Brinfer
Brinfer is a Portuguese cloud-based SaaS influencer marketing platform operating a two-sided marketplace that connects 100+ brands and agencies with 80,000+ influencers, offering discovery, campaign management, benchmarking, competitor intelligence, and analytics across three subscription tiers.
- Company typePrivate
- Founded-
- HeadquartersVila Nova de Famalicão, Portugal
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Brinfer does
Brinfer is a Portuguese cloud-based SaaS influencer marketing platform headquartered in Vila Nova de Famalicão, Portugal, operating as Brinfer Lda. with 8 employees and no disclosed external funding. The platform connects brands and agencies with content creators through a two-sided marketplace, offering a modular suite for brands (Discover, Campaigns, Benchmark, Competitors, Ranking, Analytics, Social Audit, Agencies, Posts Report) and complementary modules for influencers (Campaigns marketplace, personal Analytics). Underlying technology includes a curated database tracking over 80,000 influencers and 100 million publications, a proprietary "Influencer Score" performance-based scoring algorithm, real-time social media monitoring, and an end-to-end campaign workflow engine with competitor intelligence and benchmarking capabilities.
Brinfer monetizes through a three-tier SaaS subscription: Starter at €87/month, Growth at €287/month, and Enterprise on custom multi-year contracts, with a 10% campaign service fee applied only to Starter-tier customers. Distribution combines a self-serve PLG motion (7-day free trial, no credit card, direct web signup) with sales-assisted enterprise engagement including demos and dedicated follow-up. The company claims 100+ brands and agencies and 500+ facilitated campaigns, with named enterprise customers including Coca-Cola, Nivea, Galp, Intermarché, La Redoute, GroupM, and Hill+Knowlton Strategies. Marketing is conducted via an in-house blog, public industry reports, organic social (LinkedIn, Instagram, Facebook), SEO, and customer referrals.
Brinfer firmographics
Firmographics- Name
- Brinfer
- Legal name
- Brinfer Lda.
- Website
- https://brinfer.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brinfer is a Portuguese cloud-based SaaS influencer marketing platform operating a two-sided marketplace that connects 100+ brands and agencies with 80,000+ influencers, offering discovery, campaign management, benchmarking, competitor intelligence, and analytics across three subscription tiers.
- Ownership category
- akta.pro rank
Brinfer industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Software Publishers (513210), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL)
Keywords
Where Brinfer is headquartered
LocationHeadquarters
- HQ city
- Vila Nova de Famalicão
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Brinfer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans (SaaS): Three-tier SaaS subscription model (Starter €87/mo, Growth €287/mo, Enterprise custom pricing) providing platform access to discover, manage, and analyze influencer campaigns. Revenue is recurring on a monthly or annual billing cadence.
- Campaign Service Fee: A 10% service fee is charged on campaign value for Starter plan users. Growth and Enterprise plans carry 0% service fees. The fee is a fixed price per transaction for campaign facilitation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: €87/month — Core platform access for individual brands with limited campaign tools and a 10% service fee. |
| Subscription | Monthly | Growth: €287/month — Full-featured platform for growing brands with unlimited benchmarking and zero service fees. |
| Subscription | Multi-year contract | Enterprise: Custom — Unlimited everything for large brands and agencies with dedicated support. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Brinfer product offering
Product offeringCore offering
Brinfer provides a cloud-based SaaS influencer marketing platform that enables brands and agencies to discover, recruit, manage, and measure influencer marketing campaigns. The platform combines a curated influencer database with a proprietary performance-scoring algorithm, real-time social media monitoring, and end-to-end campaign workflow tools. It serves both brands/agencies (paying subscribers) and influencers (marketplace participants) with dedicated onboarding flows.
Product overview
Brinfer is an influencer marketing platform offered as a unified SaaS solution with a modular architecture serving two primary user segments: brands/agencies and influencers. The platform comprises core products for brands including Discover (influencer search engine with advanced filters and scoring), Campaigns (management of Influencers Challenge, Digital Campaign, and Gifting/Seeding campaign types), Benchmark (performance comparison against industry averages), Competitors (competitor intelligence and influencer partnership tracking), Ranking (real-time influencer performance ranking), Analytics (campaign ROI and performance measurement), Social Audit (brand/competitor/hashtag mention monitoring), Agencies (multi-influencer account management), and Posts Report (cross-campaign post aggregation). For influencers, the platform provides Campaigns (marketplace access to brand partnerships) and Analytics (personal KPI tracking). Add-on modules including Wallet (payment management), White Label Dashboards, Instagram Clipping, Premium Influencers List, Market Insights & Statistics, and Online Chat are available on higher-tier plans. An API Integration feature enables programmatic access across all plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Discover Influencer search engine that enables brands and agencies to find and match with suitable influencers based on performance metrics, audience demographics, location, age, language, content type, and advanced filters. Includes the proprietary Influencer Score, sponsored content visibility, and mentions tracking across a curated database of 80,000+ influencers.
- Campaigns Campaign management module supporting three campaign types: Influencers Challenge (paid campaigns via marketplace), Digital Campaign (private campaigns with invited influencers), and Gifting/Seeding (product shipment campaigns). Includes briefing creation, application management, approval system, and content monitoring in a single workflow.
- Analytics Campaign analytics dashboard measuring influencer campaign ROI, performance breakdown by metric, automatic report generation, and real-time data updates. Provides transparency on campaign results with PDF/CSV export and a campaign overview across all influencers.
- Influencer Marketplace (Influencer Campaigns) Influencer-facing marketplace where content creators access brand campaigns, set their pricing terms, communicate with brand teams, and track campaign status, content approval, and post analytics. Includes ROI calculation for brand collaboration results.
Quantifiable outcome
- Tracks over 80,000 influencers and 100 million publications across social platforms.
- +1 more outcomes
Companies that use Brinfer
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Brinfer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Brinfer partnerships and signals
Strategic signalScale indicators4 records
Recent moves2 records
Expansion highlights5 records
Brinfer competitors and assessment
Company assessmentDirect peers
- Grin: Influencer marketing platform built for DTC and e-commerce brands with creator CRM, gifting and content workflows. Comparable to Brinfer's Gifting/Seeding campaigns and agency/brand management features.
- Upfluence: SMB and mid-market influencer marketing platform with discovery, campaign management and affiliate tools. Closely aligned with Brinfer's PLG-friendly, self-serve positioning and discovery focus.
- Modash: Influencer discovery and analytics platform serving brands and agencies with creator search, audience data, and reporting. Comparable to Brinfer's Discover, Ranking and Analytics modules.
- Aspire (formerly AspireIQ): Influencer marketing platform serving mid-market and enterprise brands with marketplace-driven creator workflows. Directly comparable to Brinfer's Campaigns marketplace and creator collaboration features.
- Traackr: Enterprise influencer marketing platform offering discovery, benchmarking, and campaign analytics for global brands. Closely comparable to Brinfer's Discover, Benchmark, and Analytics modules at the enterprise tier.
- HypeAuditor: Influencer analytics and fraud-detection platform used by brands and agencies to vet creators and benchmark audiences. Comparable to Brinfer's Influencer Score, Benchmark, and Social Audit functionality.
- Influencer.com: SaaS influencer marketing platform combining a creator marketplace with campaign management and analytics. Closely aligned with Brinfer's marketplace and campaign workflow design.
- CreatorIQ: Enterprise-grade influencer marketing platform serving global brands and agencies with workflow, analytics, and CRM. Comparable to Brinfer's enterprise positioning and brand/agency dual focus.
Emerging players
- Phyllo: Creator data API platform providing standardized access to social platform data for influencer marketing and analytics tools. Comparable to Brinfer's API integration layer and social data backbone.
Broad incumbents
- Klear (Meltwater): Influencer marketing platform owned by Meltwater that offers discovery, campaign management and analytics as part of a broader media intelligence suite. Overlaps with Brinfer's influencer analytics and social listening capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brinfer social profiles
Digital presenceBrinfer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brinfer leadership team
Management profileNumber of profiles
Profiles4 records
Brinfer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brinfer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brinfer
What does Brinfer do?
Brinfer provides a cloud-based SaaS influencer marketing platform that enables brands and agencies to discover, recruit, manage, and measure influencer marketing campaigns. The platform combines a curated influencer database with a proprietary performance-scoring algorithm, real-time social media monitoring, and end-to-end campaign workflow tools. It serves both brands/agencies (paying subscribers) and influencers (marketplace participants) with dedicated onboarding flows.
Is Brinfer a public or private company?
Brinfer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brinfer founded?
Brinfer was founded in -1. It employs 1 to 10 people.
Where is Brinfer based?
Brinfer is headquartered in Vila Nova de Famalicão, Portugal, in the Europe region.
How does Brinfer make money?
Two revenue lines are on record. Subscription Plans (SaaS) is the primary driver. The others are campaign Service Fee.
Who are Brinfer's main competitors?
Direct peers on record are Grin, Upfluence, Modash, Aspire (formerly AspireIQ), Traackr, HypeAuditor, Influencer.com and CreatorIQ. Phyllo is listed as an emerging player. Klear (Meltwater) is listed as a broad incumbent.
Does Brinfer have an API?
Yes. Brinfer offers API Integration as a feature included in its platform plans. The API enables programmatic access to platform data and functionality. However, no specific technical details regarding API type (REST, GraphQL, webhooks), authentication method, rate limits, versioning, or sandbox availability are provided in the source material. API access appears to be available across Starter, Growth, and Enterprise plans.
What industry is Brinfer in?
Brinfer's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of MPACAGAE, Campaign Management & Workflow Software (Briefing/Approvals). Its NAICS code is 513210 and its SIC code is 7311.