What Alison Wealth Management does

Alison Wealth Management is a private, fee-only registered investment adviser operating as an Investment Adviser Representative under Prosperity Capital Advisors' SEC registration. Founded by Dave Alison, the firm is headquartered in Charleston, SC with a second office in Palo Alto, CA, serving high-net-worth individuals and families across the United States. The firm employs a 6-person team that includes CFP-credentialed wealth advisors and tax professionals (CPAs and Enrolled Agents), enabling integrated wealth and tax strategy under one roof. Target client segments are HNW retirees ($2.5M+ investable assets), high-income professionals earning $500K+ with equity compensation, and business owners with $2M+ revenue, with a minimum of $1M in investable assets and typical client net worth of $5M-$100M.

The firm's core offering is built on a "Five Pillars" framework covering financial planning, asset management, tax management, protection planning, and legacy/estate planning. Service delivery rests on several proprietary methodologies including The Bucket Plan (a time-segmented retirement income strategy), The Tax Management Journey (proactive multi-year tax planning including Roth conversions and charitable giving optimization), and The Entrepreneurial Value Framework (business value enhancement, exit planning, and personal/business wealth integration). A Family Office Experience extends these capabilities to ultra-HNW families. Business model is pure AUM-based subscription fees ranging from 0.25% to 1.0% with monthly billing and no product commissions. Go-to-market is sales-led (direct personalized outreach, referral networks, virtual advisory meetings) supported by community-led thought leadership through Dave Alison's Complete Wealth Management Podcast, a blog, earned media appearances (Bloomberg, Forbes, MarketWatch), and industry awards (InvestmentNews 40 Under 40, Wealthies finalist, Advisor of the Year 2025).

In May 2026, Alison Wealth Management joined four other firms (JL Smith Holistic Wealth Management, OneTeam Financial, Hammer Financial Group, FSC Wealth Advisors) in consolidating under the Prosperity Capital Advisors brand, forming a combined entity with $4.7B in AUM, 152 professionals, and 98 advisors. Dave Alison holds the role of President and Co-Chair of the Investment Committee at PCA. The firm has no external institutional investment, no funding rounds, and no disclosed standalone revenue.

Name

Alison Wealth Management

Legal name

Alison Wealth Management

Website

https://alisonwealth.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Alison Wealth Management is a private, fee-only RIA serving high-net-worth retirees, high-income professionals, and business owners through integrated financial planning, tax, investment, and estate services under Prosperity Capital Advisors, operating from Charleston and Palo Alto.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG)

Keywords

• Wealth management services
• Financial planning advisory
• Investment management
• Tax planning services
• Estate planning

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Assets Under Management (AUM) Fee: Fee-based structure charging a percentage of assets under management. Fees range from 0.25% to 1.0% based on portfolio size and complexity. No product commissions or transaction fees. Monthly billing ensures transparency.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Alison Wealth Management is a fee-based registered investment advisory firm that delivers integrated holistic wealth management to high-net-worth individuals, retirees, affluent professionals with equity compensation, and business owners. Its offering coordinates financial planning, asset management, tax management, protection planning, and legacy planning under the proprietary Five Pillars framework, supported by The Bucket Plan retirement income strategy, The Tax Management Journey, and the Entrepreneurial Value Framework for business owners. All advisory services are delivered under the SEC registration of strategic partner Prosperity Capital Advisors.

Product overview

Alison Wealth Management is a registered investment advisor providing integrated holistic wealth management services through a unified platform. The firm operates primarily through its core holistic wealth management service offering, which encompasses five integrated pillars: Financial Planning, Asset Management, Tax Management, Protection Planning, and Legacy Planning. Key proprietary methodologies include The Bucket Plan Process (a three-bucket retirement income strategy) and The Tax Management Journey (a proactive multi-year tax planning framework). The firm also offers a Family Office Experience for ultra-high-net-worth clients and an Entrepreneurial Value Framework for business owners. The Complete Wealth Management Podcast serves as an educational content product. All services are delivered through strategic alignment with Prosperity Capital Advisors (PCA), an SEC-registered investment advisor providing institutional-grade investment infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Holistic Wealth Management Services Integrated wealth management service coordinating financial planning, asset management, tax management, protection planning, and legacy planning through the firm's Five Pillars methodology. Designed for high-net-worth retirees, affluent professionals with equity compensation, and business owners who require coordinated advice rather than siloed specialists.
• The Bucket Plan Process Proprietary retirement income strategy that segments a client's savings into three time-based buckets (Now, Soon, Later) to provide clarity, liquidity, and long-term growth while protecting against market volatility. Targeted at retirees and pre-retirees seeking predictable income.
• The Tax Management Journey Proprietary tax management methodology developed by founder Dave Alison that provides proactive multi-year tax planning, strategic Roth conversions, charitable giving optimization, estate tax minimization, and tax-efficient retirement income distribution. Delivered by the firm's in-house CPAs and Enrolled Agents.
• Family Office Experience Comprehensive multi-family office offering for ultra-high-net-worth clients that delivers coordinated tax and estate planning, private banking solutions, lifestyle concierge services, family governance, and philanthropic planning with personal attention.
• Entrepreneurial Value Framework Comprehensive business advisory service for business owners covering vision alignment, value enhancement, tax minimization, entity optimization, exit and succession planning, and integration of personal and business wealth strategy.

Quantifiable outcome

• Coordination of tax, estate, investment, and insurance strategies under one integrated plan
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Prosperity Capital AdvisorsflagshipStrategic or Co-development PartnerStrategic alignment providing institutional-grade investment platform, research team, and technology infrastructure. Alison Wealth Management operates as an Investment Adviser Representative (IAR) under PCA's SEC-registered investment advisory firm. PCA manages $3.9 billion in client assets and provides investment platform combining world's largest and boutique asset managers. Dave Alison serves as President and Co-Chair of the Investment Committee.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Fisher Investments: Large privately-held investment management firm serving HNW and institutional clients globally with discretionary portfolio management. Comparable as a major private RIA but with portfolio-management-led rather than holistic-planning-led offering.
• Edelman Financial Engines: Large national RIA providing financial planning and investment management to a broad client base including HNW households. Comparable as a major established RIA but with broader, less boutique positioning than Alison Wealth.

Direct peers

• Creative Planning: National fee-only RIA and multi-family office providing holistic wealth management including financial planning, tax, estate, and investment services to HNW and UHNW clients. Highly comparable in integrated offering and target segment.
• Carson Wealth: RIA rollup platform partnering with independent advisors and providing institutional investment platform, technology, and back-office support. Closely parallels Alison's PCA strategic alignment model.
• Savant Wealth Management: Fee-only RIA offering integrated financial planning, tax, investment, and estate services to HNW individuals and business owners. Comparable holistic service model and target segments.
• Hightower Advisors: National partnership platform for high-performing wealth management firms, providing shared services, investment platform, and M&A support. Directly comparable as a rollup/partner model serving HNW clients.
• Cerity Partners: Multi-family office and RIA serving HNW and UHNW clients with integrated tax, estate, investment, and family office services. Directly comparable holistic offering to Alison's Family Office Experience.
• Buckingham Strategic Wealth: Fee-only RIA providing evidence-based financial planning and investment management to HNW clients, with academic-backed proprietary frameworks. Comparable boutique RIA serving similar client base.
• Wealth Enhancement Group: Acquisitive RIA platform acquiring independent wealth management firms to provide integrated financial planning, tax, and investment services. Comparable consolidation model and target client base.
• Mariner Wealth Advisors: Large independent RIA built through a rollup of boutique wealth management firms offering integrated financial planning, tax, and estate services to HNW clients. Closely comparable to Alison's PCA-consolidation strategy and integrated service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCw-F85OzWdqHzt3DetZu9rQ
• Xx.com/AlisonWealth
• Facebookfacebook.com/AlisonWealth
• LinkedInlinkedin.com/company/alison-wealth-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alison Wealth Management