What Chobham Adventure Farm does

Chobham Adventure Farm is a privately held, single-site family attraction located in Chobham, Surrey (UK), founded in 2016 by Bean following his prior involvement with the London Olympics. The venue combines three core physical experiences — an indoor two-storey soft play area, outdoor activity zones (climbing tower, bouncy pillows, sandpit, zipline, donut slide), and a 14-species animal barn — under one operating roof, marketed to families with children aged 0-18. Ancillary revenue lines include an on-site café run by three full-time chefs, tiered birthday party packages, curriculum-linked school visits, an annual membership pass program, and a premium seasonal Magical Christmas Experience featuring real reindeer and one-to-one Father Christmas visits. Ticketing and party bookings are sold exclusively online via the Venpos booking system with a £2.50 per-booking fee, processed through the DOJO payment platform.

The business is operated by T.Hilling and Co.Limited as a family-run private limited company with 50+ staff across full-time, part-time, weekend, holiday-student, and seasonal event roles. Customer segments span four use cases — general family day-out visitors (primary), schools and nurseries, birthday party hosts, and Christmas-season visitors — with a horizontal segmentation approach. Go-to-market relies on direct online booking, organic social media (Facebook, Instagram), email marketing, and word-of-mouth from the local catchment within 10 minutes of the M3/M25 motorways; no third-party ticketing, travel-trade, or wholesale distribution is used. Sustainability investments (rainwater harvesting, solar panels on the animal barn, recycled packaging) and allergy-accommodating fresh food preparation are positioned as differentiators from typical soft-play competitors.

Revenue mechanics are diversified across one-time ticket sales (£7.95-£19.95 with weekday/weekend differential), subscription annual passes (£59-£249 for 6- or 12-month terms), per-child party packages (£29-£39), per-child school rates (from £8.50), on-site F&B, and premium seasonal Christmas tickets. There is no app, no API, no disclosed external funding, no parent company, and no public financial reporting; commercial technology is limited to standard SaaS booking, payment, and analytics tooling. The company is actively operating as of 2025 with marketing for the 2025 Magical Christmas Experience.

Name

Chobham Adventure Farm

Legal name

T.Hilling and Co.Limited

Website

https://chobhamadventurefarm.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Chobham Adventure Farm is a UK family attraction in Surrey offering indoor soft play, outdoor play, and a 14-species animal barn. It sells timed-entry tickets, tiered birthday party packages, annual passes, school visits, and a seasonal Magical Christmas Experience to families.

Ownership category

akta.pro rank

Product category

Children's Family Entertainment Center

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Educational Adventure Programs (Outdoor Education, Skill Development) (THAAAAAO)

Keywords

• Children's play center
• Family entertainment venue
• Indoor outdoor play
• Farm park attractions
• Children's party venue

Headquarters

HQ city

Chobham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Day Admission Tickets: Visitors purchase timed entry tickets online for specific sessions. Prices vary by age group and whether it's term time weekdays or weekends/holidays.
2. Annual Adventurer Passes: Recurring membership passes valid for 6 or 12 months, providing unlimited entry, food/drink discounts, party discounts, and event discounts. Target customers are frequent visitors and local families.
3. Party Packages: Hosted birthday parties with food (pizza, ice cream), party bags, play time, and VIP seating. Three tiers: Bronze (term time weekdays £29/child), Silver (weekends £35/child), Gold (includes animal barn meet & greet £39/child).
4. School Visits: Educational visits for school groups with curriculum-linked activities, animal interactions, and dedicated school areas. Priced from £8.50 per child with free adult ratios.
5. Food and Beverage: On-site cafe serving fresh, locally sourced hot and cold food including pasta, sausages, chicken strips, macaroni cheese, jacket potatoes, sandwiches, and homemade cakes. BBQ offerings during summer.
6. Christmas Experience Tickets: Premium ticketed Christmas event with Father Christmas visits, reindeer encounters, themed activities, and gift shop purchases. Separate ticketed event with potential for upselling.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Chobham Adventure Farm operates a single-site, family-focused children's play center and farm park in Chobham, Surrey, UK, combining indoor soft play, outdoor play equipment, and an animal barn housing 14 species. The venue sells day admission tickets, Annual Adventurer Passes (6- or 12-month subscriptions), tiered birthday party packages, curriculum-linked school visit programs, and runs a seasonal Magical Christmas Experience, supplemented by an on-site café serving freshly prepared, locally sourced food with allergy-friendly options.

Product overview

Chobham Adventure Farm is a family-focused children's play center and farm park offering a unified experience combining indoor soft play, outdoor play attractions, and an animal barn. The core offering centers on supervised play experiences for children from 1-18 years, with three age-appropriate play zones (under 3s, 3-4 years, and 4+). The business operates as a single venue with multiple activity modules: Indoor Soft Play and Outdoor Play serve as the primary play attractions, complemented by the Animal Barn for animal interactions and educational experiences. Ancillary services include a Food & Café for healthy meals and treats, Birthday Parties with three tiered packages (Bronze, Silver, Gold), School Visits with curriculum-linked programs, and an Annual Adventurer Pass membership. A seasonal Magical Christmas Experience extends the offering during winter holidays. The venue opened in 2016 and emphasizes sustainable operations and allergy-friendly food options.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Soft Play Two indoor play areas comprising a dedicated space for children aged 3 years and under with a ball pit, and a larger two-storey climbing frame for ages 4+ featuring slides including a 4-lane wavy racer slide, ball pit slide, and vertical red drop slide; aimed at families with young children seeking supervised active play.
• Outdoor Play Multiple outdoor play activities including a toddler trim trail, Sky Trail climbing tower, two large bouncy pillows, a secret sandpit with construction equipment, zipline racing, and a donut slide; aimed at families with children seeking outdoor active play.
• Animal Barn On-site animal barn home to 14 different types of animals ranging from tiny harvest mice to bulls, with daily meet-and-greets where visitors can stroke and interact with smaller animals; includes an education room for school curriculum links; aimed at families and school groups seeking educational animal interactions.
• Food & Café Fresh, locally sourced food offerings including hot meals (Pasta Bolognese, Sausage and Mash, Macaroni Cheese), cold options, sandwiches, jacket potatoes, vegetarian options, summer BBQ items, and handmade cupcakes, brownies, flapjacks, and cookies from the in-house pastry chef; supports allergy accommodations (gluten-free, dairy-free, nut-free); aimed at visiting families and party guests.
• Birthday Parties Organized hosted children's birthday parties in three tiers: Bronze (£29/child, term-time weekdays), Silver (£35/child, weekends, ages 4+), and Gold (£39/child, includes a 30-minute exclusive meet and greet in the Animal Barn); all tiers include homemade pizza, Marshfield Farm ice cream, VIP mezzanine seating, a personal party host, and party bags; minimum 10 children; aimed at parents planning children's birthday celebrations.
• School Visits Educational school trips with hands-on learning, a designated school area, discounted rates from £8.50 per child, exclusive animal barn meet and greet, an educational room in the animal barn, free pre-visit risk assessment, free coach parking, and one free adult place per 10 children; aimed at schools, nurseries, and educational groups seeking curriculum-aligned outings.
• Annual Adventurer Passes Recurring membership passes valid for 6 or 12 months offering unlimited entry, 10% off food and drink, 10% off parties, up to 20% off special events, no booking fees, and table reservations; prices range from £59 (6 months, toddlers) to £249 (12 months, children 5-18) depending on age and duration; aimed at frequent local visitors and families.
• Magical Christmas Experience Premium ticketed seasonal Christmas event featuring real reindeer, one-to-one visits with Father Christmas, Jingle Jesters musical entertainment, a Chief Elf Inventor activity in the Sorting Office, Wish Wardens wish collection, snowflake fights with elves, a toyshop present selection, reindeer food making, and full day farm access; running November-January; aimed at families seeking festive seasonal experiences with young children.
• Day Admission Tickets Timed-entry tickets purchased online for specific sessions, with prices varying by age group (infants free, toddlers, pre-school, children, adults, OAP/Blue Light/Military) and by term-time weekdays vs. weekends/holidays; a £2.50 per-booking fee applies; after-school "Play & Eat Deal" entry after 3pm with hot food or snack box at £7.95 per child (Mon/Thurs/Fri term time only); aimed at visiting families and groups.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered minor.

• Marshfield FarmminorOthersMarshfield Farm provides individual ice cream pots for birthday parties with three flavor options: Chocolate, Strawberry, and Vanilla. This is a food supply partnership for the party's catering offering.
• Shedload CreativeminorOthersWebsite design agency credited for designing the Chobham Adventure Farm website. Professional services relationship for digital presence.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Paultons Park: Larger Hampshire-based theme park (home of Peppa Pig World) operating rides, animals and family attractions — operates in the same UK family day-out category but at materially greater scale and with paid rides vs. Chobham's farm/play focus.
• Sundown Adventureland: Large Nottinghamshire theme park specifically targeted at under-10s, with rides, characters and indoor/outdoor play — same end-customer family segment as Chobham but at substantially larger scale and capital intensity.

Direct peers

• Odds Farm Park: Family farm park near Beaconsfield, Buckinghamshire combining animals, indoor soft play, outdoor adventure and seasonal events — same operating model, adjacent South East catchment to Chobham.
• Farmer Gow's: Working farm attraction in Oxfordshire with animal interactions, play areas and family-focused events — comparable farm-park business model and target demographic.
• Godstone Farm: Long-established farm park in Godstone, Surrey offering animal handling, indoor and outdoor play and family events — competes for the same Surrey family day-out demand as Chobham.
• Hobbledown Adventure Farm Park: Themed adventure farm park in Epsom, Surrey (with additional sites) blending indoor soft play, outdoor adventure, animals and immersive themed characters — directly comparable operating concept and target customer (families with young children).
• Matlock Farm Park: Derbyshire family farm park combining animals, indoor and outdoor play, birthday parties and seasonal events — same end-to-end business model as Chobham in a different UK region.
• Bocketts Farm Park: Working farm park in Leatherhead, Surrey combining indoor play, outdoor adventure and farm animals — essentially the same operational model as Chobham and located within the same Surrey catchment, making it the closest direct competitor.
• Marsh Farm (Essex): Family farm attraction in South Woodham Ferrers, Essex with animals, soft play, parties and seasonal events — directly comparable operating concept and target customer to Chobham.

Emerging players

• Battersea Park Children's Zoo: Compact urban children's zoo in central London offering animal encounters and family programming — partial overlap with Chobham's animal-encounter offering but without the indoor soft-play and outdoor adventure components.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ChobhamAdventureFarm
• Instagraminstagram.com/chobhamadventurefarm
• LinkedInlinkedin.com/company/chobham-adventure-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chobham Adventure Farm