Agrimoney
Expana is a global Price Reporting Agency and commodity intelligence platform serving enterprise procurement, manufacturing, retail, foodservice, and financial markets with pricing data across 900+ commodities, 36,000+ price series, forecasts, and AI-powered analysis delivered via its Expana Platform and Data Direct API.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Agrimoney does
Expana operates a global commodity intelligence and Price Reporting Agency platform, positioning itself as the largest IOSCO-assured agrifood PRA in the world. The platform aggregates independent pricing data, market analysis, and forecasting across more than 900 commodities and 36,000+ price series, drawing on over 200 years of combined heritage from legacy brands Mintec, Urner Barry, Feedinfo, and Stratégie Grains. Coverage extends beyond agrifood into Energy & Transport (freight, coal, Brent crude, natural gas), Metals & Industrials (aluminum, copper, steel), Packaging, and Tropical Softs, with wholly-owned subsidiaries including Tropical Research Services. The technical stack combines a web-based Expana Platform, a programmatic Data Direct API for system integration, and Expana IQ, an AI-powered retrieval and signal-detection feature that synthesizes commodity market data. Core platform modules include a commodity price database, 2,000+ forecasted time series, cost models, real-time alerts, supply and demand analysis, weather and crop analytics, and daily market news.
The business model is enterprise subscription-based with quote-based pricing; the website features a "Request a demo" call-to-action throughout, indicating a consultative field-sales motion targeted at procurement teams, manufacturers, retailers, foodservice operators, financial institutions, and consultants. Named customers include Tesco, Mars, Unilever, McDonald's, Kraft Heinz, Albertsons, Compass Group, Beumer Group, and Brakes, spanning retail, food manufacturing, foodservice, and industrial sectors. Revenue flows primarily from recurring subscription access to the platform and from API data delivery contracts, with annual billing cadence implied by enterprise sales conventions. Distribution is direct to enterprise with no apparent SMB or self-service channel; legacy platforms are maintained alongside the unified Expana brand for transitioning customers.
The go-to-market blends a sales-led enterprise motion for the Expana Platform with an API-first motion for technical and integration-focused buyers. Marketing reaches buyers through content (daily insights, weekly reports, newsletters), ROI calculator tools, webinar resource hubs, client testimonials, and a broad social presence on LinkedIn, X, YouTube, Instagram, Facebook, Pinterest, and TikTok. The company is privately held with no disclosed parent, no public funding history, and is operated as Expana (legal name) with the website at expanamarkets.com; Agrimoney is described in the data as a related news and analysis property on agricultural commodities.
Agrimoney firmographics
Firmographics- Name
- Agrimoney
- Legal name
- Expana
- Website
- https://agrimoney.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Expana is a global Price Reporting Agency and commodity intelligence platform serving enterprise procurement, manufacturing, retail, foodservice, and financial markets with pricing data across 900+ commodities, 36,000+ price series, forecasts, and AI-powered analysis delivered via its Expana Platform and Data Direct API.
- Ownership category
- akta.pro rank
Agrimoney industry classification
Industry- Product category
- Commodity Intelligence / Price Reporting
- NAICS
- Commodity Contracts Intermediation (52316)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Commodities Research (FSACAGAE)
- akta.pro secondary industries
- Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Carbon Market Data, Indices, Ratings & Price Reporting (MRPAs) (EUAGAIAH)
Keywords
Where Agrimoney is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Agrimoney business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Subscription Access: Subscription-based access to the Expana platform providing comprehensive commodity pricing data, forecasts, analysis, and market intelligence. Likely tiered based on data depth and access levels.
- API Data Delivery: Data Direct API providing programmatic access to commodity intelligence for enterprise systems integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with full platform access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Agrimoney product offering
Product offeringCore offering
Agrimoney delivers global news, analysis, and price reporting on agricultural commodities and agribusiness, anchored by the Expana commodity intelligence platform. It provides independent benchmark pricing data across 900+ commodities, 36,000+ price series, and 2,000+ forecasted time series, with delivery via web platform, the Data Direct API, and AI-assisted insights through Expana IQ.
Product overview
Expana is a commodity intelligence platform offering a unified product portfolio consisting of the core Expana Platform (comprehensive database of commodity pricing data), the Data Direct API for system integrations, and Legacy Platforms (Mintec, Urner Barry, Feedinfo, and Stratégie Grains). The portfolio also includes Tropical Research Services for specialized tropical agricultural data. Key platform features include commodity price database (900+ commodities, 36,000+ price series), commodity price forecasts (2,000+ time series), cost models, commodity alerts, market analysis, weather and crop analytics, supply and demand analysis, and news. Expana IQ provides AI-powered intelligence capabilities. The company serves procurement, manufacturing, finance, and consulting roles across food, agriculture, and commodity markets.
Differentiator
Problem solved
Functional benefit
Brands
- Expana Platform: Comprehensive database of independent commodity pricing data and timely market information
- Data Direct API
- Expana IQ
- Expana Category Indices
- Expana Alerts
Products and services
- Expana Platform Web-based commodity intelligence platform providing independent pricing data and market information across 900+ commodities and 36,000+ price series for enterprise procurement, manufacturing, retail, and foodservice teams.
- Data Direct API API product delivering commodity pricing data, forecasts, and market intelligence directly into enterprise systems for automated workflows and integration.
- Legacy Platforms (Mintec, Urner Barry, Feedinfo, Strat\u00e9gie Grains) Retained legacy commodity intelligence platforms serving existing customers during platform transition, covering specialized market segments such as feed additives and grains/oilseeds.
- Tropical Research Services Specialized data and insights covering tropical soft commodities including cocoa, coffee, sugar, and related tropical agricultural markets.
- Expana IQ AI-powered intelligence feature that surfaces market signals and helps teams reach confident decisions faster through advanced analytics and knowledge retrieval across commodity data.
- Agrimoney News & Analysis Global news and analysis site covering what's happening in agricultural commodities and agribusiness, providing editorial coverage of commodity markets and price drivers.
Quantifiable outcome
- Manage risk better across complex product portfolios with timely, reliable data
- +3 more outcomes
Companies that use Agrimoney
Customer profileNamed customers9 records
Segments11 records
Ideal customer profiles4 records
Agrimoney technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature8 records
Agrimoney partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Agrimoney competitors and assessment
Company assessmentRegional players
- Rabobank Food & Agribusiness Research: Bank-affiliated research and analyst coverage of global agrifood commodities. Rabobank's reports overlap with Expana's market analysis in grains, dairy, and animal protein but are typically distributed as bank research rather than paid PRA subscriptions.
Direct peers
- Wood Mackenzie (Verisk): Commercial intelligence and price forecasting provider for energy and natural resources. Wood Mackenzie overlaps with Expana in commodity forecasting, supply-demand analytics, and subscription research for procurement and corporate strategy teams.
- Argus Media: Independent price reporting agency covering energy, fertilizers, and agricultural commodities with comparable IOSCO-compliant methodology. Argus directly overlaps with Expana in fertilizer, grains, and biofuel benchmarking, serving similar enterprise procurement and trading clients.
- DTN (Progressive Farmer): Agricultural market data, weather, and analytics provider serving farmers, traders, and agribusinesses. DTN overlaps with Expana in commodity pricing, weather/crop analytics, and news delivery for agrifood supply-chain participants.
- Fastmarkets: Price reporting agency covering metals, forest products, and agricultural commodities with IOSCO-assured methodologies. Fastmarkets competes head-to-head with Expana in grains, oilseeds, and soft commodities, and similarly sells subscription and API data products to enterprise procurement teams.
- S&P Global Commodity Insights (Platts): The dominant global Price Reporting Agency across energy, metals, and agrifood commodities. Platts benchmarks are the most widely referenced in physical and derivatives contracts, directly competing with Expana's IOSCO-assured pricing data in grains, oilseeds, and protein.
- CRU Group: Commodity research and price reporting firm covering fertilizers, metals, and agricultural inputs. CRU's fertilizer benchmarks and subscription intelligence overlap with Expana's Stratégie Grains heritage and feed/nutrient coverage for industrial buyers.
Broad incumbents
- Bloomberg L.P. Global financial data terminal bundling commodity pricing, news, and analytics. Bloomberg competes with Expana not as a specialist PRA but as a one-stop platform that many procurement, treasury, and trading desks already pay for, pressuring standalone PRA spend.
- LSEG (Refinitiv Commodities): London Stock Exchange Group's data and analytics division offering commodity benchmarks, futures, and analytics via Refinitiv. LSEG bundles commodity intelligence into broader workflow products that overlap with Expana's enterprise and financial-services buyer segments.
Emerging players
- Gro Intelligence: AI-driven agricultural data and forecasting platform covering crops, weather, and trade flows. Gro competes with Expana's weather/crop analytics and forecasts but as a newer entrant with a tech-native approach rather than legacy PRA methodology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Agrimoney social profiles
Digital presenceAgrimoney compliance and trust
Trust signalCompliance1 record
Agrimoney financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agrimoney leadership team
Management profileNumber of profiles
Agrimoney subsidiaries and ownership
Company hierarchySubsidiaries5 records
Agrimoney funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agrimoney M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agrimoney
What does Agrimoney do?
Agrimoney delivers global news, analysis, and price reporting on agricultural commodities and agribusiness, anchored by the Expana commodity intelligence platform. It provides independent benchmark pricing data across 900+ commodities, 36,000+ price series, and 2,000+ forecasted time series, with delivery via web platform, the Data Direct API, and AI-assisted insights through Expana IQ.
Is Agrimoney a public or private company?
Agrimoney is a private company. It is classified as unknown and is currently operating.
When was Agrimoney founded?
Agrimoney was founded in 2009. It employs 1 to 10 people.
Where is Agrimoney based?
Agrimoney is headquartered in London, United Kingdom, in the Europe region.
How does Agrimoney make money?
Two revenue lines are on record. Subscription Access are the primary driver. The others are API Data Delivery.
Who are Agrimoney's main competitors?
Rabobank Food & Agribusiness Research is listed as a regional player. Direct peers are Wood Mackenzie (Verisk), Argus Media, DTN (Progressive Farmer), Fastmarkets, S&P Global Commodity Insights (Platts) and CRU Group. Broad incumbents are Bloomberg L.P. and LSEG (Refinitiv Commodities). Gro Intelligence is listed as an emerging player.
Does Agrimoney have an API?
Yes. Data Direct API delivers actionable commodity data and intelligence straight into your systems. The API provides access to commodity pricing data, forecasts, and market intelligence for integration into enterprise systems.
What industry is Agrimoney in?
Agrimoney's product category is Commodity Intelligence / Price Reporting. Its primary akta.pro industry code is FSACAGAE, Commodities Research, with a secondary code of AFAAAFAO, Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links). Its NAICS code is 52316 and its SIC code is 700.