ProAltum

What ProAltum does

ProAltum is a senior care home (Dom Seniora) in Mysłowice, Poland, operating as one of three facilities within the Senevida network under the parent company Grupa Proaltum Sp. z o.o. (KRS 0000176331). The facility provides 24/7 residential and short-term care to elderly individuals and their families, including long-term placement, post-hospital rehabilitation, dementia and Alzheimer's care in a dedicated secure zone, respite stays for family caregivers, and trial or holiday stays. It serves the Silesian region from a purpose-built, barrier-free site on a large fenced plot with garden and forest access, approximately 18 km from Katowice.

The operational stack is service-driven rather than technology-driven. Care is delivered by qualified nursing staff led by a coordinating nurse, specialist physicians including a geriatrician, physiotherapists, occupational therapists, animators, and a head chef with over 40 years of hospitality experience. Infrastructure includes modern nurse-call systems, professionally equipped therapy rooms and medical offices, and the Kinebi interactive floor used for cognitive and physical stimulation. Pricing follows a recurring per-diem or per-month subscription model, with fees individually negotiated based on room type, health complexity, and care intensity across seven distinct stay types.

Commercially, ProAltum runs a direct, sales-led B2C motion. Families discover the facility through the Senevida website and its SEO-optimized knowledge base, then convert via phone, contact forms, and in-person tours. The broader Senevida group operates three facilities across Poland (Erania on the Baltic coast, ProAltum in Silesia, Józefina near Warsaw), sharing a unified brand, quality standards, and administrative infrastructure. Dom Seniora Józefina holds Silviahemmet certification from Swedish Care International, endorsed by Queen Silvia of Sweden's 2017 visit, which raises European dementia-care credentials across the group.

Name

ProAltum

Legal name

Grupa Proaltum Sp. z o.o.

Website

https://proaltum.pl

Company type

Private

Founded year

2013

Operating status

Operating

Short description

ProAltum is a Polish senior care home in Mysłowice operating under the Senevida network, providing 24/7 residential, rehabilitation, dementia, respite, and short-term stays for elderly residents and their families across the Silesian region.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Luxury / High-End Assisted Living Communities (HLADABAD), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB)

Keywords

• Senior residential care
• Elderly care facility
• Dementia care services
• Post-hospital rehabilitation
• Respite care stays

Headquarters

HQ city

Myslowice

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Całodobowa opieka stacjonarna (Residential Senior Care): ProAltum generates revenue primarily through recurring residential care fees. Stays are charged on a per-diem or per-month basis. Pricing is individualized based on room type (single vs. double), health care needs, level of assistance required, and stay duration. All stay types — long-term, respite, post-hospital, trial, rehabilitation, and holiday — follow this model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ProAltum operates a senior care home in Mysłowice, Poland, providing 24/7 nursing and personal care for elderly residents. The facility offers multiple stay types including long-term residential care, respite care, post-hospital recovery, trial stays, rehabilitation, holiday stays, and vacation packages, with a dedicated secure zone for residents with advanced dementia and Alzheimer's.

Product overview

ProAltum operates as a senior care home within the Senevida network, offering a portfolio of residential care services. The core product is the Dom Seniora ProAltum facility in Mysłowice, which provides long-term residential care for seniors. This is complemented by seven distinct short-term stay sub-products: Pobyt długoterminowy (long-term care), Pobyt wytchnieniowy (respite care), Pobyt poszpitalny (post-hospital recovery), Pobyt próbny (trial/adaptive stay), Pobyt rehabilitacyjny (rehabilitation), Pobyt świąteczny (holiday stays), and Pobyt wakacyjny (vacation packages). All services include 24/7 nursing care, meals, and access to rehabilitation and therapeutic activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Dom Seniora ProAltum
• Pobyt długoterminowy (Long-term stay)
• Pobyt wytchnieniowy (Respite stay)
• Pobyt poszpitalny (Post-hospital stay)
• Pobyt próbny (Trial stay)
• Pobyt rehabilitacyjny (Rehabilitation stay)
• Pobyt świąteczny (Holiday stay)
• Pobyt wakacyjny (Vacation stay)

Quantifiable outcome

• Care services compliant with European dementia care guidelines — family reviews describe facilities as 'wzór nowoczesnej geriatrii' (model of modern geriatrics)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Swedish Care International / Stiftelsen SilviahemmetcoreStrategic or Co-development PartnerThe Dom Seniora Józefina facility within the Senevida group underwent certification by Swedish Care International, following the standards of Stiftelsen Silviahemmet (the foundation established by Queen Silvia of Sweden). This certification applies to the Józefina facility specializing in dementia and Alzheimer's care. The standards focus on person-centered communication, understanding behavioral signals, family collaboration, and quality of life for persons with dementia. In 2017, Queen Silvia of Sweden personally visited the Józefina facility, endorsing these standards. This partnership raises quality standards across the broader Senevida group, including ProAltum.
• Grupa Proaltum Sp. z o.o.coreOthersGrupa Proaltum Sp. z o.o. (ul. Strzegomska 142A, 54-429 Wrocław; KRS 0000176331) is the parent company and data controller for the Senevida brand and all its facilities including ProAltum. Care Experts Sp. z o.o. is a related operational entity. The group operates a shared brand, website, quality standards, and administrative infrastructure across ProAltum, Erania, and Józefina.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Medicover: Large Polish healthcare and diagnostics provider with growing senior care and rehabilitation services. Comparable as a Polish healthcare ecosystem player intersecting with private elder care demand and providing an adjacent ecosystem participant for partnership or referral flows.
• Korian (Clariane): Major European senior care and long-term care operator with thousands of beds across France, Germany, Italy, Belgium, Spain, and other markets. Comparable as a multi-country, multi-care-level operator offering assisted living, nursing care, and specialized dementia services at scale.
• Centrum Medyczne Damiana / LUX MED Group: Major Polish private healthcare providers with broad medical service networks and corporate relationships. Comparable as adjacent Polish healthcare ecosystem participants whose hospital discharge and rehabilitation patient flows overlap with ProAltum's post-hospital stay target segment.

Direct peers

• Silverado Senior Living: US-based senior living operator specializing in memory care and dementia services with a clinical-care-led model. Comparable as a direct peer in dementia and memory care positioning, similar in its emphasis on person-centered care, specialized staff training, and family engagement.
• NOVIRA Senior Living: Polish private operator of assisted living and dementia care homes, offering long-term, respite, and post-hospital stays. Comparable as a direct domestic competitor operating similar facility-based senior care services targeting Polish families making elder care decisions.

Broad incumbents

• Brookdale Senior Living: Largest US senior living operator with hundreds of communities offering independent living, assisted living, memory care, and skilled nursing. Comparable as a multi-segment senior care operator with portfolio diversification across care levels analogous to Senevida's three-facility multi-specialization structure.
• Sunrise Senior Living: Large US and UK senior living operator with extensive assisted living and dementia/memory care programs. Comparable as a broad incumbent in residential assisted living with a recognized specialization in memory care delivery models that align with ProAltum's dementia positioning.
• Atria Senior Living: US senior living operator with assisted living and memory care communities across North America, positioning on premium amenities and personalized care. Comparable as a broad incumbent combining upscale residential environments with specialized dementia programming, similar to ProAltum's positioning.
• Orpea (now Emeis): One of Europe's largest senior care and post-acute care operators with hundreds of facilities across France, Germany, Belgium, and other countries. Comparable as a broad incumbent operating nursing homes, assisted living, and home care services across multiple European geographies, including Central Europe adjacent to Poland.

Emerging players

• Promedica24: Polish home care and live-in care provider serving elderly clients across Poland. Comparable as an adjacent Polish elder care provider serving overlapping end customers (elderly individuals and their families), though operating in the in-home rather than facility-based delivery model.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProAltum