Whitney and Son
Whitney and Son is a third-generation, family-owned equipment distributor and service company serving aggregate, asphalt, and recycling operators across the Northeast U.S. with new/used equipment sales, rentals, parts, field service, and custom plant design-build since 1964.
- Company typePrivate
- Founded1964
- HeadquartersFitchburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Whitney and Son does
Whitney and Son is a third-generation, family-owned equipment distributor and service company headquartered in Fitchburg, Massachusetts. Founded in 1964 as Whitney and Associates by Nason Whitney and renamed when Dan Whitney joined in 1972, the business is now led by Jason Whitney and operates as Whitney and Son, Inc. (Massachusetts corporation). The company serves the aggregate, asphalt, and recycling industries across the Northeast United States, distributing new and used heavy equipment from a broad represented-brand portfolio led by Metso, Deister, Superior, Masaba, McLanahan, IMS, NPK, Surestrike, AEI, Etheridge Automation, and others. Whitney also owns NEWCO (New England Wirecloth Co.), a wholly-owned subsidiary operating a 16,000 square foot wire cloth and screening accessories manufacturing facility completed in 1999 on the Whitney Campus.
The company generates revenue across five streams: equipment sales (new and used), equipment rentals with a rental-purchase program, OEM and aftermarket parts, field service and maintenance, and custom plant design-build systems. Its product portfolio spans the full aggregate processing workflow — crushing, screening, conveying, washing, automation, dust suppression, magnets, scales, and metal detection. Field service is delivered via a fleet of fully outfitted service trucks with factory-trained technicians, complemented by hands-on training schools for HP Cone, LT, and Deister equipment and customized on-site customer training.
Whitney and Son operates a direct, enterprise-focused go-to-market with field sales representatives covering the Northeast region. Marketing relies on Construction Equipment Guide editorial coverage of customer case studies, recurring Educational Aggregate Schools and Crushing Seminars held in Fitchburg, and a company website with contact forms. The company has no outside investors, no parent entity, no public listing, and no disclosed funding; ownership remains concentrated within the Whitney family across three generations, with 11-50 employees.
Whitney and Son firmographics
Firmographics- Name
- Whitney and Son
- Legal name
- Whitney and Son, Inc.
- Website
- https://whitneyandson.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Whitney and Son is a third-generation, family-owned equipment distributor and service company serving aggregate, asphalt, and recycling operators across the Northeast U.S. with new/used equipment sales, rentals, parts, field service, and custom plant design-build since 1964.
- Ownership category
- akta.pro rank
Whitney and Son industry classification
Industry- Product category
- Aggregate Equipment Distribution and Services
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)
- akta.pro secondary industries
- Conveying, Hoisting & Materials Handling Systems (Conveyors, Stackers/Reclaimers, Winches) (IMAKANAE), Bulky Waste & White Goods Drop-Off/Transfer (BPALABAE)
Keywords
Where Whitney and Son is headquartered
LocationHeadquarters
- HQ city
- Fitchburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Whitney and Son business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Sale of new and used heavy equipment including jaw crushers, cone crushers, screen plants, conveyors, and related machinery from manufacturers such as Deister, Metso, and Superior.
- Equipment Rentals: Rental fleet consisting of jaw crushers (Metso LT106), cone crushers, impact crushers, screens and breakers. Also offers rental purchase program.
- Parts Sales: Extensive parts inventory including OEM replacement parts for Metso, Deister and Superior. Offers crusher wear parts, conveyor components, wire cloth, and related accessories from central Fitchburg location.
- Design & Build Systems: Design, engineering, and implementation of aggregate processing systems, from custom screen installations to large-scale plant improvement and full plant design projects.
- Service & Maintenance: Field service through fully outfitted service trucks with factory-trained servicemen. On-site service, customer training, and maintenance schools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Rental rates - Contact for pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Whitney and Son product offering
Product offeringCore offering
Whitney and Son distributes new and used heavy equipment—including jaw crushers, cone crushers, screen plants, and conveyors from manufacturers such as Deister, Metso, and Superior—to aggregate, asphalt, and recycling companies in the Northeast United States. The company complements equipment distribution with an equipment rental fleet, an OEM and aftermarket parts inventory, factory-trained field service and maintenance, custom plant design and build services, and a wholly-owned subsidiary (NEWCO) that manufactures wire cloth and screening accessories.
Product overview
Whitney & Son is a third-generation family-owned equipment distributor and service company serving the aggregate, asphalt, and recycling industries in the Northeast U.S. since 1964. Rather than a single unified software product, the company operates a portfolio of complementary offerings: (1) new and used equipment sales across multiple represented brands — primarily Deister, Metso, Superior, Masaba, McLanahan, and specialty brands covering screens, crushers, conveyors, automation, magnets, scales, dust suppression, rock breakers, and metal detection; (2) NEWCO, a wholly-owned subsidiary manufacturing wire cloth and screening accessories; (3) equipment rental with a purchase option; (4) OEM and aftermarket parts; and (5) field service, training, and custom plant design/build systems. The represented brand portfolio is organized around the core crushing, screening, and conveying workflow.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment Rental Fleet Rental fleet of jaw crushers, cone crushers, impact crushers, screens, and breakers available to aggregate, asphalt, and recycling operators, with a rental purchase program option.
- Service & Field Support Field service offering including on-site service, fabrication, crusher rebuilding, customized on-site training tailored to specific machine model and serial number, and hands-on operation and maintenance schools covering HP Cone, LT, and Deister equipment.
- Parts & Replacement Components Extensive parts inventory at the Fitchburg facility covering Metso and Deister OEM replacement parts, crusher wear parts (jaw dies, cone liners, blow bars, main frame liners), conveyor components (idlers, pulleys, drives, belting), NEWCO wire cloth screens, and washing and classifying wear parts.
- Design & Build Systems Custom engineering, design, and implementation of aggregate processing systems ranging from installing individual screens or crushers to large-scale plant improvement projects and full-scale plant design, including process flow analysis and belt cut quantification.
- NEWCO Wire Cloth and Screening Accessories Wholly-owned subsidiary manufacturing custom wire cloth panels to any size, plus tension assemblies, rubber covered rails, screen hardware, and complete accessory items for stationary and portable screen plants, with same-day service from a 16,000 sq ft facility maintaining 70 wire cloth specifications.
Quantifiable outcome
- Same-day wire cloth service available from NEWCO
- +1 more outcomes
Companies that use Whitney and Son
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Whitney and Son technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Whitney and Son partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Deister MachinecoreEquipment supplier providing heavy duty vibrating screens and feeders including Inclined Screens, Horizontal Screens, Grizzly Feeders, High Speed Screens, Asphalt Batch Plant Screens, RAP Screens and Dewatering Screens. Whitney offers Deister OEM replacement parts.
- MetsocoreMajor equipment supplier providing portable and stationary rock processing equipment including LT Track Mounted Crushers, HP Cone Crushers, C Series Jaw Crushers, G Cone Crushers, Superior Gyratory Crushers and HPX Cone Crusher. Whitney is an authorized Metso distributor.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Whitney and Son competitors and assessment
Company assessmentEmerging players
- Screen Machine Industries: Manufacturer of mobile crushing, screening, and conveying equipment for aggregate, recycling, and construction debris. Comparable as a provider of portable track-mounted screening and crushing equipment solutions to similar end customers.
- Eagle Crusher Company: Manufacturer of portable and stationary crushing and screening equipment for the aggregate, recycle, and construction industries. Partial overlap with Whitney's product portfolio in portable and stationary rock processing equipment.
- IROCK Crushers: Manufacturer of mobile and stationary crushing and screening equipment for aggregate, mining, and recycling. Comparable in core product categories (jaw crushers, cone crushers, screening plants) sold through dealer networks to Whitney's customer base.
Direct peers
- Commonwealth Equipment: Authorized Metso distributor serving the aggregate and recycling industries in the Mid-Atlantic and Ohio Valley. Directly comparable as a regional authorized equipment dealer with similar product lines, parts, service, and rental offerings to Whitney and Son.
- Power Equipment Company: Authorized Metso distributor serving the Rocky Mountain and Western US aggregate markets. Closely comparable as a regional Metso brand partner with full-service equipment, parts, and rental capabilities in the crushing and screening sector.
- Hills Machinery: Multi-line heavy equipment dealer serving the construction and aggregate industries in the eastern United States. Comparable in operating model as a regional dealer offering equipment sales, rentals, parts, and service to aggregate and construction customers.
- Kirby-Smith Machinery: Heavy equipment distributor serving the construction, aggregate, and mining markets across multiple US states. Comparable as a multi-brand dealer offering new/used equipment, rentals, parts, and field service to aggregate and construction contractors.
Broad incumbents
- McLanahan Corporation: Manufacturer of aggregate processing equipment (crushing, screening, washing, dewatering) for the aggregate and mining industries. Whitney represents McLanahan as one of its suppliers, making it both a partner and a broader incumbent in the same equipment categories.
- Astec Industries: Public manufacturer of equipment for asphalt, aggregate, and infrastructure markets worldwide. Operates as a broader incumbent with overlapping equipment categories (crushers, screens, conveying) that Whitney and Son supplies to its customers.
- Terex Corporation: Global manufacturer of aerial work platforms, materials processing equipment (crushers, screens, washers), and specialty equipment. Comparable as a major broad-line supplier of crushing and material handling equipment to the aggregate and recycling industries.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Whitney and Son social profiles
Digital presenceWhitney and Son financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whitney and Son leadership team
Management profileNumber of profiles
Profiles1 record
Whitney and Son subsidiaries and ownership
Company hierarchySubsidiaries1 record
Whitney and Son funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whitney and Son M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whitney and Son
What does Whitney and Son do?
Whitney and Son distributes new and used heavy equipment—including jaw crushers, cone crushers, screen plants, and conveyors from manufacturers such as Deister, Metso, and Superior—to aggregate, asphalt, and recycling companies in the Northeast United States. The company complements equipment distribution with an equipment rental fleet, an OEM and aftermarket parts inventory, factory-trained field service and maintenance, custom plant design and build services, and a wholly-owned subsidiary (NEWCO) that manufactures wire cloth and screening accessories.
Is Whitney and Son a public or private company?
Whitney and Son is a private company. It is classified as family owned and is currently operating.
When was Whitney and Son founded?
Whitney and Son was founded in 1964. It employs 11 to 50 people.
Where is Whitney and Son based?
Whitney and Son is headquartered in Fitchburg, United States, in the North America region.
How does Whitney and Son make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals, parts Sales, design & Build Systems and service & Maintenance.
Who are Whitney and Son's main competitors?
Emerging players on record are Screen Machine Industries, Eagle Crusher Company and IROCK Crushers. Direct peers are Commonwealth Equipment, Power Equipment Company, Hills Machinery and Kirby-Smith Machinery. Broad incumbents are McLanahan Corporation, Astec Industries and Terex Corporation.
Does Whitney and Son have an API?
No public API is recorded for Whitney and Son.
What industry is Whitney and Son in?
Whitney and Son's product category is Aggregate Equipment Distribution and Services. Its primary akta.pro industry code is IMAHABAH, Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers), with a secondary code of IMAKANAE, Conveying, Hoisting & Materials Handling Systems (Conveyors, Stackers/Reclaimers, Winches). Its NAICS code is 423810 and its SIC code is 5082.