What EULAV Asset Management does

EULAV Asset Management is a privately held investment adviser founded in 1950, headquartered in New York with a general correspondence office in Sarasota, Florida. The firm serves as the investment adviser to the Value Line Funds family of mutual funds and the Value Line Portfolios family of separately managed accounts (SMAs). Value Line Funds is a diversified product line offering equity, fixed income, and hybrid funds, while Value Line Portfolios are quantitatively driven SMAs available through the Envestnet and SMArtX platforms. The firm distributes its products through direct-to-investor channels (phone and website), financial adviser and broker-dealer networks, and its affiliated broker-dealer EULAV Securities LLC.

The firm's core technology is the proprietary Value Line research methodology, which applies Timeliness, Safety, and Technical ranking systems to approximately 1,700 U.S. stocks with weekly updates. Timeliness is a predictive ranking forecasting 6-12 month relative price movements, Safety measures stock volatility, and Technical captures short-term statistical signals. These ranking systems are produced by a staff of over 60 independent research analysts and supported by third-party analytics platforms including FactSet, Bloomberg, and Thomson One. The firm is the sole entity with rights to use the Value Line name in mutual funds, supported by trademark registrations in the United States and other countries.

EULAV Asset Management generates revenue primarily through management fees on mutual fund assets under management and fees on separately managed accounts, both charged as a percentage of AUM. A supplementary revenue stream is reported through EAM Trust, which generated $15 million in income during the first nine months of fiscal 2026. The firm serves three primary customer segments: individual retail investors, registered investment advisors and wealth management clients, and financial advisers/broker-dealers who distribute the funds to their clients. Marketing is conducted primarily through website content, RSS feeds, phone support, and prospectus distribution. The company is led by CEO Mitchell Appel with a team of four senior portfolio managers and dedicated compliance officers.

Name

EULAV Asset Management

Legal name

EULAV Asset Management

Website

https://eulavam.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

EULAV Asset Management is the investment adviser to the Value Line Funds (mutual funds) and Value Line Portfolios (SMAs), founded in 1950. It serves individual investors, RIAs, and financial advisers with quantitative, research-driven strategies built on proprietary ranking systems covering approximately 1,700 U.S. stocks.

Ownership category

akta.pro rank

Product category

Investment Management

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC)

akta.pro secondary industries

OCIO & Multi-Asset Outsourced Portfolio Management (FSAAAJAF), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

Keywords

• Mutual fund management
• Separately managed accounts
• Quantitative asset management
• Investment advisory services
• Portfolio management services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Mutual Fund Management Fees: EULAV Asset Management earns management fees as the investment adviser to the Value Line Funds family of diversified mutual funds including equity, fixed income, and hybrid funds. Fees are charged as a percentage of assets under management.
2. Separately Managed Account (SMA) Fees: EULAV Asset Management earns fees from managing Value Line Portfolios, which are quantitatively driven SMAs made available through Envestnet and SMArtX platforms. These are fee-based managed accounts providing ownership of underlying securities.
3. EAM Trust Income: EULAV Asset Management generates income through EAM Trust, with $15 million in income reported during the first nine months of fiscal 2026.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

EULAV Asset Management is the investment adviser to the Value Line Funds, a diversified family of actively managed mutual funds spanning equity, fixed income, and hybrid strategies, and to Value Line Portfolios, quantitatively driven Separately Managed Accounts (SMAs). Portfolio construction is guided by the proprietary Value Line research and ranking systems (Timeliness, Safety, Technical) covering approximately 1,700 U.S. stocks, with weekly updates produced by a staff of over 60 independent research analysts.

Product overview

EULAV Asset Management offers two distinct investment product lines: Value Line Funds (a diversified family of actively managed mutual funds including equity, fixed income, and hybrid options) and Value Line Portfolios (Separately Managed Accounts that provide direct ownership of underlying securities). Both product lines are supported by the proprietary Value Line research and Ranking Systems, with portfolio managers exercising professional judgment within defined investment objectives.

Differentiator

Problem solved

Functional benefit

Brands

• Value Line Funds: Diversified family of mutual funds with a wide range of investment objectives including equity, fixed income, and hybrid funds. Available through brokerage firms, financial advisers, or directly to investors.
• Value Line Portfolios

Products and services

• Value Line Funds A diversified family of actively managed mutual funds offering a wide range of investment objectives including equity, fixed income, and hybrid funds. Distributed by EULAV Securities LLC through brokerage firms, financial advisers, or directly to investors.
• Value Line Portfolios Quantitatively driven Separately Managed Accounts (SMAs) designed for investors seeking diversification through managed accounts with ownership of underlying securities. Available on Envestnet and SMArtX platforms.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• EULAV Securities LLCcoreChannel Partner/ Reseller/ DistributorEULAV Securities LLC is the distributor of Value Line Funds. As the registered broker-dealer distributor, EULAV Securities LLC handles the distribution and sale of mutual fund shares to investors through various channels including brokerage firms, financial advisers, and direct sales.
• EnvestnetcoreChannel Partner/ Reseller/ DistributorEnvestnet is a platform provider for separately managed accounts (SMAs). Value Line Portfolios are available on the Envestnet platform, allowing wealth management advisors to access and allocate to EULAV's quantitatively driven SMA strategies for their clients.
• SMArtXcoreChannel Partner/ Reseller/ DistributorSMArtX is a technology platform for separately managed accounts. Value Line Portfolios are available on the SMArtX platform, providing another channel through which investment advisors can access and implement EULAV's quantitative portfolio strategies for client accounts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Manning & Napier: Active asset manager offering mutual funds and SMAs built on proprietary fundamental/quantitative research, with multi-channel distribution to advisers and institutions — directly comparable to EULAV's fund-plus-SMA model.
• Royce Investment Partners: Privately active small-cap equity manager running a family of mutual funds and SMAs using a research-intensive, stock-picking methodology; closely comparable to EULAV's research-driven active mutual-fund and SMA franchise.
• Hennessy Funds: Active mutual fund sponsor offering equity and fixed-income strategies with a focus on disciplined, research-based processes distributed through advisers; comparable in product structure (mutual fund family) and distribution model to EULAV.
• Harris Associates (Oakmark Funds): Long-tenured, privately-oriented active equity manager running the Oakmark family of mutual funds using a disciplined stock-selection process; comparable to EULAV as a research-driven, active mutual-fund franchise serving retail and adviser channels.
• Gateway Investment Advisers: Niche active manager offering mutual fund and SMA strategies built around proprietary quantitative/options research; directly comparable to EULAV's quantitative active equity methodology and SMA distribution.

Broad incumbents

• Calvert Research and Management: Active asset manager running equity, fixed-income, and multi-asset mutual funds distributed through advisers and institutions; comparable in multi-asset product breadth and adviser-channel focus.
• Victory Capital: Larger multi-affiliate active asset manager offering a broad lineup of equity, fixed-income, and multi-asset mutual funds and SMAs through adviser and institutional channels; overlaps with EULAV's product and distribution footprint at greater scale.
• Cohen & Steers: Public active asset manager running specialty mutual funds and SMAs distributed through advisers and institutions; comparable as a research-driven active fund/SMA franchise, though focused on real-asset niches.

Others

• SMArtX Advisory Solutions: SMA technology platform that distributes Value Line Portfolios to advisers; included as a channel/ecosystem peer given its role alongside Envestnet in EULAV's SMA distribution strategy.
• Envestnet (PMC): Platform partner that hosts EULAV's SMAs alongside many third-party managers; included as a distribution/ecosystem peer because Envestnet is a critical go-to-market channel for Value Line Portfolios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eulav-asset-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EULAV Asset Management