-speed models. Closely comparable to Peraqua's pool pump line (Ocean and Smart pump families) serving European OEMs and dealers.
• Aqua Easy (Behncke/BWT-related pool brands): European pool equipment manufacturers offering heat exchangers, pumps, control systems, and water treatment components. Comparable to Peraqua's pool heating, control, and water treatment portfolio, with strong DACH distribution.

Regional players

• Davey Water Products: Australia-based water equipment manufacturer with pool pumps, filtration, and water treatment. Comparable to Peraqua in product range but regional to APAC, whereas Peraqua serves primarily DACH and wider Europe.
• Waterco: Manufacturer of pool and spa equipment, water treatment, and filtration products, primarily serving APAC and southern Europe. Comparable to Peraqua's pumps, filters, and sanitization products, with a regional (Asia-Pacific) focus.

Others

• PoolCorp: World's largest wholesale distributor of pool and related products. Comparable as a distribution channel rather than a direct manufacturer; relevant for understanding Peraqua's go-to-market dynamics and channel competition in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/peraquacom
• Facebookfacebook.com/peraqua
• LinkedInlinkedin.com/company/peraqua-professional-water-products-gmbh
• Instagraminstagram.com/peraqua_pooltechnology

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peraqua Professional Water Products