Navigator Travel & Tourist Services

What Navigator Travel & Tourist Services does

Navigator Travel & Tourist Services Ltd is a privately held, Athens-based travel agency and destination management company founded in 1962 by Anastasios Stylianopoulos and currently led by Andreas Stylianopoulos. The firm operates at the intersection of cruise distribution and inbound tourism, serving as the exclusive representative for Royal Caribbean International, Celebrity Cruises, and Azamara Cruises in Greece and Bulgaria, and as the exclusive representative for Celebrity and Azamara in Cyprus. It complements these exclusive partnerships with strategic distribution agreements covering approximately 17 additional cruise brands spanning ocean, river, expedition, yacht, and luxury segments, including Oceania, Silversea, Viking, Ponant, Explora Journeys, Virgin Voyages, Paul Gauguin, SeaDream, Variety Cruises, and others. End customers include individual cruise travelers, corporate groups requiring conference and incentive travel services, and inbound cruise passengers requiring ground handling in Greek ports, the latter served via the Navigator Shorex subsidiary.

The company's primary technology asset is navigator.gr, positioned as Greece's first online cruise shop and powered by the third-party Bookwize booking engine. The platform aggregates cruise inventory across the full multi-line portfolio with search, filtering, and online reservation functionality, complemented by destination guides, ship descriptions, and itinerary content. Supporting distribution channels include a central Athens office, telephone and email reservations, and presence across Facebook, Instagram, LinkedIn, Twitter, and YouTube, plus an email newsletter for promotional offers. The company holds ISO 9001:2008 certification, IATA accreditation, and a Greek Ministry of Tourism operating license.

Revenue is generated through transaction-based commissions on cruise, airline, and hotel bookings, supplemented by professional services fees for inbound tourism, conference organization, VIP handling, and ground handling at Greek cruise ports via Navigator Shorex. The firm operates with a small team (11-50 employees) and has remained privately held under family ownership since inception, with no disclosed institutional funding.

Name

Navigator Travel & Tourist Services

Legal name

Navigator Travel & Tourist Services Ltd

Website

https://navigator.gr

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Navigator Travel & Tourist Services is a privately held Athens-based travel agency founded in 1962 that acts as the exclusive Greek and Bulgarian representative for Royal Caribbean, Celebrity, and Azamara, distributing 20+ cruise lines via its navigator.gr online platform and serving cruise travelers, corporate groups, and inbound tourists.

Ownership category

akta.pro rank

Product category

Travel Agency and Cruise Tour Operator

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB)

akta.pro secondary industries

Cruise Shore Excursion Operators & Port Services (Agency-led) (THAKAKAJ), Shore Excursion & Port Services Operators (THAKAEAE), Cruise Planning & Booking (HSACAKAE), Cruise Retail Travel Agencies (THAKABAF)

Keywords

• Cruise booking agency
• Destination management services
• Inbound tourism Greece
• Airline ticketing services
• Hotel reservation services

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cruise Sales Commission: Revenue generated through commission-based sales of cruises from partnered cruise lines including Royal Caribbean, Celebrity Cruises, Azamara, Oceania, Silversea, and others. Acts as exclusive and preferred agent for major cruise companies.
2. Airline Ticketing: Issuance and sale of domestic and international airline tickets, securing competitive pricing from established airline companies worldwide.
3. Hotel and Accommodation Services: Booking services for hotels and accommodation providers globally, offering competitive rates for individual and group travel.
4. Inbound Tourism Services: Destination management services including VIP reception, conference organization, incentive programs, special interest tourism, and ground handling for cruise ships at Greek ports.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Navigator Travel & Tourist Services is a Greece-based destination management company and travel agency founded in 1962 that sells cruises from 20+ partner cruise lines through its online booking platform (navigator.gr) and physical Athens office. It is the exclusive representative for Royal Caribbean International, Celebrity Cruises, and Azamara Cruises in Greece and Bulgaria, and also provides airline ticketing, hotel booking, conference organization, VIP services, incentive travel, special interest tourism, and shore excursion services at Greek ports through its Navigator Shorex division.

Product overview

Navigator Travel & Tourist Services Ltd is a Greece-based travel agency and tour operator founded in 1962, specializing in cruise sales and travel services. The company operates a comprehensive online cruise booking platform (navigator.gr) as its primary digital product, enabling customers to search, compare, and book cruises from 20+ partner cruise lines including Royal Caribbean, Celebrity Cruises, Azamara, Oceania, Silversea, Viking, and others. The platform offers cruise packages, airline ticketing, hotel bookings, alternative accommodations, conference and VIP services, incentive travel, special interest tourism, and shore excursion services through its Navigator Shorex division. The company serves as exclusive representative for Royal Caribbean, Celebrity Cruises, and Azamara in Greece and Bulgaria, and maintains strategic partnerships with additional cruise operators across ocean, river, expedition, and yacht segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Cruise Sales Platform

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

22 partnerships are on record, tiered core and major.

• Royal Caribbean InternationalcoreChannel Partner/ Reseller/ DistributorExclusive representative for Greece and Bulgaria. Navigator has held this exclusive representation since 1962 and is trusted by Royal Caribbean as a key partner in the region.
• Celebrity CruisescoreChannel Partner/ Reseller/ DistributorExclusive representative for Greece and Bulgaria, and exclusive representative for Cyprus. Long-standing partnership with Celebrity Cruises.
• Azamara CruisescoreChannel Partner/ Reseller/ DistributorExclusive representative for Greece and Bulgaria, and exclusive representative for Cyprus.
• Oceania CruisesmajorChannel Partner/ Reseller/ DistributorSelected partner/strategic partner in Greece, offering Oceania cruise packages through Navigator.
• Silversea CruisesmajorChannel Partner/ Reseller/ DistributorStrategic partner in Greece for Silversea luxury expedition cruises.
• Explora JourneysmajorChannel Partner/ Reseller/ DistributorStrategic partner in Greece for Explora Journeys cruise experiences.
• Ponant Yacht Cruises & ExpeditionsmajorChannel Partner/ Reseller/ DistributorStrategic partner in Greece for Ponant expedition and yacht cruises.
• Viking CruisesmajorChannel Partner/ Reseller/ DistributorStrategic partner in Greece for Viking river and ocean cruises.
• SeaDream Yacht ClubmajorChannel Partner/ Reseller/ DistributorStrategic partner in Greece for SeaDream intimate yacht cruising experience.
• Paul Gauguin CruisesmajorChannel Partner/ Reseller/ DistributorStrategic partner in Greece for Paul Gauguin South Pacific cruises.
• Lueftner Cruises (Luftner River)majorChannel Partner/ Reseller/ DistributorStrategic partner in Greece for Luftner River (AmaWaterways) European river cruises.
• A-Rosa River CruisesmajorChannel Partner/ Reseller/ DistributorStrategic partner in Greece for A-Rosa European river cruise experiences.
• Cruceros AustralismajorChannel Partner/ Reseller/ DistributorStrategic partner in Greece for Australis Patagonia and Antarctica expedition cruises.
• Sea Cloud CruisesmajorChannel Partner/ Reseller/ DistributorStrategic partner in Greece for Sea Cloud tall ship sailing experiences.
• Variety CruisesmajorChannel Partner/ Reseller/ DistributorStrategic partner in Greece for Variety Cruises small ship experiences.
• Virgin VoyagesmajorChannel Partner/ Reseller/ DistributorStrategic partner in Greece for Virgin Voyages adult-oriented cruise experiences.
• IATAmajorStrategic or Co-development PartnerMember of International Air Transport Association, enabling airline ticketing services.
• SETEmajorStrategic or Co-development PartnerMember of Association of Greek Tourism & Travel Enterprises.
• CLIAmajorStrategic or Co-development PartnerMember of Cruise Lines International Association, the world's largest cruise industry trade organization.
• HATTAmajorStrategic or Co-development PartnerMember of Hellenic Association of Travel & Tourist Agencies.
• METRON TOURISMmajorStrategic or Co-development PartnerMember of METRON TOURISM association.
• American-Hellenic Chamber of CommercemajorStrategic or Co-development PartnerMember of the American-Hellenic Chamber of Commerce for business networking and trade development.

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Avoya Travel: US cruise and leisure travel agency network focused on cruise vacations with preferred-supplier relationships across multiple cruise brands — comparable as a multi-line cruise-focused agency with strong online booking capabilities.
• Bolsover Cruise Club: Established UK cruise-specialist agency with a long operating history and partnership with multiple premium cruise lines — a comparable cruise-focused retail travel agency with similar exclusive/preferred line relationships and a loyalty-driven customer base.
• Dream Vacations / CruiseOne: Largest cruise-franchise agency network in North America selling across all major cruise lines under a home-based advisor model — comparable as a cruise-specialist retail channel with multi-line supplier relationships.
• Cruise118: UK cruise-only online travel agency selling cruise inventory across numerous ocean and river cruise brands, very similar business model to Navigator's online-first cruise shop approach with multi-line catalog.
• Iglu Cruise: One of the UK's largest cruise-specialist travel agencies selling cruises across multiple ocean, river and expedition cruise lines, with both online and telephone sales channels — directly comparable to Navigator's multi-line online booking model and exclusive supplier relationships.
• ROL Cruise: Australia's largest cruise-specialist retail agency with exclusive representation of multiple premium cruise lines — a strong analog to Navigator's exclusive territory model (Royal Caribbean/Celebrity/Azamara) applied in a different geography.
• CruisesOnly: Australian cruise-only online retailer offering multi-brand cruise inventory — direct comparator to Navigator's online cruise shop model.

Broad incumbents

• Hays Travel: One of the UK's largest independent travel agency chains with a strong cruise franchise, operating as a multi-product travel retailer — broader incumbent in the same cruise-retail channel category as Navigator.

Regional players

• Celestyal Cruises: Greek-domiciled cruise line specializing in Aegean and Eastern Mediterranean itineraries — another regional peer operating in Navigator's home Greek cruise market and listed as one of Navigator's supplier partners.
• Variety Cruises: Greek-headquartered small-ship cruise line offering boutique Mediterranean and worldwide itineraries — a regional peer in Navigator's home Greek market and one of Navigator's partner cruise lines, sharing the same destination ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NavigatorTravel
• YouTubeyoutube.com/user/NavigatorTravel?feature=watch
• Facebookfacebook.com/NavigatorTravel
• LinkedInlinkedin.com/company/navigator-travel-&-tourist-sevices-ltd
• Instagraminstagram.com/navigatortravel

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Navigator Travel & Tourist Services