Central Distributing Company

What Central Distributing Company does

Central Distributing Company is a privately held B2B distributor of new and refurbished coin-operated amusement equipment, founded in 1933 and headquartered at 609 N 108th Circle in Omaha, Nebraska. The company is an authorized distributor for roughly eleven leading manufacturers — Andamiro, Baytek, Benchmark Games, Coastal Amusements, ICE, Jennison Games, LAI Games, Raw Thrills, UNIS, Incredible Technologies, and Skeeball — and operates a single U.S. sales line and showroom serving coin-op operators, family entertainment centers, and amusement venue owners.

Its product catalog spans twelve equipment categories including air hockey, ATM machines, dart boards, foosball, jukeboxes, pinball machines, pool tables, prize vending and merchandisers, Rilix VR experiences, redemption and ticket games, shuffleboard, and arcade video games. Recent SKU additions (2025–2026) include licensed-IP and higher-capex products such as Pokemon Pinball, Dune Pinball, Asteroids Recharged, Perfect Pour, Hot Wheels Ultimate Speedway, Godzilla Kaiju Wars Deluxe, and Smash-N-Win NBA Edition, indicating an active pipeline that is broadening the catalog toward premium and licensed amusement segments.

The business model is direct hardware distribution: equipment is sourced from manufacturers and resold, with pricing conducted by quote rather than published list. Revenue is generated through equipment sales augmented by a parts and service department that supports installed fleets and a financing offering delivered through three third-party lenders — Apex Commercial Capital, Univest, and Western Equipment Finance — which provide same-day approvals and up to $250,000 of application-only financing. Go-to-market is enterprise field sales supported by a content-driven website (gamesales.com) and a blog used for product announcements, with no public pricing, no disclosed revenue, and no evidence of external funding or institutional ownership.

Name

Central Distributing Company

Legal name

Central Distributing Company, Inc.

Website

https://gamesales.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

Central Distributing Company, founded in 1933 and headquartered in Omaha, Nebraska, is a private B2B distributor of new and refurbished coin-operated amusement equipment — arcade games, pinball, redemption games, and jukeboxes — authorized across roughly eleven leading manufacturers and serving U.S. coin-op operators, family entertainment centers, and amusement venues.

Ownership category

akta.pro rank

Product category

Coin-Operated Equipment Distribution

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

akta.pro secondary industry

Gaming Hardware, Consoles & Accessories Distribution (CRAOACAG)

Keywords

• Coin-operated equipment
• Arcade game distribution
• Amusement machine sales
• Pinball machine supply
• Redemption game distribution

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Equipment Distribution: Distribution of new and refurbished coin-operated equipment to arcade and entertainment operators. Revenue is generated through equipment sales, including arcade games, pinballs, jukeboxes, redemption games, and related products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Central Distributing Company distributes new and refurbished coin-operated amusement equipment to operators of arcades, family entertainment centers, and amusement venues. Its catalog spans air hockey, ATM machines, dart boards, foosball, jukeboxes, pinball machines, pool tables, prize vending/merchandisers, VR systems, redemption/ticket games, shuffleboard, and video game cabinets sourced from leading manufacturers. The company also operates a parts and service department and facilitates equipment financing through third-party lenders.

Product overview

Central Distributing Company is a premier coin-operated equipment distributor established in 1933, offering both new and refurbished coin-operated equipment from leading manufacturers. The product portfolio spans multiple equipment categories including air hockey, ATM machines, dart boards, foosball, jukeboxes, pinballs (such as Pokemon Pinball and Dune Pinball), pool tables, prize vending machines, Rilix VR experiences, redemption/ticket games, shuffleboard, and video games (including Golden Tee Golf, Silver Strike Bowling, Big Buck HD, Asteroids Recharged, Perfect Pour, and Godzilla Kaiju Wars Deluxe). The company also provides parts and financing services through partner lenders. Unlike a software platform, Central Distributing Company functions as a distribution business reselling and servicing physical coin-operated amusement equipment rather than offering a unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinball Machines Pinball machines distributed for arcade and entertainment venues, including branded titles such as Pokemon Pinball and Dune Pinball from leading manufacturers.
• Video Games (Arcade Cabinets) Arcade video game cabinets distributed from manufacturers including Incredible Technologies (Golden Tee Golf, Silver Strike Bowling, PowerPutt), Raw Thrills (Big Buck HD, NBA Superstars), and UNIS Video (After Dark STD, After Dark DLX), Asteroids Recharged, Perfect Pour, and Godzilla Kaiju Wars Deluxe.
• Redemption / Ticket Games Ticket redemption arcade games distributed from manufacturers including Andamiro, Baytek, Benchmark Games, Coastal Amusements, ICE, Jennison Games, LAI Games, Skeeball, and UNIS.
• Prize Vending / Merchandisers Prize redemption machines and merchandisers including claw-style vending equipment for arcade and FEC operators.
• Air Hockey Coin-operated air hockey tables for arcade and entertainment venues.
• ATM Machines Coin-operated automated teller machines for cash dispensing at amusement venues.
• Dart Boards Electronic coin-operated dart boards for commercial amusement venues.
• Foosball Coin-operated tabletop soccer (foosball) tables for arcade environments.
• Jukeboxes Coin-operated music jukeboxes for entertainment venues.
• Pool Tables Coin-operated billiard and pool tables for commercial use.
• Rilix VR Coin-operated virtual reality arcade experiences from Rilix.
• Shuffleboard Coin-operated commercial shuffleboard tables.
• Parts Department Replacement parts ordering service for coin-operated equipment with a contact form for parts requests.
• Equipment Financing Facilitation Facilitation of equipment financing through third-party lenders (Apex Commercial Capital, Univest, Western Equipment Finance) offering same-day approvals, competitive rates, and application-only financing up to $250,000.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Equipment Manufacturers (Andamiro, Baytek, Benchmark Games, Coastal Amusements, ICE, Jennison Games, LAI Games, Skeeball, UNIS, Incredible Technologies, Raw Thrills)coreChannel Partner/ Reseller/ DistributorCentral Distributing is an authorized distributor for leading coin-operated equipment manufacturers including redemption game makers, video game manufacturers, pinball producers, and other arcade equipment brands.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Betson Enterprises: Betson is the largest U.S. distributor of coin-operated amusement equipment, vending, and arcade games. It directly competes with Central Distributing in the same product categories (pinball, redemption, video, amusement) and serves the same B2B operator customer base, but at a national scale with far greater headcount.
• Brady Distributing Company: Brady Distributing is a U.S. coin-operated amusement equipment distributor that supplies new and refurbished arcade, redemption, and amusement equipment to operators. It mirrors Central Distributing's distributor model and target customers but operates from a different regional base.
• AMI Entertainment Network: AMI Entertainment Network both manufactures and distributes jukeboxes, game systems, and amusement equipment. Its hybrid manufacturer-distributor model overlaps directly with Central Distributing's distribution business and its jukebox category in particular.

Broad incumbents

• LAI Games: LAI Games is an Australian-headquartered manufacturer of coin-operated amusement and redemption games, and one of Central Distributing's key distribution partners. While LAI sells through CDC rather than competing head-to-head, it operates in the same product category and serves the same U.S. operator customers via CDC's channel.
• Coastal Amusements: Coastal Amusements is a U.S. manufacturer of coin-operated amusement and redemption equipment and a distribution partner of Central Distributing. Its product line overlaps directly with CDC's redemption and amusement categories.
• Stern Pinball: Stern Pinball is the leading U.S. pinball machine manufacturer whose products (including Dune Pinball) are distributed by Central Distributing. While Stern operates upstream of CDC, both companies occupy the same coin-op pinball category targeting the same U.S. operator customers.
• Incredible Technologies: Incredible Technologies manufactures iconic coin-operated video games such as Golden Tee Golf and Silver Strike Bowling. Central Distributing is an authorized distributor for IT products, placing both companies in the same coin-op category serving the same U.S. operator base.
• Raw Thrills: Raw Thrills is a leading U.S. manufacturer of coin-operated video arcade games (Big Buck HD, NBA Superstars). It is a key distribution partner of Central Distributing and operates in the same product category and end market as CDC.
• Bay Tek Entertainment: Bay Tek Entertainment is a U.S. manufacturer of coin-operated redemption games and an authorized distribution partner of Central Distributing. It overlaps with CDC's redemption-game category and targets the same operator base through CDC's channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CentralDistributingCo
• LinkedInlinkedin.com/company/central-distributing-company-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Distributing Company