Team M&M
Team M&M is a Augsburg-based, full-service strategy and advertising agency that delivers brand building, 360° campaigns, public-sector communication, and political campaign services to enterprises, municipalities, and political organizations across Germany.
- Company typePrivate
- Founded1999
- HeadquartersAugsburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Team M&M does
Team M&M (legal name: team m&m Werbeagentur GmbH & Co. KG) is a full-service strategy and advertising agency headquartered in Augsburg, Germany, founded in 1998–1999 and operating for over 25 years. The firm is organized around three integrated service units: business communication (brand development, 360° campaigns, corporate design, digital and web, performance marketing, corporate publishing, packaging, events, video), public-sector communication (crisis communication, citizen participation, project brand development, construction-phase communication, transaction and PR support), and political communication (election campaign management, candidate positioning, media coaching, press strategy, market research). It serves three primary customer segments — companies ranging from owner-managed SMEs to national enterprises, public-sector clients such as municipalities and infrastructure operators, and political parties and candidates.
The agency's underlying technology stack is conventional for a creative services firm: Adobe Creative Suite for design and production, content management systems for web work, and the self-hosted open-source Matomo (formerly PIWIK) web analytics platform with opt-in cookies and GDPR-compliant data handling. There is no proprietary technology, software product, or AI/ML platform disclosed. Services are delivered by a small team (1–10 disclosed employees) led by Managing Director Daniel Melcer, supported by Julia Sauter in a key-account role. The business model is professional services revenue generated through project-based fees, retainers, and campaign assignments, with quote-based pricing that is not publicly disclosed. Marketing and distribution run primarily through competitive pitches, the firm's own website (www.team-mm.de), industry-conference presence (e.g., VDV), referrals, and earned media from award recognition.
Client logos visible in the input span BMW Welt, AÜW Kempten, Stadtwerke Augsburg, Hessing Kliniken, Fuggerei, Klassik Radio, Hitradio RT1, Bentheimer Eisenbahn AG, the City of Munich, Lindau, Augsburg State Theatre, and the CSU and ÖDP parties. Notable outcomes cited include a 94% citizen-approval vote for the 'Neues Herz' Gersthofen project, a 62.3% mayoral victory for CSU Augsburg in 2020, over 20 million out-of-home impressions and 10 million radio reach for the DONAURIES employer campaign, and recognition via the iF Design Award 2024, two German Brand Awards (2019, 2020) for the Regiopa project, and the 2019 Bavarian City Marketing Prize.
Team M&M firmographics
Firmographics- Name
- Team M&M
- Legal name
- team m&m Werbeagentur GmbH & Co. KG
- Website
- https://team-mm.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Team M&M is a Augsburg-based, full-service strategy and advertising agency that delivers brand building, 360° campaigns, public-sector communication, and political campaign services to enterprises, municipalities, and political organizations across Germany.
- Ownership category
- akta.pro rank
Team M&M industry classification
Industry- Product category
- Advertising and Communications Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Trade Promotion Management & Optimization (TPM/TPO) (MPAAAJAH)
Keywords
Where Team M&M is headquartered
LocationHeadquarters
- HQ city
- Augsburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Team M&M business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advertising and Communications Services: Full-service advertising agency providing strategy, branding, campaigns, and communications services to corporate clients, public organizations, and political entities. Revenue is generated through project-based fees, retainers, and campaign assignments.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Team M&M product offering
Product offeringCore offering
Team M&M is a strategy and advertising agency delivering full-service communication for businesses, public sector clients, and political actors. Core work includes brand development, integrated 360° campaigns, corporate design, web design, crisis and citizen participation communication, election campaign management, packaging, events, and corporate publishing. Services are sold as project engagements, retainers, and campaign assignments from a single Augsburg-based team.
Product overview
Team M&M is a full-service strategy and advertising agency operating three integrated service units: Business Communication (Kommunikation für Unternehmen), Public Sector Communication (Kommunikation für öffentliche Auftraggeber), and Political Communication (Politische Kommunikation). The agency offers a comprehensive portfolio of 20+ service modules including brand development, 360° campaigns, corporate design, digital marketing, web development, corporate publishing, video production, crisis communication, citizen participation, campaign management, and event services. Core offerings are built around strategic consulting supported by creative execution across all traditional and digital channels. Named project highlights include BMW Welt packaging design, Fuggerei museum exhibition design, EHK customer magazine (iF Design Award 2024 winner), and the DONAURIES employer campaign. The agency serves over 50 notable clients including public institutions, political parties, energy companies, healthcare organizations, and cultural venues across Germany.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 94% approval from citizens for 'Neues Herz' Gersthofen project after citizen participation process
- +3 more outcomes
Companies that use Team M&M
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Team M&M technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability10 records
Team M&M partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Google Optimization PartnersminorTeam M&M explicitly states they work with partners for Google optimization, social media optimization, programming, and market research when needed, rather than offering all services in-house.
- VDV (Verband Deutscher Verkehrsunternehmen)minorTeam M&M is a partner of VDV specialist conferences for public transport companies. Daniel Melcer has given presentations at VDV annual conferences on communication topics.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Team M&M competitors and assessment
Company assessmentBroad incumbents
- Serviceplan Group: Germany's largest independent full-service agency group headquartered in Munich. Directly comparable as a strategy and advertising agency serving enterprise, public-sector, and consumer clients across Bavaria and Germany, but operating at much greater scale and breadth.
Direct peers
- Scholz & Friends: Independent German full-service agency with offices across Germany. Closely comparable offering across brand strategy, campaigns, and integrated communications for corporate and institutional clients in the DACH market.
- Thjnk Hamburg: Independent German creative and strategy agency competing for similar 360° campaign and brand-strategy mandates. Comparable on integrated creative work, brand transformation, and corporate brand communications.
- Grabarz & Partner: Hamburg-based independent advertising agency with strong corporate and brand campaign portfolio. Comparable on full-service campaigns, brand repositioning, and award-winning creative.
- Palmer Hargreaves: B2B and corporate communications agency with Cologne/Munich presence. Comparable on brand strategy, integrated campaigns, and corporate communications for German enterprise and industrial clients.
- Zum goldenen Hirschen: German integrated communications and creative agency with strong public-sector, NGO, and corporate client base. Comparable on integrated campaigns, brand strategy, and crisis/issue communications work.
- Kolle Rebbe: Hamburg-based creative agency known for 360° campaigns and brand work. Comparable integrated creative + strategic communications positioning and award recognition profile.
- Jung von Matt: Major independent German creative and 360° advertising agency with strong Bavaria presence (Munich office). Comparable on full-service strategy, brand building, integrated campaigns, and award-winning creative output serving both commercial and public/NGO clients.
- Lukas Lindner Rosinski: German creative agency with brand and corporate communications focus. Comparable on integrated campaigns and creative communications for mid-to-large enterprise and institutional clients.
Regional players
- Wirz Communications: Switzerland's largest independent advertising and communications agency. Comparable on full-service strategy, 360° campaigns, and DACH-region corporate/public-sector client base, though primarily serving the Swiss market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Team M&M social profiles
Digital presenceTeam M&M compliance and trust
Trust signalCompliance2 records
Team M&M financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team M&M leadership team
Management profileNumber of profiles
Profiles2 records
Team M&M funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team M&M M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team M&M
What does Team M&M do?
Team M&M is a strategy and advertising agency delivering full-service communication for businesses, public sector clients, and political actors. Core work includes brand development, integrated 360° campaigns, corporate design, web design, crisis and citizen participation communication, election campaign management, packaging, events, and corporate publishing. Services are sold as project engagements, retainers, and campaign assignments from a single Augsburg-based team.
Is Team M&M a public or private company?
Team M&M is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Team M&M founded?
Team M&M was founded in 1999. It employs 1 to 10 people.
Where is Team M&M based?
Team M&M is headquartered in Augsburg, Germany, in the Europe region.
How does Team M&M make money?
One revenue line is on record: advertising and Communications Services.
Who are Team M&M's main competitors?
Serviceplan Group is listed as a broad incumbent. Direct peers are Scholz & Friends, Thjnk Hamburg, Grabarz & Partner, Palmer Hargreaves, Zum goldenen Hirschen, Kolle Rebbe, Jung von Matt and Lukas Lindner Rosinski. Wirz Communications is listed as a regional player.
Does Team M&M have an API?
No public API is recorded for Team M&M.
What industry is Team M&M in?
Team M&M's product category is Advertising and Communications Services. Its primary akta.pro industry code is MPAAAJAH, Trade Promotion Management & Optimization (TPM/TPO). Its NAICS code is 541810 and its SIC code is 7311.