Reliable Plumbing and Heating
Reliable Plumbing and Heating is a family-owned plumbing, HVAC, and home generator service company founded in 1949 in Midland, Michigan, serving residential and commercial customers across Mid-Michigan and lower Michigan with direct-to-consumer field service.
- Company typePrivate
- Founded1949
- HeadquartersMidland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Reliable Plumbing and Heating does
Reliable Plumbing and Heating is a family-owned plumbing, heating, air conditioning, and home generator service company headquartered in Midland, Michigan. Founded in 1949 by Otto O. Haddix, the business is currently led by second-generation owner Lee O. Haddix and is planned to transition to third-generation owner Christopher L. Haddix. The company serves residential and commercial customers across Mid-Michigan and lower Michigan, dispatched from a single headquarters at 414 E. Lyon Road with a 1-10 employee field crew.
The service portfolio spans residential and commercial plumbing (install, repair, remodeling), heating and cooling (furnaces, boilers, heat pumps, central air), hydronics (hot water and steam boilers, radiant in-floor systems), humidification, bathroom remodeling, and 24-hour emergency response. Equipment sales are anchored by a 35+ year Independent Lennox Dealer relationship for high-efficiency HVAC and Kohler whole-house generators, blending product pass-through revenue with labor-driven service work. Recurring revenue is built through preventive and planned maintenance contracts layered on top of transactional service fees.
The go-to-market is direct-to-consumer: customers reach the company via a 24-hour phone line, website contact forms, an online Schedule a Call tool, and a Facebook page, with field technicians dispatched to customer sites within two-hour appointment windows. Pricing is quote-based with hourly or flat-rate options rather than publicly disclosed. Revenue comes from one-time professional service fees, recurring maintenance contracts, and equipment sales bundled with installations; no revenue figures are publicly disclosed. The competitive position rests on multi-decade technician tenure, brand longevity in Mid-Michigan, and the Lennox partnership rather than any proprietary technology, software platform, or AI capability.
Reliable Plumbing and Heating firmographics
Firmographics- Name
- Reliable Plumbing and Heating
- Legal name
- Reliable Plumbing and Heating, Inc.
- Website
- https://reliableplumbing.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reliable Plumbing and Heating is a family-owned plumbing, HVAC, and home generator service company founded in 1949 in Midland, Michigan, serving residential and commercial customers across Mid-Michigan and lower Michigan with direct-to-consumer field service.
- Ownership category
- akta.pro rank
Reliable Plumbing and Heating industry classification
Industry- Product category
- HVAC and Plumbing Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822)
- akta.pro primary industry
- HVAC & Refrigeration Contracting (IMAFALAB)
- akta.pro secondary industries
- Boiler Installation & Replacement (HSAOACAC), Plumbing Inspection, Preventive Maintenance & Code Compliance (HSAOAAAI)
Keywords
Where Reliable Plumbing and Heating is headquartered
LocationHeadquarters
- HQ city
- Midland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reliable Plumbing and Heating business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Residential and Commercial Service: One-time service fees for plumbing, HVAC installation, repair, and maintenance. Services include emergency repairs, new installations, planned maintenance contracts, and remodeling projects.
- Maintenance Contracts: Preventive and planned maintenance contracts offered to residential and commercial customers. The company believes their pricing structure is beneficial to most home and building owners.
- Product Sales: Sales of equipment including furnaces, air conditioners, water heaters, generators, and plumbing fixtures as part of installation services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Reliable Plumbing and Heating product offering
Product offeringCore offering
Reliable Plumbing and Heating installs, repairs, and maintains residential and commercial plumbing, heating, cooling, hydronic (hot water and steam boiler) systems, bathroom remodels, and whole-house Kohler generators across Mid-Michigan and lower Michigan. The company supplies preventive maintenance plans and 24-hour emergency response, performed by licensed master plumbers and factory-trained HVAC technicians dispatched from its Midland, MI headquarters. As an Independent Lennox Dealer for over 35 years, it also sells and installs Lennox high-efficiency HVAC equipment as part of installation projects.
Product overview
Reliable Plumbing and Heating is a family-owned plumbing, heating, and cooling service company serving Mid-Michigan since 1949. The company offers a comprehensive portfolio of services spanning residential and commercial plumbing installation and repair, heating and cooling system installation and maintenance, air conditioning services, hydronics (hot water and steam boiler systems), bathroom remodeling, humidification, and 24-hour emergency response. As an Independent Lennox Dealer for over 35 years, the company also provides Kohler whole-house generators for automatic backup power. The integrated service model allows the company to handle new construction, remodeling, preventive maintenance, and emergency repairs across the full mechanical systems of homes and businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Plumbing Services
- Commercial Plumbing Services
- Heating & Cooling Services
- Air Conditioning Services
- Hydronics Systems
- Bathroom Remodeling
- Humidification Services
- 24-Hour Emergency Response
- Preventive Maintenance Plans
- Kohler Generators
Quantifiable outcome
- Annual maintenance can increase AC efficiency by up to 40%
- +1 more outcomes
Companies that use Reliable Plumbing and Heating
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Reliable Plumbing and Heating technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reliable Plumbing and Heating partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LennoxcoreIndependent Lennox Dealer for more than 35 years. The company offers Lennox high-efficiency HVAC equipment including furnaces and air conditioning systems.
Scale indicators2 records
Recent moves8 records
Expansion highlights6 records
Reliable Plumbing and Heating competitors and assessment
Company assessmentDirect peers
- Wrench Group: Residential HVAC, plumbing, and electrical services platform operating multiple regional brands. Directly comparable as a residential-focused mechanical services contractor at greater scale.
- Roto-Rooter: National plumbing and drain services company offering residential and commercial plumbing and HVAC-adjacent services across the U.S. Directly comparable as a same-service contractor serving overlapping customer segments.
- Benjamin Franklin Plumbing: Franchise plumbing services brand focusing on residential plumbing repair, replacement, and maintenance. Directly comparable as a residential-focused plumbing services competitor.
- Mr. Rooter Plumbing: Franchise-based plumbing service brand providing residential and commercial plumbing, drain cleaning, and related services. Comparable as a similarly-positioned multi-jurisdiction plumbing contractor.
Broad incumbents
- Trane Technologies: Global HVAC equipment manufacturer competing with Lennox for the firm's equipment sourcing decisions. Comparable as a competing brand the firm could choose to represent.
- Carrier Global: Global HVAC and refrigeration equipment manufacturer supplying residential and commercial systems. Comparable as an alternative equipment supplier in the same competitive bidding set.
- Lennox International: Global HVAC equipment manufacturer whose products Reliable Plumbing and Heating sells and installs as an Independent Lennox Dealer. Comparable as the underlying equipment supplier shaping the firm's product offering and margins.
- ARS / Rescue Rooter: National provider of HVAC, plumbing, and electrical services under multiple brands serving residential and commercial customers. Comparable as a larger, multi-brand incumbent in the same service categories.
Others
- Ferguson Enterprises: Largest U.S. distributor of plumbing, HVAC, and waterworks supplies. Comparable as a key supplier and ecosystem participant influencing the firm's procurement economics.
- ServiceMaster: National facility services franchise network including restoration and home services. Comparable as a broader services platform whose franchise model competes for the same residential service customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Reliable Plumbing and Heating social profiles
Digital presenceReliable Plumbing and Heating financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reliable Plumbing and Heating leadership team
Management profileNumber of profiles
Profiles3 records
Reliable Plumbing and Heating funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reliable Plumbing and Heating M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reliable Plumbing and Heating
What does Reliable Plumbing and Heating do?
Reliable Plumbing and Heating installs, repairs, and maintains residential and commercial plumbing, heating, cooling, hydronic (hot water and steam boiler) systems, bathroom remodels, and whole-house Kohler generators across Mid-Michigan and lower Michigan. The company supplies preventive maintenance plans and 24-hour emergency response, performed by licensed master plumbers and factory-trained HVAC technicians dispatched from its Midland, MI headquarters. As an Independent Lennox Dealer for over 35 years, it also sells and installs Lennox high-efficiency HVAC equipment as part of installation projects.
Is Reliable Plumbing and Heating a public or private company?
Reliable Plumbing and Heating is a private company. It is classified as family owned and is currently operating.
When was Reliable Plumbing and Heating founded?
Reliable Plumbing and Heating was founded in 1949. It employs 1 to 10 people.
Where is Reliable Plumbing and Heating based?
Reliable Plumbing and Heating is headquartered in Midland, United States, in the North America region.
How does Reliable Plumbing and Heating make money?
Three revenue lines are on record. Residential and Commercial Service is the primary driver. The others are maintenance Contracts and product Sales.
Who are Reliable Plumbing and Heating's main competitors?
Direct peers on record are Wrench Group, Roto-Rooter, Benjamin Franklin Plumbing and Mr. Rooter Plumbing. Broad incumbents are Trane Technologies, Carrier Global, Lennox International and ARS / Rescue Rooter. Others are Ferguson Enterprises and ServiceMaster.
Does Reliable Plumbing and Heating have an API?
No public API is recorded for Reliable Plumbing and Heating.
What industry is Reliable Plumbing and Heating in?
Reliable Plumbing and Heating's product category is HVAC and Plumbing Services. Its primary akta.pro industry code is IMAFALAB, HVAC & Refrigeration Contracting, with a secondary code of HSAOACAC, Boiler Installation & Replacement. Its NAICS code is 23822.