AFR100
AFR100 is a pan-African, country-led initiative launched in 2015 to restore 100 million hectares of degraded land by 2030, coordinating 34 member states with technical partners like WRI and FAO, and channelling donor capital — including a $1 billion Bezos Earth Fund earmark — to local restoration projects through its TerraFund financing vehicle.
- Company typePrivate
- Founded2015
- HeadquartersMidrand, South Africa
- Headcount—
- GTM typeB2B
- OfferingServices
What AFR100 does
AFR100 (the African Forest Landscape Restoration Initiative) is a country-led, pan-African coordination initiative launched at COP21 in Paris in 2015 by AUDA-NEPAD, the World Resources Institute, Germany's Federal Ministry for Economic Cooperation and Development (BMZ), and the World Bank. Its mandate is to bring 100 million hectares of degraded and deforested land in Africa into restoration by 2030, contributing to the Bonn Challenge (350 million hectares globally by 2030), African Union Agenda 2063, and UN Sustainable Development Goals. As of the latest reported figures, 34 African countries have committed a combined 129.5 million hectares to the initiative.
The initiative's product surface consists of five interlinked components: (1) the AFR100 Initiative itself, which serves as a coordination platform connecting member states with technical and financial partners; (2) TerraFund for AFR100, a financing vehicle operated by a consortium of WRI, One Tree Planted, and Realize Impact that deploys grants and low-interest loans to restoration enterprises (the second cohort disbursed $17.8 million); (3) the AFR100 Monitoring Platform, a geospatial portal hosted by AUDA-NEPAD that tracks restoration progress using satellite data and field inputs; (4) TerraMatch, a project-management and funding-matching platform (africa.terramatch.org); and (5) the Restoration Monitoring Tools Guide, a methodological resource (restorationmonitoringtools.org). Technical capabilities around satellite, AI, and geospatial analysis are delivered through partner organizations rather than developed in-house. The Bezos Earth Fund has earmarked $1 billion for restoration by 2030 with Africa as a priority geography.
AFR100 is not a commercial entity and generates no revenue. It operates as a coordination mechanism that channels donor capital through partners (TerraFund consortium, BMZ, World Bank, Mastercard's Priceless Planet Coalition, Bezos Earth Fund, International Tree Foundation, Ecosia) to local restoration champions — NGOs, community-based organizations, social enterprises, and government agencies implementing agroforestry, reforestation, mangrove restoration, assisted natural regeneration, and silvopasture projects across the continent. The AFR100 Secretariat is hosted by AUDA-NEPAD in Midrand, South Africa, with program management delivered through WRI Africa.
AFR100 firmographics
Firmographics- Name
- AFR100
- Legal name
- AFR100 (African Forest Landscape Restoration Initiative)
- Website
- https://afr100.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- AFR100 is a pan-African, country-led initiative launched in 2015 to restore 100 million hectares of degraded land by 2030, coordinating 34 member states with technical partners like WRI and FAO, and channelling donor capital — including a $1 billion Bezos Earth Fund earmark — to local restoration projects through its TerraFund financing vehicle.
- Ownership category
- akta.pro rank
AFR100 industry classification
Industry- Product category
- Land Restoration Coordination Services
- NAICS
- Support Activities for Forestry (11531), Support Activities for Forestry (1153)
- SIC
- Forestry (800)
- akta.pro primary industry
- Afforestation, Reforestation & Revegetation (ARR) (EUABABAA)
- akta.pro secondary industries
- Forestry & Reforestation (BPAGAGAD), Regenerative Agriculture & Soil Organic Carbon (SOC) (EUABABAE), Wetlands, Peatlands & Mangrove Restoration (Blue Carbon Restoration) (EUABABAG), Avoided Conversion & Ecosystem Protection (REDD+, Blue Carbon Conservation) (EUABABAC)
Keywords
Where AFR100 is headquartered
LocationHeadquarters
- HQ city
- Midrand
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
AFR100 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Marketing channels5 records
AFR100 product offering
Product offeringCore offering
AFR100 (African Forest Landscape Restoration Initiative) is a country-led, pan-African initiative launched at COP21 in 2015 to bring 100 million hectares of degraded and deforested land in Africa into restoration by 2030. The initiative coordinates 34 African countries, connects local restoration champions with technical and financial partners, and contributes to the Bonn Challenge and African Union Agenda 2063. Its financing arm, TerraFund for AFR100, channels grants and low-interest loans to on-the-ground restoration enterprises and projects.
Product overview
AFR100 is a unified initiative focused on restoring 100 million hectares of degraded land across Africa by 2030. The core offering consists of the AFR100 Initiative itself, which serves as a coordination platform connecting 34 African countries with technical and financial partners. TerraFund for AFR100 provides the financing mechanism, having invested $17.8 million in restoration projects. Supporting infrastructure includes the AFR100 Monitoring Platform for geospatial tracking and TerraMatch for project management. Together, these products form an ecosystem for coordinating, funding, and measuring landscape restoration across the continent.
Differentiator
Problem solved
Functional benefit
Products and services
- AFR100 Initiative A pan-African, country-led effort to bring 100 million hectares of degraded and deforested land in Africa into restoration by 2030, contributing to the Bonn Challenge and African Union Agenda 2063. The initiative coordinates 34 African countries and connects restoration champions with technical and financial partners.
- TerraFund for AFR100 A financing initiative operated by a consortium of WRI, One Tree Planted, and Realize Impact that provides grants and low-interest loans to Africa's top restoration enterprises and projects. Invested $17.8 million in the second cohort of land restoration champions across African countries.
- AFR100 Monitoring Platform A geospatial monitoring platform developed through AUDA-NEPAD that enables tracking of restoration progress across member countries using satellite technology and field data.
- Restoration Monitoring Tools Guide A comprehensive resource that assists individuals and organizations in selecting appropriate tools for monitoring restoration projects, designed for users in planning stages or those recently completed restoration projects.
- TerraMatch A platform for tracking and managing restoration projects, connecting projects with funding opportunities and monitoring progress of AFR100 initiatives.
Quantifiable outcome
- 129.5 million hectares committed for restoration across 34 African countries
- +4 more outcomes
Companies that use AFR100
Customer profileSegments3 records
Ideal customer profiles3 records
AFR100 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AFR100 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and supporting.
- AUDA-NEPAD (African Union Development Agency)coreAUDA-NEPAD serves as the Secretariat for AFR100. The agency was established in 2010 to integrate NEPAD into African Union structures. It coordinates the initiative and provides institutional support for the pan-African restoration effort.
- World Resources Institute (WRI)coreWRI supports restoration monitoring through pioneering new approaches for tracking land restoration progress at various scales. It manages the Global Restoration Initiative and supports restoration champions across Africa through The Land Accelerator program.
- Food and Agriculture Organization of the United Nations (FAO)majorFAO provides technical guidance on restoration monitoring through the Framework for Ecosystem Restoration Monitoring (FERM) and supports restoration assessment methodologies.
- International Union for Conservation of Nature (IUCN)majorIUCN developed the Restoration Opportunities Assessment Methodology (ROAM) used by AFR100 countries to assess restoration potential. Provides best practices guidance for forest and landscape restoration.
- Global EverGreening AlliancesupportingTechnical partner supporting restoration initiatives and knowledge sharing across African countries.
- CIFORsupportingCenter for International Forestry Research provides research and technical expertise on forest and landscape restoration.
- Kenya Forest ServicesupportingGovernment partner providing technical guidance and coordination for forest restoration initiatives in Kenya.
- UNCCD (United Nations Convention to Combat Desertification)majorAFR100 supports countries in achieving Land Degradation Neutrality (LDN) targets under UNCCD framework.
Scale indicators5 records
Recent moves6 records
Expansion highlights3 records
AFR100 competitors and assessment
Company assessmentDirect peers
- Trillion Trees: Global forest conservation and restoration partnership bringing together NGOs (BirdLife, WCS, WWF) and corporate supporters. Comparable in mobilizing large-scale pledges and partnership funding for landscape restoration, though not Africa-specific.
- One Tree Planted: Non-profit running reforestation projects across the globe and a co-funder of the TerraFund for AFR100 consortium. Comparable in mobilizing consumer/corporate donations into tree-planting projects and in operating a similar portfolio model to AFR100's restoration champions.
- Global EverGreening Alliance: Alliance coordinating large-scale landscape restoration across Africa and globally (including the Restore Africa programme). Directly comparable as a multi-country, grant-funded restoration coordination mechanism with shared partners like AUDA-NEPAD.
- Bonn Challenge: Global umbrella initiative for forest landscape restoration of which AFR100 is the African regional platform. Both pursue multi-country, pledge-based hectare restoration under shared methodology and are explicitly linked in AFR100's mandate.
- UN Decade on Ecosystem Restoration: UN-led 2021–2030 effort to prevent, halt, and reverse ecosystem degradation globally. Operates at the same pledge-based, multi-country restoration model and shares target years and partners (FAO, UNCCD) with AFR100.
- 1t.org: World Economic Forum platform to conserve, restore, and grow one trillion trees by 2030. Comparable in scope (global, multi-stakeholder, pledge-driven) and overlaps with AFR100 country-level tree-growing restoration efforts.
Broad incumbents
- Bezos Earth Fund: $10B philanthropic vehicle with a $1B restoration commitment by 2030 of which AFR100 is a priority beneficiary. Comparable as a top-tier capital source shaping the African restoration landscape and a potential partner or competitor for restoration funding.
- World Resources Institute (WRI) — Global Restoration Initiative: WRI is both AFR100's core technical partner and the operator of the broader Global Restoration Initiative. Highly comparable as an institutional convener and producer of restoration monitoring methodology, with global rather than Africa-only scope.
- CIFOR-ICRAF: CGIAR centers providing research and technical support on agroforestry and forest landscape restoration. A direct technical peer and active AFR100 partner, comparable in producing restoration evidence, tools, and policy guidance for African contexts.
Emerging players
- Plant with Purpose: US-based non-profit implementing agroforestry and reforestation in AFR100 member states (e.g., DRC, Tanzania). Comparable as an on-the-ground restoration enterprise within the AFR100 portfolio and a potential beneficiary/scale test case for TerraFund financing.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AFR100 social profiles
Digital presenceAFR100 financial estimates
Financial estimateRevenue estimate
Valuation estimate
AFR100 leadership team
Management profileNumber of profiles
Profiles6 records
AFR100 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AFR100 M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AFR100
What does AFR100 do?
AFR100 (African Forest Landscape Restoration Initiative) is a country-led, pan-African initiative launched at COP21 in 2015 to bring 100 million hectares of degraded and deforested land in Africa into restoration by 2030. The initiative coordinates 34 African countries, connects local restoration champions with technical and financial partners, and contributes to the Bonn Challenge and African Union Agenda 2063. Its financing arm, TerraFund for AFR100, channels grants and low-interest loans to on-the-ground restoration enterprises and projects.
Is AFR100 a public or private company?
AFR100 is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AFR100 founded?
AFR100 was founded in 2015.
Where is AFR100 based?
AFR100 is headquartered in Midrand, South Africa, in the Africa region.
Who are AFR100's main competitors?
Direct peers on record are Trillion Trees, One Tree Planted, Global EverGreening Alliance, Bonn Challenge, UN Decade on Ecosystem Restoration and 1t.org. Broad incumbents are Bezos Earth Fund, World Resources Institute (WRI) — Global Restoration Initiative and CIFOR-ICRAF. Plant with Purpose is listed as an emerging player.
Does AFR100 have an API?
No public API is recorded for AFR100.
What industry is AFR100 in?
AFR100's product category is Land Restoration Coordination Services. Its primary akta.pro industry code is EUABABAA, Afforestation, Reforestation & Revegetation (ARR), with a secondary code of BPAGAGAD, Forestry & Reforestation. Its NAICS code is 11531 and its SIC code is 800.