Fancy Films

What Fancy Films does

Fancy Films (Fancy Films Pty Ltd) is a Melbourne-based boutique creative content agency founded in 2002 by Keryn Nossal. The company delivers end-to-end video production services — including filming, editing, animation, motion graphics, drone/aerial imagery (Fancy Fly), photography, voice-over, live streaming, documentary, podcasting, branding, copywriting, and creative consulting — to government agencies, universities, healthcare providers, large corporates, and not-for-profit organizations across Australia and selectively in the Asia-Pacific region. It holds a CASA-certified drone division operating a DJI fleet (Inspire 2, Mini 3 Pro) and an in-house voice-over studio.

The company operates a project-based professional services model with bespoke quotes and proposals per engagement, and no publicly disclosed pricing. Its go-to-market is direct and sales-led, anchored by a 20+ year portfolio of enterprise and government clients (Metro Trains Melbourne, Victoria's Big Build, University of Melbourne, Monash, NAB, Australia Post, Coles, KPMG, Austin Health, Peter MacCallum) and amplified by B Corp certification (since 2020, re-certified 2023 with a B Impact Score of 116.6) and a formal "Designed to Give" commitment of 5%+ time to pro-bono services. The privately held, bootstrapped firm is founder-owned and operates a sub-brand/community initiative called Republic of Fancy, which convenes social impact filmmakers around feature-length documentary and campaign projects.

Name

Fancy Films

Legal name

Fancy Films Pty Ltd

Website

https://fancyfilms.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Fancy Films is a Melbourne-based boutique creative content agency founded in 2002 that delivers end-to-end video production, animation, drone, and creative consulting services to Australian government, universities, healthcare providers, corporates, and not-for-profits.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Graphic Design Services (541430), Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

akta.pro secondary industries

Motion Graphics & Title Design (MPADACAD), Motion Graphics & Broadcast Design (MPAHACAC)

Keywords

• Video production services
• Aerial drone cinematography
• Corporate video content
• Documentary film production
• Creative content agency

Headquarters

HQ city

St Kilda, VIC

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Video Production Services: Project-based professional services including corporate videos, commercial content, branded video, documentaries, training videos, animations, event coverage, and promotional content. Clients include government agencies, universities, corporations, and not-for-profits. Quotes, proposals, and contracts handled separately per project.
2. Creative Consulting: Consulting services for brand refresh to full production roadmap, strategy development, and creative concept refinement.
3. Creative Consulting Services: Collaborative consulting to refine concepts, build strategy and unlock new creative possibilities, from light brand refresh to full production roadmap.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Fancy Films is a boutique creative content agency providing end-to-end video production services for government agencies, universities, healthcare providers, corporates, and not-for-profit organisations. Core offerings include filming, editing, animation, CASA-certified drone aerial imagery (Fancy Fly), photography, documentary production, motion graphics, copywriting, voice-over, live streaming, podcasting, branding, graphic design, and creative consulting. The agency delivers purpose-driven, award-winning content primarily in Australia with some Asia-Pacific reach.

Product overview

Fancy Films is a boutique creative content agency offering a comprehensive suite of video production and creative services. Their portfolio is organized around core production capabilities including Filming, Editing, Animation (Motion Graphics), Photography, Documentary, and specialized services such as Drone/Aerial Imagery (Fancy Fly), Branding, Copywriting, Voice-Over, Live Streaming, Video News Releases, Podcasting, Graphic Design, Creative Consulting, and TVCs. These services are delivered as an integrated, end-to-end offering with over 20 years of production experience. The company also operates 'Republic of Fancy,' an initiative that serves as a community of social impact filmmakers focused on documentary projects and campaigns for positive social change. The company is certified B-Corp and emphasizes purpose-driven storytelling across corporate, government, non-profit, and arts sector clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Filming
• Editing
• Animation
• Fancy Fly (Aerial Drone Imagery)
• Photography
• Motion Graphics
• Branding
• Documentary
• Copywriting
• Voice-Over
• Live Streaming
• Video News Releases
• Podcasting
• Graphic Design
• Creative Consulting
• TVCs
• Republic of Fancy

Quantifiable outcome

• B Impact Score of 116.6 (vs median 50.9 for ordinary businesses)
• +2 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• B Lab Australia & Aotearoa New ZealandcoreStrategic or Co-development PartnerB Corp certification body providing certification and community. Fancy Films certified as B Corporation since June 2020 (re-certified 2023) with business model 'Designed to Give'. Active in B Corp Assembly events and B Lab case study video production (29 videos for Behind the B course).
• Melbourne Indigenous Transition School (MITS)coreStrategic or Co-development PartnerOngoing partnership including video production, funding and awareness content. Pro bono support continuing proudly. Produced 22 videos for MITS in one year. Partnership includes gala event videos, student stories, and fundraising content.
• Sacred Heart MissioncoreStrategic or Co-development PartnerOngoing pro-bono work including mini documentary about The Women's House in St Kilda, promotional videos featuring different services, animation, and event content. Campus of Care launch video gained huge social media traction.
• University of MelbourneflagshipStrategic or Co-development PartnerOfficial partner status. Ongoing partnership producing factual content about important work including pandemic, health, science, and new strategies. Produces content for AIID and other university initiatives.
• Bluearth FoundationminorStrategic or Co-development PartnerPro bono short film highlighting work Bluearth does with schools and communities building movement into everyday life, including work with MITS students.
• Dying with Dignity VictoriaminorStrategic or Co-development PartnerCreated series of short videos for lobbying for better legislation around end of life care, highlighting efforts and impact through personal stories.
• Wesley College MelbourneminorStrategic or Co-development PartnerPartnership in Yiramalay program documenting unique partnership between Aboriginal people of Fitzroy Valley Community in Kimberley, Western Australia and Wesley College Melbourne community.
• KinawayminorStrategic or Co-development PartnerPro bono video highlighting incredible work within First Nations textile, arts and fashion. Kinaway helps Aboriginal and Torres Strait Islander businesses in Victoria thrive.
• Out For AustraliaminorStrategic or Co-development PartnerPro bono video highlighting vision to create Australia where every LGBTIQ student and aspiring professional is confident to be authentic self in workplaces that celebrate diversity.
• The Thin Green Line FoundationminorStrategic or Co-development PartnerPro bono 2-minute line animation with ambassador Dame Jane Goodall asking for support. Foundation provides vital support to wildlife rangers on front-line of global conservation.
• The Annie EffectminorStrategic or Co-development PartnerPro bono short film about Can Too Run and Swim founder Annie Crawford reflecting on experience of starting the foundation and empowering culture she manifested.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Guilty Content: Australian content production agency specialising in brand stories, corporate video and digital content for enterprise clients; comparable boutique positioning and service mix.
• The Hallway: Australian boutique creative content agency producing brand films, commercials and digital content for enterprise and government clients; closely comparable in size, boutique positioning and creative-led service model to Fancy Films.
• Filmgraphics: Melbourne-based video production company offering corporate, commercial and branded video content for government, corporate and not-for-profit clients; directly comparable services and customer profile.
• Hooligan Studios: Sydney-based creative video and content production agency producing brand films, animation and digital content for corporate and government clients; direct competitor in the Australian boutique production market.
• Sweatshop Studios: Australian production studio delivering branded content, commercials and digital video with in-house production; comparable boutique agency model serving similar enterprise/brand clients.

Emerging players

• Buck Design: Global design and motion graphics studio with animation and motion design services overlapping Fancy Films' Animation/Motion Graphics offering; partial overlap focused on the higher-end animation subset.
• Dept® Melbourne: Digital-first creative and technology agency with APAC presence producing brand content, video and digital experiences; overlapping on the digital content side though more technology-platform-led.

Broad incumbents

• TBWA Melbourne: Global network agency with Melbourne office offering advertising, content production and creative services; competes for corporate video and TVC work though as part of a wider communications portfolio.
• Leo Burnett Melbourne: Major Australian advertising network agency producing TVCs, branded content and digital video for large enterprise clients; competes for the same video production budgets though as part of a full-service ad agency offering.
• BMF Australia: One of Australia's largest independent creative agencies offering integrated advertising including video production for major enterprise and government clients; broader scale and portfolio, but overlaps on video/TVC production for similar buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FancyFilms
• LinkedInlinkedin.com/company/fancy-films
• Instagraminstagram.com/fancyfilms

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fancy Films