Connolly Group
- Company typePrivate
- Founded1998
- HeadquartersCharlottetown, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Connolly Group firmographics
Firmographics- Name
- Connolly Group
- Legal name
- Connolly Group
- Website
- https://connollygroup.ca
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Connolly Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Small Group Health Insurance (2–50/100) (FSAIAFAD)
Keywords
Where Connolly Group is headquartered
LocationHeadquarters
- HQ city
- Charlottetown
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Connolly Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Connolly Group earns commissions from insurance carriers for placing policies. As an independent broker, they work with multiple insurers (Manulife, Sun Life, Blue Cross, Green Shield Canada, Assumption Life) and earn commissions on the insurance products they sell and service for their clients. No separate fees are mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based insurance plans - pricing varies by individual assessment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Connolly Group product offering
Product offeringCore offering
Connolly Group is an independent insurance brokerage and advisory firm that places individual and group insurance products on behalf of clients by working with multiple Canadian insurers. It sells group benefit plans for businesses (health, dental, life, disability, retirement savings) and personal insurance products (life, disability, health, travel, mortgage protection), along with retirement planning via RRSPs, DPSPs, and pension plans. The firm earns commissions from carrier partners including Manulife, Sun Life, Blue Cross, Green Shield Canada, Allianz, and Assumption Life.
Product overview
Connolly Group is an insurance and benefits advisory firm based in Charlottetown, PEI, offering a comprehensive portfolio of insurance products and financial planning services. Their core offering consists of group benefit plans for businesses (including the Chamber Plan, PEIFA Plan, and Lawyers Financial Plan) and individual insurance products (life, disability, health, travel, and mortgage protection). They also provide retirement planning services through RRSP, DPSP, and pension plans. The company operates as a broker/advisor model, partnering with major insurers including Manulife, Sun Life, Blue Cross, Green Shield Canada, Allianz, and Assumption Life to provide coverage options across all product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Benefit Plans (Business) Group benefit plans for businesses including health, dental, life insurance, disability, and retirement savings solutions designed for employee benefit packages.
- Chamber Plan / Benefits Exclusive representation of the Chamber of Commerce Group Insurance Plan in Queens County PEI, providing large-group benefits at small-company pricing through a flexible, not-for-profit pooled program for firms with 1-50 employees.
- PEIFA Plan Health and dental benefits specifically designed for members of the Prince Edward Island Fishermen's Association, provided by Green Shield Canada with 7 coverage options.
- Lawyers Financial Insurance Plan Exclusive representation in Prince Edward Island of the Lawyers Financial suite of products featuring personal insurance (Life, Health, Home, Auto), group RRSP, pension plans, business overhead expense coverage, and employee benefit programs for legal professionals.
- RRSP / Pension Plan Retirement savings solutions including Group Registered Retirement Savings Plans (RRSP), Deferred Profit Sharing Plans (DPSP), and Defined Contribution Registered Pension Plans (RPP).
- COPA Medical Plan Medical insurance plan for Canadian Owners and Pilots Association members and their families, offering customizable plan options for the aviation community.
- Life Insurance Individual life insurance solutions including mortgage insurance, family needs insurance, key person life insurance, partnership insurance, critical illness protection, insured retirement planning, and estate planning.
- Disability Insurance Income protection insurance covering personal disability coverage for individuals not protected through employer benefit plans.
- Health Insurance Health and dental insurance products offered through partnerships with major insurers including Blue Cross, Manulife, Sun Life, and Green Shield Canada.
- Travel Insurance Travel insurance coverage through partnerships with Manulife Travel Insurance and Allianz Global Assistance, covering emergency medical care, trip cancellations, and lost luggage.
- Mortgage Protection Mortgage life insurance designed to help pay off mortgages if the policyholder passes away during the loan term, offered through Assumption Life's Better Mortgage Insurance.
Quantifiable outcome
- Grew from 25 group insurance clients to close to 300
- +1 more outcomes
Companies that use Connolly Group
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles5 records
Connolly Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Connolly Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Manulife Travel InsurancecorePartner provider for travel insurance products. Manulife offers flexible options for Canadians of all ages including family and multi-trip plans. Connolly Group provides direct links to Manulife's online quoting and purchasing portal.
- Allianz Global AssistancecorePartner provider for travel insurance. Allianz offers globally recognized protection with 24/7 emergency support around the world. Connolly Group provides direct links to Allianz's online quoting and purchasing portal.
- Green Shield CanadacoreHealth and dental insurance provider. Green Shield is one of Canada's top 10 largest health and dental providers, industry leaders in technology, and operates as a not-for-profit. Connolly Group offers direct online quoting through Green Shield's portal for individual health plans.
- Manulife FinancialcoreHealth insurance provider - one of the country's largest insurers offering a wide range of insurance products with various coverage options and add-ons. Connolly Group offers direct online quoting through Manulife's portal.
- Blue CrosscoreMajor health insurer that Connolly Group works with to provide health insurance solutions to clients.
- Sun LifecoreMajor insurer partner. Founder Steve Connolly started his career as a Sun Life advisor and was inducted into Sun Life Hall of Fame.
- Assumption LifecoreProvider of Better Mortgage Insurance products including Term Life Insurance, Disability Insurance, and Critical Illness Insurance. Connolly Group directs clients to Assumption Life's Better Mortgage Insurance platform for mortgage protection solutions.
- Chamber of Commerce Group Insurance PlancoreConnolly Group is the exclusive representative for the Chamber of Commerce Group Insurance Plan in Queens County PEI. This plan provides Canada's #1 employee benefits plan for firms with 1-50 employees, offering large-group benefits to small companies through the not-for-profit Chamber plan.
- Lawyers FinancialcoreConnolly Group is the exclusive representative in Prince Edward Island for Lawyers Financial suite of products. This comprehensive plan features personal insurance products ranging from Life and Health Insurance to General Insurance plans, as well as Group RRSP, Pension plans, Business Overhead Expense coverage and Employee Benefit programs.
- Canadian Owners and Pilots Association (COPA)minorCOPA membership provides access to a medical plan for pilots and their families. Connolly Group assists COPA members in customizing plans to meet their specific needs.
- Prince Edward Island Fishermen's Association (PEIFA)coreConnolly Group provides Health and Dental benefits for PEIFA members, administered by Green Shield Canada with 7 different coverage options to choose from.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
Connolly Group competitors and assessment
Company assessmentDirect peers
- BFL Canada: Canadian employee benefits and insurance brokerage with offices across the country, particularly strong in group benefits and executive benefits. Comparable to Connolly as a brokerage specializing in group benefits and commercial insurance placement.
- Westland Insurance: Western Canadian independent insurance brokerage with personal and commercial lines plus group benefits capabilities. Closely comparable as a multi-carrier Canadian brokerage serving individuals and businesses with similar product breadth to Connolly Group.
- Acera Insurance: Large Canadian independent brokerage formed by merging multiple regional brokerages, offering personal, commercial, and group benefits. Comparable to Connolly as an independent brokerage distributing multiple carrier products across Canada.
- BrokerLink: One of Canada's largest independent insurance brokerages, operating across multiple provinces with both personal and commercial lines. Comparable as an independent multi-carrier brokerage serving individuals and SMBs, though at vastly greater scale than Connolly Group.
Broad incumbents
- Hub International: Major North American insurance brokerage with Canadian operations across personal, commercial, and employee benefits. Relevant as a much larger broad-line brokerage operating in similar product categories including group benefits placement.
- RBC Insurance: Insurance arm of Royal Bank of Canada distributing life, health, home, auto, and travel products through bank channels and advisors. Comparable as a competitor selling overlapping products (life, health, travel) to individuals and small businesses in Canada.
- TD Insurance: Insurance distribution arm of TD Bank, offering home, auto, life, health, and travel products in Canada. Overlaps with Connolly's product set and competes for the same individual and small-business insurance customers, particularly in Atlantic Canada.
- Manulife: One of Canada's largest life and health insurers, and a key carrier partner of Connolly Group. While not a direct brokerage competitor, Manulife competes via direct online portals embedded on Connolly's own site, making it both partner and disintermediation threat.
- Marsh Canada: Global insurance brokerage and risk advisory firm with significant Canadian operations, including group benefits and personal lines capabilities. Comparable at the product-category level but operates at enterprise scale well beyond Connolly's SMB focus.
- Sun Life Financial: Major Canadian life and health insurer and historical employer of the Connolly Group founder. Both a core carrier partner and a competitor, as Sun Life's own advisor network sells overlapping individual life, health, and group benefits products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Connolly Group social profiles
Digital presenceConnolly Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Connolly Group leadership team
Management profileNumber of profiles
Profiles8 records
Connolly Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Connolly Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Connolly Group
What does Connolly Group do?
Connolly Group is an independent insurance brokerage and advisory firm that places individual and group insurance products on behalf of clients by working with multiple Canadian insurers. It sells group benefit plans for businesses (health, dental, life, disability, retirement savings) and personal insurance products (life, disability, health, travel, mortgage protection), along with retirement planning via RRSPs, DPSPs, and pension plans. The firm earns commissions from carrier partners including Manulife, Sun Life, Blue Cross, Green Shield Canada, Allianz, and Assumption Life.
Is Connolly Group a public or private company?
Connolly Group is a private company. It is classified as family owned and is currently operating.
When was Connolly Group founded?
Connolly Group was founded in 1998. It employs 1 to 10 people.
Where is Connolly Group based?
Connolly Group is headquartered in Charlottetown, Canada, in the North America region.
How does Connolly Group make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Connolly Group's main competitors?
Direct peers on record are BFL Canada, Westland Insurance, Acera Insurance and BrokerLink. Broad incumbents are Hub International, RBC Insurance, TD Insurance, Manulife, Marsh Canada and Sun Life Financial.
Does Connolly Group have an API?
No public API is recorded for Connolly Group.
What industry is Connolly Group in?
Connolly Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAIAFAD, Small Group Health Insurance (2–50/100). Its NAICS code is 524210 and its SIC code is 6411.