METRO TOURISM LTD

What METRO TOURISM LTD does

METRO TOURISM LTD, operating commercially as Metro Bulgaria (legal entity Метро Тур България ЕООД, EIK 206557410), is a Bulgaria-based private limited company founded in 1992 and headquartered in Sofia at ul. Struga 5A. The company is the Bulgarian partner and authorized representative of the Turkish bus operator Metro Turizm Seyahat (Метро Туризъм Сеяхат), and provides international passenger bus transport services between Bulgaria and Turkey. It operates under International Passenger Transport License No. 10888.

The company's service portfolio centers on five core route pairs connecting major Bulgarian cities (Sofia, Plovdiv, Varna, Bourgas, and Ruse) with Turkish destinations (primarily Istanbul and Bursa). Distribution is multi-channel: a web booking platform at metrobulgaria.bg with real-time seat selection, a multilingual interface (Bulgarian, English, Turkish), free iOS and Android mobile applications, and a network of more than 15 ticket offices and cash desks across Bulgarian cities including Sofia, Plovdiv, Varna, Bourgas, Ruse, Haskovo, Shumen, Dobrich, Razgrad, Silistra, Targovishte, Omurtag, Tervel, Kardzhali, and Sunny Beach. A registration-based loyalty program offering discounts and free tickets on accumulated trips is also in place.

Metro Bulgaria's revenue model is straightforward transaction-based: it earns per-ticket revenue on each international bus journey, with prices publicly listed at booking and including VAT where applicable. The customer base is exclusively retail (individual travelers and small groups), served directly without intermediaries. The fleet, drivers, stewards, and on-board amenities (free Wi-Fi, hot and cold beverages) are positioned as part of the value proposition, though the operational fleet is ultimately provided under the Metro Turizm brand and partnership structure. Headcount is reported at 5 employees, indicating a lean administrative footprint relative to the physical office network.

Name

METRO TOURISM LTD

Legal name

Метро Тур България ЕООД

Website

https://metrotourism.bg

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

METRO TOURISM LTD (Metro Bulgaria) is a Sofia-based private operator of international passenger bus services between Bulgaria and Turkey, running five route pairs (Sofia, Plovdiv, Varna, Bourgas, Ruse to Istanbul) under license from its Turkish parent Metro Turizm Seyahat. It sells tickets via website, mobile app, and 15+ city offices.

Ownership category

akta.pro rank

Product category

International Passenger Bus Transportation

NAICS

Interurban and Rural Bus Transportation (48521), Other Transit and Ground Passenger Transportation (48599)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Express Coach Services (Limited-Stop/Premium) (THAIADAD)

akta.pro secondary industry

Airport Express & Intercity Shuttle Operators (TLAFAFAC)

Keywords

• International bus transport
• Passenger transport services
• Cross-border bus travel
• Intercity bus tickets
• Bus ticket booking

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Bus ticket sales (passenger transport): Metro Bulgaria generates revenue through the sale of international bus tickets along routes between Bulgaria and Turkey. Tickets are sold via the company's own website, mobile application, and physical ticket offices. The company holds International Passenger Transport License No. 10888 for bus transport operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

METRO TOURISM LTD (operating as Metro Bulgaria / Метро Тур България ЕООД) is the Bulgarian partner of Turkish bus company Metro Turizm Seyahat, providing international passenger bus transport services between Bulgarian cities (Sofia, Plovdiv, Varna, Bourgas, Ruse, and others) and Turkish destinations including Istanbul and Bursa. The company sells bus tickets directly to passengers via its own multilingual website, a free iOS/Android mobile application, and a network of physical ticket offices across Bulgaria, operating under International Passenger Transport License No. 10888.

Product overview

METRO TOURISM LTD operates as a bus transport company providing international passenger services between Bulgaria and Turkey. The company offers a multi-channel product portfolio consisting of: (1) Metro Bulgaria Online Bus Ticket Platform - the core web-based booking system for routes to Istanbul and Bursa; (2) Metro Bulgaria Mobile Application - a free iOS/Android app for ticket purchasing and schedule information; (3) Physical ticket offices across Bulgarian cities; and (4) A loyalty program for repeat customers. The service portfolio covers major Bulgarian cities (Sofia, Plovdiv, Varna, Burgas, Ruse, and others) with regular international bus connections to Turkey.

Differentiator

Problem solved

Functional benefit

Products and services

• Metro Bulgaria Online Bus Ticket Platform Web-based booking platform allowing individual passengers to search, select seats in real time, and purchase international bus tickets for routes between Bulgaria (Sofia, Plovdiv, Varna, Bourgas, Ruse) and Turkey (Istanbul, Bursa). Payment accepted via bank card or bank transfer. Multilingual interface in Bulgarian, English, and Turkish.
• Metro Bulgaria Mobile Application Free mobile application available on iOS and Android that allows individual travelers to purchase bus tickets, view schedules, access route information, and locate the nearest ticket office across Bulgaria.
• Metro Bulgaria Physical Ticket Offices and Cash Desks In-person ticket sales network comprising 17+ offices and cash desks in Bulgarian cities including Sofia (central office and Serdika Bus Station), Plovdiv, Varna, Bourgas, Ruse, Haskovo, Shumen, Dobrich, Razgrad, Silistra, Targovishte, Omurtag, Tervel, Kardzhali, and Sunny Beach. Some offices operate extended hours up to 23:30.
• Metro Bulgaria Loyalty Program Customer registration-based loyalty program that rewards repeat passengers with discounts and complimentary bus tickets based on the cumulative number of trips purchased through the platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Metro Turizm Seyahat (Метро Туризъм Сеяхат)coreChannel Partner/ Reseller/ DistributorМетро Тур България ЕООД is the Bulgarian partner and authorized representative of the Turkish bus company Metro Turizm Seyahat for international passenger transport operations. The company was initially established with the regular Sofia-Istanbul bus route and has gradually expanded its fleet and the number of international routes to the Republic of Turkey under this partnership. Metro Bulgaria operates under the Metro Turizm brand in Bulgaria.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Busfor: Online bus ticketing platform aggregating multiple intercity bus operators in Eastern Europe and CIS. Comparable as a digital distribution channel for intercity bus tickets, though predominantly serving the Russian market.

Regional players

• Lux Express: Intercity bus operator focused on the Baltic and Russia-Europe corridors. Comparable premium intercity bus service model with online booking and on-board amenities, though serving a different geographic region.

Broad incumbents

• FlixBus: Pan-European intercity bus operator with a tech-led platform and operator-network model. Comparable on the scheduled intercity bus business model and digital booking experience, though operating at much larger scale and broader geography.
• Eurolines: European international coach network aggregating cross-border bus services across multiple countries. Comparable in the international scheduled bus segment serving tourist and VFR travel.

Others

• 12Go: Multi-modal travel booking platform covering buses, trains, ferries, and flights across Southeast Asia and beyond. Comparable as a digital aggregator competing for cross-border bus bookings, though operating in a different primary region.
• Bilet.bg: Bulgarian online travel agency aggregating bus, rail, and air tickets. Comparable as a digital distribution channel competing for Bulgaria-Turkey bookings, though it is a marketplace rather than a carrier.

Direct peers

• Kamil Koç: Major Turkish intercity bus operator offering routes across Turkey and selected international services. Shares the same long-distance intercity bus model with on-board amenities and online booking.
• Pamukkale Turizm: Established Turkish intercity bus operator covering a wide route network within Turkey. Comparable scheduled intercity bus model with on-board amenities and online booking.
• Union Ivkoni: One of the largest Bulgarian intercity and international bus operators, serving many of the same Bulgarian cities as Metro Bulgaria with similar ticket office and online booking infrastructure.
• Metro Turizm Seyahat: The Turkish parent company and brand behind Metro Bulgaria. Operates the same cross-border routes from the Turkish side with the same fleet and service standards, making it the most direct operational and brand-level comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/metro-tourism-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about METRO TOURISM LTD