What La Mare Wine Estate does

La Mare Wine Estate, founded in 1972 and incorporated in Jersey (Channel Islands), is the island's only vineyard and distillery, operating a vertically integrated agricultural estate spanning wine, spirits, cider, and artisan food production alongside hospitality and event services. The estate cultivates grapes, Jersey cider apples, and other produce across its St Mary headquarters, processing them through an on-site winery and a rare-in-the-UK Alembic Charentais Cognac copper pot still that produces gin, vodka, and apple brandy. Production is anchored in traditional methods including Méthode Traditionnelle sparkling wine production with minimum 18-month cellar ageing, field-to-glass traceability for estate-grown organic apples, and craft chocolate made with Callebaut sustainable cocoa. Award-winning products include the Bailiwick Red Wine, Le Mourier sparkling, Saint Marie white, Perquage rosé, La Mare Gin, Royal Gin, Royal Pink Gin, Royal Vodka, Jersey Apple Brandy, and Jersey Branchage Cider.

The estate monetizes through a diversified revenue stack: paid guided tours and tastings (up to six daily departures via DigiTickets), the Vineyard Café (breakfast and lunch service), wedding and private event venue hire (capacity up to 150 guests), corporate events and team-building activities, the Estate Shop, two Maison de Jersey retail stores (King Street St Helier and Jersey Airport), e-commerce via maisondejersey.com, and an "Adopt Your Own Vine" subscription program. Distribution is entirely Jersey-based. Customer segments span wine enthusiasts and foodies (primary), wedding couples, corporate groups, and families, served through both walk-in tourism and event-booked revenue. The estate is led by Managing Director Tim Crowley and Head Winemaker Jordi Sanvicens Moreno (appointed May 2023 from Catalonia, bringing 16 years of international vineyard experience).

La Mare has built a distinctive sustainability and quality moat: verified carbon negative status (offsetting 77.03 tonnes CO2e annually against 41.65 tonnes emitted, a 185% offset ratio via the WineGB Carbon Calculator), Gold Green Meetings Accreditation (first in Channel Islands), pending Soil Association and LEAF organic certifications, Jersey Tourism Silver Bowl (99.25 points), Tripadvisor Travellers' Choice Awards (2024, 2025), and a 96% AA Gold Award — the first business in the Channel Islands to receive this distinction. Strategic partnerships include Torner Barrel Makers (Catalan cooperage, January 2025), Callebaut (sustainable cocoa), Jersey Electricity Company (renewable energy), WineGB (carbon validation), and EVie Jersey (sustainable visitor transport). The company is privately held with no disclosed funding rounds, parent entity, or institutional investors.

Name

La Mare Wine Estate

Legal name

La Mare Wine Estate

Website

https://lamarewineestate.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

La Mare Wine Estate, founded 1972 in Jersey, is the island's only vineyard and distillery producing wines, spirits, ciders, and artisan foods, and operating as a tourism destination with tours, weddings, corporate events, café service, and three retail locations.

Ownership category

akta.pro rank

Product category

Winery and Distillery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Wine production
• Vineyard tours
• Spirit distillery
• Artisanal food products
• Estate events

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tour & Tasting Experiences: Guided tours of vineyard, winery, and Cognac distillery with curated tastings of wines, cider, chocolate, fudge, and signature estate specialties. Tours run up to 6 times daily at 10:45, 11:45am, 12:45pm, 1:30pm, 2:30pm and 3:30pm. Tickets booked via DigiTickets platform.
2. Vineyard Cafe Food & Beverage: On-site cafe serving breakfast (9:30-11:30), lunch and afternoon tea (12:00-16:00) with free entry and free parking. No reservations required for regular service.
3. Wedding & Event Services: Wedding ceremonies and receptions at various venues including Garden Room and marquee options, with maximum capacity of 150 people. Includes in-house catering and dedicated wedding planning team.
4. Retail Product Sales: Direct sales of estate-made wines, spirits, cider, chocolate, biscuits, fudge, jams, marmalades, and black butter through on-site Cellar Shop, Maison de Jersey retail stores, and online e-commerce store.
5. Corporate Events & Team Building: Corporate gatherings, team-building events, meeting room hire, venue hire, and activities including competitive wine tasting, chocolate making, barrel building, and wine blending challenge.
6. Adopt Your Own Vine Program: Customers adopt a vine at the estate and receive a bottle of wine with their name on the label. Unique experience gift lasting all year round.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

La Mare Wine Estate is a vineyard, winery, and distillery in Jersey that grows, produces, and sells its own wines, spirits (gin, vodka, brandy), cider, and a range of artisanal food products such as chocolates, biscuits, fudge, jams, and black butter. The estate also operates as a visitor destination offering tours, tastings, a café, and an event venue for weddings and corporate functions.

Product overview

La Mare Wine Estate is a diversified Jersey-based vineyard and agricultural estate offering a portfolio of products and services centered around wine, spirits, cider, and artisan food products. The core product lines include: award-winning wines (red, white, rosé, and sparkling) crafted from estate-grown grapes since 1972; premium spirits including gin, vodka, and apple brandy produced in an on-site Alembic Charentais distillery; 100% organic Jersey cider; and artisan food products including chocolates (using Callebaut sustainable cocoa), biscuits, fudge, preserves, and the signature Jersey Apple Black Butter. The estate's service offerings encompass guided tour and tasting experiences, on-site vineyard café, estate shop, private event venue hire for weddings and corporate functions (up to 150 guests), team-building activities, and a vine adoption program. Products are available for purchase at the estate shop, Maison de Jersey retail locations in St Helier and Jersey Airport, and online.

Differentiator

Problem solved

Functional benefit

Brands

• Maison de Jersey: Retail store brand for La Mare products including wines, spirits, chocolates, biscuits, and preserves. Located in King Street, St Helier, and at Jersey Airport, as well as an online store (maisondejersey.com).

Products and services

• Estate wines Wines produced from grapes grown on the La Mare vineyard in Jersey, sold to consumers at the estate and served on-site.
• Estate spirits (gin, vodka, brandy) Distilled gin, vodka, and brandy produced at the La Mare distillery in Jersey and sold to consumers at the estate.
• Estate cider Cider produced at the La Mare estate in Jersey and sold to consumers.
• Artisanal food products Chocolates, biscuits, fudge, jams, and black butter produced on the estate and sold to visitors as gift items.
• Vineyard tours and tastings Guided tours of the vineyard, winery, and distillery with tasting sessions offered to paying visitors at the estate.
• Estate café On-site café at the estate serving light meals and drinks to visitors.
• Wedding and corporate event hosting Estate venue hire for weddings and corporate events, including catering and drinks service.
• Vine adoption programme Programme allowing individuals to sponsor or adopt vines at the estate, typically tied to a personal experience or product allocation.

Quantifiable outcome

• Carbon negative with net -35.38 tonnes CO2e per year
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• EVie JerseyminorGTM or Marketing Partner · 16 May 2025Partnership with Jersey's fully electric vehicle service offering sustainable transportation to estate visitors. EVie provides A2B (one-way) car hire from £8.95/hour or £29/day with free access to EVolve charging network. La Mare guests receive 10% off first rental with promo code LEMARE10. Partnership supports estate's carbon-negative credentials and provides convenient transport option for visitors.
• Torner Barrel MakerscoreTechnology or Integration · 28 January 2025Partnership with renowned Catalan cooperage dating back to 1739 (eighth generation family business). Torner supplies custom-made barrels from American Oak (Tennessee) and French Oak (Catalonia) exclusively for La Mare Wine Estate. Barrels will mature red and white wines over 6-12 months, benefiting from micro-oxygenation and nuanced wood flavors. Torner uses PEFC-certified wood from local sources including chestnut, acacia, cherry, and oak from Montseny and Les Guilleries, prioritizing sustainability and KM0 (local production) principles.
• Jersey Electricity Company (JEC)coreStrategic or Co-development PartnerPartnership with Jersey Electricity Company whose renewable-heavy grid achieves one of the lowest CO2 rates per kWh in Europe at just 1/5 of typical commercial rates. This partnership is key to La Mare's carbon-negative achievement, enabling efficient energy use across winery, distillery, cafe, and broader operations.
• WineGB (Wine Great Britain)coreStrategic or Co-development PartnerCarbon footprint measured and validated using certified Carbon Calculator from WineGB developed under the Sustainable Wines of Great Britain (SWGB) scheme. This partnership enables verified carbon negative credentials and certification.
• Soil AssociationcoreStrategic or Co-development PartnerOrganic certification partnership. Both wildflower meadow and traditional Jersey orchards in final stages of receiving Soil Association certification. Expected full certification for 16.44 vergée orchards by September 2025.
• LEAF (Linking Environment and Farming)coreStrategic or Co-development PartnerSustainability certification partnership. Estate working towards full organic certification from LEAF alongside Soil Association certification. LEAF Marque certification indicates sustainable farming practices and environmental stewardship.
• CallebautcoreTechnology or IntegrationPartnership for sustainably sourced cocoa beans through Callebaut's Cocoa Horizons program. Cocoa sourced from Ghana, Ivory Coast, and Ecuador ensures 100% sustainable ingredients for La Mare's artisanal chocolate production. Cocoa Horizons reinvests portion of purchases into farmer training, tools, and community empowerment including women and young farmers.
• Green BusinesscoreStrategic or Co-development PartnerCertification body for Gold Green Meetings accreditation. Green Business is the world's largest sustainable certification programme developing the Green Meetings framework assessed against UN Sustainable Development Goals.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ridgeview Wine Estate: English sparkling wine specialist producing Methode Traditionnelle wines with vineyard tours and trade tastings; overlaps with La Mare on Methode Traditionnelle sparkling production and estate-visitor experience.
• Chapel Down: England's largest premium wine producer with vineyards, cellar door retail, restaurant, tours, weddings and an award-winning portfolio of still and sparkling wines — directly comparable multi-revenue-stream winery-estate model.
• Denbies Wine Estate: Large UK vineyard estate in Surrey offering guided tours, tastings, restaurant, hotel, weddings, corporate events and on-site retail — virtually identical integrated visitor-estate business model to La Mare.
• Rathfinny Wine Estate: South Downs vineyard with a visitor centre, tours, tastings, cellar door shop and Flint Barns wedding/event venue — same multi-revenue vineyard-estate business model as La Mare.
• Bolney Wine Estate: Sussex vineyard with on-site café, cellar shop, tours, tastings and event hosting; comparable mid-sized UK estate integrating wine production with hospitality and DTC retail.
• Gusbourne Estate: Kent/Essex English sparkling and still wine producer with cellar-door experiences and tours; comparable premium sparkling-wine producer at similar scale.
• Bluebell Vineyard Estate: Sussex vineyard offering cellar door, vineyard walks, weddings, corporate hospitality and DTC retail — small-estate, multi-revenue English wine estate directly comparable to La Mare.

Broad incumbents

• Nyetimber: One of the UK's leading English sparkling wine producers across West Sussex and Hampshire; broader incumbent in the same English sparkling-wine category that competes for consumer attention and on-trade listings.

Emerging players

• Hattingley Valley Wines: Hampshire-based English sparkling and still wine producer with cellar-door tours and tastings; comparable craft winery with overlapping product mix but a less developed hospitality/events layer.

Regional players

• Jack Ryan's: Jersey-based craft distillery producing gin and spirits with an on-site visitor offering; the most direct Channel Islands distillery peer to La Mare's gin/vodka/apple brandy operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/La-Mare-Wine-Estate-Jersey/209716599039317
• Instagraminstagram.com/lamareestate
• Xx.com/LaMareEstate

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Mare Wine Estate