What Bocketts Farm Park does

Bocketts Farm Park is a family-run working farm attraction located in Fetcham, Leatherhead, Surrey, United Kingdom, operating on a 180-acre site near M25 Junction 9. Founded in 1992 by Jane and James Gowing after 18 months of renovation work on derelict farm buildings, the business is now in its second generation of family management, with twin daughters Hannah and Becky Gowing taking operational responsibility in 2010. The park serves as a direct-to-consumer leisure and educational destination, welcoming families with children (primary segment), school and nursery groups (approximately 20,000 children annually), birthday party hosts, corporate and charity groups, elderly groups, and visitors with additional needs.

The core product is day admission to the farm park, offering access to hundreds of animals, indoor and outdoor play areas, and scheduled daily activities such as Pig Racing and Small Animal Encounters. The product portfolio extends across multiple revenue streams: tiered admission (Standard, Off-Peak, Event), subscription-style 5 Visit Passes and the newly launched Summer Pass (unlimited visits 18 July – 1 September 2026, photo-linked digital wallet passes), birthday party packages, school and group bookings, premium add-on activities (pony rides, tractor rides, quad bikes, water wars), four on-site food and beverage outlets, a gift shop, and gift cards. The supporting technology infrastructure includes a custom iOS and Android mobile app (launched 2024) with interactive maps, activity schedules, and in-app deals, plus geofencing for personalised guest experience, online booking with timed entry slots, and integrations with Nimbus Disability's Access Card scheme for accessibility bookings.

The business model is direct-to-consumer with a strong digital-first booking funnel (website and mobile app), supplemented by on-site ticketing, phone/email bookings for schools and groups, and on-site retail and F&B. Seasonal events (Summer Fun on the Farm, Wizards & Witches Week, A Magical Christmas) create repeat-visit cadence. Sustainability credentials include biomass heating, 80kW solar PV, rainwater harvesting, and regenerative farming, recognised by the NFAN Highly Commended Sustainability Award in January 2025. The company operates as Bocketts Farm Ltd., a private limited UK company with no external investors, with ownership and management concentrated within the Gowing family.

Name

Bocketts Farm Park

Legal name

Bocketts Farm Ltd.

Website

https://bockettsfarm.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Bocketts Farm Park is a family-run working farm attraction in Surrey, UK, offering day admission, animal encounters, play areas, F&B, and events to families, schools, and groups. Founded 1992, it operates a single 180-acre site near the M25 with 52 employees and a digital booking platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Fetcham, Leatherhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Day Admission Tickets: Primary revenue stream from sale of day tickets for farm park entry. Tickets are priced by age category (Adult, Senior, Child by age) with Standard, Off-Peak, and Event pricing tiers. Summer VAT savings scheme temporarily reduces prices June-September.
2. Summer Pass Memberships: Seasonal unlimited-visit passes valid from 18th July to 1st September 2026. Named individual passes with photo ID required, stored digitally in Apple or Android wallet. Covers unlimited farm access but not premium activities.
3. Food and Beverage: Revenue from four on-site food outlets: The Old Barn Tearooms Restaurant (homemade meals, 18th-century barn setting), The Cow Shed Coffee Shop (locally sourced Chimney Fire Coffee, cakes, sandwiches), The Greedy Goat (Italian pizzas), and The Snack Shack (grab-and-go snacks).
4. Gift Shop Sales: Retail revenue from gift shop offering soft toys, puzzles, pocket-money treats, books, games, homeware, greeting cards, and locally sourced food products including jams, chutneys, and honey.
5. Birthday Party Packages: Complete party packages including full-day farm entry, birthday feast in decorated party rooms, private Small Animal Encounters session, Bocketts Balloon, and free invitations. Optional extras include tractor rides, party bags, farmyard cake, adult food/drink, and alcohol.
6. School and Educational Group Visits: Educational visits for schools and nurseries including small animal encounters, tractor rides, farm tours, and pig racing. Priced per child with one free adult per 6 children. Deposits required at booking.
7. 5 Visit Passes: Multi-visit passes valid for one individual for five separate visits over one year. Available in all age categories, offering at least 20% savings on normal entry prices. Cannot be purchased online.
8. Gift Cards: Gift cards available in denominations from £15 to £100, valid for 2 years, redeemable for farm entry, food and drink, and gift shop. Can be topped up and used across multiple visits.
9. Premium Activities: Optional paid activities including Pony Rides (£3), Tractor and Trailer Rides (£2), Electric Quad Bikes/Diggers (£1), and Water Wars (£1). These are add-ons to base admission.
10. Group Bookings: Discounted admission for groups of 20+ people including charities, clubs, and corporate groups. Special rates for elderly groups and disabled groups with free carer admission.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels11 records

Core offering

Bocketts Farm Park is a family-run working farm attraction in Surrey operating a single-site venue offering day admission to see and feed farm animals, extensive indoor/outdoor play areas, daily activities (Pig Racing, Small Animal Encounters, Tractor Rides), and seasonal events. The business also sells multi-visit passes (Summer Pass, 5 Visit Pass), birthday party packages, school and group educational visits, and on-site food and beverage (Old Barn Tearooms, Cow Shed Coffee Shop, Greedy Goat, Snack Shack) and gift shop retail.

Product overview

Bocketts Farm Park is a family-run working farm offering a diverse portfolio of products and services centered around family leisure and educational experiences. The core offering is day admission tickets to the farm park providing access to animals, play areas, and daily activities. The product portfolio includes: admission tickets (Farm Park Admission, Summer Pass for unlimited summer visits, Group Admission, School Visits, and 5 Visit Passes); entertainment experiences (Birthday Party Packages, Seasonal Events including Summer Fun on the Farm, Wizards & Witches Week, and A Magical Christmas); and food & retail (The Old Barn Tearooms Restaurant, The Cow Shed Coffee Shop, The Greedy Goat pizza restaurant, Gift Shop, and Gift Cards). Play facilities are extensive with both included activities (The Playbarn, Big Kids Play Barn, Little Explorers, Jumping Pillows) and paid extras (Pony Rides at £3, Tractor Rides at £2, Farmula 1 Quad Bikes at £1, Pony Rides, Hare-Pin Racers). An official mobile app provides activity schedules, maps, and in-app deals. The business also offers an Accessibility Services add-on including wheelchair hire and companion tickets via Access Card integration.

Differentiator

Problem solved

Functional benefit

Brands

• The Old Barn Tearooms Restaurant: Restaurant set in an 18th-century barn serving homemade meals, light bites, and sweet treats including hearty brunches, farmhouse favourites, classic burgers, cakes, and coffees.
• The Cow Shed Coffee Shop
• The Greedy Goat
• The Snack Shack
• Bocketts Farm App

Products and services

• Farm Park Admission Day admission tickets to Bocketts Farm Park providing access to all farm animals, indoor and outdoor play areas, and daily activities including Pig Racing and Small Animal Encounters. Priced by age category with Standard, Off-Peak, and Event tiers and reduced prices under the Great British Summer Savings Scheme (25 June - 1 September).
• Summer Pass Unlimited-visit membership valid from 18th July to 1st September 2026. Named individual passes with photo ID, stored digitally in Apple or Android wallet. Covers unlimited farm access but not premium activities.
• 5 Visit Pass Multi-visit pass offering at least 20% savings on normal entry prices. Valid for one named individual for five separate visits within one year. Not available for online purchase.
• Group Admission Discounted admission for groups of 20 or more people when booked in advance. Includes reduced pricing for adults, seniors, children, and disabled visitors, plus dedicated rates for elderly groups, charities, clubs, and corporate events. Disabled carer admission is free.
• School and Nursery Educational Visits Educational group visits for schools and nurseries including Small Animal Encounters, Tractor Rides, Pig Racing, and farm tours. Approximately 20,000 school children visit annually. Pricing per child with one free adult per 6 children and £50 deposit required at booking.
• Birthday Party Packages Complete party packages including full-day farm entry, birthday feast in decorated party rooms, private Small Animal Encounters session, Bocketts Balloon, and free invitations. Optional extras include tractor rides, party bags, farmyard cake, adult food/drink, and alcohol. After-school party package available mid-week after 2:30pm during term time. Minimum 10 children.
• Gift Cards Gift cards available in denominations from £15 to £100, valid for 2 years, redeemable for farm entry, food and drink, and gift shop. Can be topped up and used across multiple visits.
• The Old Barn Tearooms Restaurant Full-service restaurant set in an 18th-century barn serving homemade meals, light bites, hearty brunches, farmhouse favourites, classic burgers, cakes, and coffees. Located opposite farm entrance with seasonal and dietary options including vegetarian, vegan, and gluten-free.
• The Cow Shed Coffee Shop Coffee shop in main barn offering locally sourced Chimney Fire Coffee, homemade cakes, snacks, ice creams, and grab-and-go options like sandwiches and salads. Hot takeaway lunches served on weekends and school holidays.
• The Greedy Goat Italian pizza restaurant serving freshly cooked pizzas with toppings including Margherita, Pepperoni, and signature Greedy Goat pizza with goat's cheese. Also serves Marshfield Farm award-winning ice cream. Open weekends and school holidays near outdoor play areas.
• The Snack Shack Quick bites and refreshments outlet offering grab-and-go snacks, cold drinks, and treats. Open weekends and school holidays only.
• Gift Shop Retail shop offering soft toys, puzzles, pocket-money treats, books, games, homeware, greeting cards, and locally sourced food products including jams, chutneys, and honey. Open daily 10am-5pm without farm entry fee.
• Summer Fun on the Farm Annual summer event featuring Fairies and Gnomes Trail, Craft Corner, Bubble Discos, Panning for Gold, Water Wars, and extended outdoor play. Runs 18th July to 1st September.
• Wizards & Witches Week October Half Term event featuring Reptile Roadshow, Science and Slime Shows, Spooky Stamp Trail, Creepy Craft Corner, Pumpkin Village, and Halloween Disco.
• A Magical Christmas Christmas event featuring Father Christmas visit with elves, Santa Express trailer ride, Premium Christmas Ticket with Bear Workshop activity, and professional family photos.
• Accessibility Services Inclusive services including free wheelchair hire, disabled parking, accessible toilets, adult changing facilities on request, assistance dog welcome policy, and Essential Companion tickets via Nimbus Access Card integration.
• Bocketts Farm Mobile App Free official app for iOS and Android providing activity schedules, interactive park map with way-finding, food and drink menus, and special in-app deals, with integrated geofencing and Firebase/Keen IO analytics.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• European Agricultural Fund for Rural DevelopmentcoreOthers · 1 October 2019Bocketts Farm is a Demonstration Area under the European Agricultural Fund for Rural Development, Europe investing in rural areas. The designation recognises the farm's role in delivering farm activity sessions, demonstrations, and educational visits. Opened October 2019.
• MailchimpcoreGTM or Marketing PartnerMailchimp is used as the marketing automation platform for Bocketts Farm's email newsletter and marketing communications. By subscribing to the newsletter, users acknowledge that their information will be transferred to Mailchimp for processing. This partnership supports customer engagement, event announcements, and special offers distribution.
• Nimbus Disability (Access Card Scheme)coreStrategic or Co-development PartnerBocketts Farm is partnered with Nimbus Disability's Access Card scheme, which simplifies access for visitors with additional needs. Visitors with an Access Card or Bocketts Farm Digital Access Pass (DAP) featuring +1 or +2 symbols can book free Essential Companion tickets. The DAP is free and lasts 3 years, with option to upgrade to full Access Card (£15 for 3 years).
• Facebook (Meta)minorGTM or Marketing PartnerFacebook is used as an advertising network for delivering targeted advertisements and marketing communications to potential visitors.
• Farms For SchoolsminorGTM or Marketing PartnerFarms For Schools is an educational resource organisation that connects schools with farm visit opportunities. Partnership supports referrals and provides educational credibility for Bocketts Farm's school visit programme.
• Countryside LearningminorGTM or Marketing PartnerCountryside Learning is a network providing educational resources and experiences related to rural life and farming. Partnership enhances educational legitimacy and referral channels for school visits.
• Tutor HouseminorGTM or Marketing PartnerEducational resource provider included in teacher resources section, supporting curriculum-aligned materials for school visit preparation and follow-up activities.
• Leaf EducationminorGTM or Marketing PartnerLeaf Education provides educational resources connecting children with farming and food production. Partnership supports educational visit programme and curriculum alignment.
• TripadvisorminorGTM or Marketing PartnerTripadvisor logo displayed on website linking to attraction reviews and ratings. Provides social proof and third-party validation for potential visitors researching the attraction.
• National Farm Attractions Network (NFAN)minorOthersNFAN is the industry body for farm attractions with over 300 members. Membership provides industry recognition, best practice sharing, and annual awards. Bocketts Farm holds the NFAN Highly Commended award for Sustainability 2025.
• Dorking BreweryminorOthersLocal brewery supplying Dorking Brewery Lager and Dorking Brewery IPA available as optional extras for birthday party packages and adult refreshments.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Odds Farm Park: Family farm park in Buckinghamshire combining hands-on animal encounters, indoor/outdoor play, and seasonal events—comparable operating model, target audience, and revenue structure to Bocketts Farm.
• Barleylands Farm Park: Essex-based farm park and craft village combining animal encounters, play, seasonal events, and on-site F&B—similar diversified farm-attraction operating model and family day-out positioning.
• Pennywell Farm: Devon farm park focused on hands-on animal experiences and family entertainment with seasonal events—closely comparable product offering and visitor demographic.
• Godstone Farm: Surrey-based working farm park offering animal encounters, play areas, and seasonal events for families—nearest geographic direct competitor to Bocketts Farm with a very similar product mix and school-visit programme.
• Cotswold Farm Park: Adam Henson-led working farm attraction in the Cotswolds with rare-breed livestock, play barns, and educational visits—closely comparable agritourism proposition with similar school-group and family day-out emphasis.
• National Forest Adventure Farm: Staffordshire farm attraction combining animals, massive indoor/outdoor play, and seasonal events—comparable all-weather farm park with strong school-visit and birthday-party programmes.
• White Post Farm: Nottinghamshire farm park with extensive animal collections, indoor and outdoor play, and educational programming—directly comparable day-visitor farm attraction serving families and schools.
• Matlock Farm Park: Derbyshire farm park featuring animal encounters, play areas, and family activities—smaller-scale direct competitor with comparable operating profile to Bocketts Farm.

Emerging players

• Hobbledown: Themed adventure farm parks in Surrey and other locations with animal interactions, indoor play, and immersive theming—overlaps with Bocketts' family day-out and seasonal-event model but with a stronger experiential/themed positioning.

Broad incumbents

• Folly Farm: Large Pembrokeshire visitor attraction combining a working farm, zoo, vintage funfair, and indoor play—broader incumbent with overlapping farm-park elements and significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BockettsFarm
• Facebookfacebook.com/BockettsFarm
• Instagraminstagram.com/bockettsfarm
• LinkedInlinkedin.com/company/bocketts-farm-park

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bocketts Farm Park