Kama Leisure
KAMA Fritid is a privately held Swedish specialty retailer, founded in 1987, selling motorhome and caravan parts, awnings, camping equipment, and leisure products through its kamafritid.se e-commerce site, a nationwide authorized dealer network, and a hybrid Order to Store pickup system.
- Company typePrivate
- Founded1987
- HeadquartersJönköping, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Kama Leisure does
KAMA Fritid (legal entity: Kamafritid; also referenced as Kama Leisure) is a privately held Swedish specialty retailer founded in 1987 and headquartered in Jönköping, Sweden. The company supplies motorhome (husbil) and caravan (husvagn) parts and accessories, awnings, camping furniture, household and kitchen equipment, water and sanitation products, and home/interior goods through a catalog of more than 8,260 SKUs. It also carries dedicated spare parts for major European chassis, appliance, and awning brands and sells a proprietary KAMA private-label line.
The core distribution architecture combines a direct e-commerce storefront (kamafritid.se) with a Sweden-wide authorized dealer network (återförsäljare) and a proprietary Order to Store (OTS) hybrid fulfillment system that lets customers order online and collect purchases free of charge at participating physical dealers. KAMA represents 23+ premium international brands including Dometic, Thule, Fiamma, Alde, Truma, Isabella, Thetford, BPW, AL-KO, Ventura, Wecamp, GoCamp, Enduro, WAECO, Royal Camping, CADAC, and Primus, positioning itself as a one-stop specialist channel for the Swedish leisure-vehicle aftermarket.
Revenue is generated almost entirely through one-time product sales (hardware/physical goods), priced in SEK including Swedish VAT, with a price band running from low-ticket accessories (SEK 79) to premium items (SEK 44,930 for Dometic air conditioning units). Go-to-market is omnichannel: the e-commerce site is the bottom-of-funnel conversion channel, supported by top-of-funnel content via Facebook, Instagram, email newsletters, and digital catalogs (Fritidsliv magazine and brand-specific catalogs published on Issuu), with the dealer network providing mid-funnel physical touchpoints and OTS pickup. The company employs 11-50 people, operates exclusively in Sweden, and discloses no financial figures, funding rounds, M&A activity, or leadership team in the available data.
Kama Leisure firmographics
Firmographics- Name
- Kama Leisure
- Legal name
- Kamafritid
- Website
- https://kamafritid.se
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KAMA Fritid is a privately held Swedish specialty retailer, founded in 1987, selling motorhome and caravan parts, awnings, camping equipment, and leisure products through its kamafritid.se e-commerce site, a nationwide authorized dealer network, and a hybrid Order to Store pickup system.
- Ownership category
- akta.pro rank
Where Kama Leisure is headquartered
LocationHeadquarters
- HQ city
- Jönköping
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Kama Leisure business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Retail/E-commerce: Direct-to-consumer sales through their e-commerce website kamafritid.se, with prices including Swedish VAT (moms). Customers can also purchase through their network of authorized dealers across Sweden.
- Dealer/Wholesale Distribution: B2B wholesale distribution through their network of authorized retailers (återförsäljare). Dealers can place orders through the OTS system and customers pick up at dealer locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for end consumers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Kama Leisure product offering
Product offeringCore offering
Kama Leisure (KAMA Fritid) is a Swedish e-commerce and authorized-dealer retailer specializing in motorhome and caravan accessories, spare parts, awnings, camping furniture, household/kitchen, water/sanitation, and home/interior products from over 23 established brands including Dometic, Thule, Fiamma, Alde, Truma, and Isabella. The company operates the kamafritid.se online store and an Order to Store (OTS) dealer network that enables customers to collect online orders at local pickup points, while also distributing an own-brand KAMA product line.
Product overview
Kama Fritid (Kama Leisure) is a Swedish camping and leisure equipment e-commerce retailer operating under an Order To Store (OTS) model. The company offers an extensive portfolio of approximately 8,260 products across eight main categories: Motorhome & Caravan Products (chassis, electronics, gas, body parts, locks, safety, climate control), Awnings & Sunshades (caravan/motorhome awnings, air tents, winter tents, marquees), Camping Furniture (tables, chairs, storage), Household & Kitchen (sinks, grills, appliances, cookware, serving), Water & Sanitation (pumps, toilets, water systems), Home & Interior (decor, textiles, lighting), and Spare Parts for major brands (Dometic, Thule, Fiamma, Truma, Alde, etc.). The company also sells its own KAMA branded products. Products are distributed through a network of authorized dealers who fulfill orders placed via the OTS system.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorhome & Caravan Products Vehicle-specific accessories, equipment, and components for motorhomes and caravans, sourced from 23+ established brands. Targeted at Swedish motorhome and caravan owners.
- Awnings & Sunshades Vehicle-mounted and freestanding awnings and sunshade solutions for motorhomes, caravans, and camping setups, from brands including Isabella and Fiamma. For RV owners and campers.
- Camping Furniture Indoor and outdoor camping furniture for use at campsites and inside motorhomes/caravans. Targeted at camping and RV owners.
- Household & Kitchen Household and kitchenware items for mobile living in motorhomes and caravans. Targeted at RV owners and campers.
- Water & Sanitation Water and sanitation products for motorhomes, caravans, and camping, including plumbing, water tanks, and waste handling equipment. Targeted at RV owners.
- Home & Interior Interior furnishing and home products for the inside of motorhomes and caravans. Targeted at RV owners renovating or upgrading their vehicles.
- Spare Parts Replacement and spare parts for motorhome and caravan systems (e.g., Dometic, Thule, Fiamma, Alde, Truma components), with fitment/spec coverage for vehicle-specific repairs. For RV owners and service technicians.
- KAMA Own-Brand Product Line Kama Leisure's own-brand KAMA product line of accessories and equipment, distributed alongside 23+ third-party brands through the kamafritid.se store and dealer network. Targeted at the same RV/camping consumer base.
Companies that use Kama Leisure
Customer profileSegments2 records
Ideal customer profiles3 records
Kama Leisure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kama Leisure partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered major, core and minor.
- DometicmajorDometic is a major brand represented by KAMA Fritid, supplying refrigeration products, air conditioning units (CoolAir RTX series), sanitation equipment, and window solutions including Heki roof hatches and various spare parts.
- ThulemajorThule supplies awnings, bike racks, ladders, roof rails, steps, and tent awnings. KAMA offers Thule products including Thule 1200, 5200, 8000, 6300, 9200, 5003, 6200 awnings and various accessories.
- FiammamajorFiamma provides awnings (F45s, F65s, F65L series), Carry-Bike bike carriers, CaravanStore storage solutions, roof vents (Fiamma Vent, Turbo Vent), and security products. KAMA offers comprehensive Fiamma spare parts.
- AldecoreAlde provides central heating systems for motorhomes and caravans. KAMA carries Alde Compact series heating systems (3020, 3010, 3000) and electric heating elements, along with spare parts.
- TrumacoreTruma supplies heating solutions (Trumatic E/S, Combi systems), hot water systems (Truma Boiler, Therme), and ventilation (Trumavent). KAMA offers full range of Truma spare parts.
- IsabellamajorIsabella supplies awnings including Zinox and MegaFrame stand frames, CarbonX lightweight frames, and awning accessories. KAMA offers full Isabella product range and spare parts.
- ThetfordmajorThetford provides refrigeration (N3145, N3150, N3175, N4145, N4150, N4175 series) and toilet systems (C200, C2, C3, C4 series) with comprehensive spare parts availability.
- WecampmajorWecamp supplies tent awnings and camping accessories. KAMA offers Wecamp products including roof awning fronts, side walls, and expansion units along with spare parts.
- AL-KOcoreAL-KO provides chassis components including brake systems (påskjutsbromsar), axle components, and coupling systems. KAMA carries AL-KO products and spare parts for chassis maintenance.
- EnduromajorEnduro provides maneuvering systems (EM303, EM303+, EM313, EM315, EM505, EM515FL) for motorhomes and caravans. KAMA offers complete Enduro product range and spare parts.
- GoCampcoreGoCamp supplies solar panel regulators (MPPT Win series), mirrors, and camping accessories. KAMA offers GoCamp products as part of their accessory range.
- Royal CampingmajorRoyal Camping supplies tableware, glassware (champagne, wine, beer, shot glasses), and camping kitchen accessories. KAMA offers Royal Camping products including Tritan drinkware lines.
- WAECOmajorWAECO (part of Dometic group) provides compressor coolers (WCR series, WCC series) and accessories. KAMA carries WAECO products including WCR 50/60/80/150 and WAC/WCC cooler models.
- CADACminorCADAC supplies outdoor cooking equipment including Carri Chef 2 and Safari Chef 2 LP/HP grills. KAMA offers CADAC products and spare parts.
- PrimusminorPrimus supplies outdoor cooking and heating equipment. KAMA carries Primus products including Primus 2400-2500 series stoves and accessories.
- BPWcoreBPW provides chassis and axle components including brake systems (påskjutsbromsar, hjulbromsar) and torsion axles. KAMA offers BPW spare parts for trailer and caravan chassis maintenance.
- VenturamajorVentura supplies air tents (Lufttält) including Air Nova, Air Aura, Air Lux, Air Alto, and Air Vita series. KAMA offers Ventura products with various A-measurement sizes.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Kama Leisure competitors and assessment
Company assessmentBroad incumbents
- Rusta: Nordic discount retailer selling household, leisure, and outdoor products. Overlaps with Kama on home-and-interior and general camping accessories; not a direct RV-specialist competitor.
- Clas Ohlson: Nordic multi-category retailer with outdoor, auto, and leisure ranges. Comparable to Kama in offering accessories to leisure consumers but without the motorhome/caravan specialist positioning.
- Jula: Swedish chain selling hardware, automotive, and leisure goods including camping and outdoor products. Overlaps with Kama on general camping accessories but lacks Kama's depth in motorhome/caravan-specific parts.
- Camping World: Largest US RV parts, accessories, and service retailer. Highly comparable business model (deep parts catalog, multi-brand distribution, dealer/service network) at much larger scale in a different geography.
- Biltema: Large Swedish/Nordic discount retailer carrying broad automotive, leisure, and outdoor categories including camping accessories. Not a motorhome specialist, but competes for the same general camping/outdoor basket at lower price points.
Others
- Fiamma: Italian manufacturer of RV awnings, bike carriers, and accessories. Major Kama supplier and a peer in the sense that Fiamma's direct sales channels compete with Kama's distribution.
- Dometic: Swedish-headquartered global manufacturer of RV components (refrigeration, climate, sanitation). Listed as a Kama brand partner; relevant peer because Dometic increasingly sells D2C and could compete with its own distributors.
- Thule: Swedish manufacturer of awnings, bike racks, and roof solutions for RVs and outdoor use. Currently distributed by Kama; comparable as a brand-vs-channel decision for Nordic RV accessory buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kama Leisure social profiles
Digital presenceKama Leisure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kama Leisure leadership team
Management profileNumber of profiles
Kama Leisure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kama Leisure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kama Leisure
What does Kama Leisure do?
Kama Leisure (KAMA Fritid) is a Swedish e-commerce and authorized-dealer retailer specializing in motorhome and caravan accessories, spare parts, awnings, camping furniture, household/kitchen, water/sanitation, and home/interior products from over 23 established brands including Dometic, Thule, Fiamma, Alde, Truma, and Isabella. The company operates the kamafritid.se online store and an Order to Store (OTS) dealer network that enables customers to collect online orders at local pickup points, while also distributing an own-brand KAMA product line.
Is Kama Leisure a public or private company?
Kama Leisure is a private company. It is classified as unknown and is currently operating.
When was Kama Leisure founded?
Kama Leisure was founded in 1987. It employs 11 to 50 people.
Where is Kama Leisure based?
Kama Leisure is headquartered in Jönköping, Sweden, in the Europe region.
How does Kama Leisure make money?
Two revenue lines are on record. Product Sales - Retail/E-commerce is the primary driver. The others are dealer/Wholesale Distribution.
Who are Kama Leisure's main competitors?
Broad incumbents on record are Rusta, Clas Ohlson, Jula, Camping World and Biltema. Others are Fiamma, Dometic and Thule.
Does Kama Leisure have an API?
No public API is recorded for Kama Leisure.