Lundin Real Estate Agency

What Lundin Real Estate Agency does

Lundin Fastighetsbyrå AB (DBA: Lundin) is a privately held, family-owned residential real estate brokerage incorporated in Gothenburg, Sweden, and founded in 1979. The company serves homeowners, buyers, and sellers in the Gothenburg metropolitan area — including Innerstaden, Örgryte, Hisingen, Torslanda, Mölndal, Härryda, Kungsbacka, Partille, Lerum, and Marstrand/Kungälv — operating two physical offices (Vasagatan 26 in Vasastaden and Krogabäcksvägen 24 in Nya Hovås) with a workforce of roughly 30 staff that combines licensed brokers (fastighetsmäklare), customer-care coordinators, and support personnel.

The core offering is full-service residential property sales and purchases — bostadsrätter, villor, radhus, nyproduktion, fritidshus, and tomter — supplemented by a portfolio of sub-brands that segment the offering by property type and lifecycle: Lundin Sekelskifte (century-old/sekelskifte homes), Lundin Exklusivt (premium/luxury transactions), Lundin Nyproduktion (new-construction mandates, including developer projects such as K/V Atland in Eriksberg), Lundin Snart till salu (pre-sale preparation and pre-listing exposure), Lundin Värdebevakaren (property value tracking), Lundin Värdering (free valuations), and Lundin Kundvård (a dedicated post-engagement customer-care function). Distribution relies on a proprietary buyer-matching system (Köparregister), the company's own lundin.se listings portal, and Hemnet as a core marketing partner.

Revenue is generated almost exclusively through transaction commissions on residential property sales, with a sales-led field model and no disclosed public pricing. The company does not charge for valuations or buyer-registry registration, relying on completed transactions as the monetization moment. Customer acquisition is heavily weighted to referral and repeat business, with named brokers such as Tobias Andersson (Senior Partner) and David Söderholm (ranked 3rd in Sweden for bostadsrätt sales in 2025 and "Most Recommended Broker Göteborg Centrum" 2021–2025) drawing a large share of mandates from existing relationships.

Name

Lundin Real Estate Agency

Legal name

Lundin Fastighetsbyrå AB

Website

https://lundin.se

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Lundin Fastighetsbyrå is a family-owned residential real estate brokerage serving the Gothenburg, Sweden metropolitan area since 1979. Operating two offices with 30+ staff, it delivers full-service property sales, valuations, buyer matching, and specialized mandates for century-old, luxury, and new-construction homes.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Property sales services
• Property valuation services
• Buyer matching registry
• Luxury property brokerage

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property sales commissions: The primary revenue stream is commission fees from residential property sales and purchases. As a full-service real estate brokerage, Lundin earns fees for facilitating transactions including valuations, marketing, viewings, bidding management, and contract processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lundin Fastighetsbyrå is a full-service residential real estate brokerage that facilitates buying, selling, and valuation of properties across the Gothenburg metropolitan area. The firm earns commission fees by managing the full transaction lifecycle — valuation, marketing, viewings, bidding, contracts, and completion — and offers specialized sub-brands for century-old properties, luxury homes, and new construction.

Product overview

Lundin Fastighetsbyrå is a traditional full-service real estate brokerage operating since 1979, organized as a platform-plus-modules architecture. The core brokerage service handles residential property sales and purchases in the Gothenburg area. Supplementary branded services include Lundin Sekelskifte (century-property specialty), Lundin Exklusivt (luxury segment), and Lundin Nyproduktion (new construction). Value-added modules include Lundin Köparregister (buyer matching), Lundin Snart till salu (pre-sale preparation), Lundin Värdering (free valuation), Lundin Värdebevakaren (value monitoring), and Lundin Kundvård (customer care department). The company employs over 30 staff across offices in Vasastaden and Nya Hovås.

Differentiator

Problem solved

Functional benefit

Brands

• Lundin Sekelskifte: Specialized concept for century-old properties (sekelskiftesbostäder) that focuses on conveying the feeling and history of historic homes in Gothenburg's most beautiful period properties.
• Lundin Snart till salu
• Lundin Exklusivt
• Lundin Köparregister
• Lundin Värdebevakaren

Products and services

• Lundin Fastighetsbyrå Core Residential Brokerage Full-service residential real estate brokerage for individual homeowners and prospective buyers in the Gothenburg area, providing valuations, marketing, viewings, bidding management, contract preparation, and completion support for apartments, villas, townhouses, new construction, and holiday homes.
• Lundin Sekelskifte

Quantifiable outcome

• 40+ years of successful property transactions in Gothenburg
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HemnetcoreGTM or Marketing PartnerHemnet is Sweden's largest property portal where Lundin publishes their property listings. Final sale prices are transmitted to Hemnet for storage and processing as part of their statistics services and for publication on hemnet.se. This is a standard practice for Swedish real estate brokers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Notar: Swedish residential brokerage with offices in the Gothenburg region. Competes directly for seller mandates, buyer flow, and listing exposure on Hemnet, with comparable mid-market positioning.
• Bjurfors: Sweden-wide residential brokerage with strong presence in Gothenburg. Competes with Lundin for sellers of apartments, villas, and premium properties, using a similar full-service commission model and Hemnet-driven lead generation.
• Mäklarhuset: Swedish residential brokerage franchise present in the Gothenburg market. Comparable service offering (listings, valuation, buyer matching) and similar full-service commission model targeting homeowners and buyers.
• SkandiaMäklarna: National Swedish brokerage franchise operating in Gothenburg. Directly comparable as a residential resale intermediary with regional offices, commission-based pricing, and Hemnet distribution.
• Erik Olsson Fastighetsförmedling: Sweden-wide broker with deep Gothenburg roots and similar focus on residential resale. Directly comparable in offering (full-service brokerage, buyer matching, valuation) and target market (Gothenburg apartments and villas).
• Fastighetsbyrån: SBAF-affiliated Swedish residential brokerage with Gothenburg offices. Competes head-to-head with Lundin in residential listings and Hemnet-led buyer flow, with similar commission-based revenue model.
• Svensk Fastighetsförmedling: Sweden's largest real estate brokerage franchise, with broad nationwide coverage including Gothenburg. Directly competes with Lundin for residential listings, sellers, and buyer flow via the same Hemnet channel.

Regional players

• HusmanHagberg: Swedish residential brokerage with offices in multiple regions including West Sweden. Comparable full-service brokerage model; overlaps with Lundin in the Gothenburg metropolitan catchment but is not as concentrated in the city center.

Broad incumbents

• Länsförsäkringar Fastighetsförmedling: Brokerage arm of the Länsförsäkringar insurance and banking group, offering residential resale across Sweden including Gothenburg. Broader incumbent leveraging group cross-selling; overlaps with Lundin's core brokerage offering but is part of a wider financial services portfolio.

Others

• Hemnet: Sweden's largest residential property portal and Lundin's core marketing partner for listings and statistics. Not a direct competitor in brokerage but a critical channel/ecosystem participant that shapes Lundin's customer acquisition and pricing dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lundin Real Estate Agency