Mamás del Río

What Mamás del Río does

Mamás del Río is a Peru-based nonprofit (founded circa 2008, operating since 2014-2015) that runs a community-based maternal and neonatal health intervention in remote Amazonian communities of Loreto and the Peru-Colombia border. The program trains and equips Community Health Workers (ACS/CHWs) — community-elected local leaders, primarily from the Kukama-Kukamiria ethnic group — with tablets running the CommCare application (a third-party mobile platform from Dimagi). Through this platform, ACS conduct up to 11 home visits per pregnant woman (3 prenatal, 8 postnatal through the baby's first year), register pregnancies, perform pregnancy tests, collect clinical data, deliver health education, and coordinate with local health facilities and traditional midwives.

The organization's core offering is the Mamás del Río Program, supplemented by two sub-products: Mamás de la Frontera (a binational Peru-Colombia extension launched in 2020 along the Putumayo River, with Phase 2 launched October 2023) and 'Nuestras Historias' (a Photovoice-based digital storytelling module for community education). Reported impact metrics include a 550% increase in skin-to-skin contact (9% to 59%), a 117% increase in colostrum consumption (39% to 85%), a 32% improvement in umbilical cord care (59% to 78%), a 10% increase in institutional births (35% to 46%), and 89% of registered mothers receiving at least three home visits in the Mamás de la Frontera phase.

The organization operates as a grant-funded nonprofit with no fees charged to beneficiaries. Revenue comes from international development grants (Inter-American Development Bank, Grand Challenges Canada, CONCYTEC, Australian Embassy, Elevate Prize) and institutional partnerships (PAHO/WHO, Ministry of Health of Peru, Cayetano Heredia University). Distribution is entirely through a decentralized field network of ACS and traditional midwives; there is no commercial pricing model. The 1-10 person team is led by Dr. Magaly Blas (Executive Director) and includes operational, research, communications, and administrative functions.

Name

Mamás del Río

Legal name

Mamás del Río

Website

https://mamasdelrio.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Mamás del Río is a Peru-based nonprofit that improves maternal and neonatal health in remote Amazonian communities by training elected Community Health Workers to use tablet-based CommCare for home visits, pregnancy monitoring, and culturally relevant health education across 84+ communities.

Ownership category

akta.pro rank

Product category

Community Maternal and Neonatal Health Services

NAICS

Other Individual and Family Services (624190), Family Planning Centers (621410)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Maternal health services
• Neonatal care programs
• Community health workers
• Public health interventions
• Rural health technology

Headquarters

HQ city

San Martín De Porres

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Grants and Institutional Funding: Mamás del Río operates as a nonprofit organization funded through grants, institutional partnerships, and support from organizations such as the Inter-American Development Bank, Grand Challenges Canada, CONCYTEC, the Australian Embassy, and government health authorities (Ministry of Health of Peru, Regional Health Management of Loreto). The program also receives support from international organizations like PAHO/WHO and academic institutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Mamás del Río delivers a community-based maternal and neonatal health intervention that trains and equips locally elected Community Health Workers (ACS) with tablet-based CommCare technology to conduct structured home visits to pregnant women and newborns. The program combines health education, pregnancy registration, prenatal and postnatal monitoring, clean birth kits, and culturally tailored digital storytelling (Nuestras Historias) to improve newborn care practices and increase institutional births in remote Amazonian communities of Loreto, Peru.

Product overview

Mamás del Río is a community-based maternal and neonatal health intervention program that operates as an integrated platform combining technology-enabled Community Health Workers (ACS), digital storytelling education, and direct healthcare supplies. The core product is the Mamás del Río Program, which uses CommCare application on tablets to empower ACS in 84 communities. Adjacent offerings include Mamás de la Frontera (binational expansion), Nuestras Historias (digital storytelling module), Escuchen mi Voz (pandemic documentation project), and Clean Birth Kits distributed to mothers.

Differentiator

Problem solved

Functional benefit

Products and services

• Mamás del Río Program A community-based maternal and neonatal health intervention in the Peruvian Amazon that empowers Community Health Workers (ACS) with tablet-based technology (CommCare) to improve essential newborn care practices, increase institutional births, and reduce maternal and infant mortality across 84 communities in Loreto.
• Mamás de la Frontera Binational expansion of the Mamás del Río model to 38 Peru-Colombia border communities along the Putumayo River, providing maternal-neonatal health care, vital event surveillance, expanded home visits, and pandemic response in remote indigenous communities.
• Clean Birth Kit Essential items provided to pregnant women to maintain cleanliness and safety during home births, including the baby's first clothing, distributed as part of the ACS birth-planning workflow.

Quantifiable outcome

• Skin-to-skin contact increased from 9% to 59% (550% increase)
• +7 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Ministerio de Salud del Perú (Ministry of Health of Peru)coreStrategic or Co-development PartnerGovernment health authority providing policy alignment, health system integration, and regulatory support for the Mamás del Río program implementation in Loreto.
• Gerencia Regional de Salud de Loreto (Regional Health Management of Loreto)coreStrategic or Co-development PartnerRegional health authority overseeing program implementation in Loreto communities, providing health personnel support and facility coordination.
• Ministerio de Relaciones Exteriores (Ministry of Foreign Affairs of Peru)coreStrategic or Co-development PartnerSupporting international aspects of the program, particularly the binational Mamás de la Frontera project on the Colombia-Peru border.
• Universidad Peruana Cayetano Heredia (Cayetano Heredia Peruvian University)coreStrategic or Co-development PartnerAcademic institution collaborating on research, providing scientific credibility, and supporting program evaluation through faculty expertise in global health.
• Socios en Salud (Partners in Health)majorStrategic or Co-development PartnerInternational health organization accompanying the ACS law advocacy process, bringing experience in health equity and community health.
• AIDESEP (National Association of Andean and Amazonian Indigenous Peoples of Peru)majorStrategic or Co-development PartnerIndigenous peoples organization supporting ACS advocacy efforts and representing indigenous community interests in health policy discussions.
• OPS/OMS (PAHO/WHO)coreStrategic or Co-development PartnerPan American Health Organization and World Health Organization supporting the program through policy guidance, international visibility, and advocacy for community health workers.
• Desco CiudadanomajorStrategic or Co-development PartnerPeruvian social organization accompanying ACS advocacy efforts, contributing to grassroots organizing and community empowerment.
• Future GenerationsmajorStrategic or Co-development PartnerInternational organization supporting community-based health interventions and participating in the ACS law advocacy coalition.
• Social Innovations in Health Initiative (SIHI)coreStrategic or Co-development PartnerGlobal initiative recognizing and supporting social innovations in health, featuring Mamás del Río as a case study and providing documentary production support.
• Red PROSA (Lima and Callao Health Promoters Network)majorStrategic or Co-development PartnerUrban health promoters network that formed an alliance with Mamás del Río to advance ACS recognition legislation, combining urban and rural community health advocacy.
• IsegoríaminorStrategic or Co-development PartnerPartner organization supporting advocacy efforts for ACS recognition and community health worker rights in Peru.
• EtnollanominorStrategic or Co-development PartnerLocal organization supporting implementation of Mamás de la Frontera program in Colombian Amazon communities along the Putumayo River.

Scale indicators11 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Living Goods: Supports a network of community health workers using smartphones to provide basic health services, register pregnancies and drive maternal/child health outcomes in sub-Saharan Africa — same CHW + mobile-tech operating model.
• Last Mile Health: Operates a community health worker + digital tools (last-mile app) model to deliver primary and maternal health services to remote, underserved communities — directly analogous to Mamás del Río's ACS + CommCare approach in the Amazon.
• ARMMAN: India-based nonprofit that uses mHealth (Aarogya Setu, mMitra, Kilkari) to deliver maternal and child health information at scale in low-resource settings — comparable digital-health-meets-CHW product model.
• Noora Health: Tech-enabled nonprofit using mobile-based video and in-person training to equip family caregivers and CHWs with maternal and neonatal health information — closely mirroring Mamás del Río's tablet-delivered home-visit education model.
• Socios en Salud (Partners in Health – Peru): PIH's Peruvian arm delivering community-based health care to marginalized populations; also a named Mamás del Río advocacy partner, indicating overlapping field operations and similar community-health approach.
• Maternity Foundation: Develops the Safe Delivery App and training programs that empower midwives and birth attendants in low-resource settings to manage obstetric and neonatal emergencies — directly parallel to Mamás del Río's CHW-midwife training in Loreto.

Emerging players

• Jacaranda Health: Tech-forward nonprofit working on maternal and newborn health outcomes in Kenya through digital tools and hospital partnerships — similar early-stage mHealth / community engagement profile.

Broad incumbents

• Pathfinder International: Large NGO delivering maternal, newborn, and reproductive health programs across Latin America, Africa and Asia, including FP and CHW models — broader portfolio but overlapping mission on maternal health in LMICs.
• CARE International: Major global humanitarian NGO running large-scale maternal, newborn and child health (MNCH) programs worldwide, often through community health workers — adjacent incumbent in the same problem space.
• Save the Children: Global NGO with extensive maternal and newborn health portfolios targeting indigenous and rural populations in Latin America; broader scope but same ultimate beneficiary population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mamasdelrio
• YouTubeyoutube.com/@mamasdelrio
• Facebookfacebook.com/mamasdelrioperu
• LinkedInlinkedin.com/company/mamasdelrio
• Instagraminstagram.com/mamasdelrio

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Mamás del Río