Groene Zaken

What Groene Zaken does

Groene Zaken (operating as GroeneZaken.com) is a Dutch digital platform and member directory serving sustainable businesses across the Netherlands. The platform functions as a horizontal networking and content hub for small and medium-sized green companies, offering free company profile listings, sustainability news, event promotion, and a knowledge base. It distributes content through its own website, an email newsletter reaching more than 10,000 sustainability professionals, and social media channels with over 20,000 combined followers. The directory approaches 3,000 member companies and is integrated with a network of strategic partners including RVO, UN Global Compact Network Netherlands, Green Key, and TKI Urban Energy.

The underlying technology is a standard web-based content management and directory platform with no disclosed APIs, mobile applications, or AI/ML components. Members gain visibility through a free business profile, while paid add-on services include blog publications, member spotlight placements in newsletters (Groene Zaken Uitgelicht), homepage banner advertising, event and venue promotions (Groene Zaken Events and Locaties), and multi-year partnership packages. The platform bundles these services with tiered discounts of 20-30% for multi-channel and multi-year commitments.

Groene Zaken operates on a freemium-plus-recurring-subscription model with product-led growth. The free tier builds the directory and audience, while monetization comes from per-service marketing packages and annual partnership programs with 2- or 3-year commitments. Distribution is exclusively digital and confined to the Netherlands, with no enterprise sales motion beyond email-based quoting and no app or marketplace extensions. The company is privately held with no disclosed funding rounds, parent company, or institutional investors.

Name

Groene Zaken

Legal name

GroeneZaken.com

Website

https://groenezaken.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Groene Zaken (GroeneZaken.com) is a Dutch digital platform and member directory for sustainable businesses, offering free company profiles plus paid marketing services, newsletter distribution to 10,000+ subscribers, and event promotion across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Emmen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Free Membership: Basic free membership gives sustainable businesses a company profile on the Groene Zaken platform, enabling them to be visible in the directory of sustainable companies in the Netherlands.
2. Premium Marketing Services: Paid services include website blog publications, homepage banners, event promotions, location promotions, and newsletter inclusions targeting 10,000+ sustainability professionals. Discounts of up to 30% are offered for bundled multi-channel packages.
3. Partnership Programs: Annual partnership arrangements offering sustained visibility and attention toward Groene Zaken members and network, with 2- or 3-year commitment options at discounted rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Groene Zaken is a Dutch online platform and directory that connects sustainable businesses in the Netherlands, offering free business profile listings alongside paid marketing services such as blog publications, homepage banner advertising, event and venue promotion, newsletter inclusions, and annual partnership packages. It functions as a marketing channel and networking hub for the Dutch green economy.

Product overview

Groene Zaken is a platform and network for sustainable businesses in the Netherlands, functioning as both a business directory and marketing services provider. The core offering consists of a free sustainable business profile platform where members can create their profiles. This core is augmented by multiple service modules: Groene Zaken Blogs (article publishing), Groene Zaken Uitgelicht (member spotlighting in newsletters), Groene Zaken Deals (discounted marketing packages), Groene Zaken Locaties (event venue promotion), Groene Zaken Events (event promotion), and Groene Zaken Nieuwsbrieven (newsletter distribution to over 10,000 sustainability professionals). The platform also offers a Partnership program for year-round promotional attention and a Duurzame Kennisbank (sustainability knowledge base). Services are available individually or bundled at discounts up to 30%.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Business Profile Listing
• Blog Publication Service
• Homepage Banner Advertising
• Event Promotion Service
• Event Location Promotion
• Newsletter Inclusion Service
• Annual Partnership Package
• Combined Marketing Deals

Quantifiable outcome

• Reach of 10,000+ sustainability professionals via newsletter mailing per edition
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Rijksdienst voor ondernemend Nederland (RVO)coreStrategic or Co-development PartnerRVO supports Dutch entrepreneurs with subsidies for energy savings, innovation, and renewable energy generation. As a partner, RVO's resources and subsidy programs are accessible to Groene Zaken members seeking to fund sustainability initiatives.
• Netwerk Duurzame DorpenminorStrategic or Co-development PartnerNetwork of Dutch villages working on sustainable communities. Partnership enables knowledge sharing and collaboration between sustainable businesses and community-led initiatives.
• Green KeycoreStrategic or Co-development PartnerGreen Key is the largest sustainability certification for the tourism and recreation sector in the Netherlands, with nearly 700 Dutch businesses holding the certification. As a partner, Green Key certified businesses are connected to the Groene Zaken network.
• DusseldorpminorGTM or Marketing PartnerBMW dealership group operating 14 locations across the Netherlands. Partnership supports visibility and cross-promotion with a sustainable automotive business network.
• Ten StripescoreStrategic or Co-development PartnerTen Stripes is a strategy-realization partner focused on accelerating the transition to the new economy. They provide sustainability strategy, B Corp certification support, and Steward-Ownership services. Featured in Groene Zaken Uitgelicht and co-develop content on sustainable business transformation.
• Duurzaam ActueelminorGTM or Marketing PartnerDutch platform for sustainable news covering sustainable living, working, energy, and construction. Cross-promotional partnership with shared content on sustainability topics.
• Hansa Green TourminorStrategic or Co-development PartnerFoundation promoting sustainable technology and renewable energy through inspirational network trips to sustainable best practices across Europe, with participants traveling in electric and green gas vehicles.
• TKI Urban EnergycoreStrategic or Co-development PartnerTKI Urban Energy connects and supports companies and knowledge institutions in developing energy innovations for decarbonizing buildings, neighborhoods, and industrial sites. Partnership provides access to innovation programs and energy transition expertise.
• UN Global Compact Network NetherlandscoreStrategic or Co-development PartnerDutch network of the UN Global Compact, the world's largest corporate sustainability initiative. Connects ambitious companies in the Netherlands working on human rights, labor, environment, and anti-corruption principles aligned with the SDGs.
• ProdureminorGTM or Marketing PartnerMedia company reaching various audiences and sectors via online platforms including duurzaam-bedrijfsleven.nl, duurzame-blogs.com, and stoeries.nl. Cross-promotional content partnership across multiple sustainability-focused websites.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Klimaatplein: Klimaatplein is a Dutch platform providing news and information about climate and sustainability topics. It is comparable to Groene Zaken as both are Dutch sustainability content platforms, though Klimaatplein skews more toward consumer climate news while Groene Zaken targets sustainable SMBs.

Broad incumbents

• GreenBiz Group: GreenBiz is a sustainability-focused media and events business serving corporate sustainability professionals globally. It is comparable to Groene Zaken as both operate content, events, and networking platforms for sustainable businesses, though GreenBiz focuses on enterprise audiences globally while Groene Zaken serves Dutch SMBs.
• Sustainable Brands: Sustainable Brands is a global community of sustainability practitioners offering news, events, and networking services. It is comparable to Groene Zaken as both combine content publishing, events, and a business network around sustainability, though Sustainable Brands operates globally with a broader enterprise focus.

Direct peers

• Duurzaam Bedrijfsleven: Duurzaam Bedrijfsleven is a Dutch online media platform focused on sustainable business news, operated by Produre (a Groene Zaken partner). It is directly comparable as a Dutch-language sustainability business media and directory platform competing for overlapping audiences of green SMBs.
• MVO Nederland: MVO Nederland is the Dutch CSR/sustainable business network supporting companies implementing corporate social responsibility. It is comparable to Groene Zaken as both serve as Dutch sustainability business networks offering events, knowledge sharing, and visibility for sustainable companies.
• Triple Pundit: Triple Pundit publishes sustainability news, articles, and resources for sustainable business professionals. It is comparable to Groene Zaken as both operate content publishing and networking platforms for sustainability-focused businesses, though Triple Pundit serves a global English-speaking audience.
• Ecopreneurist: Ecopreneurist is an online community and resource platform for green entrepreneurs offering articles, directories, and event listings. It is comparable to Groene Zaken as both serve as online directories and content platforms for sustainable entrepreneurs, though Ecopreneurist operates globally rather than nationally.
• Duurzaam Actueel: Duurzaam Actueel is a Dutch platform for sustainable news covering sustainable living, working, energy, and construction. It is comparable to Groene Zaken as both are Dutch sustainability content platforms, and the two already have an established cross-promotional partnership through Produre.
• 2degrees (Act): 2degrees is a sustainability professional networking platform connecting sustainability practitioners across industries. It is comparable to Groene Zaken as both operate sustainability-focused business networks, though 2degrees focuses on cross-industry professional connections rather than SMB directory listings.

Emerging players

• B Lab (B Corporation): B Lab certifies and networks B Corporations globally, providing credibility and community to sustainable businesses. It is comparable to Groene Zaken through their shared ecosystem of sustainable business certification and visibility, though B Lab focuses on certification rather than marketing services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GroeneZaken
• Facebookgroenezaken.com/algemeen/groene-zaken-op-social-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groene Zaken